Position Nordstrom as the ultimate hub for brand discovery

The OKR (Objective and Key Results) has the main aim of positioning Nordstrom as the foremost destination for brand discovery. The key outcomes that will define the success of this objective are three-fold. They focus on increasing customer inquiries, initiating interactive client events, and augmenting the number of brands featured on their website.

The first outcome aims at a 15% increase in customer inquiries on new brands. This will be achieved by offering special promotions, increasing social media advertisement, and enhancing SEO for new product visibility. These efforts are strategic in driving more client engagements and inquiries on new brands.

Secondly, Nordstrom intends to enhance the customer experience through interactive brand exploration events. The store plans to achieve this by designing and sharing invitations to customers, identifying suitable event venues, and developing engaging interactive activities. This innovative approach is targeted at catalyzing brand engagement and discovery.

Finally, the store plans to expand the variety of brands on its website by 20%. To achieve this, they will introduce and promote new brands on their website, identify brands that align with their customer base and quality standard, and negotiate partnership agreements for website placement. This widens the selection scope for customers and attracts those loyal to the newly introduced brands.