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tability.ioWhat are Visibility OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Visibility to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Visibility OKRs examples
We've added many examples of Visibility Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to amplify our brand visibility through strategic content marketing
ObjectiveAmplify our brand visibility through strategic content marketing
KRDrive a 25% growth in newsletter subscriptions with engaging blog posts- KRGenerate 20% increase in unique page visits through SEO-optimized content
Monitor website traffic and adjust SEO strategies accordingly- Conduct keyword research for highly searched terms in your industry
- Optimize website content with selected keywords
- KRBoost social media shares by 30% through effective content distribution
- Create engaging, shareable content relevant to target audience
- Utilize influencers for wider content distribution
- Monitor and optimize content sharing strategies regularly
OKRs to boost overall brand visibility
- ObjectiveBoost overall brand visibility
- KRLaunch 2 advertising campaigns to boost customer engagement by 50%
- Implement campaigns across chosen digital platforms
- Monitor and analyze campaign performance regularly
- Develop two creative, targeted advertising campaigns
- KRIncrease social media followers by 30% to widen online presence
- Generate engaging content regularly to foster audience interaction
- Utilize hashtags effectively to increase discoverability
- Collaborate with influencers to expand reach
- KRFacilitate 3 strategic partnerships for cross promotions enhancing reach by 20%
- Identify potential partners that align with the company's market and values
- Negotiate and finalize partnership agreements and launch campaigns
- Initiate discussions with these partners about cross-promotion opportunities
OKRs to enhance SIEM visibility with robust grey area log monitoring
- ObjectiveEnhance SIEM visibility with robust grey area log monitoring
- KRAchieve 25% reduction in grey area incidents due to improved log monitoring
- Increase frequency of log reviews
- Train staff on identifying grey area incidents
- Implement an enhanced log monitoring system
- KRImplement 2 new diverse log monitoring tools for SIEM visibility enhancement
- Purchase and install the chosen log monitoring tools
- Train IT personnel on the new tools operation and maintenance
- Research and select 2 diverse log monitoring tools suitable for SIEM
- KRConduct weekly audits to ensure 100% monitoring of grey area logs by SIEM
- Schedule weekly audits to check grey area logs
- Analyze and report results from each SIEM audit
- Ensure SIEM tool is constantly tracking all grey logs
OKRs to enhance knowledge visibility among subject matter experts
- ObjectiveEnhance knowledge visibility among subject matter experts
- KRInitiate 2 interactive forums promoting topic discussions to increase engagement by 60%
- Identify two engaging topics for discussion
- Promote forums to target audience
- Create interactive forums for chosen topics
- KRConduct three skill-specific workshops to enhance knowledge sharing by 50%
- Organize workshops focused on each of these skills
- Identify three vital skills integral to improving knowledge sharing
- Monitor and measure improvements in knowledge sharing post-workshops
- KRDevelop a monthly expert-led webinar, resulting in 30% more participants
- Determine suitable topics and identify potential experts in related fields
- Develop a marketing strategy to increase participant numbers by 30%
- Structure the webinar to engage and retain more attendees
OKRs to enhance overall business visibility
- ObjectiveEnhance overall business visibility
- KRAchieve a 15% raise in brand mentions on social media platforms
- Initiate online partnerships for cross-promotion and brand mention
- Develop engaging, shareable content for all social media profiles
- Implement targeted paid social media campaigns
- KRIncrease web traffic by 25% through targeted SEO campaigns
- Identify and apply high-traffic keywords relevant to the website's content
- Optimize on-page SEO elements such as meta tags and URLs
- Increase backlinks through guest blogging and collaborations
- KREnhance email newsletter open rates by 20% via engaging content strategy
- Implement A/B testing for content optimization
- Develop engaging subject lines to capture attention instantly
- Integrate personalization in newsletters for relevancy
OKRs to broaden visibility and recognition of the brand
- ObjectiveBroaden visibility and recognition of the brand
- KRSecure 4 guest blog posts on high-traffic industry websites
- Identify 4 high-traffic industry websites suitable for guest blogging
- Contact website owners to negotiate posting arrangements
- Draft compelling, relevant blog posts for submission
- KRIncrease social media followers by 30%
- Use targeted hashtags relevant to specific audiences
- Engage with followers daily through responses and interactions
- Regularly post high-quality, shareable content
- KRAchieve a 20% increase in website traffic through organic search results
- Produce high-quality, keyword-rich content regularly to draw organic traffic
- Implement SEO optimization strategies to improve website's search engine ranking
- Analyze and optimize website loading speed for better user experience
OKRs to boost finance operations to increase brand visibility and market influence
- ObjectiveBoost finance operations to increase brand visibility and market influence
- KRImprove customer satisfaction rates by 25% through streamlined billing processes
- Train staff on new streamlined billing processes for better efficiency
- Regularly solicit and act upon customer feedback on billing experience
- Implement automated, error-free billing system to enhance accuracy
- KRIncrease investor presentations by 40% to expand brand visibility
- Schedule 40% more investor presentations each week
- Create more engaging content for additional investor presentations
- Utilize various platforms for hosting investor presentations
- KRImplement new finance software to reduce errors by 30%
- Train employees on the new system usage
- Research and select suitable finance software
- Monitor and evaluate error reduction efforts
OKRs to increase visibility and knowledge of our brand
- ObjectiveIncrease visibility and knowledge of our brand
- KRIncrease social media followers by 30%
- Invest in targeted social media advertising campaigns
- Collaborate with influencers to promote the page
- Elevate content strategy to boost engagement
- KRAchieve a 20% increase in unaided brand awareness survey responses
- Launch a customer referral program to boost awareness
- Increase PR efforts to gain more media coverage
- Implement a targeted social media advertising campaign
- KROrganize 10 event sponsorships in relevant industry events
- Reach out to event organizers regarding potential sponsorships
- Identify 10 industry events aligned with company interests
- Finalize sponsorship details and benefits for each event
OKRs to boost product visibility and establish success pipeline in new markets
- ObjectiveBoost product visibility and establish success pipeline in new markets
- KRRaise product awareness by 40% using targeted advertising in selected new markets
- Implement and monitor these targeted advertising campaigns
- Identify potential new markets for targeted advertising efforts
- Develop specific, appealing ads for these selected markets
- KRGenerate a 25% increase in product trial users in new markets
- Launch targeted online ad campaigns in new markets
- Collaborate with influencers popular in potential markets
- Implement a referral program offering incentives for new users
- KRSecure 10 new, potential business partnerships for product distribution
- Identify suitable companies for potential partnerships
- Reach out to these companies with a business proposal
- Schedule meetings to discuss partnership details
OKRs to enhance website visibility and conversion rate
- ObjectiveEnhance website visibility and conversion rate
- KRImprove search engine ranking to top 10
- KRBoost conversion rate by 15%
- Initiate personalized email marketing campaigns
- Optimize website for mobile user experience
- Implement advanced analytics to track customer behavior
- KRIncrease organic website traffic by 25%
- Implement SEO best practices to improve search engine rankings
- Create engaging, unique, keyword-rich content
- Promote website on social media platforms for wider reach
How to write your own Visibility OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Visibility OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Visibility OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Visibility OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance team productivity with collaborative efforts
- OKRs to bolster and develop robust internal and external partnerships
- OKRs to streamline and enhance documentation retrieval and maintenance process
- OKRs to enhance the efficiency and stability of the IT infrastructure
- OKRs to enhance resource allocation based on design skills and portfolio
- OKRs to enhance team skills and cultivate a culture of continuous learning