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10 strategies and tactics for Brand Identity

What is Brand Identity strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Identifying the optimal Brand Identity strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.

How to write your own Brand Identity strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Brand Identity strategy examples

We've added many examples of Brand Identity tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for starting a clothing brand

  • ⛳️ Strategy 1: Define your brand identity

    • Research the market to identify gaps and opportunities
    • Determine your target audience and their preferences
    • Develop a unique brand name and logo
    • Create a compelling brand story and mission statement
    • Design a cohesive brand aesthetic and colour palette
    • Identify your brand’s core values and messaging
    • Develop a brand guidelines document
    • Conduct focus groups or surveys to get feedback on your branding
    • Ensure all marketing materials align with your brand identity
    • Stay consistent with your branding across all platforms

  • ⛳️ Strategy 2: Design and produce your clothing line

    • Research current fashion trends and consumer preferences
    • Create initial sketches and designs for your clothing line
    • Source high-quality fabrics and materials
    • Find reliable manufacturers or workshops for production
    • Create prototypes of your designs
    • Conduct quality control checks on prototypes
    • Make necessary adjustments to designs based on feedback
    • Determine pricing for each item based on costs and market standards
    • Produce a small batch of your initial collection for a soft launch
    • Collect and analyse feedback from your soft launch and make improvements

  • ⛳️ Strategy 3: Market and sell your clothing brand

    • Develop a comprehensive marketing plan
    • Create professional product photography for your clothing line
    • Build a user-friendly and visually appealing website
    • Leverage social media platforms to promote your brand
    • Collaborate with influencers or fashion bloggers
    • Host pop-up shops or launch events to showcase your brand
    • Offer exclusive promotions or discounts to early customers
    • Utilise email marketing to keep customers informed and engaged
    • List your products on online marketplaces or retail platforms
    • Monitor sales, collect feedback, and continually optimise your marketing strategy
brand-identitymarketing-planbrand-managerfashion-designermarketing-teamproduction-team
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Strategies and tactics for launching a lingerie brand

  • ⛳️ Strategy 1: Define your brand and product range

    • Conduct market research to understand current trends and customer preferences in lingerie
    • Identify your unique selling proposition to differentiate your brand from competitors
    • Define your target audience, including age, gender, and demographics
    • Curate a diverse product range that includes options for women, men, and kids
    • Focus on quality and comfort in design and material selection
    • Develop a brand story and mission statement that resonates with your audience
    • Create a memorable brand name and logo that reflect your brand identity
    • Establish strong relationships with manufacturers and suppliers for production
    • Ensure sustainable and ethical production practices
    • Set competitive pricing based on market analysis and brand positioning

  • ⛳️ Strategy 2: Build an online and offline presence

    • Design and launch a user-friendly e-commerce website
    • Implement social media marketing strategies on platforms like Instagram and Facebook
    • List products on popular e-commerce marketplaces to increase brand visibility
    • Create a content marketing plan including blogs, videos, and styling guides
    • Establish partnerships with influencers and lingerie-focused bloggers for collaborations
    • Organise pop-up shops and participate in local fashion events to reach offline customers
    • Develop a strong SEO strategy to improve online search visibility
    • Leverage email marketing to build customer loyalty and promote new products
    • Offer promotional discounts and bundle deals to attract first-time buyers
    • Monitor and analyse website and social media analytics to refine strategies

  • ⛳️ Strategy 3: Optimise operations and financial management

    • Develop a detailed business plan outlining your financial projections and milestones
    • Set up efficient inventory management and fulfilment processes
    • Utilise accounting software to track sales, expenses, and revenue
    • Implement a customer relationship management (CRM) system to manage customer interactions
    • Hire a dedicated customer service team to handle inquiries and feedback
    • Negotiate favourable terms with shipping companies for cost-effective logistics
    • Continuously review and optimise production costs without compromising on quality
    • Monitor cash flow regularly to ensure financial health
    • Invest in employee training and development to enhance productivity
    • Explore funding options if needed to support business growth and expansion
brand-identitymarket-researchmarketing-managerbrand-strategistcustomer-serviceoperations-management
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Strategies and tactics for creating a Strategic Plan for a Global Activewear Brand

  • ⛳️ Strategy 1: Define brand identity and target audience

    • Conduct market research to understand consumer preferences within the activewear market
    • Identify unique selling proposition (USP) that differentiates Moodysaint from competitors
    • Develop a brand mission and vision statement that reflects the core values and goals of Moodysaint
    • Create detailed buyer personas to understand typical Moodysaint customers
    • Analyse competitors to identify gaps and opportunities in the market
    • Align product design and features to resonate with identified target audience
    • Establish brand guidelines including logo, colour schemes, and tone of voice
    • Set short and long-term brand goals and key performance indicators (KPIs)
    • Ensure consistent messaging across all brand touchpoints
    • Gather feedback from focus groups to refine brand offerings

  • ⛳️ Strategy 2: Launch marketing and outreach campaign

    • Develop an integrated marketing plan inclusive of digital, social media, and traditional channels
    • Forge partnerships with influencers and brand ambassadors relevant to the activewear and fitness communities
    • Create high-quality, engaging content tailored to each marketing platform
    • Utilise targeted paid advertising to reach specific demographics and geographies
    • Establish a robust social media presence across key platforms including Instagram, TikTok, and Facebook
    • Organise launch events and pop-up stores in strategic locations to generate buzz
    • Collaborate with fitness centres and events to increase brand visibility
    • Implement a referral programme to encourage word-of-mouth marketing
    • Monitor and analyse marketing campaign results to optimise strategies
    • Develop a public relations strategy to secure media coverage in fashion and lifestyle publications

  • ⛳️ Strategy 3: Develop operational and distribution infrastructure

    • Identify reliable manufacturing partners capable of meeting quality and scale requirements
    • Establish global distribution channels and consider local warehouses to streamline logistics
    • Implement an efficient e-commerce platform with a user-friendly interface
    • Consider sustainable practices in production and supply chain management
    • Negotiate agreements with global logistics providers for cost-effective and timely deliveries
    • Assess technology needs and invest in tech solutions for inventory and order management
    • Develop a comprehensive customer service plan to ensure excellent customer experiences
    • Expand into key international markets by identifying and working with local partners
    • Implement a scalable operations framework to support brand growth
    • Regularly review supply chain performance to ensure efficiency and responsiveness
brand-identitymarketing-campaignbrand-managermarketing-directormarketing-teamoperations-team
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Strategies and tactics for executing a rebranding campaign for LUCA

  • ⛳️ Strategy 1: Refresh brand visuals and messaging

    • Redesign the brand logo to reflect a contemporary artisanal feel
    • Update all packaging materials to incorporate new design elements and messaging
    • Revise marketing materials with consistent use of new fonts, colours, and imagery
    • Create a brand style guide that reflects the updated brand position
    • Update the website with new branding, visuals, and message alignment
    • Develop a new tagline that encapsulates the brand's contemporary artisanal identity
    • Craft thoughtful product descriptions that highlight quality and craftsmanship
    • Prepare a press release announcing the rebranding initiative
    • Launch a social media campaign introducing new brand elements
    • Engage a graphic designer to create visual content for digital platforms

  • ⛳️ Strategy 2: Enhance customer engagement and experience

    • Develop special promotions for loyal customers to coincide with the rebranding launch
    • Host exclusive in-store events to showcase new products and packaging
    • Create a loyalty program that rewards repeat customers
    • Implement personalised email campaigns with updates and offers
    • Launch an interactive social media contest to engage a wider audience
    • Offer limited-edition product variants to entice quality-driven urban consumers
    • Gather customer feedback through surveys to refine experience and offerings
    • Revamp the in-store layout to reflect the brand's new identity
    • Train staff on customer interaction aligned with new brand ethos
    • Ensure consistent sensory elements in-store like music and scents reinforcing brand image

  • ⛳️ Strategy 3: Align internal team and operations

    • Host a team workshop to introduce and explain the new brand identity
    • Develop an internal communication plan to maintain consistent brand messaging
    • Create an internal newsletter to update employees on brand initiatives and successes
    • Regularly schedule brand alignment meetings with staff
    • Integrate new brand values into staff onboarding processes
    • Set measurable goals for team alignment with brand identity
    • Offer training sessions on key areas like customer service and brand storytelling
    • Incentivise the team to engage creatively with the brand mission
    • Appoint brand ambassadors within the team to sustain momentum
    • Review and update operational guidelines to support new brand vision
rebrandingcustomer-engagementgraphic-designerbrand-ambassadormarketing-teamoperations-team
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Strategies and tactics for launching an Online Business for Peshawari Chappals

  • ⛳️ Strategy 1: Define and establish your brand identity

    • Research local and international brands for positioning inspiration
    • Create a catchy brand name that reflects the traditional yet stylish nature of the product
    • Develop a logo that embodies the cultural and modern aspects of Peshawari chappals
    • Write a compelling brand story highlighting the heritage and craftsmanship
    • Design consistent visual themes and colour palettes for all platforms
    • Craft a tagline that resonates with the target audience
    • Create a style guide for all brand communications
    • Design packaging that adds value and enhances the unboxing experience
    • Develop a mission statement that aligns with customer values
    • Register your brand name and design with local authorities to protect intellectual property

  • ⛳️ Strategy 2: Utilize organic marketing strategies

    • Create engaging Instagram content that showcases the uniqueness of the chappals
    • Post regular, high-quality photos and videos on Facebook to build a loyal following
    • Utilise Instagram stories and Facebook live events to engage with followers
    • Share customer testimonials and reviews to build social proof
    • Implement a referral programme offering discounts for successful referrals
    • Create a blog on the Shopify store discussing fashion tips and the benefits of traditional footwear
    • Engage in local online communities and groups related to fashion and footwear
    • Optimise the Shopify store for SEO to drive organic search traffic
    • Use WhatsApp to personally connect with potential customers and share exclusive deals
    • Collaborate with local forums and online platforms to write guest posts and articles

  • ⛳️ Strategy 3: Implement paid advertising and influencer marketing

    • Develop targeted Facebook ads focusing on men aged 18-40 with interests in fashion and tradition
    • Create Instagram ads that highlight the style and craftsmanship of the chappals
    • Allocate a budget for experiments with sponsored content to find the most effective format
    • Collaborate with local influencers who resonate with traditional and modern fashion
    • Offer influencers free samples in exchange for social media posts and reviews
    • Track and analyse the performance of ads and adjust strategies accordingly
    • Use retargeting ads to engage users who have previously interacted with your brand
    • Create promotional videos to showcase the product's uniqueness and post them in ad campaigns
    • Partner with micro-influencers for authentic product endorsements
    • Leverage influencer takeovers on social media to reach a broader audience
brandmarketingdigital-marketerinfluencermarketing-teamcreative-team
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Strategies and tactics for creating an Instagram quotes page

  • ⛳️ Strategy 1: Define your brand identity

    • Decide on a consistent colour scheme for your page
    • Develop a clear and memorable logo
    • Craft a concise bio that outlines the topics covered
    • Choose a consistent font style for your quotes
    • Determine a content schedule for regular posting
    • Identify key values and messages to convey through quotes
    • Create a unique hashtag to increase discoverability
    • Select a username that aligns with your theme
    • Engage with followers to gather feedback on the brand
    • Monitor and refine your brand identity based on popular trends

  • ⛳️ Strategy 2: Curate and create content

    • Research trending quotes on diverse topics
    • Write original quotes that reflect your brand identity
    • Collaborate with quote creators and authors for unique content
    • Schedule weekly themes to maintain variety
    • Use high-quality images and backgrounds for quotes
    • Employ tools like Canva or Adobe Spark for design consistency
    • Create a content calendar to plan upcoming posts
    • Encourage followers to share their favourite quotes with you
    • Incorporate user-generated content to increase engagement
    • Regularly review quote engagement to understand audience preferences

  • ⛳️ Strategy 3: Engage with your audience

    • Respond promptly to comments and messages
    • Host regular Q&A sessions or live events on topics discussed
    • Invite followers to suggest topics for future quotes
    • Run contests or giveaways to increase follower interaction
    • Utilise Instagram stories to share behind-the-scenes content
    • Conduct polls to gather audience preferences
    • Feature follower quotes on your page to build community
    • Collaborate with other influencers or pages for cross-promotion
    • Share success stories or testimonies related to your quotes
    • Celebrate milestones with your audience to foster a sense of belonging
brand-identityaudience-engagementcontent-creatorsocial-media-managermarketing-teamdesign-team
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Strategies and tactics for driving Significant Growth and Market Leadership

  • ⛳️ Strategy 1: Expand market reach

    • Identify and target new geographic markets
    • Develop partnerships with local healthcare providers
    • Customise marketing campaigns for new regions
    • Launch multilingual support services
    • Participate in international health fairs and conferences
    • Leverage online advertising to reach global audience
    • Offer competitive pricing for new markets
    • Develop relations with local media outlets
    • Launch promotional campaigns in targeted areas
    • Monitor market penetration and adjust strategies accordingly

  • ⛳️ Strategy 2: Innovate service offerings

    • Establish a research and development team
    • Conduct regular market analysis
    • Invest in new fertility technologies
    • Pilot innovative treatment solutions
    • Collaborate with fertility research institutions
    • Gather and implement patient feedback on new services
    • Introduce wellness programmes complementing fertility care
    • Launch a loyalty programme for returning patients
    • Offer packages integrating alternative treatments
    • Monitor and evaluate success of new services

  • ⛳️ Strategy 3: Strengthen marketing efforts

    • Develop a comprehensive marketing plan
    • Invest in digital marketing campaigns
    • Utilise social media to build an online community
    • Create a referral programme for existing patients
    • Engage in content marketing through blogs and articles
    • Host webinars and live Q&A sessions with experts
    • Collaborate with influencers in the health sector
    • Offer limited-time promotions to attract new patients
    • Track and analyse marketing campaign performance
    • Adjust marketing strategies based on performance data
brand-identitycustomer-experiencemarketing-strategistcustomer-service-managermarketing-teamdevelopment-team
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Strategies and tactics for reframing Brand Promise with Depth and Precision

  • ⛳️ Strategy 1: Deconstruct and Redefine the Core Terms

    • Analyse 'passion' as expertise, craftsmanship, and dedication
    • Emphasise 'visionary thinking' within the concept of passion
    • Highlight artistic rigour and pursuit of excellence related to passion
    • Interpret 'care' as stewardship and meticulousness
    • Frame care as partnership and anticipation to convey reliability
    • Stress responsibility and trustworthiness inherent in care
    • Consider holistic management for client and stakeholder success
    • Connect passion with professional mastery and intentional creation
    • Link care to holistic execution and anxiety reduction
    • Ensure new definitions resonate both internally and externally

  • ⛳️ Strategy 2: Generate Refined Taglines

    • Craft taglines that capture expertise, precision, and reliability
    • Develop 'Where Vision Meets Precision' as a new brand promise
    • Propose 'Crafted with Expertise. Delivered with Precision' as a tagline
    • Suggest 'Designed with Intent. Executed with Stewardship' as another option
    • Ensure taglines convey sophistication and emotional intelligence
    • Align taglines with deep professional values for team empowerment
    • Test taglines internally with team to gauge resonance
    • Utilise feedback to refine taglines for external usage
    • Ensure taglines address client needs and reduce anxieties
    • Position taglines as a reflection of company’s core identity

  • ⛳️ Strategy 3: Develop Strategic Pillars

    • Establish 'Architects of Experience' focusing on innovative design
    • Create 'Guardians of the Journey' focusing on flawless logistics and transparent communication
    • Formulate 'Partners in Impact' aligning events with client business goals
    • Ensure each pillar optimally contributes to brand’s promise
    • Integrate visionary thinking and artistic rigour in 'Architects of Experience'
    • Emphasise risk mitigation and partner ecosystem management in 'Guardians of the Journey'
    • Highlight ROI measurement and building long-term relationships in 'Partners in Impact'
    • Document detailed execution plans for each strategic pillar
    • Align team roles with strategic pillars to maximise empowerment
    • Communicate strategic pillars clearly to clients to assure them
precisionreliabilitybrand-strategistproject-managermarketing-teamoperations-team
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Strategies and tactics for implementing University Marketing

  • ⛳️ Strategy 1: Enhance University Branding

    • Redesign university logo and align with the mission statement
    • Create a compelling university slogan
    • Use colour schemes consistently across all communication channels
    • Develop brand guidelines for staff and faculty
    • Communicate the university’s core values through visual and written content
    • Highlight unique selling points in all promotional materials
    • Create multimedia content that showcases the university’s strengths
    • Promote the university’s impact on the community through case studies
    • Provide brand training workshops for university ambassadors
    • Conduct brand perception surveys to assess effectiveness

  • ⛳️ Strategy 2: Identify and Reach Target Audiences

    • Compile demographic data on high school graduates in target areas
    • Develop tailored messages for adult learners and professionals
    • Create informational brochures for parents and guardians
    • Establish partnerships with government bodies and NGOs
    • Engage with private companies for potential collaborations
    • Utilise social media analytics to understand audience engagement
    • Organise focus groups to gather insights from potential students
    • Deliver targeted email marketing campaigns
    • Attend career fairs to meet prospective students in person
    • Utilise data analytics to refine audience segmentation

  • ⛳️ Strategy 3: Expand and Integrate Marketing Strategies

    • Implement a comprehensive social media marketing plan
    • Optimise university website for better user experience
    • Develop a Google Ads campaign targeting relevant search queries
    • Create promotional content for radio and TV advertisements
    • Design visually appealing posters and banners for local areas
    • Plan open days and informational school visits
    • Engage with community leaders to foster relationships
    • Host virtual events and webinars for wider reach
    • Share engaging content about campus life on social media
    • Measure and analyse the effectiveness of each marketing channel
university-brandingtarget-audiencesmarketing-managerbrand-strategistmarketing-teamoutreach-team
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Strategies and tactics for executing a Successful NBAC 2026

  • ⛳️ Strategy 1: Develop a Unifying Theme and Brand Identity

    • Brainstorm a compelling overarching theme for NBAC 2026 that integrates EAN's 15th anniversary
    • Design a cohesive visual identity for the event covering all touchpoints
    • Create a storytelling framework for pre-event communications that highlights EAN’s history and future
    • Develop a pre-event marketing strategy focusing on key differentiators of the 2026 edition
    • Craft celebratory narratives and messaging for Day 2 to mark EAN’s 15th anniversary
    • Design motion graphics and screen content that align with the conference theme
    • Implement a unique feature or program that sets this edition apart from previous ones
    • Produce a sophisticated event brochure and delegate pack embodying the brand's ethos
    • Incorporate subtle luxury elements into the EAN @ 15 celebratory touchpoints
    • Design photo backdrops and branding signage incorporating both NBAC and EAN aesthetics

  • ⛳️ Strategy 2: Optimize Event Production and Operations

    • Select a venue layout that maximizes engagement and facilitates smooth movement
    • Plan a comprehensive tech setup including AV, sound, lighting, and LED screens for dynamic presentations
    • Create an immersive and efficient registration experience with digital options
    • Designate and prepare areas for speed networking to facilitate professional connections
    • Layout exhibition and partner booth spaces to encourage visitor interaction
    • Curate a catering concept focusing on premium and diverse offerings
    • Develop creative direction for a gala dinner that celebrates EAN’s heritage
    • Organize a media desk for seamless press and media operations
    • Coordinate with partners and exhibitors to ensure a cohesive experience
    • Prepare a detailed contingency and logistics plan to address potential challenges

  • ⛳️ Strategy 3: Implement a Robust Marketing and Communication Plan

    • Develop a detailed PR and press roadmap tailored to the aviation and business media
    • Create a social media calendar that includes pre-event, live event, and post-event content
    • Initiate pre-event awareness campaigns targeting industry professionals and potential delegates
    • Organize extensive event-day coverage including live streaming options
    • Plan post-event highlight reels and analyses to sustain engagement post-conference
    • Identify and engage with key influencers and community figures in aviation for amplification
    • Determine how Project Airborne can be featured to enhance the conference’s profile
    • Craft an attendee journey with customised communication at each touchpoint
    • Integrate feedback mechanisms for ongoing audience interaction
    • Prepare a stakeholder engagement plan addressing HNIs, VIPs, exhibitors, and sponsors
brandingmarketingevent-plannermarketing-coordinatorproduction-teammarketing-team
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How to track your Brand Identity strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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