2 Inbound Strategy OKR examples with initiatives

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What are Inbound Strategy OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Inbound Strategy to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Inbound Strategy OKRs examples

You'll find below a list of Objectives and Key Results templates for Inbound Strategy. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to enhance inbound strategy to boost agency recruitment and VA services

ObjectiveEnhance inbound strategy to boost agency recruitment and VA services
KRAchieve a 15% conversion rate of leads into new clients through effective follow-ups
Automate follow-up process for consistency and efficiency
Analyze and improve follow-up strategies based on feedback
Develop compelling, personalized follow-up messages for leads
KRConvert 25% of site visitors into lead inquiries through engaging content development
Implement strong calls-to-action on key pages
Develop compelling content tailored to target audience interests
Analyze visitor engagement data for content improvement
KRIncrease website traffic by 30% through search engine optimization techniques
Regularly update content for SEO relevance
Conduct keyword research to optimize website content
Implement effective link-building strategies

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OKRs to establish a successful inbound marketing strategy

ObjectiveEstablish a successful inbound marketing strategy
KRGenerate 15% more leads via targeted social media campaigns and CTAs
Use engaging CTAs in all social media posts
Develop well-targeted ads for specific social media platforms
Analyze and optimize current campaigns for better reach
KRImprove conversion rate from leads to customers by 10% with personalized email marketing
Create personalized and targeted email content for each lead
Implement A/B testing on emails to gauge effectiveness
Continually monitor and adjust email tactics based on feedback metrics
KRIncrease website traffic by 30% through optimized SEO and content marketing
Develop a consistent content marketing strategy
Implement SEO best practices to improve website's search engine visibility
Use data analytics to refine SEO and content efforts

inbound-marketing conversion-optimization marketing-strategist seo-specialist social-media-team content-team

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How to write your own Inbound Strategy OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

1. Go to Tability's plan editor
2. Click on the "Generate goals using AI" button
3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

1. Go to Tability's plan editor
2. Add your existing OKRs (you can import them from a spreadsheet)
3. Click on "Generate analysis"

Tability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Inbound Strategy OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Inbound Strategy OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Inbound Strategy OKR templates

We have more templates to help you draft your team goals and OKRs.

2 OKR examples for Inbound Strategy