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10 OKR examples for Business Planning

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What are Business Planning OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Business Planning to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Business Planning OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Business Planning OKRs examples

We've added many examples of Business Planning Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to successfully launch the new online business

  • ObjectiveSuccessfully launch the new online business
  • KRAttain first 100 customers using targeted digital marketing strategies
  • TaskLaunch email marketing campaigns to engage potential customers
  • TaskDesign targeted social media ad campaigns
  • TaskDevelop a tailored SEO strategy to improve website visibility
  • KRDevelop robust business plan by researching market, competition, and customer needs
  • TaskIdentify and analyze key competitors in the market
  • TaskConduct customer surveys to understand their needs
  • TaskIncorporate research data into a comprehensive business plan
  • KRFinalize high-functioning, user-friendly website for business operations
  • TaskIncorporate user feedback for UI adjustments
  • TaskOptimize website for all device sizes
  • TaskConduct final round of rigorous user experience testing

OKRs to successfully organize 75 engaging tour groups

  • ObjectiveSuccessfully organize 75 engaging tour groups
  • KRPartner with 80 local businesses for food, transportation, and attraction packages
  • TaskFormalize agreements and prepare package details
  • TaskIdentify and list potential local businesses for partnership
  • TaskDevelop and pitch partnership proposals to each business
  • KROnboard and train at least 10 dedicated tour guides for improved tour quality
  • TaskCarry out in-depth training for selected individuals
  • TaskInterview possible candidates for tour guide positions
  • TaskAssign each guide to specific tour routes
  • KRFinalize 78 diverse and engaging itineraries to attract a broad audience
  • TaskConfirm all itinerary dates and destinations
  • TaskReview and update activities within each itinerary
  • TaskFinalize and approve all itinerary descriptions

OKRs to successfully launch a small business

  • ObjectiveSuccessfully launch a small business
  • KRSecure initial funding of at least $X through personal savings, loans, or investors
  • TaskDetermine available personal savings for business investment
  • TaskResearch loan options and apply where feasible
  • TaskBegin networking to attract potential investors
  • KRDevelop a comprehensive business plan by identifying key opportunities and potential risks
  • TaskIdentify key opportunities in your business sector
  • TaskAnalyze potential risks to your business
  • TaskDraft a comprehensive business plan
  • KRSecure a location and necessary permits to operate, ensuring regulatory compliance
  • TaskEstablish procedures to assure continuous regulatory compliance
  • TaskIdentify potential operating locations suiting the business requirements
  • TaskInitiate application process for necessary operating permits

OKRs to establish a successful National Archive Centre business

  • ObjectiveEstablish a successful National Archive Centre business
  • KRIdentify and secure a suitable location for the Archive Centre
  • TaskFinalize lease or purchase agreement for chosen location
  • TaskEvaluate locations based on accessibility, size, and security
  • TaskResearch potential locations for the Archive Centre
  • KRSecure agreement from 10+ key stakeholders by end of the quarter
  • TaskSchedule individual meetings for proposal discussions
  • TaskIdentify and list the top 10+ key stakeholders
  • TaskDraft an agreement proposal highlighting mutual benefits
  • KRDevelop a comprehensive business plan with clear projected financials
  • TaskCreate pro forma financial statements
  • TaskResearch and compile essential market data
  • TaskDraft detailed business strategy

OKRs to acquire proficiency in business analysis as a beginner

  • ObjectiveAcquire proficiency in business analysis as a beginner
  • KRExecute two successful business analysis projects under supervision
  • TaskDevelop detailed project plans under supervisor guidance
  • TaskIdentify and define two suitable business analysis projects
  • TaskImplement projects, ensuring objectives are met successfully
  • KRGain feedback showing 90% satisfaction from 5 different team members on collaboration skills
  • TaskSolicit feedback from each team member
  • TaskConduct an anonymous survey on collaboration skills
  • TaskReview and analyze received responses
  • KRComplete four certified business analysis courses online
  • TaskDedicate regular study times and complete all coursework
  • TaskEnroll in the chosen business analysis courses
  • TaskResearch and select four online certified business analysis courses

OKRs to formulate and Implement a robust Business and Product Strategy

  • ObjectiveFormulate and Implement a robust Business and Product Strategy
  • KRImplement and test product strategy with a minimum viable product in 6 weeks
  • TaskDevelop a prototype of the minimum viable product
  • TaskImplement a detailed product strategy
  • TaskConduct rigorous testing and gather feedback
  • KRDevelop a comprehensive business strategy with measurable goals within 3 weeks
  • TaskDraft a comprehensive, strategic business plan
  • TaskDefine measurable, time-bound business goals
  • TaskResearch market trends and study competitors for business strategy formulation
  • KRIdentify and analyse 5 key competitor business strategies within next quarter
  • TaskIdentify 5 main competitors in the market
  • TaskAnalyze each strategy's effectiveness and performance
  • TaskResearch and note down their business strategies

OKRs to penetrate new regions to boost architecture service revenue

  • ObjectivePenetrate new regions to boost architecture service revenue
  • KRDevelop a localized business strategy for the chosen geography by week six
  • TaskIdentify target market and relevant dynamics in chosen geography by week two
  • TaskConstruct localized business strategy by week four
  • TaskFinalize and review strategy for implementation by week six
  • KRIdentify and analyze 3 potential geographies for expansion within two weeks
  • TaskCompile list of potential geographic areas for expansion
  • TaskAnalyze demographic data for each potential area
  • TaskPresent findings and recommend best three locations
  • KRAchieve 10% revenue increase from new geography by the end of the quarter
  • TaskDevelop a strategic marketing plan for penetration
  • TaskIdentify high potential markets within the new geography
  • TaskImplement sales and distribution channels effectively

OKRs to strengthen strategic alignment across all business units

  • ObjectiveStrengthen strategic alignment across all business units
  • KRAchieve 80% positive feedback on strategy understanding in anonymous post-workshop surveys
  • TaskDevelop clear, engaging workshop content to encourage comprehension
  • TaskFollow-up with explanatory resources post-workshop
  • TaskImplement interactive sessions promoting feedback and discussion
  • KRConduct 3 alignment workshops achieving 90% attendance from all departments
  • TaskDetermine workshop times that don't conflict with departmental schedules
  • TaskSend out clear, concise workshop invites to each department
  • TaskFollow up with non-respondents to ensure maximum attendance
  • KRDevelop a cross-functional team from all departments by end of month 1
  • TaskSet team expectations and goal guidelines
  • TaskPlan and organize initial team-building activities
  • TaskIdentify potential team members from each department

OKRs to implement disaster recovery plan with RTO under one hour

  • ObjectiveIncrease disaster recovery efficiency
  • KRProvide training on disaster recovery procedures to all relevant staff
  • TaskEvaluate effectiveness of training and adjust as necessary
  • TaskIdentify key stakeholders for disaster recovery training
  • TaskDevelop customized training plan and materials
  • TaskSchedule and conduct training sessions
  • KRConduct disaster recovery test bi-monthly
  • TaskConduct test scenario walkthrough with all relevant stakeholders
  • TaskPrepare disaster recovery plan documentation
  • TaskAnalyze results, identify gaps, and update disaster recovery plan accordingly
  • TaskExecute disaster recovery test to validate plan and processes
  • KRReduce RTO to under one hour
  • TaskImprove network bandwidth and reliability
  • TaskImplement automated backup system
  • TaskTest Disaster Recovery Plan regularly
  • TaskIncrease server redundancy
  • KREnsure all critical systems are covered in the recovery plan
  • TaskIdentify all critical systems
  • TaskDevelop recovery strategies for critical systems
  • TaskDetermine the impact of system downtime
  • TaskTest the recovery plan for critical systems

OKRs to streamline corporate general and administrative expenses

  • ObjectiveStreamline corporate general and administrative expenses
  • KRSlash administrative costs by 15% through process improvements
  • TaskImplement automation technology for routine tasks
  • TaskConduct training on new streamlined processes
  • TaskIdentify inefficiencies in current administrative processes
  • KRIncrease revenue to cost ratio by 20% via strategic resource allocation
  • TaskContinually monitor and adjust resource allocation
  • TaskRedistribute resources to maximize efficiency
  • TaskIdentify profitable and underutilized resources
  • KRImplement cost control mechanisms reducing overspending by 10%
  • TaskIdentify areas of excessive spending within current budget
  • TaskDevelop and implement cost control policies
  • TaskMonitor and record savings from implemented policies

Business Planning OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated Business Planning OKR dashboards

AI feedback for OKRs in Tability

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Business Planning OKR templates

We have more templates to help you draft your team goals and OKRs.

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