Clear objectivesMeasurable key resultsBuilt for a weekly check-in
What is a good employer branding OKR?
A good employer branding OKR pairs one clear objective with two to four measurable key results the team can score every week. It describes an outcome rather than a list of activities, sets targets that are ambitious but scoreable, and is reviewed weekly so blockers surface before the quarter gets away from the team.
START WITH THE OUTCOME
What does your team want to improve?
Pick a starting point. Adjust the targets to your baseline.
Define the candidate audience and track qualified applications, acceptance and early retention. Avoid treating impressions alone as evidence of a stronger employer brand.
01
Set your baseline. Check where you are today, then choose targets that stretch your team.
02
Agree on ownership. Give each key result a clear owner and a source of data.
03
Check in every week. Review the numbers, share confidence, and decide what needs attention.
KNOW WHAT TO MEASURE
The numbers behind your goals.
Choose a small set of KPIs to watch alongside your OKRs.
How should I adapt these employer branding OKR examples?
Define the candidate audience and track qualified applications, acceptance and early retention. Avoid treating impressions alone as evidence of a stronger employer brand.
Are these targets benchmarks?
No. The numbers are illustrative planning examples, not industry benchmarks or reported customer results. Set targets using your own baseline, resources, and timeframe, and agree on how each result will be measured.
Clear objectives
