A starting point for clearer priorities and measurable progress. Make the targets your own.
Get 250 positive mentions on Twitter and Linkedin
Reach a total audience of 10k across all channels
2.5% average engagement on promoted posts
Run 10 collaborations with relevant content creators
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Marketing OKR example
Suggested timeframe: Set with your team
1 objective · 4 key results
Example targets. Adapt to your baseline before you start.---
title: Improve visibility on socials
objectives:
- title: Build a significant social media presence for the brand
outcomes:
- title: Get 250 positive mentions on Twitter and Linkedin
from: 0.0
to: 250.0
score_format: _number_ mentions
initiatives: []
- title: Reach a total audience of 10k across all channels
from: 8400.0
to: 10000.0
score_format: _number_ followers
initiatives: []
- title: 2.5% average engagement on promoted posts
from: 1.6
to: 2.5
score_format: _number_% engagement
initiatives: []
- title: Run 10 collaborations with relevant content creators
from: 0.0
to: 10.0
score_format: _number_ collaborations
initiatives:
- title: Build a detailed project brief
- title: Create a list of relevant content creators
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