OKR template to increase lead generation from organic and paid social media outlets

public-lib · Published over 1 year ago

Your OKR template

The OKR is focused on enhancing lead generation from both organic and paid social media channels. The objective is broken down into three major outcomes. First, there is a target to boost the engagement rate on all social platforms by 25% through relevant content targeting specific audience interests, A/B testing for content engagement, and an increase in the frequency of posts across all platforms.

The second outcome under this OKR is to boost the conversion rate of paid social media by 15%. This involves evaluating and improving the design of the landing page, narrowing down the audience targeting, and creating visually attractive and persuasive paid ads.

The third and final outcome in this OKR is to achieve a 20% increase in leads from organic social media, to be achieved with optimized social profiles for improved visibility and lead generation, running organic engagement campaigns, and a consistent, engaging content schedule across social media platforms.

Overall, the OKR emphasizes the importance of effectively using both organic and paid social media outlets in increasing the rate of leads generated—the two should work hand in hand, complementing each other.

ObjectiveIncrease lead generation from organic and paid social media outlets
KRImprove engagement rate on all social platforms by 25%
Create engaging and relevant content targeting specific audience interests
Implement A/B testing to optimize content engagement
Increase frequency and consistency of posts across all platforms
KRBoost paid social media conversion rate by 15%
Evaluate and improve landing page design
Target specific audience groups
Create visually appealing and persuasive paid ads
KRAchieve a 20% increase in organic social media leads
Optimize social profiles for improved visibility and lead generation
Run organic engagement campaigns to capture potential leads
Implement consistent, engaging content schedule across social media platforms

Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

Use AI to draft a complete set of OKRs in seconds
Connect your OKRs and team goals to your project
Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:

Edit the objectives, key results, and tasks
Click on the target 0 → 100% to set better target
Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

10+ built-in dashboards to visualise progress on your goals
Weekly reminders, data connectors, and smart notifications
9 views to map OKRs to strategic projects
Strategy map to align teams at scale