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10 strategies and tactics for Digital Marketing Strategist

What is Digital Marketing Strategist strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Digital Marketing Strategist strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Digital Marketing Strategist strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Digital Marketing Strategist strategy examples

We've added many examples of Digital Marketing Strategist tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for executing a new social media plan

  • ⛳️ Strategy 1: Conduct a comprehensive competition analysis

    • Identify main competitors in the single malt scotch category in India
    • Analyse competitors' social media presence and content strategies
    • Conduct a SWOT analysis comparing Dalwhinnie to competitors
    • Identify key target demographics for competing products
    • Evaluate the pricing strategies of competitor single malt scotch brands
    • Identify the most engaged social media platforms for this category
    • Analyse consumer reviews and feedback on competitors
    • Examine competitors' promotional strategies and campaigns
    • Identify unique selling points of Dalwhinnie compared to competitors
    • Compile a report on the findings for internal reference

  • ⛳️ Strategy 2: Develop a targeted social media strategy

    • Define clear objectives and key performance indicators for the campaign
    • Identify primary social media platforms for audience engagement (e.g., Instagram, Facebook, Twitter)
    • Create a content calendar with key dates and themes relevant to the product launch
    • Develop content buckets focusing on the heritage, quality, and occasions for Dalwhinnie
    • Design interactive content such as polls, Q&As, and challenges to engage followers
    • Collaborate with influencers for product mentions and reviews
    • Utilise stories and reels for behind-the-scenes content and quick engagement
    • Plan for user-generated content and how to spotlight customer experiences
    • Set up dedicated hashtags for the campaign to track and engage audience participation
    • Plan live sessions to educate potential consumers on tasting notes and food pairing

  • ⛳️ Strategy 3: Implement a digital amplification plan

    • Identify relevant digital advertising platforms to reach targeted demographics
    • Create a budget allocation plan for paid ads across all platforms
    • Develop visually appealing ad creatives that highlight the unique aspects of Dalwhinnie
    • Implement remarketing strategies for website visitors to convert interest into sales
    • Collaborate with digital publishers and bloggers for sponsored content
    • Launch a series of email marketing campaigns to a targeted consumer list
    • Set up tracking tools for performance analytics on all digital channels
    • Coordinate with online retailers to feature Dalwhinnie prominently on their sites
    • Utilise search engine marketing to improve the visibility of Dalwhinnie queries online
    • Report and optimise ongoing campaigns for improved reach and effectiveness
social-mediadigital-marketingsocial-media-strategistdigital-marketing-specialistmarketing-teamdigital-advertising-team
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Strategies and tactics for driving Sales Through Integrated Marketing

  • ⛳️ Strategy 1: Enhance visibility with traditional marketing

    • Install 10+ banners in high-traffic MIDC zones and nearby towns
    • Highlight USPs such as affordable pricing and strategic location on hoardings
    • Organise regular on-site activities showcasing the plots and amenities
    • Offer guided tours for potential buyers to boost engagement
    • Schedule exclusive meetups with MIDC industry owners to pitch commercial plots
    • Publish advertisements in local newspapers targeting regional investors
    • Place adverts in magazines that are popular among the target audience
    • Partner with local businesses for cross-promotional activities
    • Distribute brochures in nearby residential areas and industries
    • Run weekly pop-up stalls at local marketplaces to engage with citizens

  • ⛳️ Strategy 2: Scale reach through digital marketing

    • Launch Google Search Ads targeting keywords like 'NA plots in Kurkumbh'
    • Implement Display Ads to retarget users interested in real estate
    • Develop Meta Ads with a focus on investors aged 30-50 in Pune
    • Utilise ad formats such as carousel ads and testimonial videos on social media
    • Promote site walkthroughs and client testimonials on YouTube
    • Optimise Google My Business profile with updated photos and reviews
    • Enhance local SEO to rank higher in searches like 'Plots in Kurkumbh MIDC'
    • Schedule regular updates on all digital platforms for consistent engagement
    • Track and analyse metrics for ad performance improvements
    • Develop retargeting strategies based on user interactions

  • ⛳️ Strategy 3: Build trust through content marketing

    • Publish blog articles on topics like 'Top Investment Opportunities Near Pune'
    • Create and share social media stories of site updates and testimonials
    • Design an email campaign with newsletters highlighting exclusive offers
    • Produce engaging videos such as drone shots of the site
    • Explain the benefits of different plot types through video content
    • Release video success stories of past customer experiences
    • Share client testimonials on all major social media platforms
    • Develop a seasonal content calendar for regular posting
    • Collaborate with local influencers for greater content reach
    • Use analytics to inform content strategy adjustments
integrated-marketingdrive-salesmarketing-managerdigital-strategistsales-teamcontent-development-team
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Strategies and tactics for elaborating a digital sponsorship strategy

  • ⛳️ Strategy 1: Define sponsorship objectives and target audience

    • Identify the primary objectives of the sponsorship campaign such as brand awareness or lead generation
    • Conduct market research to define the target demographic
    • Analyse competitor strategies to understand market positioning
    • Set measurable objectives for reach and engagement
    • Create detailed audience personas
    • Determine geographical targeting based on product relevance
    • Outline key performance indicators (KPIs) to measure success
    • Establish initial benchmarks for KPIs from past campaigns
    • Define the budget allocation based on target audience reach and objectives
    • Prepare a timeline for campaign execution and evaluation

  • ⛳️ Strategy 2: Select digital platforms and develop content

    • Evaluate platforms (Facebook, Instagram, TikTok) based on audience demographics
    • Allocate budget proportionately across platforms according to potential reach
    • Develop creative content tailored to each platform’s audience
    • Create visually engaging graphics and videos suitable for sponsorship
    • Craft clear calls-to-action (CTAs) for each piece of content
    • Design A/B testable content variations for optimisation
    • Schedule content posting to align with peak user activity times
    • Implement tracking codes to measure content performance
    • Collaborate with influencers to expand reach and credibility
    • Organise platform-specific training sessions for the marketing team

  • ⛳️ Strategy 3: Implement tracking and optimise campaigns continuously

    • Set up tracking tools such as Google Analytics and platform-specific insights
    • Install conversion pixels on landing pages to track sponsorship outcomes
    • Monitor real-time performance data for immediate insights
    • Adjust budget allocations based on real-time engagement rates
    • Identify underperforming content and replace with new strategies
    • Conduct weekly reviews of KPIs to measure objective achievement
    • Utilise predictive analytics to forecast future trends and adapt strategies
    • Run retargeting campaigns for users who engage but do not convert
    • Prepare comprehensive reports after campaign completion
    • Use insights gained to inform future sponsorship strategies
digital-marketingsponsorship-strategymarketing-managerdigital-strategistmarketing-teamcontent-creation-team
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Strategies and tactics for developing a comprehensive educational and operational strategy for digital lead generation

  • ⛳️ Strategy 1: Gather crucial data

    • Identify specific target audiences such as freelancers, interior designers, and agency owners
    • Utilise Facebook, Instagram, and Google Ads analytics to gain insights on audience behaviour
    • Collect data on current market trends and competitor strategies
    • Survey existing customers to understand their needs and expectations
    • Integrate CRM tools like Zoho and HubSpot to consolidate data collection
    • Create detailed audience personas based on collected data
    • Analyse website traffic and interactions using Google Analytics
    • Monitor social media trends and conversations within the target demographic
    • Compile data into a centralized location using platforms like Notion
    • Regularly update data insights to reflect ongoing market changes

  • ⛳️ Strategy 2: Plan targeted campaigns

    • Set clear objectives for each campaign phase with measurable KPIs
    • Design campaign visuals using tools like Canva to ensure high-quality content
    • Develop personalized outreach strategies for each identified audience segment
    • Map out a detailed timeline for campaign rollouts and milestones
    • Allocate budget across different platforms based on audience engagement data
    • Craft engaging ad copies tailored to specific audience needs
    • Utilise A/B testing to refine campaign elements continually
    • Plan for CRM integration to manage leads effectively
    • Establish a content calendar for consistent messaging and engagement
    • Prepare educational materials for lead nurturing, leveraging insights gathered

  • ⛳️ Strategy 3: Execute and optimise strategies

    • Launch initial campaigns across selected platforms and monitor performance
    • Utilise CRM systems to track and manage leads efficiently
    • Provide personalised responses and follow-ups to potential leads promptly
    • Analysed campaign data to identify successful elements and areas for improvement
    • Adjust targeting parameters based on performance insights
    • Regularly update campaign visuals and content based on feedback and results
    • Engage with leads through personalised communications to build relationships
    • Continuously test different ad elements to optimise conversion rates
    • Measure campaign ROI and realign budget allocations as needed
    • Facilitate knowledge-sharing and confidentiality within the training community
digital-marketinglead-generationdigital-strategistcrm-managermarketing-teamanalytics-team
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Strategies and tactics for developing a Quarterly Marketing Strategy for a Plotted Development and Villa Company

  • ⛳️ Strategy 1: Enhance digital marketing efforts

    • Conduct a thorough audit of current digital marketing channels and performance
    • Develop a content calendar focusing on the unique aspects of plotted developments and villas
    • Invest in Search Engine Optimisation (SEO) to improve organic search visibility
    • Implement a targeted pay-per-click (PPC) campaign on Google Ads aimed at potential buyers
    • Leverage social media platforms to showcase properties, including Instagram and Facebook
    • Create virtual tours and video content to highlight property features
    • Use retargeting ads to reach potential buyers who have previously shown interest
    • Develop landing pages specific to each property type with clear calls to action
    • Analyse and optimise campaign performance regularly using analytics tools
    • Engage with followers and respond promptly to inquiries on digital platforms

  • ⛳️ Strategy 2: Cultivate strategic partnerships

    • Identify relevant influencers and real estate bloggers to promote properties
    • Establish partnerships with local businesses to cross-promote offerings
    • Collaborate with real estate agents and brokers to expand the sales network
    • Offer incentives for referrals and partnerships that drive sales
    • Host joint promotional events with partners to attract potential buyers
    • Develop co-branded marketing materials with strategic partners
    • Participate in webinars and online forums to increase brand visibility
    • Nurture relationships with financial institutions to simplify buyer financing
    • Engage with architectural firms to highlight design aspects of villas
    • Leverage partner platforms for additional advertising opportunities

  • ⛳️ Strategy 3: Improve customer engagement and relationship management

    • Develop a customer relationship management (CRM) system to track interactions
    • Send regular newsletters with updates on new developments and offerings
    • Personalise communications to tailor to individual buyer’s interests and needs
    • Host open house events to provide personal tours of properties
    • Create personalised follow-up procedures for potential leads and inquiries
    • Engage in community events to enhance brand visibility and trust
    • Gather feedback from current customers to improve services and products
    • Implement loyalty programmes for repeat buyers and referrals
    • Offer exclusive previews to loyal customers and early responders
    • Utilise survey tools to understand customer preferences and trends
digital-marketingstrategic-partnershipsmarketing-strategistcustomer-relationship-managersales-teamdigital-marketing-team
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Strategies and tactics for growing a leading digital marketing institute

  • ⛳️ Strategy 1: Expand course offerings

    • Conduct market research to identify in-demand digital marketing skills
    • Develop new courses based on market needs
    • Collaborate with industry experts for curriculum development
    • Update existing courses with the latest trends and technologies
    • Offer specialised certifications for niche areas
    • Create online webinars and workshops for continuous learning
    • Introduce micro-courses for quick skill acquisition
    • Provide case studies and real-world projects in courses
    • Regularly review and refine course content
    • Offer a flexible learning schedule with part-time and full-time options

  • ⛳️ Strategy 2: Enhance student engagement

    • Implement a robust learning management system
    • Incorporate interactive elements in online courses
    • Foster a community through discussion forums and social media
    • Organise regular virtual meetups and Q&A sessions
    • Provide personalised mentorship programs
    • Offer incentives such as badges and certificates for milestones
    • Collect and act on student feedback regularly
    • Develop a mobile app for easy access to learning materials
    • Host challenges and competitions to apply knowledge
    • Create alumni groups for continued networking and support

  • ⛳️ Strategy 3: Increase brand awareness

    • Craft a compelling brand story and unique value proposition
    • Utilise content marketing to showcase expertise
    • Optimise the institute’s website for search engines
    • Engage in social media marketing on relevant platforms
    • Run targeted advertising campaigns
    • Collaborate with influencers and thought leaders in digital marketing
    • Attend and speak at industry conferences and events
    • Publish success stories and testimonials from past students
    • Partner with businesses for co-branded initiatives
    • Offer free resources such as e-books, whitepapers, and webinars
digital-marketingstudent-engagementcurriculum-developermarketing-strategistcontent-creationstudent-support
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Strategies and tactics for implementing digital marketing strategies for startups

  • ⛳️ Strategy 1: Create engaging content

    • Develop a content calendar for blogs, videos, and social media posts
    • Research and use popular keywords in content to improve SEO
    • Create informative and engaging blog posts on industry-related topics
    • Use high-quality images and infographics to support your content
    • Share customer success stories and testimonials
    • Develop and publish video content demonstrating your product
    • Schedule regular social media posts to ensure consistent engagement
    • Create interactive content like polls, quizzes, and surveys
    • Collaborate with industry influencers to expand reach
    • Analyse content performance and adjust strategies based on results

  • ⛳️ Strategy 2: Utilise social media marketing

    • Identify the social media platforms where your target audience is most active
    • Set up and optimise social media profiles with consistent branding
    • Post regularly and engage with followers through comments and messages
    • Utilise social media advertising to target specific demographics
    • Run social media contests and giveaways to increase engagement
    • Post user-generated content to build community trust
    • Use hashtags strategically to increase content discoverability
    • Partner with influencers to promote your brand
    • Monitor social media analytics to track performance
    • Adjust social media strategy based on analytics and feedback

  • ⛳️ Strategy 3: Implement email marketing campaigns

    • Build a strong email list through opt-in forms on your website
    • Segment your email list based on customer preferences and behaviours
    • Craft personalised and engaging email content
    • Use attention-grabbing subject lines to improve open rates
    • Offer exclusive promotions and discounts to email subscribers
    • Automate email campaigns for welcome series and follow-ups
    • Send regular newsletters with company updates and industry news
    • Monitor email analytics to track open rates, click rates, and conversions
    • A/B test different email elements to optimise performance
    • Regularly clean your email list to remove inactive subscribers
digital-marketingcustomer-acquisitioncontent-strategistsocial-media-managermarketing-teamcontent-creation-team
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Strategies and tactics for implementing content marketing

  • ⛳️ Strategy 1: Develop a content strategy

    • Conduct a content audit to see what is performing well
    • Define your target audience personas
    • Set clear content marketing goals
    • Create an editorial calendar
    • Determine the types of content to produce (blogs, videos, infographics, etc.)
    • Allocate resources for content creation (writers, designers, etc.)
    • Conduct keyword research to guide content topics
    • Establish guidelines for content quality and branding
    • Plan content distribution channels
    • Set up metrics for measuring content performance

  • ⛳️ Strategy 2: Create high-quality content

    • Create engaging blog posts with valuable information
    • Develop video content that resonates with your audience
    • Design infographics to visually represent data
    • Write compelling social media posts to drive engagement
    • Produce detailed guides and ebooks to provide in-depth knowledge
    • Invite industry experts to contribute guest posts
    • Regularly update and repurpose top-performing content
    • Use storytelling techniques to make content more relatable
    • Create content that encourages user-generated content
    • Work with influencers to produce co-branded content

  • ⛳️ Strategy 3: Distribute and promote content

    • Share content on social media platforms at optimal times
    • Use email marketing to distribute new content to subscribers
    • Invest in paid advertising to amplify content reach
    • Engage with online communities and forums to share relevant content
    • Collaborate with other brands for content sharing opportunities
    • Submit content to industry publications and websites
    • Encourage employees to share content on their social profiles
    • Optimise content for SEO to increase organic reach
    • Analyse content performance and adjust distribution strategy
    • Use tools like Google Analytics to track engagement and metrics
content-marketingbrand-awarenesscontent-creatormarketing-strategistcontent-developmentdigital-marketing
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Strategies and tactics for implementing digital advertising strategies for Jeremiah’s Italian Ice

  • ⛳️ Strategy 1: Initiate broad digital advertising campaigns

    • Create visually appealing and branded advertisements for social media platforms
    • Develop a posting schedule to maintain consistent ad visibility
    • Allocate a budget for social media ads to maximise reach
    • Amplify posts with user-generated content to enhance community engagement
    • Utilise Facebook, Instagram, and TikTok platforms for maximum exposure
    • Monitor ad performance through analytics tools and adjust strategies as needed
    • Incorporate seasonal promotions into the advertising content
    • Test different ad formats to determine which attracts the most engagement
    • Collaborate with influencers to expand reach and credibility
    • Evaluate the campaign's success at the end of the 30-day period and adjust future strategies accordingly

  • ⛳️ Strategy 2: Conduct targeted advertising campaigns

    • Identify key demographics and psychographics of the target audience
    • Use geo-targeting to reach potential customers in close proximity to store locations
    • Leverage AI and machine learning tools to optimise ads for targeted reach
    • Develop personalised ad content that speaks directly to specific audience segments
    • Utilise retargeting techniques to reach individuals who have previously interacted with the brand online
    • Set up A/B testing to find the most effective ad variations
    • Explore partnerships with local businesses for cross-promotions
    • Regularly review audience insights to refine targeting strategies
    • Set measurable goals in alignment with KPIs, such as increased foot traffic or online engagement
    • Document learnings and insights from the campaign to inform future targeted initiatives

  • ⛳️ Strategy 3: Launch intention-based advertising campaigns

    • Integrate Google Ads with the intent-based search optimisation
    • Research high-intention keywords relevant to Jeremiah’s Italian Ice offerings
    • Design ads that address common customer questions and needs to capture interested leads
    • Set up conversion tracking to measure effectiveness in driving store visits and revenue
    • Create landing pages tailored to specific ads to improve conversion rates
    • Adjust bids on Google Ads to focus on high-intent keywords with the best ROI
    • Review competitor's strategies to identify opportunities and gaps
    • Provide exclusive discounts or offers through intention-based ads
    • Analyse metrics such as click-through rates and customer conversions to refine strategies
    • Consolidate learnings and success stories for future campaigns

  • ⛳️ Strategy 4: Set up newsletter sponsorship campaigns

    • Identify popular local newsletters with substantial reach among the target demographic
    • Create engaging and branded content tailored for newsletters
    • Negotiate mutually beneficial sponsorship agreements
    • Design catchy headlines or visuals to capture reader attention
    • Incorporate call-to-action elements that drive readers to visit stores
    • Track utilisation of promotional codes included in newsletters
    • Gather feedback from subscribers on the content to adjust future sponsorships
    • Work with newsletter publishers to ensure optimal timing and placement of sponsored content
    • Review reports provided by newsletter platforms to measure campaign success
    • Compile data and lessons learned to shape future newsletter sponsorship strategies
digital-advertisingsocial-media-campaignsdigital-marketing-strategistcontent-creatormarketing-teamanalytics-team
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Strategies and tactics for creating a 2025 Strategic Plan for Marketing Society of Kenya Events

  • ⛳️ Strategy 1: Enhance stakeholder engagement

    • Identify and map key stakeholders for each event
    • Develop a stakeholder communication plan
    • Establish clear partnership benefits and engagement criteria
    • Host stakeholder briefing sessions prior to events
    • Create an ambassador programme to promote events
    • Regularly update stakeholders on event progress and changes
    • Gather stakeholder feedback post-event through surveys
    • Align stakeholder interests with event objectives
    • Facilitate networking opportunities for stakeholders
    • Include stakeholders in event content and activities to deepen engagement

  • ⛳️ Strategy 2: Leverage digital marketing and technology

    • Create a digital marketing strategy tailored to each event
    • Develop engaging event-specific content for social media platforms
    • Utilise email marketing to nurture event attendees and prospects
    • Implement search engine marketing techniques to increase event visibility
    • Use analytics tools to measure digital campaign effectiveness
    • Enhance event websites with interactive features and mobile compatibility
    • Offer virtual attendance options for wider reach
    • Engage event audiences through live streaming and interactive apps
    • Leverage AI tools for data-driven marketing decisions
    • Use retargeting ads to re-engage previous event participants

  • ⛳️ Strategy 3: Enhance attendee experience

    • Conduct pre-event surveys to understand attendee preferences
    • Design engaging and varied event agendas with keynote speakers
    • Incorporate interactive sessions and workshops into each event
    • Ensure efficient and welcoming registration processes
    • Provide personalised attendee communication and updates
    • Offer exclusive networking opportunities for attendees
    • Create memorable event experiences with unique themes
    • Utilise feedback forms to gather attendee insights post-event
    • Incorporate innovative technologies such as VR to enhance experience
    • Ensure top-notch customer service and support throughout each event
stakeholder-engagementdigital-marketingevent-plannermarketing-strategistmarketing-teamevent-management-team
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How to track your Digital Marketing Strategist strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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