Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Content Generation Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content Generation Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Content Generation Team OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Content Generation Team OKRs examples
You will find in the next section many different Content Generation Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance lead generation by delivering high-quality content
ObjectiveEnhance lead generation by delivering high-quality content
KRImprove content engagement metrics by 30% to gain a qualified audience
Share content regularly on all social media platforms- Develop engaging, high-quality content targeting user interests
- Enhance SEO practices to secure higher organic search results
- KRPublish 20% more high-quality, lead-generating content pieces to capture prospective leads
- Assign more resources to content production
- Identify topics that resonate with our target audience
- Test and refine lead-generation strategies
- KRIncrease monthly MQLs by 25% through leveraging SEO in content creation
OKRs to elevate Website's Organic Traffic and Lead Generation for USA Market
- ObjectiveElevate Website's Organic Traffic and Lead Generation for USA Market
- KRIncrease conversion rate of organic visitors from USA by 25%
- Implement geo-targeted landing pages for USA organic visitors
- Improve website load times and mobile optimization
- Upgrade SEO strategy to target USA-specific keywords
- KRIncrease organic keywords ranking in top 10 by 30%
- Research and identify long-tail keywords related to your content
- Regularly produce high-quality, keyword-focused content
- Optimize title tags, meta descriptions, and headers
- KRBoost website’s organic traffic by 40%
- Optimize website for fast, user-friendly mobile performance
- Implement robust SEO strategies with proper keywords for higher search rankings
- Develop high-quality, original content to engage visitors
OKRs to increase lead generation from organic and paid social media outlets
- ObjectiveIncrease lead generation from organic and paid social media outlets
- KRImprove engagement rate on all social platforms by 25%
- Create engaging and relevant content targeting specific audience interests
- Implement A/B testing to optimize content engagement
- Increase frequency and consistency of posts across all platforms
- KRBoost paid social media conversion rate by 15%
- Evaluate and improve landing page design
- Target specific audience groups
- Create visually appealing and persuasive paid ads
- KRAchieve a 20% increase in organic social media leads
- Optimize social profiles for improved visibility and lead generation
- Run organic engagement campaigns to capture potential leads
- Implement consistent, engaging content schedule across social media platforms
OKRs to implement an AI tool for efficient user manual generation
- ObjectiveImplement an AI tool for efficient user manual generation
- KRSecure funding for AI investment by increasing budget 20%
- Create a detailed proposal highlighting AI's potential returns
- Collaborate with finance team for budget reallocation suggestions
- Pitch the revised budget plan to decision-makers
- KRIncrease user manual production speed by 50% using the newly implemented AI tool
- Prioritize AI-assisted content editing to enhance efficiency
- Utilize AI tool for automatic content generation for user manuals
- Implement regular staff training on AI tool usage
- KRTrain team on AI tool usage, resulting in 30% less time spent drafting
- Implement regular practice sessions to reinforce learning
- Establish a progress monitoring system for tool proficiency
- Schedule AI tool training sessions for all team members
OKRs to boost lead generation via organic and paid social media
- ObjectiveBoost lead generation via organic and paid social media
- KRImprove social media conversion rate to 15% across all platforms
- Analyze current social media strategies and pinpoint areas of low effectiveness
- Monitor and adjust methods based on engagement and conversion data
- Implement changes to social media content to drive engagement
- KRAchieve a 25% increase in organic social media leads
- Regularly analyze and optimize social media posts for better reach
- Implement a targeted content strategy to attract potential leads
- Increase audience engagement through interactive activities like Q&As, polls
- KRIncrease paid social media leads by 30% through strategic campaigns
- Allocate increased budget for high-performing ads
- Assess and optimize current social media advertising strategies
- Create targeted ad campaigns for specific audience demographics
OKRs to capture new tech trends in education and learning
- ObjectiveCapture new tech trends in education and learning
- KRPublish 5 articles analyzing the impact of these trends in relevant education forums
- Write 5 detailed articles on analyzed trends
- Identify and post articles on relevant education forums
- Research and analyze 5 current trends in education
- KRAttend two industry related, reputable webinars or conferences monthly
- Research and note down industry-related, reputable webinars or conferences
- Attend and participate in selected events
- Register for chosen webinars or conferences
- KRIdentify and document 15 emerging tech trends in education by end of quarter
- Document each tech trend in detail
- Analyze and shortlist 15 emerging tech trends
- Research current trends in educational technology field
OKRs to amplify lead generation via social media platforms
- ObjectiveAmplify lead generation via social media platforms
- KRGenerate 15% more conversions through Facebook ads by improving targeting
- Increase ad spend focused on targeted demographic
- Tailor ad content to engage the identified demographic
- Identify demographic with the highest conversion rate
- KRBoost Instagram engagement rate by 25% through interactive content
- Incorporate quizzes and polls in Instagram stories frequently
- Regularly host live Q&A or discussion sessions
- Develop engaging, user-generated Instagram challenges
- KRIncrease LinkedIn followers by 30% to enhance professional exposure
- Promote LinkedIn profile across different social media platforms
- Publish high-value content regularly to attract new followers
- Engage with followers by responding or liking their comments
OKRs to boost lead generation by 20% MOM
- ObjectiveBoost lead generation by 20% MOM
- KRConvert 5% more website visitors into leads through optimized landing pages
- Revise landing page design for more engaging visuals and clearer calls-to-action
- Conduct A/B testing to determine most effective page layout
- Implement SEO strategies to attract targeted traffic
- KRImplement SEO techniques to increase website traffic by 30%
- Create quality backlinks to boost website's authority
- Conduct keyword research to optimize website content
- Improve website's loading speed and mobile optimization
- KRIncrease content marketing reach by 15% to draw more potential leads
- Promote content using social media platforms and emails
- Utilize SEO strategies for higher visibility in search engines
- Create engaging content targeting customers' interests and queries
Content Generation Team OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Content Generation Team OKR templates
We have more templates to help you draft your team goals and OKRs.