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10 strategies and tactics for Brand Identity

What is Brand Identity strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Identifying the optimal Brand Identity strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.

How to write your own Brand Identity strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Brand Identity strategy examples

We've added many examples of Brand Identity tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for starting a clothing brand

  • ⛳️ Strategy 1: Define your brand identity

    • Research the market to identify gaps and opportunities
    • Determine your target audience and their preferences
    • Develop a unique brand name and logo
    • Create a compelling brand story and mission statement
    • Design a cohesive brand aesthetic and colour palette
    • Identify your brand’s core values and messaging
    • Develop a brand guidelines document
    • Conduct focus groups or surveys to get feedback on your branding
    • Ensure all marketing materials align with your brand identity
    • Stay consistent with your branding across all platforms

  • ⛳️ Strategy 2: Design and produce your clothing line

    • Research current fashion trends and consumer preferences
    • Create initial sketches and designs for your clothing line
    • Source high-quality fabrics and materials
    • Find reliable manufacturers or workshops for production
    • Create prototypes of your designs
    • Conduct quality control checks on prototypes
    • Make necessary adjustments to designs based on feedback
    • Determine pricing for each item based on costs and market standards
    • Produce a small batch of your initial collection for a soft launch
    • Collect and analyse feedback from your soft launch and make improvements

  • ⛳️ Strategy 3: Market and sell your clothing brand

    • Develop a comprehensive marketing plan
    • Create professional product photography for your clothing line
    • Build a user-friendly and visually appealing website
    • Leverage social media platforms to promote your brand
    • Collaborate with influencers or fashion bloggers
    • Host pop-up shops or launch events to showcase your brand
    • Offer exclusive promotions or discounts to early customers
    • Utilise email marketing to keep customers informed and engaged
    • List your products on online marketplaces or retail platforms
    • Monitor sales, collect feedback, and continually optimise your marketing strategy
brand-identitymarketing-planbrand-managerfashion-designermarketing-teamproduction-team
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Strategies and tactics for creating a Strategic Plan for a Global Activewear Brand

  • ⛳️ Strategy 1: Define brand identity and target audience

    • Conduct market research to understand consumer preferences within the activewear market
    • Identify unique selling proposition (USP) that differentiates Moodysaint from competitors
    • Develop a brand mission and vision statement that reflects the core values and goals of Moodysaint
    • Create detailed buyer personas to understand typical Moodysaint customers
    • Analyse competitors to identify gaps and opportunities in the market
    • Align product design and features to resonate with identified target audience
    • Establish brand guidelines including logo, colour schemes, and tone of voice
    • Set short and long-term brand goals and key performance indicators (KPIs)
    • Ensure consistent messaging across all brand touchpoints
    • Gather feedback from focus groups to refine brand offerings

  • ⛳️ Strategy 2: Launch marketing and outreach campaign

    • Develop an integrated marketing plan inclusive of digital, social media, and traditional channels
    • Forge partnerships with influencers and brand ambassadors relevant to the activewear and fitness communities
    • Create high-quality, engaging content tailored to each marketing platform
    • Utilise targeted paid advertising to reach specific demographics and geographies
    • Establish a robust social media presence across key platforms including Instagram, TikTok, and Facebook
    • Organise launch events and pop-up stores in strategic locations to generate buzz
    • Collaborate with fitness centres and events to increase brand visibility
    • Implement a referral programme to encourage word-of-mouth marketing
    • Monitor and analyse marketing campaign results to optimise strategies
    • Develop a public relations strategy to secure media coverage in fashion and lifestyle publications

  • ⛳️ Strategy 3: Develop operational and distribution infrastructure

    • Identify reliable manufacturing partners capable of meeting quality and scale requirements
    • Establish global distribution channels and consider local warehouses to streamline logistics
    • Implement an efficient e-commerce platform with a user-friendly interface
    • Consider sustainable practices in production and supply chain management
    • Negotiate agreements with global logistics providers for cost-effective and timely deliveries
    • Assess technology needs and invest in tech solutions for inventory and order management
    • Develop a comprehensive customer service plan to ensure excellent customer experiences
    • Expand into key international markets by identifying and working with local partners
    • Implement a scalable operations framework to support brand growth
    • Regularly review supply chain performance to ensure efficiency and responsiveness
brand-identitymarketing-campaignbrand-managermarketing-directormarketing-teamoperations-team
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Strategies and tactics for executing a rebranding campaign for LUCA

  • ⛳️ Strategy 1: Refresh brand visuals and messaging

    • Redesign the brand logo to reflect a contemporary artisanal feel
    • Update all packaging materials to incorporate new design elements and messaging
    • Revise marketing materials with consistent use of new fonts, colours, and imagery
    • Create a brand style guide that reflects the updated brand position
    • Update the website with new branding, visuals, and message alignment
    • Develop a new tagline that encapsulates the brand's contemporary artisanal identity
    • Craft thoughtful product descriptions that highlight quality and craftsmanship
    • Prepare a press release announcing the rebranding initiative
    • Launch a social media campaign introducing new brand elements
    • Engage a graphic designer to create visual content for digital platforms

  • ⛳️ Strategy 2: Enhance customer engagement and experience

    • Develop special promotions for loyal customers to coincide with the rebranding launch
    • Host exclusive in-store events to showcase new products and packaging
    • Create a loyalty program that rewards repeat customers
    • Implement personalised email campaigns with updates and offers
    • Launch an interactive social media contest to engage a wider audience
    • Offer limited-edition product variants to entice quality-driven urban consumers
    • Gather customer feedback through surveys to refine experience and offerings
    • Revamp the in-store layout to reflect the brand's new identity
    • Train staff on customer interaction aligned with new brand ethos
    • Ensure consistent sensory elements in-store like music and scents reinforcing brand image

  • ⛳️ Strategy 3: Align internal team and operations

    • Host a team workshop to introduce and explain the new brand identity
    • Develop an internal communication plan to maintain consistent brand messaging
    • Create an internal newsletter to update employees on brand initiatives and successes
    • Regularly schedule brand alignment meetings with staff
    • Integrate new brand values into staff onboarding processes
    • Set measurable goals for team alignment with brand identity
    • Offer training sessions on key areas like customer service and brand storytelling
    • Incentivise the team to engage creatively with the brand mission
    • Appoint brand ambassadors within the team to sustain momentum
    • Review and update operational guidelines to support new brand vision
rebrandingcustomer-engagementgraphic-designerbrand-ambassadormarketing-teamoperations-team
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Strategies and tactics for launching an Online Business for Peshawari Chappals

  • ⛳️ Strategy 1: Define and establish your brand identity

    • Research local and international brands for positioning inspiration
    • Create a catchy brand name that reflects the traditional yet stylish nature of the product
    • Develop a logo that embodies the cultural and modern aspects of Peshawari chappals
    • Write a compelling brand story highlighting the heritage and craftsmanship
    • Design consistent visual themes and colour palettes for all platforms
    • Craft a tagline that resonates with the target audience
    • Create a style guide for all brand communications
    • Design packaging that adds value and enhances the unboxing experience
    • Develop a mission statement that aligns with customer values
    • Register your brand name and design with local authorities to protect intellectual property

  • ⛳️ Strategy 2: Utilize organic marketing strategies

    • Create engaging Instagram content that showcases the uniqueness of the chappals
    • Post regular, high-quality photos and videos on Facebook to build a loyal following
    • Utilise Instagram stories and Facebook live events to engage with followers
    • Share customer testimonials and reviews to build social proof
    • Implement a referral programme offering discounts for successful referrals
    • Create a blog on the Shopify store discussing fashion tips and the benefits of traditional footwear
    • Engage in local online communities and groups related to fashion and footwear
    • Optimise the Shopify store for SEO to drive organic search traffic
    • Use WhatsApp to personally connect with potential customers and share exclusive deals
    • Collaborate with local forums and online platforms to write guest posts and articles

  • ⛳️ Strategy 3: Implement paid advertising and influencer marketing

    • Develop targeted Facebook ads focusing on men aged 18-40 with interests in fashion and tradition
    • Create Instagram ads that highlight the style and craftsmanship of the chappals
    • Allocate a budget for experiments with sponsored content to find the most effective format
    • Collaborate with local influencers who resonate with traditional and modern fashion
    • Offer influencers free samples in exchange for social media posts and reviews
    • Track and analyse the performance of ads and adjust strategies accordingly
    • Use retargeting ads to engage users who have previously interacted with your brand
    • Create promotional videos to showcase the product's uniqueness and post them in ad campaigns
    • Partner with micro-influencers for authentic product endorsements
    • Leverage influencer takeovers on social media to reach a broader audience
brandmarketingdigital-marketerinfluencermarketing-teamcreative-team
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Strategies and tactics for creating an Instagram quotes page

  • ⛳️ Strategy 1: Define your brand identity

    • Decide on a consistent colour scheme for your page
    • Develop a clear and memorable logo
    • Craft a concise bio that outlines the topics covered
    • Choose a consistent font style for your quotes
    • Determine a content schedule for regular posting
    • Identify key values and messages to convey through quotes
    • Create a unique hashtag to increase discoverability
    • Select a username that aligns with your theme
    • Engage with followers to gather feedback on the brand
    • Monitor and refine your brand identity based on popular trends

  • ⛳️ Strategy 2: Curate and create content

    • Research trending quotes on diverse topics
    • Write original quotes that reflect your brand identity
    • Collaborate with quote creators and authors for unique content
    • Schedule weekly themes to maintain variety
    • Use high-quality images and backgrounds for quotes
    • Employ tools like Canva or Adobe Spark for design consistency
    • Create a content calendar to plan upcoming posts
    • Encourage followers to share their favourite quotes with you
    • Incorporate user-generated content to increase engagement
    • Regularly review quote engagement to understand audience preferences

  • ⛳️ Strategy 3: Engage with your audience

    • Respond promptly to comments and messages
    • Host regular Q&A sessions or live events on topics discussed
    • Invite followers to suggest topics for future quotes
    • Run contests or giveaways to increase follower interaction
    • Utilise Instagram stories to share behind-the-scenes content
    • Conduct polls to gather audience preferences
    • Feature follower quotes on your page to build community
    • Collaborate with other influencers or pages for cross-promotion
    • Share success stories or testimonies related to your quotes
    • Celebrate milestones with your audience to foster a sense of belonging
brand-identityaudience-engagementcontent-creatorsocial-media-managermarketing-teamdesign-team
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Strategies and tactics for driving Significant Growth and Market Leadership

  • ⛳️ Strategy 1: Expand market reach

    • Identify and target new geographic markets
    • Develop partnerships with local healthcare providers
    • Customise marketing campaigns for new regions
    • Launch multilingual support services
    • Participate in international health fairs and conferences
    • Leverage online advertising to reach global audience
    • Offer competitive pricing for new markets
    • Develop relations with local media outlets
    • Launch promotional campaigns in targeted areas
    • Monitor market penetration and adjust strategies accordingly

  • ⛳️ Strategy 2: Innovate service offerings

    • Establish a research and development team
    • Conduct regular market analysis
    • Invest in new fertility technologies
    • Pilot innovative treatment solutions
    • Collaborate with fertility research institutions
    • Gather and implement patient feedback on new services
    • Introduce wellness programmes complementing fertility care
    • Launch a loyalty programme for returning patients
    • Offer packages integrating alternative treatments
    • Monitor and evaluate success of new services

  • ⛳️ Strategy 3: Strengthen marketing efforts

    • Develop a comprehensive marketing plan
    • Invest in digital marketing campaigns
    • Utilise social media to build an online community
    • Create a referral programme for existing patients
    • Engage in content marketing through blogs and articles
    • Host webinars and live Q&A sessions with experts
    • Collaborate with influencers in the health sector
    • Offer limited-time promotions to attract new patients
    • Track and analyse marketing campaign performance
    • Adjust marketing strategies based on performance data
brand-identitycustomer-experiencemarketing-strategistcustomer-service-managermarketing-teamdevelopment-team
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Strategies and tactics for implementing University Marketing

  • ⛳️ Strategy 1: Enhance University Branding

    • Redesign university logo and align with the mission statement
    • Create a compelling university slogan
    • Use colour schemes consistently across all communication channels
    • Develop brand guidelines for staff and faculty
    • Communicate the university’s core values through visual and written content
    • Highlight unique selling points in all promotional materials
    • Create multimedia content that showcases the university’s strengths
    • Promote the university’s impact on the community through case studies
    • Provide brand training workshops for university ambassadors
    • Conduct brand perception surveys to assess effectiveness

  • ⛳️ Strategy 2: Identify and Reach Target Audiences

    • Compile demographic data on high school graduates in target areas
    • Develop tailored messages for adult learners and professionals
    • Create informational brochures for parents and guardians
    • Establish partnerships with government bodies and NGOs
    • Engage with private companies for potential collaborations
    • Utilise social media analytics to understand audience engagement
    • Organise focus groups to gather insights from potential students
    • Deliver targeted email marketing campaigns
    • Attend career fairs to meet prospective students in person
    • Utilise data analytics to refine audience segmentation

  • ⛳️ Strategy 3: Expand and Integrate Marketing Strategies

    • Implement a comprehensive social media marketing plan
    • Optimise university website for better user experience
    • Develop a Google Ads campaign targeting relevant search queries
    • Create promotional content for radio and TV advertisements
    • Design visually appealing posters and banners for local areas
    • Plan open days and informational school visits
    • Engage with community leaders to foster relationships
    • Host virtual events and webinars for wider reach
    • Share engaging content about campus life on social media
    • Measure and analyse the effectiveness of each marketing channel
university-brandingtarget-audiencesmarketing-managerbrand-strategistmarketing-teamoutreach-team
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Strategies and tactics for focusing on freelance graphic design work

  • ⛳️ Strategy 1: Build a strong portfolio

    • Curate a portfolio with diverse projects that showcase design skills
    • Include personal projects and hypothetical brand identities
    • Use portfolio platforms like Behance or Adobe Portfolio for online display
    • Regularly update portfolio with new and relevant work
    • Seek feedback from peers and mentors to refine portfolio
    • Create a dedicated personal website for portfolio and contact information
    • Design a unique personal brand for consistency
    • Include case studies to demonstrate design process and problem solving
    • Incorporate client testimonials if available
    • Make portfolio accessible through a downloadable PDF format

  • ⛳️ Strategy 2: Expand your professional network

    • Join design-related online communities and forums
    • Attend industry events, workshops, and webinars
    • Engage with fellow designers and industry experts on social media
    • Contact alumni from your institution who are in the design field
    • Collaborate on projects with other creatives
    • Seek mentorship opportunities with established designers
    • Utilise LinkedIn to connect with potential clients and collaborators
    • Participate in design challenges and contests
    • Engage in local design meetups and networking events
    • Offer free consultations to build initial client relationships

  • ⛳️ Strategy 3: Develop a marketing strategy

    • Define target audience for your freelance services
    • Create a social media presence showcasing work and projects
    • Implement a content plan focusing on visual storytelling
    • Engage with potential clients through targeted advertising
    • Create informative blog posts related to graphic design and branding
    • Offer a newsletter with design tips and updates on new projects
    • Collaborate with influencers for wider reach
    • Utilise SEO strategies for increased visibility
    • Develop clear pricing models and service packages
    • Solicit referrals and reviews from satisfied clients
freelance-designnetworkinggraphic-designerbranding-specialistmarketing-teamdesign-team
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Strategies and tactics for designing a Brand Management Course

  • ⛳️ Strategy 1: Create a detailed course syllabus

    • Outline weekly topics and objectives for the 6-month, 2 sessions per week course
    • Outline weekly topics and objectives for the 4-month, 3 sessions per week course
    • Include a mixture of lectures, guest speaker sessions, and interactive workshops
    • Recommend readings and resources for each session
    • Clearly define the objectives and key takeaways for each week
    • Include a review session every 4 weeks for recapitulation and feedback
    • Integrate specialist modules within each phase of the course
    • Ensure the syllabus emphasises practical application with industry case studies
    • List assessments and projects accompanying each phase to reinforce learning
    • Align syllabus content with industry trends and practices

  • ⛳️ Strategy 2: Develop module descriptions and learning outcomes

    • Draft a brief overview of each phase in the course description
    • Create detailed module descriptions for the design, copywriting, and digital integration modules
    • Outline specific learning outcomes for each module to guide teaching
    • Highlight key marketing and branding concepts to be covered in Phase 1
    • Define advanced brand management skills and knowledge for Phase 2
    • Articulate the role and impact of design in branding for Design Module
    • Explain the role of language and storytelling in branding for Copywriting Module
    • Clarify the integration of digital strategies within the broader branding context
    • Identify hands-on projects or simulations for practical learning
    • Describe how specialist instructors' expertise enhances the overall curriculum

  • ⛳️ Strategy 3: Plan assessment ideas and integration notes

    • Design quizzes and short tests for foundational marketing concepts
    • Create case study analysis sessions focusing on real-world brands
    • Incorporate a final project where students develop a brand strategy
    • Introduce group work to foster collaboration, simulating team branding efforts
    • Assign periodic reflective tasks where students evaluate brand strategies
    • Include practical assignments for each specialist module
    • Design rubrics for each assessment ensuring consistent evaluation
    • Provide teacher integration notes to smoothly incorporate specialist modules
    • Propose collaborative projects across different modules for deeper learning
    • Recommend periodic feedback sessions with instructors to track progress
brand-managementsyllabus-designbrand-managermarketing-professionalcurriculum-development-teambranding-strategy-team
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Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
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How to track your Brand Identity strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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