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Team OKR example

Increase Social Media x3

A starting point for clearer priorities and measurable progress. Make the targets your own.

Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTTeam OKRs
OBJECTIVE

Triple the growth of our social media

  1. KR 1

    LinkedIn total impressions 30k per month

  2. KR 2

    Increase LinkedIn followers to 30K

  3. KR 3

    Twitter total impressions 15k per month

Ideas to get you moving
  • Promote content on other social media platforms
  • Create an engaging profile and regularly update content
  • Connect with relevant professionals and actively engage
  • Utilize LinkedIn Ads for targeted campaigns
  • Analyze current performance metrics to identify areas of improvement
  • Increase follower base to maximize potential reach
  • Implement targeted Twitter advertising campaigns
  • Optimize content to ensure maximum engagement
Example targets. Adapt to your baseline before you start.

About this template

This Social Media OKRs is provided by Gretel.co.

Read the full post here.

--

Gretel.co is an AI-powered digital marketing assistant.

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

---
title: Increase Social Media x3
objectives:
- title: Triple the growth of our social media
  outcomes:
  - title: LinkedIn total impressions 30k per month
    from: 6000.0
    to: 7500.0
    score_format: _number_ impressions/week
    initiatives: []
  - title: Increase LinkedIn followers to 30K
    from: 20000.0
    to: 30000.0
    score_format: _number_ followers
    initiatives:
    - title: Promote content on other social media platforms
    - title: Create an engaging profile and regularly update content
    - title: Connect with relevant professionals and actively engage
    - title: Utilize LinkedIn Ads for targeted campaigns
  - title: Twitter total impressions 15k per month
    from: 3000.0
    to: 3750.0
    score_format: _number_ impressions/week
    initiatives:
    - title: Analyze current performance metrics to identify areas of improvement
    - title: Increase follower base to maximize potential reach
    - title: Implement targeted Twitter advertising campaigns
    - title: Optimize content to ensure maximum engagement
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