Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Content Creation OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content Creation to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Content Creation OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Content Creation OKRs examples
You will find in the next section many different Content Creation Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance our brand's social media reach
ObjectiveEnhance our brand's social media reach
KRAchieve a 25% rise in Instagram post engagement
Create consistent, attention-grabbing content with high-quality images- Engage actively with followers by responding to comments on posts
- Increase frequency of posting during peak user times
- KRBoost Facebook page likes by 20%
- Share engaging, original content regularly
- Encourage existing audience to share the page
- Implement a targeted Facebook advertising campaign
- KRIncrease Twitter following by 30%
- Utilize relevant hashtags in every tweet
- Promote Twitter account on other social media platforms
- Engage more by replying, retweeting, and liking relevant posts daily
OKRs to establish a successful YouTube channel
- ObjectiveEstablish a successful YouTube channel
- KRReach 10,000 total views on all videos combined
- Create and publish engaging and high-quality videos consistently
- Collaborate with influencers or popular YouTubers for broader reach
- Promote videos across different social media platforms
- KRCreate and publish 20 high-quality videos by end of next quarter
- Edit, review and publish the videos
- Schedule and conduct filming sessions
- Identify topics and draft outlines for 20 videos
- KRSecure a minimum of 500 subscribers on the channel
- Create engaging content relevant to target audience
- Implement a subscriber referral reward system
- Promote the channel through social media ad campaigns
OKRs to promulgate key private market trends through impactful content
- ObjectivePromulgate key private market trends through impactful content
- KRGarner at least 10 industry insider endorsements to boost content credibility
- Draft personal, compelling outreach letters to insiders
- Identify and list 20 industry insiders relevant to the content
- Send endorsement requests and follow up regularly
- KRProduce and publish 5 insight-filled reports with relevant private market trends
- Research recent private market trends and data for content
- Publish reports on relevant platforms
- Draft and refine 5 separate insightful reports
- KRAttract and retain 1000 unique monthly visitors to the trend-highlighting content
- Implement SEO strategies to improve search engine visibility
- Share content across multiple social media platforms regularly
- Develop a consistent schedule for posting new, engaging content
OKRs to consistently publish high-quality content aligned with audience needs
- ObjectiveIncrease audience engagement through high-quality content
- KRAchieve a minimum of X% engagement rate on all social media platforms
- KRImplement X new content formats to diversify and expand our audience reach
- KRIncrease website traffic by X% through SEO optimization
- KRIncrease email open rates by X% through personalized and segmented email campaigns
OKRs to monetize new YouTube channel focused on self-improvement content
- ObjectiveMonetize new YouTube channel focused on self-improvement content
- KRAchieve 4,000 public watch hours to qualify for YouTube Partner Program
- Create engaging content frequently to attract more viewers
- Engage with viewers to encourage longer watch times
- Promote your YouTube channel on social media platforms
- KRSecure at least two brand partnership deals for channel monetization
- Develop customized proposals outlining partnership benefits
- Identify potential brand partners aligned with channel content
- Initiate contact and negotiate terms of partnership deals
- KRIncrease channel subscribers to 1,000 by delivering engaging, high-quality content
- Actively promote channel through social media and collaborations
- Develop engaging content in line with audience interests and feedback
- Consistently produce and schedule high-quality videos for publication
OKRs to enhance homepage with contextually relevant content to engage customers
- ObjectiveEnhance homepage with contextually relevant content to engage customers
- KRA/B test and improve homepage layout for better content visibility by 15%
- Identify elements on homepage for A/B testing
- Implement A/B testing with different layouts
- Analyze results and adjust layout accordingly
- KRImplement content personalization for 70% of homepage visitors
- Set up tracking and analytics for homepage visits
- Develop personalized content based on user profiles
- Identify audience characteristics and create user profiles
- KRIncrease customer engagement rate on homepage by 25%
- Implement interactive elements like quizzes or surveys on the homepage
- Improve website loading speed for superior user experience
- Personalize the homepage based on user's preferences
OKRs to increase LinkedIn brand engagement
- ObjectiveIncrease LinkedIn brand engagement
- KREnhance shares of LinkedIn posts by 30% within the quarter
- Improve post content quality, incorporating engaging visuals and compelling text
- Increase frequency of shares with networking connections and groups
- Utilize LinkedIn's analytic tools to monitor post performance
- KRAchieve a 20% rise in comments on LinkedIn posts by next quarter
- Promptly respond to and interact with commenters
- Increase posting frequency and share relevant, engaging content
- Use popular and trending hashtags in posts
- KRAchieve a 10% increase in LinkedIn page followers by quarter end
- Implement a targeted LinkedIn ad campaign to attract followers
- Promote LinkedIn page on other social media platforms
- Regularly post high-quality, engaging content
OKRs to improve the quality and relevancy of content through comprehensive revisions
- ObjectiveImprove the quality and relevancy of content through comprehensive revisions
- KRRaise positive reader feedback on revised content by 25%
- Include a call-to-action encouraging readers to leave feedback
- Enhance content quality through professional proofreading and editing
- Implement surveys to collect readers' opinions on revisions
- KRIncrease peer reviews per article by 30% to ensure thorough evaluation
- Improve training for potential reviewers
- Develop and implement a new, incentivized peer-review policy
- Mandate additional reviews during article submission procedure
- KRReduce average article revision time by 20% without compromising quality
- Utilize article review templates to streamline process
- Implement time-management training for article review team
- Automate revising process using language editing software
OKRs to boost followers on all social media platforms
- ObjectiveBoost followers on all social media platforms
- KRRaise YouTube subscription by 50%
- Actively engage with subscribers through comments and live videos
- Consistently promote subscription in video intros/outros
- Create engaging content tailored to target audience interests
- KRIncrease Twitter followers by 25%
- Follow, like, and interact with relevant profiles
- Run targeted Twitter ads to gain followers
- Create engaging daily tweets involving trending topics
- KRAchieve a 30% increase in Instagram followers
- Launch a targeted advertising campaign on Instagram to attract new followers
- Collaborate with influencers popular among your target audience
- Regularly post engaging and high-quality content on your profile
OKRs to increase sales conversion from YouTube views
- ObjectiveIncrease sales conversion from YouTube views
- KRDevelop 3 new customer engagement campaigns on YouTube
- Identify target audiences and content they'd be interested in
- Outline distribution and promotional strategies
- Craft unique, engaging narratives for each campaign
- KRImprove YouTube conversion rate by 15% through optimizing video content
- Add compelling calls-to-action within the content
- Enhance video quality with better visuals and clear audio
- Optimize titles, descriptions, and keywords for SEO
- KRGenerate a 20% increase in sales from leads originating from YouTube
- Create engaging content to increase YouTube subscribers
- Include strong call-to-actions in video descriptions
- Optimize videos for SEO to boost visibility
Content Creation OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Content Creation OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to boost incremental revenue generation from CRM channels
- OKRs to increase online community subscriptions for startups
- OKRs to ensure timely submission of Financial Statements (FS)
- OKRs to streamline and enhance recruitment process for distribution teams
- OKRs to enhance skills to become a proficient Shopify app developer
- OKRs to enhance stakeholder and senior management engagement in product line discussions