Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Engagement Rate OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement Rate. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Engagement Rate OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Engagement Rate OKRs examples
You'll find below a list of Objectives and Key Results templates for Engagement Rate. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to boost client engagement and improve retention rates
ObjectiveBoost client engagement and improve retention rates
KREnhance engagement on client quarterly webinars by 30% through targeted content
Develop relatable, industry-specific content for webinar presentations- Personalize webinar invites to boost attendee interest
- Optimize webinar time based on client availability and preference
- KRDecrease client churn rate by 10% via improving customer service response time
- Train customer service reps for quicker query resolution
- Monitor and optimize current support response times
- Implement real-time chat for immediate customer support interactions
- KRIncrease monthly product usage by 15% by implementing personalisation in user journey
- Implement personalisation features into the user journey
- Monitor and analyze user engagement data regularly
- Run marketing campaigns promoting new personalized features
OKRs to raise Customer Score and Customer Engagement Rate
- ObjectiveIncrease Customer Satisfaction and Engagement
- KRReduce customer churn rate by 15% through proactive retention strategies
- KRImplement and launch a loyalty program with a minimum of 20% customer enrollment
- KRIncrease overall Customer Score by 5 points through weekly post-purchase surveys
- KRAchieve a 10% increase in average monthly Customer Engagement Rate on social media platforms
OKRs to boost website conversion rate
- ObjectiveBoost website conversion rate
- KRImplement A/B testing to improve call-to-action and uplift conversions by 10%
- Design and implement a different version of CTA
- Identify key elements in your current CTA for A/B testing
- Analyze test results, and apply improvements
- KRReduce website load time for 20% increased visitor retention
- Implement browser caching for recurring visitors
- Minimize HTTP requests for a faster response time
- Optimize images and videos on the website for quicker loading
- KRImprove landing page design to increase user engagement by 15%
- Implement A/B testing to identify effective changes
- Reduce load time for improved user experience
- Enhance visuals for a more appealing and intuitive design
OKRs to enhance employee engagement and retention
- ObjectiveEnhance employee engagement and retention
- KRAchieve an employee satisfaction score of 90% in internal surveys
- Implement a rewards and recognition program
- Improve communication and transparency within the company
- Execute regular team building exercises and events
- KRImplement at least two key employee wellness programs encouraged by 70% of staff
- Survey staff to identify top two preferred wellness programs
- Research and plan implementation of selected programs
- Launch and communicate chosen wellness programs to staff
- KRReduce employee turnover rate by 20% from current rates
- Provide regular training and professional development opportunities
- Develop a comprehensive benefits and rewards program
- Implement an employee satisfaction survey to identify improvements
OKRs to enhance user engagement on our app
- ObjectiveEnhance user engagement on our app
- KRImplement 2 new user engagement features
- Beta test features for user feedback and adjustments
- Develop and code the selected features
- Identify potential features to increase user engagement
- KRIncrease daily active user count by 20%
- Implement a referral program to drive user growth
- Develop engaging content to attract and retain users
- Improve the user interface to enhance user experience
- KRReduce app churn rate by 15%
- Conduct regular user feedback surveys and implement suggestions
- Improve app's user interface for better user experience
- Initiate personalized marketing campaigns to retain users
OKRs to boost brand awareness through strategic social media marketing
- ObjectiveBoost brand awareness through strategic social media marketing
- KRIncrease organic social media following by 25% across all platforms
- Utilize hashtag strategy to increase content visibility
- Create and share high-quality, engaging content regularly
- Collaborate with influencers for promotional posts
- KRAchieve a 30% boost in engagement rate on promoted social media posts
- Design more visually appealing and interactive content for promotion
- Increase frequency of social media posts during peak hours
- Implement A/B testing on different post formats and analyse the results
- KRDrive 20% more traffic to the website from social media channels
- Implement targeted social media advertisements or promotions
- Collaborate with influencers or bloggers for promotional activities
- Increase the frequency of engaging posts on all social media platforms
OKRs to elevate campaign quality and maintain consistency across all platforms
- ObjectiveElevate campaign quality and maintain consistency across all platforms
- KRObtain a 90% satisfaction score from client feedback on campaign aesthetics
- Regularly update and refine the aesthetic details as per client needs
- Implement client’s suggestions and feedback in the designs
- Hold brainstorming sessions about campaign's visual design improvements
- KRIncrease campaign engagement rate by 25% on all platforms
- Enhance targeting efforts to reach core demographic
- Utilize A/B testing to optimize engagement
- Implement diverse content strategy across all platforms
- KRLaunch a minimum of 5 campaigns per platform, each exceeding previous conversion rates
- Monitor and optimize campaigns to surpass old rates
- Create 5 unique campaigns for each platform
- Identify successful past campaigns for benchmarking
OKRs to boost student homework completion rates
- ObjectiveBoost student homework completion rates
- KRImprove homework participation rate of underperforming students by 30%
- Meet individually to discuss and address students' homework challenges
- Offer additional support and resources for homework assistance
- Implement a reward-based system for completed homework
- KRIntroduce 2 new effective homework-engagement strategies in classrooms
- Prepare material to explain and implement two chosen strategies
- Train teachers on these new strategies in workshops
- Research up-to-date, successful homework engagement strategies
- KRAchieve a 20% increase in completed homework submissions each week
- Implement strict homework submission deadlines
- Increase frequency of reminders on pending assignments
- Provide incentives for timely homework submission
OKRs to boost repeat user purchasing rate to 2%
- ObjectiveBoost repeat user purchasing rate to 2%
- KRImplement targeted marketing campaigns to increase repeat user engagement by 20%
- Monitor and adjust campaign based on user feedback
- Identify customer preferences through user data analysis
- Develop personalized marketing strategies based on preferences
- KREnhance user experience to boost repeat user conversion by 15%
- Develop personalized user recommendations
- Simplify navigation and checkout process
- Implement user feedback for platform improvements
- KRAnalyze and improve product availability and variety to elevate repeat user orders by 25%
- Implement improvement strategies based on analysis results
- Track and measure improvements in repeat user orders
- Conduct data analysis on current product availability and user preference
OKRs to improve customer show rate to increase value time efficiency
- ObjectiveImprove customer show rate to increase value time efficiency
- KRImplement an effective appointment reminder system to decrease customer forgetfulness by 10%
- Research best appointment reminder software options
- Train staff on using the new system
- Implement follow-up strategies post-appointment
- KRReduce no-show rate by 15% through enhanced customer engagement
- Implement automated reminders for appointments via phone or email
- Initiate personal follow-ups to understand reasons for missed appointments
- Develop a loyalty program to incentivize regular attendance
- KRIncorporate a reward system to incentivize 20% more customers to show up
- Design a customer point system for frequent visits
- Publicize rewards program via social media or email
- Implement a referral bonus for existing customers
Engagement Rate OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Engagement Rate OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to boost benefits while maintaining current cost outlay
- OKRs to increase Atlassian partnership conditions by region
- OKRs to become proficient in React.js
- OKRs to minimize inaccuracies in financial statements
- OKRs to enhance the IT support and network efficiency
- OKRs to enhance instructional strategies for better student comprehension