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OKR template to enhance employer brand to attract top-notch talent

This marketing OKR template is a strong starting point for teams that need better alignment, clearer priorities, and more disciplined goal tracking.

Use it to turn a business priority into a measurable objective, then review progress weekly so your team can adjust execution before the quarter gets away from you.

Your OKR template

This OKR focuses on enhancing the employer brand to attract top level talent. One objective is to launch an engaging employee advocacy program aiming for 20% participation. The implementation involves the development of engaging content, continuously measure participation and improve program per feedback, and implementing strategic communication and promotion methods.

Another objective is to increase inbound applications by 30% through improved brand visibility. This goal does not seem to have any listed specific initiatives, implying the focus is on an overall amplification of employer brand visibility.

The third objective is to boost the company's Glassdoor rating by 15%. To achieve this, the initiatives listed include creating engaging employer branding content for social media platforms, encouraging satisfied employees to leave positive reviews on Glassdoor, and improving internal communication about company accomplishments and positive news.

Overall, the OKR aims at enhancing the company's image to attract high-quality prospective employees. The initiatives indicate a comprehensive approach to achieving said goal, involving internal improvements, strategic communication, and leveraging social platforms.
  • ObjectiveObjectiveEnhance employer brand to attract top-notch talent
  • Key ResultKRLaunch an engaging employee advocacy program resulting in 20% participation
  • TaskDevelop engaging and relevant program content
  • TaskMeasure participation and bolster program accordingly
  • TaskImplement strategic communication and promotion
  • Key ResultKRIncrease inbound applications by 30% through enhanced brand visibility initiatives
  • Key ResultKRBoost Glassdoor rating by 15% with targeted positive employer branding strategies
  • TaskCreate engaging, authentic employer branding content for social media platforms
  • TaskEncourage satisfied employees to leave positive reviews on Glassdoor
  • TaskImprove internal communication regarding company accomplishments and positive news
Use in Tability

Tability: the best OKR software for results-driven teams

OKRs should be tracked weekly to be effective, and Tability is the perfect tool for that.

Tability is the best OKR software that embraces modern principles to help teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Get an OKR agent that can review existing OKRs, suggest improvements, and monitor execution
  • Connect your OKRs and team goals to Jira, ClickUp, Linear, Asana, and more
  • Automate reporting with integrations and built-in dashboard

You can import OKRs in seconds with the magic importer, and start executing your goals in no time.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

Related OKRs examples

You can also explore more templates for Marketing, Product, People & HR to find examples that match your team's goals.

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