/templatesStart free
Browse all functions
Team OKR example

Increase app downloads by 25%

A starting point for clearer priorities and measurable progress. Make the targets your own.

Suggested timeframe: Set with your team1 objective · 4 key results
YOUR STARTING POINTTeam OKRs
OBJECTIVE

Boost app downloads

  1. KR 1

    Partner with influencers to reach new audiences and increase downloads by 25%

  2. KR 2

    Implement referral program for existing users, resulting in 15% increase in downloads

  3. KR 3

    Drive website traffic to app page by 20%

  4. KR 4

    Increase social media engagement by 30%

Example targets. Adapt to your baseline before you start.

About this template

As our app continues to gain momentum in the market, it is time to set our sights on increasing our downloads even further. Our objective is to increase app downloads by 25%, by implementing targeted marketing campaigns and optimizing our app store visibility. With this OKR, we aim to make our app accessible to a wider audience and spread the word about its unique features and benefits.

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

---
title: Increase app downloads by 25%
objectives:
- title: Boost app downloads
  outcomes:
  - title: Partner with influencers to reach new audiences and increase downloads
      by 25%
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
  - title: Implement referral program for existing users, resulting in 15% increase
      in downloads
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
  - title: Drive website traffic to app page by 20%
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
  - title: Increase social media engagement by 30%
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
KEEP EXPLORING

More examples to explore.

Explore the collection
OKR example

Attract 400 new members to our community

Objective

Attract 400 new members to our community

  1. Initiate two referral programs leading to 100 more community members
  2. Improve website conversion rate by 10% to encourage community sign-ups
  3. Execute 3 targeted marketing campaigns, each attracting a minimum of 100 new members
View template Use template
OKR example

Increase user acquisition by 50% in the next quarter

Objective

Boost user acquisition

  1. Achieve a 25% conversion rate of website visitors to users
  2. Expand social media reach and engagement by 50%
  3. Launch a referral program and generate 20% new users through referrals
More objectives and key results

Boost user acquisition

  1. Increase website traffic by 30% via organic and paid channels
View template Use template
Use this template in Tability