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3 strategies and tactics for Internal Communication

What is Internal Communication strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Internal Communication strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Internal Communication strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Internal Communication strategy examples

You'll find below a list of Internal Communication tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for establishing internal communications, launching the global people newsletter, and implementing IC governance

  • ⛳️ Strategy 1: Develop a content and distribution plan

    • Identify key content themes for the newsletter based on employee interests and organisational objectives
    • Create a content calendar outlining monthly topics and deadlines
    • Select a newsletter platform that supports global distribution and analytics
    • Identify potential content contributors from different regions and departments
    • Establish a consistent schedule for newsletter creation and distribution
    • Set benchmarks for open rates and click-through rates to gauge engagement
    • Develop a feedback mechanism to collect employee responses and suggestions
    • Establish guidelines for content submission from contributors
    • Create an editorial team responsible for content quality and coherence
    • Schedule regular meetings with contributors to align on content strategy and calendar

  • ⛳️ Strategy 2: Launch and promote the global people newsletter

    • Design a visually appealing newsletter template in line with corporate branding
    • Conduct a pre-launch campaign to build anticipation among employees
    • Craft a compelling welcome message to introduce the first issue
    • Leverage internal platforms and communication channels to announce the newsletter
    • Incorporate interactive elements such as polls or quizzes to drive engagement
    • Provide clear instructions on how to access and engage with the newsletter
    • Collect and analyse initial feedback to refine subsequent editions
    • Encourage employee contributions and recognise contributors in each issue
    • Track newsletter analytics and adjust strategy as needed to increase engagement
    • Gather testimonials and success stories to build credibility and showcase impact

  • ⛳️ Strategy 3: Establish and implement IC governance

    • Define key principles and guidelines for internal communication governance
    • Create a comprehensive IC policy document accessible to all employees
    • Conduct training sessions to educate employees on IC guidelines and best practices
    • Develop a toolkit with templates and resources to support consistent communication
    • Designate IC champions within each department to ensure adherence to guidelines
    • Establish clear escalation procedures for communication-related issues
    • Launch an internal survey to assess satisfaction with current communication efforts
    • Monitor and report on communication quality and consistency across the organisation
    • Analyse survey results and feedback to improve internal communication processes
    • Track reduction in communication-related misunderstandings as a performance metric
internal-communicationemployee-engagementcontent-creatorcommunication-specialisteditorial-teamhuman-resources-team
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Strategies and tactics for creating a publicly-friendly strategic plan

  • ⛳️ Strategy 1: Simplify language and presentation

    • Review the internal plan to identify complex language and jargon
    • Rewrite sections using simple, clear language suitable for a general audience
    • Summarise key points of each section to make them more digestible
    • Use bullet points or numbered lists for clarity
    • Incorporate visuals such as charts and infographics to convey data
    • Include a glossary of terms that may still require explanation
    • Test the revised plan on a group unfamiliar with the content to gauge understandability
    • Iterate the document based on feedback received from the test group
    • Ensure a consistent tone that aligns with public expectations
    • Proofread the final version for language errors and clarity

  • ⛳️ Strategy 2: Focus on key themes and messages

    • Identify the main themes of the internal strategic plan
    • Select 3-5 key messages that resonate with the public interest
    • Create a concise summary or executive overview based on these themes
    • Highlight outcomes and impacts rather than processes
    • Relate the strategic goals to common societal benefits or values
    • Ensure alignment between the plan's messages and the organisational vision
    • Simplify technical details while maintaining the core message
    • Incorporate case studies or examples that illustrate the themes
    • Develop a FAQ section addressing potential public concerns or queries
    • Consult key stakeholders to validate the chosen themes and messages

  • ⛳️ Strategy 3: Enhance engagement and accessibility

    • Create an engaging title and introduction to capture interest
    • Integrate multimedia elements like videos or podcasts to appeal to different audiences
    • Make the plan accessible in both print and digital formats
    • Consider accessibility options such as large print or screen reader compatibility
    • Distribute on multiple platforms, including social media and the corporate website
    • Solicit feedback from the audience to improve the plan's relevance
    • Organise webinars or public briefings to present the plan and allow for Q&A
    • Collaborate with influencers or public figures to endorse the plan
    • Offer downloadable versions or summaries for easy sharing
    • Monitor engagement metrics to assess public interest and understanding
simplificationengagementcontent-writerpublic-relations-specialistcommunications-teammarketing-team
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Strategies and tactics for implementing a Recruitment Strategy for Animal Emergency Australia

  • ⛳️ Strategy 1: Utilise multi-channel sourcing

    • Partner with job boards like Seek, Indeed, and Kookaburra to post job openings
    • Establish partnerships with universities for a steady flow of graduate placements
    • Target international markets such as the UK, US, and Canada through social media campaigns
    • Develop an international recruitment campaign focusing on relocation packages
    • Create video content showcasing AEA as a preferred employer
    • Host webinars and virtual career fairs to engage with potential candidates
    • Build a database of passive candidates for future opportunities
    • Collaborate with international recruitment agencies
    • Utilise employee referrals to access local and international talent
    • Review and analyse recruitment metric data to refine strategies

  • ⛳️ Strategy 2: Enhance employer branding and workplace culture

    • Develop a compelling Employee Value Proposition focusing on professional growth
    • Share regular employee success stories on social media platforms
    • Expand mental health initiatives and psychological support programs
    • Organise regular team-building activities and social events
    • Establish a recognition program to reward outstanding contributions
    • Conduct employee surveys to assess satisfaction and gather feedback
    • Regularly review and adjust compensation to remain competitive
    • Offer employee perks such as pet care discounts and health resources
    • Increase presence on employer-review platforms like Glassdoor to improve ratings
    • Implement communication channels to enhance employee morale and engagement

  • ⛳️ Strategy 3: Improve candidate experience and streamline the recruitment process

    • Create a mobile-friendly application process with minimal steps
    • Implement an AI chatbot for initial candidate queries and FAQs
    • Launch a candidate portal for real-time updates during the recruitment process
    • Ensure feedback is provided to candidates within 5 business days after interviews
    • Develop a structured onboarding program with assigned mentors
    • Conduct 90-day post-hire reviews to assess onboarding effectiveness
    • Monitor application drop-off rates and adjust processes to reduce barriers
    • Implement regular candidate experience surveys to gather feedback
    • Standardise communication templates for timely and consistent messaging
    • Introduce automation tools to schedule interviews and manage candidate workflow
recruitmentemployer-brandingrecruitment-managertalent-acquisition-specialisthuman-resourcesmarketing
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How to track your Internal Communication strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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