The strategy focuses on enhancing internal communications by launching a global people newsletter and implementing internal communication (IC) governance. The first step involves creating a content and distribution plan by identifying key themes that resonate with employees and align with organizational goals. For instance, by setting up a content calendar and identifying content contributors across regions, the company ensures diverse and relevant input.
The second part of the strategy is about the successful launch and promotion of the newsletter. This includes designing an appealing newsletter template, conducting pre-launch campaigns, and using internal channels to boost visibility. Incorporating interactive elements like polls can increase employee engagement, as seen in effective internal communication practices.
Lastly, establishing IC governance is crucial. This involves creating an IC policy, training employees, and designating IC champions within departments. For example, developing a toolkit with templates can streamline communication processes and ensure consistency. Monitoring communication quality and gathering employee feedback helps refine and uphold the strategy's effectiveness.
The strategies
⛳️ Strategy 1: Develop a content and distribution plan
- Identify key content themes for the newsletter based on employee interests and organisational objectives
- Create a content calendar outlining monthly topics and deadlines
- Select a newsletter platform that supports global distribution and analytics
- Identify potential content contributors from different regions and departments
- Establish a consistent schedule for newsletter creation and distribution
- Set benchmarks for open rates and click-through rates to gauge engagement
- Develop a feedback mechanism to collect employee responses and suggestions
- Establish guidelines for content submission from contributors
- Create an editorial team responsible for content quality and coherence
- Schedule regular meetings with contributors to align on content strategy and calendar
⛳️ Strategy 2: Launch and promote the global people newsletter
- Design a visually appealing newsletter template in line with corporate branding
- Conduct a pre-launch campaign to build anticipation among employees
- Craft a compelling welcome message to introduce the first issue
- Leverage internal platforms and communication channels to announce the newsletter
- Incorporate interactive elements such as polls or quizzes to drive engagement
- Provide clear instructions on how to access and engage with the newsletter
- Collect and analyse initial feedback to refine subsequent editions
- Encourage employee contributions and recognise contributors in each issue
- Track newsletter analytics and adjust strategy as needed to increase engagement
- Gather testimonials and success stories to build credibility and showcase impact
⛳️ Strategy 3: Establish and implement IC governance
- Define key principles and guidelines for internal communication governance
- Create a comprehensive IC policy document accessible to all employees
- Conduct training sessions to educate employees on IC guidelines and best practices
- Develop a toolkit with templates and resources to support consistent communication
- Designate IC champions within each department to ensure adherence to guidelines
- Establish clear escalation procedures for communication-related issues
- Launch an internal survey to assess satisfaction with current communication efforts
- Monitor and report on communication quality and consistency across the organisation
- Analyse survey results and feedback to improve internal communication processes
- Track reduction in communication-related misunderstandings as a performance metric
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
