Increasing footfall and brand visibility for Kurukshetra International Skill Centre involves implementing a comprehensive marketing plan. Yearly, the strategy emphasizes conducting reviews to assess effectiveness, developing an annual calendar, launching advertising campaigns, and engaging with local media. An interesting aspect involves a loyalty program aimed at retaining and attracting students, further amplified by hosting major events and collaborating with influencers.
The half-yearly strategy boosts brand visibility by analyzing achievements thus far and adjusting tactics accordingly. It includes enticing new students with special offers, organizing community-engaging festivals, and communicating success through brochures. Strengthening ties with local businesses further enhances visibility.
Quarterly, the focus shifts to engagement through skill competitions, email marketing, and webinars. Frequent reviews ensure strategies are aligned with goals. A mix of updates, workshops, and referral programs fosters ongoing interest and participation. By consistently interacting with students and communities, visibility and footfall are enhanced.
The strategies
⛳️ Strategy 1: Implement a yearly marketing plan
- Conduct a year-end review to assess past strategies and plan for the coming year
- Develop an annual marketing calendar highlighting key events and promotions
- Launch a large-scale advertising campaign at the beginning of the year
- Partner with local media for year-long brand sponsorship opportunities
- Introduce a loyalty programme to retain current students and attract new ones
- Host a major open house event to showcase courses and facilities
- Secure brand partnerships with other educational entities for co-promotions
- Plan and execute a series of workshops/seminars throughout the year
- Engage in continuous social media marketing to maintain online presence
- Collaborate with influencers in the education sector to reach a broader audience
⛳️ Strategy 2: Execute a half-yearly brand boost
- Analyse first half outcomes and tweak strategy for the remainder of the year
- Introduce special mid-year enrolment offers to attract new students
- Conduct a mid-year festival or event to boost community engagement
- Develop and distribute a mid-year brochure with student success stories
- Launch a targeted mid-year online campaign focusing on specific courses
- Host a mid-year alumni reunion and networking event
- Invite guest lecturers or industry experts for mid-year special sessions
- Evaluate and adjust pricing strategies based on market analysis
- Review and refresh the branding materials and messaging at mid-year
- Foster relationships with local businesses for joint promotions
⛳️ Strategy 3: Initiate quarterly engagement activities
- Plan quarterly reviews to ensure strategies are on track
- Organise quarterly skill competitions to attract and engage potential students
- Roll out a focused email marketing campaign each quarter
- Introduce seasonal promotions to boost enrolments during each quarter
- Host webinars on trending topics in skill development each quarter
- Gather quarterly feedback from students and stakeholders to enhance offerings
- Renew partnerships with local schools and organisations quarterly
- Deploy quarterly updates on social media with news and achievements
- Hold quarterly workshops focusing on innovative skills and technologies
- Encourage student referral programmes with quarterly rewards
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
