OKR template to boost brand awareness through strategic social media marketing

public-lib · Published 4 months ago

Your OKR template

This OKR aims to boost brand awareness through strategic social media marketing. The main goal is to increase the organic social media following across all platforms by 25%, achieved through strategies like hashtag use and consistent content creation.

Secondly, it proposes a 30% increase in engagement rate on promoted social media posts. This involves creating more appealing visual content, increasing post frequency during peak usage hours, and implementing A/B testing on different post formats for result analysis.

Another objective is to drive 20% more website traffic from social media channels. This can be attained by targeted advertisements or promotions, influencer collaborations, and more frequent engaging posts on all social media platforms.

The OKR emphasizes on organic growth, increased engagement rate and improved website traffic from the social media platforms. It applies different initiatives for each outcome, involving collaboration, content innovation, and strategic marketing efforts.

ObjectiveBoost brand awareness through strategic social media marketing
KRIncrease organic social media following by 25% across all platforms
Utilize hashtag strategy to increase content visibility
Create and share high-quality, engaging content regularly
Collaborate with influencers for promotional posts
KRAchieve a 30% boost in engagement rate on promoted social media posts
Design more visually appealing and interactive content for promotion
Increase frequency of social media posts during peak hours
Implement A/B testing on different post formats and analyse the results
KRDrive 20% more traffic to the website from social media channels
Implement targeted social media advertisements or promotions
Collaborate with influencers or bloggers for promotional activities
Increase the frequency of engaging posts on all social media platforms

Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

Use AI to draft a complete set of OKRs in seconds
Connect your OKRs and team goals to your project
Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:

Edit the objectives, key results, and tasks
Click on the target 0 → 100% to set better target
Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

10+ built-in dashboards to visualise progress on your goals
Weekly reminders, data connectors, and smart notifications
9 views to map OKRs to strategic projects
Strategy map to align teams at scale