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10 strategies and tactics for Digital Marketing Strategist

What is Digital Marketing Strategist strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Digital Marketing Strategist strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Digital Marketing Strategist strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Digital Marketing Strategist strategy examples

We've added many examples of Digital Marketing Strategist tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for driving Sales Through Integrated Marketing

  • ⛳️ Strategy 1: Enhance visibility with traditional marketing

    • Install 10+ banners in high-traffic MIDC zones and nearby towns
    • Highlight USPs such as affordable pricing and strategic location on hoardings
    • Organise regular on-site activities showcasing the plots and amenities
    • Offer guided tours for potential buyers to boost engagement
    • Schedule exclusive meetups with MIDC industry owners to pitch commercial plots
    • Publish advertisements in local newspapers targeting regional investors
    • Place adverts in magazines that are popular among the target audience
    • Partner with local businesses for cross-promotional activities
    • Distribute brochures in nearby residential areas and industries
    • Run weekly pop-up stalls at local marketplaces to engage with citizens

  • ⛳️ Strategy 2: Scale reach through digital marketing

    • Launch Google Search Ads targeting keywords like 'NA plots in Kurkumbh'
    • Implement Display Ads to retarget users interested in real estate
    • Develop Meta Ads with a focus on investors aged 30-50 in Pune
    • Utilise ad formats such as carousel ads and testimonial videos on social media
    • Promote site walkthroughs and client testimonials on YouTube
    • Optimise Google My Business profile with updated photos and reviews
    • Enhance local SEO to rank higher in searches like 'Plots in Kurkumbh MIDC'
    • Schedule regular updates on all digital platforms for consistent engagement
    • Track and analyse metrics for ad performance improvements
    • Develop retargeting strategies based on user interactions

  • ⛳️ Strategy 3: Build trust through content marketing

    • Publish blog articles on topics like 'Top Investment Opportunities Near Pune'
    • Create and share social media stories of site updates and testimonials
    • Design an email campaign with newsletters highlighting exclusive offers
    • Produce engaging videos such as drone shots of the site
    • Explain the benefits of different plot types through video content
    • Release video success stories of past customer experiences
    • Share client testimonials on all major social media platforms
    • Develop a seasonal content calendar for regular posting
    • Collaborate with local influencers for greater content reach
    • Use analytics to inform content strategy adjustments
integrated-marketingdrive-salesmarketing-managerdigital-strategistsales-teamcontent-development-team
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Strategies and tactics for elaborating a digital sponsorship strategy

  • ⛳️ Strategy 1: Define sponsorship objectives and target audience

    • Identify the primary objectives of the sponsorship campaign such as brand awareness or lead generation
    • Conduct market research to define the target demographic
    • Analyse competitor strategies to understand market positioning
    • Set measurable objectives for reach and engagement
    • Create detailed audience personas
    • Determine geographical targeting based on product relevance
    • Outline key performance indicators (KPIs) to measure success
    • Establish initial benchmarks for KPIs from past campaigns
    • Define the budget allocation based on target audience reach and objectives
    • Prepare a timeline for campaign execution and evaluation

  • ⛳️ Strategy 2: Select digital platforms and develop content

    • Evaluate platforms (Facebook, Instagram, TikTok) based on audience demographics
    • Allocate budget proportionately across platforms according to potential reach
    • Develop creative content tailored to each platform’s audience
    • Create visually engaging graphics and videos suitable for sponsorship
    • Craft clear calls-to-action (CTAs) for each piece of content
    • Design A/B testable content variations for optimisation
    • Schedule content posting to align with peak user activity times
    • Implement tracking codes to measure content performance
    • Collaborate with influencers to expand reach and credibility
    • Organise platform-specific training sessions for the marketing team

  • ⛳️ Strategy 3: Implement tracking and optimise campaigns continuously

    • Set up tracking tools such as Google Analytics and platform-specific insights
    • Install conversion pixels on landing pages to track sponsorship outcomes
    • Monitor real-time performance data for immediate insights
    • Adjust budget allocations based on real-time engagement rates
    • Identify underperforming content and replace with new strategies
    • Conduct weekly reviews of KPIs to measure objective achievement
    • Utilise predictive analytics to forecast future trends and adapt strategies
    • Run retargeting campaigns for users who engage but do not convert
    • Prepare comprehensive reports after campaign completion
    • Use insights gained to inform future sponsorship strategies
digital-marketingsponsorship-strategymarketing-managerdigital-strategistmarketing-teamcontent-creation-team
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Strategies and tactics for growing a leading digital marketing institute

  • ⛳️ Strategy 1: Expand course offerings

    • Conduct market research to identify in-demand digital marketing skills
    • Develop new courses based on market needs
    • Collaborate with industry experts for curriculum development
    • Update existing courses with the latest trends and technologies
    • Offer specialised certifications for niche areas
    • Create online webinars and workshops for continuous learning
    • Introduce micro-courses for quick skill acquisition
    • Provide case studies and real-world projects in courses
    • Regularly review and refine course content
    • Offer a flexible learning schedule with part-time and full-time options

  • ⛳️ Strategy 2: Enhance student engagement

    • Implement a robust learning management system
    • Incorporate interactive elements in online courses
    • Foster a community through discussion forums and social media
    • Organise regular virtual meetups and Q&A sessions
    • Provide personalised mentorship programs
    • Offer incentives such as badges and certificates for milestones
    • Collect and act on student feedback regularly
    • Develop a mobile app for easy access to learning materials
    • Host challenges and competitions to apply knowledge
    • Create alumni groups for continued networking and support

  • ⛳️ Strategy 3: Increase brand awareness

    • Craft a compelling brand story and unique value proposition
    • Utilise content marketing to showcase expertise
    • Optimise the institute’s website for search engines
    • Engage in social media marketing on relevant platforms
    • Run targeted advertising campaigns
    • Collaborate with influencers and thought leaders in digital marketing
    • Attend and speak at industry conferences and events
    • Publish success stories and testimonials from past students
    • Partner with businesses for co-branded initiatives
    • Offer free resources such as e-books, whitepapers, and webinars
digital-marketingstudent-engagementcurriculum-developermarketing-strategistcontent-creationstudent-support
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Strategies and tactics for implementing digital marketing strategies for startups

  • ⛳️ Strategy 1: Create engaging content

    • Develop a content calendar for blogs, videos, and social media posts
    • Research and use popular keywords in content to improve SEO
    • Create informative and engaging blog posts on industry-related topics
    • Use high-quality images and infographics to support your content
    • Share customer success stories and testimonials
    • Develop and publish video content demonstrating your product
    • Schedule regular social media posts to ensure consistent engagement
    • Create interactive content like polls, quizzes, and surveys
    • Collaborate with industry influencers to expand reach
    • Analyse content performance and adjust strategies based on results

  • ⛳️ Strategy 2: Utilise social media marketing

    • Identify the social media platforms where your target audience is most active
    • Set up and optimise social media profiles with consistent branding
    • Post regularly and engage with followers through comments and messages
    • Utilise social media advertising to target specific demographics
    • Run social media contests and giveaways to increase engagement
    • Post user-generated content to build community trust
    • Use hashtags strategically to increase content discoverability
    • Partner with influencers to promote your brand
    • Monitor social media analytics to track performance
    • Adjust social media strategy based on analytics and feedback

  • ⛳️ Strategy 3: Implement email marketing campaigns

    • Build a strong email list through opt-in forms on your website
    • Segment your email list based on customer preferences and behaviours
    • Craft personalised and engaging email content
    • Use attention-grabbing subject lines to improve open rates
    • Offer exclusive promotions and discounts to email subscribers
    • Automate email campaigns for welcome series and follow-ups
    • Send regular newsletters with company updates and industry news
    • Monitor email analytics to track open rates, click rates, and conversions
    • A/B test different email elements to optimise performance
    • Regularly clean your email list to remove inactive subscribers
digital-marketingcustomer-acquisitioncontent-strategistsocial-media-managermarketing-teamcontent-creation-team
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Strategies and tactics for implementing content marketing

  • ⛳️ Strategy 1: Develop a content strategy

    • Conduct a content audit to see what is performing well
    • Define your target audience personas
    • Set clear content marketing goals
    • Create an editorial calendar
    • Determine the types of content to produce (blogs, videos, infographics, etc.)
    • Allocate resources for content creation (writers, designers, etc.)
    • Conduct keyword research to guide content topics
    • Establish guidelines for content quality and branding
    • Plan content distribution channels
    • Set up metrics for measuring content performance

  • ⛳️ Strategy 2: Create high-quality content

    • Create engaging blog posts with valuable information
    • Develop video content that resonates with your audience
    • Design infographics to visually represent data
    • Write compelling social media posts to drive engagement
    • Produce detailed guides and ebooks to provide in-depth knowledge
    • Invite industry experts to contribute guest posts
    • Regularly update and repurpose top-performing content
    • Use storytelling techniques to make content more relatable
    • Create content that encourages user-generated content
    • Work with influencers to produce co-branded content

  • ⛳️ Strategy 3: Distribute and promote content

    • Share content on social media platforms at optimal times
    • Use email marketing to distribute new content to subscribers
    • Invest in paid advertising to amplify content reach
    • Engage with online communities and forums to share relevant content
    • Collaborate with other brands for content sharing opportunities
    • Submit content to industry publications and websites
    • Encourage employees to share content on their social profiles
    • Optimise content for SEO to increase organic reach
    • Analyse content performance and adjust distribution strategy
    • Use tools like Google Analytics to track engagement and metrics
content-marketingbrand-awarenesscontent-creatormarketing-strategistcontent-developmentdigital-marketing
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Strategies and tactics for implementing digital advertising strategies for Jeremiah’s Italian Ice

  • ⛳️ Strategy 1: Initiate broad digital advertising campaigns

    • Create visually appealing and branded advertisements for social media platforms
    • Develop a posting schedule to maintain consistent ad visibility
    • Allocate a budget for social media ads to maximise reach
    • Amplify posts with user-generated content to enhance community engagement
    • Utilise Facebook, Instagram, and TikTok platforms for maximum exposure
    • Monitor ad performance through analytics tools and adjust strategies as needed
    • Incorporate seasonal promotions into the advertising content
    • Test different ad formats to determine which attracts the most engagement
    • Collaborate with influencers to expand reach and credibility
    • Evaluate the campaign's success at the end of the 30-day period and adjust future strategies accordingly

  • ⛳️ Strategy 2: Conduct targeted advertising campaigns

    • Identify key demographics and psychographics of the target audience
    • Use geo-targeting to reach potential customers in close proximity to store locations
    • Leverage AI and machine learning tools to optimise ads for targeted reach
    • Develop personalised ad content that speaks directly to specific audience segments
    • Utilise retargeting techniques to reach individuals who have previously interacted with the brand online
    • Set up A/B testing to find the most effective ad variations
    • Explore partnerships with local businesses for cross-promotions
    • Regularly review audience insights to refine targeting strategies
    • Set measurable goals in alignment with KPIs, such as increased foot traffic or online engagement
    • Document learnings and insights from the campaign to inform future targeted initiatives

  • ⛳️ Strategy 3: Launch intention-based advertising campaigns

    • Integrate Google Ads with the intent-based search optimisation
    • Research high-intention keywords relevant to Jeremiah’s Italian Ice offerings
    • Design ads that address common customer questions and needs to capture interested leads
    • Set up conversion tracking to measure effectiveness in driving store visits and revenue
    • Create landing pages tailored to specific ads to improve conversion rates
    • Adjust bids on Google Ads to focus on high-intent keywords with the best ROI
    • Review competitor's strategies to identify opportunities and gaps
    • Provide exclusive discounts or offers through intention-based ads
    • Analyse metrics such as click-through rates and customer conversions to refine strategies
    • Consolidate learnings and success stories for future campaigns

  • ⛳️ Strategy 4: Set up newsletter sponsorship campaigns

    • Identify popular local newsletters with substantial reach among the target demographic
    • Create engaging and branded content tailored for newsletters
    • Negotiate mutually beneficial sponsorship agreements
    • Design catchy headlines or visuals to capture reader attention
    • Incorporate call-to-action elements that drive readers to visit stores
    • Track utilisation of promotional codes included in newsletters
    • Gather feedback from subscribers on the content to adjust future sponsorships
    • Work with newsletter publishers to ensure optimal timing and placement of sponsored content
    • Review reports provided by newsletter platforms to measure campaign success
    • Compile data and lessons learned to shape future newsletter sponsorship strategies
digital-advertisingsocial-media-campaignsdigital-marketing-strategistcontent-creatormarketing-teamanalytics-team
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Strategies and tactics for creating a 2025 Strategic Plan for Marketing Society of Kenya Events

  • ⛳️ Strategy 1: Enhance stakeholder engagement

    • Identify and map key stakeholders for each event
    • Develop a stakeholder communication plan
    • Establish clear partnership benefits and engagement criteria
    • Host stakeholder briefing sessions prior to events
    • Create an ambassador programme to promote events
    • Regularly update stakeholders on event progress and changes
    • Gather stakeholder feedback post-event through surveys
    • Align stakeholder interests with event objectives
    • Facilitate networking opportunities for stakeholders
    • Include stakeholders in event content and activities to deepen engagement

  • ⛳️ Strategy 2: Leverage digital marketing and technology

    • Create a digital marketing strategy tailored to each event
    • Develop engaging event-specific content for social media platforms
    • Utilise email marketing to nurture event attendees and prospects
    • Implement search engine marketing techniques to increase event visibility
    • Use analytics tools to measure digital campaign effectiveness
    • Enhance event websites with interactive features and mobile compatibility
    • Offer virtual attendance options for wider reach
    • Engage event audiences through live streaming and interactive apps
    • Leverage AI tools for data-driven marketing decisions
    • Use retargeting ads to re-engage previous event participants

  • ⛳️ Strategy 3: Enhance attendee experience

    • Conduct pre-event surveys to understand attendee preferences
    • Design engaging and varied event agendas with keynote speakers
    • Incorporate interactive sessions and workshops into each event
    • Ensure efficient and welcoming registration processes
    • Provide personalised attendee communication and updates
    • Offer exclusive networking opportunities for attendees
    • Create memorable event experiences with unique themes
    • Utilise feedback forms to gather attendee insights post-event
    • Incorporate innovative technologies such as VR to enhance experience
    • Ensure top-notch customer service and support throughout each event
stakeholder-engagementdigital-marketingevent-plannermarketing-strategistmarketing-teamevent-management-team
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Strategies and tactics for positioning apartment hotels in the market

  • ⛳️ Strategy 1: Utilise digital marketing

    • Create targeted social media campaigns aimed at families and business travellers
    • Use search engine optimisation to enhance online visibility
    • Develop partnerships with travel influencers to feature the apartment
    • Utilise Google Ads for targeted search and display ads
    • Create engaging video content showcasing the features of the 2-bedroom apartments
    • Set up retargeting ads for website visitors who don't book
    • Use email marketing to offer special weekday discounts to past guests
    • Run promotions on accommodation booking platforms like Booking.com or Airbnb
    • Host virtual tours of the apartments via social media stories and live sessions
    • Utilise analytics tools to track campaign performance and adjust strategies

  • ⛳️ Strategy 2: Create corporate partnerships

    • Identify local businesses in need of weekday accommodations for employees
    • Offer special corporate rates and packages tailored to business travellers
    • Host networking events at the hotel to attract business clients
    • Attend local business fairs to promote the apartment options
    • Provide value-added services like free high-speed Wi-Fi and workspaces
    • Develop a newsletter targeting corporate clients with exclusive offers
    • Collaborate with travel agencies to include the apartments in business travel packages
    • Create loyalty programmes to incentivise recurring corporate bookings
    • Partner with local transportation services for easy commuting options
    • Offer free shuttle services to and from major business centres

  • ⛳️ Strategy 3: Focus on family-friendly amenities

    • Design family-centric packages that include local attractions and meals
    • Offer amenities like cribs, board games, and kitchen essentials for families
    • Advertise the proximity to parks, schools, or family activities
    • Collaborate with local family-friendly restaurants for exclusive guest deals
    • Host family events at the property to encourage community engagement
    • Collect testimonials from families who stayed and share them on digital platforms
    • Create a guide of local family activities available during weekdays
    • Partner with local toy stores or family brands for promotions
    • Provide discounted extended stays for family guests
    • Offer a kids' welcome kit upon arrival with snacks and activity ideas
digital-marketingcorporate-partnershipsmarketing-strategistevent-coordinatormarketing-teampartnerships-team
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Strategies and tactics for expanding marketing agency in Pakistan

  • ⛳️ Strategy 1: Optimise advertising budget

    • Utilise a/b testing on adverts to determine most effective content
    • Focus on high conversion rate platforms such as facebook and instagram
    • Schedule ads during peak engagement times
    • Target specific demographics to ensure budget efficiency
    • Use retargeting strategies to reach previous visitors
    • Leverage local seo to improve organic reach
    • Create compelling call-to-actions in adverts
    • Utilise engaging visuals and messages that resonate with target audience
    • Monitor and adjust targeting based on ad performance
    • Analyse and discontinue underperforming ad campaigns

  • ⛳️ Strategy 2: Leverage referrals and networking

    • Provide existing clients with referral bonuses
    • Offer discounts for repeat clients to stimulate word-of-mouth
    • Attend industry networking events relevant to target market
    • Collaborate with complementary businesses for mutual promotion
    • Engage with industry influencers to promote services
    • Create partnerships with local businesses for cross referrals
    • Encourage satisfied customers to leave testimonials online
    • Host informational webinars to showcase expertise
    • Build a strong online presence in local online groups and forums
    • Develop a loyalty program to reward repeat customers

  • ⛳️ Strategy 3: Enhance online presence

    • Regularly update website with latest projects and client feedback
    • Create and share relevant content marketing pieces like blog posts
    • Engage consistently on social media to build a community
    • Use seo strategies to ensure higher visibility in search results
    • Create video testimonials of satisfied clients
    • Share case studies that depict successful projects
    • Collaborate with local industry bloggers for guest posts
    • Implement email marketing campaigns with compelling offers
    • Run social media contests to increase brand awareness
    • Utilise analytics tools to track and improve digital marketing efforts
advertising-budgetreferralsmarketing-strategistdigital-marketing-analystcontent-creation-teamsocial-media-marketing-team
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Strategies and tactics for increasing usage of TMB Bank's debit cards in Tamil Nadu

  • ⛳️ Strategy 1: Enhance online presence

    • Develop an engaging social media campaign targeting Tamil Nadu customers
    • Create educational content on benefits of debit card usage on digital platforms
    • Optimise local search results for TMB Bank branches and services in Tamil Nadu
    • Utilise targeted online ads to reach potential customers in the region
    • Collaborate with local influencers to endorse debit card usage
    • Enhance TMB Bank's website with more interactive and user-friendly features
    • Launch online webinars or live sessions illustrating the convenience of debit cards
    • Encourage user-generated content through contests or challenges regarding debit card benefits
    • Implement local language support on digital channels for better engagement
    • Monitor and respond to customer inquiries and feedback promptly on digital platforms

  • ⛳️ Strategy 2: Encourage digital transactions

    • Offer cashback incentives for debit card usage on selected transactions
    • Partner with local vendors to provide exclusive discounts for debit card users
    • Promote the use of debit cards through gamification and reward programs
    • Host online workshops demonstrating secure transaction methods
    • Implement a referral program for recommending debit card usage to peers
    • Develop mobile banking features that highlight debit card conveniences
    • Run promotional campaigns during local festivals to boost transactions
    • Provide debit card usage reports and analytics to help customers manage spending
    • Simplify activation and PIN setup processes through digital platforms
    • Encourage businesses to adopt card payments by offering fee reductions for setup

  • ⛳️ Strategy 3: Enhance customer experience

    • Implement a round-the-clock digital support system for debit card users
    • Roll out personalised debit card designs to appeal to the local consumer base
    • Utilise data analytics to personalise offers and services for debit card users
    • Streamline the dispute handling and resolution process for better customer satisfaction
    • Launch a feedback app or survey to gather user insights and preferences
    • Develop an easy-to-use app interface for managing debit card settings
    • Provide clear communication of benefits and updates through digital newsletters
    • Introduce an easy debit card lock/unlock feature through the banking app
    • Host online Q&A sessions to address common concerns and queries
    • Implement AI chatbots for instant assistance and transaction alerts
digital-engagementcustomer-experiencemarketing-strategistdigital-analystsocial-media-teamcustomer-support-team
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How to track your Digital Marketing Strategist strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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