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9 strategies and tactics for Identity Management

What is Identity Management strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Finding the right Identity Management strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Identity Management strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Identity Management strategy examples

We've added many examples of Identity Management tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for implementing Active Directory Management Strategy

  • ⛳️ Strategy 1: Optimise access control and governance

    • Assign ad ownership to IT security or infrastructure teams
    • Implement role-based access control using AD security groups
    • Eliminate direct assignment of permissions to user accounts
    • Enforce privileged access management using dedicated administrative accounts
    • Use just-in-time access provisioning tools like Microsoft PIM or Delinea
    • Audit all current AD accounts and permissions regularly
    • Migrate from direct assignments to RBAC-based controls
    • Monitor for unauthorized privileged access and lateral movements
    • Use security groups to improve governance and eliminate account sprawl
    • Regularly review privileged accounts and permissions

  • ⛳️ Strategy 2: Standardise organisational structure and policy management

    • Design a logical OU hierarchy based on geography, department, or function
    • Maintain and update the OU hierarchy regularly to match organisational changes
    • Use OUs for delegating administrative privileges through delegated permissions
    • Apply GPOs to specific OUs to minimise policy conflicts
    • Deploy baseline security GPOs based on CIS Benchmarks or Microsoft baselines
    • Utilise the Group Policy Central Store for consistent GPO deployment
    • Track changes to GPOs using auditing and change management
    • Conduct regular cleanup of legacy OUs and standardise structure
    • Establish change control protocols for GPOs
    • Review GPOs against baseline configurations frequently

  • ⛳️ Strategy 3: Enhance identity lifecycle management and security integration

    • Automate user provisioning and deprovisioning through HR system integrations
    • Disable user accounts immediately upon termination and archive as necessary
    • Maintain documented joiners-movers-leavers workflows
    • Regularly review active accounts against HR rosters
    • Use Azure AD Connect for synchronising on-prem AD with Microsoft Entra ID
    • Apply conditional access policies to cloud-only and synchronised accounts
    • Implement MFA and location/device-based access controls for enhanced security
    • Audit and harden Azure AD Connect server configuration
    • Deploy Microsoft Defender for Identity for anomaly detection
    • Conduct regular reviews and updates of identity lifecycle procedures
access-controlidentity-managementit-security-professionalsystems-administratorit-security-teaminfrastructure-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for enhancing Academic and Institutional Excellence

  • ⛳️ Strategy 1: Increase student intake and enhance visual identity

    • Conduct market research to understand student preferences for MBA programs
    • Create a targeted marketing campaign focusing on the unique attributes of the MBA program
    • Redesign the visual identity with a professional design agency involving stakeholders
    • Develop a comprehensive branding guideline to maintain uniformity across all platforms
    • Promote student success stories and innovative projects on social media platforms
    • Collaborate with corporates to engage students in internships and real-world projects
    • Conduct webinars and open days to attract prospective MBA students
    • Enhance website user experience to streamline information access for potential students
    • Evaluate and update the curriculum to meet industry standards and student aspirations
    • Implement feedback loops with current students to continuously improve the program

  • ⛳️ Strategy 2: Enhance faculty development and student success

    • Organize professional development workshops for faculty to upskill in modern teaching methodologies
    • Deploy a needs assessment survey to identify skills gaps among faculty and students
    • Develop tailored training programs focusing on holistic student development
    • Create partnerships with high-value companies to secure internship and placement opportunities
    • Implement mentorship programs connecting alumni with current students
    • Streamline HR processes to efficiently address faculty training and development needs
    • Facilitate interdepartmental collaboration to foster innovative teaching practices
    • Establish a faculty advisory board to guide and support faculty career development
    • Introduce a recognition system to reward faculty and students for their achievements
    • Regularly review and update teaching tools and resources to enhance learning outcomes

  • ⛳️ Strategy 3: Enhance campus infrastructure and support entrepreneurial initiatives

    • Plan and execute the modernization of existing campus facilities with community input
    • Develop incubation centres to support student entrepreneurial initiatives
    • Invest in high-speed internet and digital tools to improve digital connectivity
    • Adopt cutting-edge technology in classrooms to enhance teaching and learning experiences
    • Expand the library and online learning resources for academic enrichment
    • Conduct regular maintenance and upgrades to ensure a hygienic campus environment
    • Create inclusive spaces and policies fostering a diverse and supportive campus climate
    • Collaborate with tech companies to bring innovative learning solutions to campus
    • Establish a student support centre to address diverse needs and enhance student life
    • Implement green initiatives to promote sustainability and environmental consciousness
academic-excellencefaculty-developmentfaculty-advisormarketing-coordinatorbranding-teamcampus-development-team
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for designing a Transformational Strategic Plan for a Community-Based Organization in Wakiso District

  • ⛳️ Strategy 1: Refine Organisational Identity

    • Organise workshops to revisit and update the mission and vision statements
    • Incorporate input from Board members, staff, and beneficiaries in mission refinement
    • Review alignment of core values with current and future organisational goals
    • Draft a value proposition document to communicate the organisation’s unique offerings
    • Develop a communications strategy to share the updated vision and mission
    • Incorporate feedback from pilot testing the new mission statement in community engagements
    • Align vision and mission statements with national development goals and trends
    • Create branded materials (e.g. brochures, presentations) showcasing the refreshed identity
    • Facilitate annual review and refresh of the mission and vision statements
    • Develop an internal champion team to ensure organisational adherence to core values

  • ⛳️ Strategy 2: Conduct Comprehensive SWOT Analysis

    • Assemble a diverse SWOT analysis team, including board members and community representatives
    • Collect historical performance data and feedback to assess internal strengths and weaknesses
    • Utilise PESTEL analysis to evaluate the macro-environment factors impacting the CBO
    • Conduct competitor analysis using Porter’s Five Forces to understand the market landscape
    • Map out existing resources and capabilities for enhanced internal capacity assessment
    • Participate in community forums to identify external opportunities for strategic partnerships
    • Host a risk assessment workshop to explore potential threats and mitigation strategies
    • Create a SWOT analysis report documenting findings and insights with actionable recommendations
    • Validate SWOT findings through stakeholder consultations and expert reviews
    • Integrate findings into organisational strategic planning processes

  • ⛳️ Strategy 3: Develop a Stakeholder Engagement Framework

    • Identify and map key stakeholders, including local leaders, development partners, and youth councils
    • Categorise stakeholders based on influence and interest using a stakeholder matrix
    • Establish a stakeholder advisory board for ongoing input and collaboration
    • Design tailored engagement plans for various stakeholder groups for greater involvement
    • Utilise digital platforms to facilitate broader participation and feedback collection
    • Implement regular communication updates through newsletters and community meetings
    • Organise bi-annual stakeholder forums to discuss progress and receive strategic guidance
    • Build capacity for staff in stakeholder relationship management
    • Set clear objectives and metrics for stakeholder engagement effectiveness
    • Ensure alignment of stakeholder engagement with broader organisational goals
strategic-planningstakeholder-engagementboard-memberscommunity-representativesswot-analysis-teaminternal-champion-team
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
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Strategies and tactics for developing a Strategic Framework for Improving Operational Performance of Low-Cost Housing

  • ⛳️ Strategy 1: Enhance design parameters

    • Utilise locally available materials for sustainable design solutions
    • Implement passive architectural strategies for natural lighting and ventilation
    • Incorporate renewable energy technologies like solar panels to enhance energy efficiency
    • Design flexible floor plans and multifunctional rooms for improved spatial efficiency
    • Prioritise thermal comfort through insulation and energy-efficient heating and cooling systems
    • Integrate local architectural elements and public art to enhance cultural relevance
    • Ensure soundproofing through the use of double-glazed windows and acoustic insulation
    • Create large windows and skylights to minimise reliance on artificial lighting
    • Include operable vents to improve natural ventilation and air quality
    • Conduct participatory design sessions to reflect actual needs and preferences

  • ⛳️ Strategy 2: Improve construction quality

    • Use high-quality and durable construction materials to ensure longevity
    • Establish rigorous quality control mechanisms during construction phases
    • Ensure the ability to detect and prevent leakages through effective waterproofing
    • Incorporate fire-resistant design elements like alarms and extinguishers
    • Address moisture and mold issues with proper construction techniques
    • Enhance communication and management during the construction process
    • Use sound construction practices to prevent poor workmanship
    • Provide training for construction workers on best building practices
    • Ensure timely interventions in case of deviations from quality standards
    • Facilitate collaboration between stakeholders to share best practices

  • ⛳️ Strategy 3: Optimise maintenance protocols

    • Implement proactive and routine maintenance schedules to ensure longevity
    • Address maintenance cost challenges by budgeting and planning effectively
    • Prioritise cleaning and maintenance to ensure indoor air quality
    • Ensure reliable water and power supply access, especially on upper floors
    • Engage residents in self-management and upkeep of properties
    • Develop a system for timely response to repair requests and issues
    • Facilitate workshops to educate residents on personal maintenance practices
    • Ensure regular inspections to detect potential issues early
    • Establish partnerships with service providers for reliable maintenance support
    • Create a community maintenance fund to manage and finance upkeep
operational-performancesustainable-designconstruction-managermaintenance-coordinatordesign-teamquality-control-team
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Strategies and tactics for improving Operational Performance of Low-Cost Housing

  • ⛳️ Strategy 1: Incorporate sustainable design practices

    • Utilise locally available and eco-friendly materials
    • Implement passive architectural designs to enhance natural lighting
    • Incorporate renewable energy technologies like solar panels
    • Design flexible floor plans to maximize space usability
    • Include large windows and skylights for better ventilation
    • Add landscaping and public art to enhance aesthetics
    • Implement shading devices for improved thermal comfort
    • Facilitate community participation in design workshops
    • Ensure designs align with occupants’ cultural and functional needs
    • Conduct design reviews to ensure continuous improvements

  • ⛳️ Strategy 2: Implement robust maintenance protocols

    • Conduct regular maintenance checks and repairs
    • Ensure timely interventions to prevent damage escalation
    • Use high-quality construction materials for durability
    • Maintain records of maintenance activities for accountability
    • Train residents in basic maintenance tasks
    • Set up a responsive maintenance request system
    • Implement preventive maintenance to reduce costs
    • Schedule regular inspections for sanitary and electrical systems
    • Address indoor air quality issues through regular cleaning
    • Collaborate with professional maintenance services for expertise

  • ⛳️ Strategy 3: Optimise spatial planning and construction quality

    • Design multifunctional rooms and adequate storage solutions
    • Incorporate acoustic insulation to mitigate noise pollution
    • Prioritise room sizes and layout to enhance comfort
    • Ensure effective communication during construction processes
    • Implement rigorous quality control during construction phases
    • Use durable materials suited to environmental conditions
    • Address fire safety with alarms and fire-resistant materials
    • Facilitate stakeholder consultations to align with needs
    • Optimize layouts for natural lighting and ventilation
    • Ensure continuous improvement through post-occupancy evaluations
sustainable-designmaintenance-protocolsarchitectmaintenance-technicianconstruction-teamdesign-team
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How to track your Identity Management strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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