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10 strategies and tactics for Focus

What is Focus strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Developing an effective Focus strategy can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.

How to write your own Focus strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Focus strategy examples

You will find in the next section many different Focus tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for building brand roots for M SPACE Academy

  • ⛳️ Strategy 1: Create an experiential brand narrative

    • Design a series of immersive workshops for aspiring wedding photographers and filmmakers to experience firsthand
    • Collaborate with local artisans and cultural storytellers to co-create content that resonates with regional audiences
    • Develop documentary-style content that showcases behind-the-scenes of real weddings covered by M SPACE mentors
    • Curate an art exhibition featuring wedding photography and filmography by local and academy-tied artists
    • Host intimate meet-ups with mentors and alumni sharing emotional journeys within the wedding industry
    • Produce a podcast with episodes exploring stories behind weddings and the role of M SPACE in capturing them
    • Engage influential storytellers and creatives for a narrative campaign encapsulating M SPACE's unique vision
    • Create an interactive micro-site hosting virtual tours of the academy and student experiences
    • Design a storytelling contest inviting amateurs to share stories that align with M SPACE's emotional focus
    • Establish a mentorship program connecting potential students with industry professionals for guidance

  • ⛳️ Strategy 2: Build a community-centered approach

    • Formulate alliances with wedding planners, venues, and related business to cross-promote brand ethos
    • Initiate school and college outreach programs to educate students about careers in wedding storytelling
    • Conduct regular brainstorming and feedback sessions with existing professionals to refine the curriculum
    • Create a referral network encouraging existing industry professionals to recommend potential students
    • Develop strategic content centered around cultural festivals, traditions, and rituals of weddings
    • Organise community engagement events around Kochi to foster connections with local influencers
    • Host niche industry seminars on ethical storytelling and its impact on memory-making and sustainability
    • Facilitate ‘day in the life’ experiences for interested students with award-winning mentors
    • Share ongoing student successes and testimonials to create a compelling credibility narrative
    • Launch an ambassador program promoting brand values through passionate alumni and industry advocates

  • ⛳️ Strategy 3: Establish a reputation for premium, tailored training

    • Develop case studies from successful weddings highlighting the impact of professional storytelling
    • Craft a series of articles and whitepapers discussing M SPACE's approach and industry innovations
    • Organise expert-led roundtable discussions on the future of wedding imagery and videography
    • Focus on creating quality, exclusive content to showcase skill and aesthetic differentiation
    • Encourage industry thought leadership through publishing faculty’s insights in reputable media outlets
    • Run a limited-enrollment masterclass led by globally acknowledged wedding videographers
    • Host an annual film and photography festival celebrating avant-garde approaches in the wedding sector
    • Provide tailored consultation for wedding businesses aiming to upscale their current offerings
    • Use data-driven insights to continuously update and innovate the academic offerings keeping them premium
    • Feature successful collaborations and creative projects showcasing the academy’s unique value proposition
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Strategies and tactics for implementing a Missional Church Vision

  • ⛳️ Strategy 1: Form a dedicated missional leadership team

    • Share the 'Mission Gap' report with the leadership team
    • Define roles and responsibilities for the 'Missional Leadership Team'
    • Set a target date to launch the leadership team
    • Conduct a workshop to explore the concept of a missional church
    • Create a communication plan to share the vision with the broader church community
    • Organise regular prayer meetings focusing on leadership and vision alignment
    • Identify key leaders within the congregation who can champion the mission
    • Develop a set of initial goals and benchmarks for the leadership team
    • Establish a cycle of regular feedback and evaluation for the team
    • Celebrate the official launch of the 'Missional Leadership Team'

  • ⛳️ Strategy 2: Develop and communicate a clear missional vision

    • Draft a new vision statement emphasising missional discipleship
    • Plan a 6-week sermon series to introduce 'Mobiology' ethos
    • Host vision-casting events for different church groups
    • Utilise various communication platforms to spread the vision
    • Create visual aids reinforcing the church's missional identity
    • Engage congregation members in interactive sessions to discuss the vision
    • Align all church activities and programs with the new vision
    • Incorporate testimonies of missional living into weekly services
    • Work with ministry leaders to integrate the vision into their plans
    • Solicit feedback from the congregation on the resonance of the vision

  • ⛳️ Strategy 3: Empower action and measure progress with KPIs

    • Develop a 'Missional Project Proposal' process for member initiatives
    • Equip members with training sessions on missional living
    • Establish KPIs aligning with the Mobiology ethos
    • Review and refine current departmental structures to support mission orientation
    • Launch pilot missional projects and evaluate their impact
    • Document success stories and share them with the congregation
    • Create a support network for members leading missional efforts
    • Implement a rewards system for significant missional contributions
    • Conduct regular review meetings to assess progress against KPIs
    • Pray for guidance and divine opportunities in implementing these initiatives
missional-churchvision-communicationleadership-team-membervision-coordinatormissional-leadership-teamsermon-planning-team
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Strategies and tactics for reframing Brand Promise with Depth and Precision

  • ⛳️ Strategy 1: Deconstruct and Redefine the Core Terms

    • Analyse 'passion' as expertise, craftsmanship, and dedication
    • Emphasise 'visionary thinking' within the concept of passion
    • Highlight artistic rigour and pursuit of excellence related to passion
    • Interpret 'care' as stewardship and meticulousness
    • Frame care as partnership and anticipation to convey reliability
    • Stress responsibility and trustworthiness inherent in care
    • Consider holistic management for client and stakeholder success
    • Connect passion with professional mastery and intentional creation
    • Link care to holistic execution and anxiety reduction
    • Ensure new definitions resonate both internally and externally

  • ⛳️ Strategy 2: Generate Refined Taglines

    • Craft taglines that capture expertise, precision, and reliability
    • Develop 'Where Vision Meets Precision' as a new brand promise
    • Propose 'Crafted with Expertise. Delivered with Precision' as a tagline
    • Suggest 'Designed with Intent. Executed with Stewardship' as another option
    • Ensure taglines convey sophistication and emotional intelligence
    • Align taglines with deep professional values for team empowerment
    • Test taglines internally with team to gauge resonance
    • Utilise feedback to refine taglines for external usage
    • Ensure taglines address client needs and reduce anxieties
    • Position taglines as a reflection of company’s core identity

  • ⛳️ Strategy 3: Develop Strategic Pillars

    • Establish 'Architects of Experience' focusing on innovative design
    • Create 'Guardians of the Journey' focusing on flawless logistics and transparent communication
    • Formulate 'Partners in Impact' aligning events with client business goals
    • Ensure each pillar optimally contributes to brand’s promise
    • Integrate visionary thinking and artistic rigour in 'Architects of Experience'
    • Emphasise risk mitigation and partner ecosystem management in 'Guardians of the Journey'
    • Highlight ROI measurement and building long-term relationships in 'Partners in Impact'
    • Document detailed execution plans for each strategic pillar
    • Align team roles with strategic pillars to maximise empowerment
    • Communicate strategic pillars clearly to clients to assure them
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Strategies and tactics for developing a strategic growth plan for AMI

  • ⛳️ Strategy 1: Expand client base through strategic outreach and networking

    • Identify top industries where AMI’s services can add significant value
    • Develop targeted marketing campaigns tailored to these industries
    • Attend industry conferences and networking events relevant to potential client industries
    • Create strategic partnerships with complementary businesses to expand referrals
    • Leverage LinkedIn and other professional networks to connect with decision makers
    • Offer free, high-value webinars to showcase expertise and attract new leads
    • Implement a referral program to incentivise existing clients to refer new business
    • Participate in online business communities and forums to increase visibility
    • Cultivate relationships with influencers in target industries
    • Monitor KPIs and client acquisition cost to refine outreach strategies

  • ⛳️ Strategy 2: Enhance service offerings and increase client lifetime value

    • Conduct a needs assessment to identify additional services clients may value
    • Develop advanced tier packages for existing service lines offering added benefits
    • Create bundled service packages that encourage clients to engage in long-term contracts
    • Implement a customer feedback loop to continuously improve service offerings
    • Develop upselling and cross-selling strategies for existing clients
    • Design a comprehensive client onboarding process that highlights all service capabilities
    • Initiate a client advisory board to involve clients in product/service development
    • Develop case studies that demonstrate successful long-term client outcomes
    • Focus on consistent follow-ups and regular check-ins to maintain client relationships
    • Monitor client churn rates and adjust strategies to enhance retention

  • ⛳️ Strategy 3: Scale the team to support growth and reduce reliance on Amy Matthews

    • Evaluate current team roles and responsibilities to identify gaps
    • Create job descriptions for new roles critical to supporting growth initiatives
    • Implement a hiring plan to recruit skilled professionals aligned with company culture
    • Develop a comprehensive onboarding programme to integrate new hires effectively
    • Establish a mentorship scheme to facilitate knowledge transfer from existing staff
    • Empower team members with ownership of projects to foster responsibility
    • Implement regular team training and development sessions to improve skills
    • Encourage an open feedback culture to keep team morale high
    • Leverage virtual assistants or contractors for non-core activities
    • Set clear, measurable goals for individual and team performance
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Strategies and tactics for becoming the Most Trusted and Customer-Centric Financial Institution

  • ⛳️ Strategy 1: Develop tailored banking solutions

    • Conduct comprehensive market research to understand customer segments and their needs
    • Analyse customer data to identify preferences and personalise offerings
    • Create flexible banking products that adapt to varying customer needs
    • Enhance services with tailored customer support options
    • Provide regular training for staff on personalisation techniques
    • Develop feedback mechanisms to refine and enhance tailored solutions
    • Set up cross-functional teams to drive innovation in product development
    • Explore partnerships with fintech firms to enhance offerings
    • Implement a customer relationship management system for better customer insights
    • Monitor and evaluate the impact of personalised solutions on customer satisfaction

  • ⛳️ Strategy 2: Enhance communication and transparency

    • Use clear and simple language in all customer communications
    • Improve online platforms to offer easily accessible information on products and services
    • Train customer service representatives to provide accurate and clear information
    • Implement proactive communication strategies to keep customers informed about changes
    • Develop a FAQ section on the website to address common customer queries
    • Create informative and engaging content about banking services and products
    • Regularly update customers on security measures and privacy policies
    • Host regular webinars and workshops to educate customers on financial management
    • Incorporate customer feedback into communication strategies
    • Evaluate the effectiveness of communication strategies through customer surveys

  • ⛳️ Strategy 3: Leverage innovative technology

    • Invest in the latest technology to enhance digital banking platforms
    • Ensure mobile and online platforms offer a seamless user experience
    • Implement AI and data analytics to personalise customer interactions
    • Automate routine transactions to improve service efficiency
    • Offer virtual financial advice through secure digital channels
    • Regularly update digital platforms to incorporate customer feedback
    • Provide robust security features to protect customer data and build trust
    • Integrate chatbots for 24/7 customer assistance
    • Organise regular digital literacy sessions for customers
    • Continuously monitor and upgrade technology to stay ahead of market trends
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Strategies and tactics for creating a Strategic Plan for Evangelicals of the Body of Christ Church and Ministries

  • ⛳️ Strategy 1: Develop robust leadership and governance structure

    • Conduct leadership training sessions for church council and departmental heads annually
    • Implement a mentorship program for emerging leaders within the congregation
    • Establish clear operational policies and procedures for governance and accountability
    • Hold regular strategic review meetings with church council and stakeholders
    • Develop a succession plan for key leadership roles to ensure continuity
    • Facilitate leadership retreats to promote team building and strategic thinking
    • Enhance internal communication systems for better coordination and information sharing
    • Engage in partnerships with other churches for leadership exchange programmes
    • Establish an internal audit committee to oversee financial management and integrity
    • Create a committee to focus on the diversity and inclusivity within church leadership

  • ⛳️ Strategy 2: Implement community engagement and development programmes

    • Organize biannual community service projects to foster good relationships
    • Establish a youth mentorship programme to aid their growth and participation
    • Collaborate with local NGOs and government bodies for community health initiatives
    • Host workshops focusing on skills development and entrepreneurship for members
    • Develop a community garden project to promote sustainability and self-reliance
    • Conduct educational support programmes for children and youth in the community
    • Organize peacebuilding activities to address local conflicts and advocate for justice
    • Create a support network for vulnerable community members including those affected by HIV/AIDS
    • Establish a resource centre offering educational and spiritual resources
    • Launch a community awareness campaign on social issues like drug abuse and early marriages

  • ⛳️ Strategy 3: Enhance spiritual growth and religious education within the congregation

    • Establish a comprehensive Sunday school programme with trained teachers
    • Organize quarterly spiritual retreats and workshops for all congregants
    • Increase the frequency of bible study sessions and prayer meetings
    • Launch a mentorship scheme linking new members with experienced church members
    • Develop a digital platform for sharing sermons and religious resources
    • Encourage active participation in church by involving congregants in service roles
    • Celebrate church milestones with inclusive ceremonies and special services
    • Promote the development of musical talents through choir and music group formations
    • Provide pastoral care and counseling services for spiritual and personal development
    • Foster a culture of openness and spiritual dialogue through discussion groups and forums
strategic-planninggovernancechurch-council-memberleadership-mentorleadership-training-teamcommunity-development-team
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Strategies and tactics for implementing a Customer Service Strategy

  • ⛳️ Strategy 1: Reinforce Existing Processes and Standards

    • Reconfirm 24-hour response standard across all service channels
    • Refresh standard operating procedures (SOPs) for top issues quarterly
    • Standardise communication templates for WhatsApp, Email, and Instagram
    • Improve accuracy in escalation tracking and categorisation
    • Establish weekly cross-functional synchronization meetings with Logistics
    • Begin tagging Voice of Customer (VoC) data for insights
    • Launch a standardised training program for new and existing staff
    • Share regular customer service insights updates with Marketing and Operations
    • Strengthen internal compliance for issue follow-up procedures
    • Utilise dashboards to track and review issue resolution metrics

  • ⛳️ Strategy 2: Expand and Automate Self-Service Options

    • Launch a Help Center with region-specific frequently asked questions (FAQs)
    • Integrate self-service links into WhatsApp, email signatures, and order emails
    • Develop automated replies for common queries on WhatsApp
    • Introduce QR codes on packaging directing to support resources
    • Implement a self-service triage system for customer queries
    • Standardise delivery timeline communications per region
    • Enhance order visibility with tracking tools for customers
    • Expand Help Center content to include product care and courier information
    • Introduce automated flows for processing tracking and returns
    • Measure usage rates and effectiveness of self-service tools quarterly

  • ⛳️ Strategy 3: Strengthen Cross-Functional Collaboration and Insight Sharing

    • Maintain clear roles between Customer Service, Logistics, and Marketing
    • Establish monthly meetings to map courier delays and warehouse patterns
    • Share VoC reports and insights with Marketing and Product teams regularly
    • Coordinate with Marketing for proactive customer communication
    • Compile detailed weekly and monthly customer insights summaries
    • Enhance collaboration with Product on VoC data to inform enhancements
    • Sync with Marketing prior to each product launch for aligned messaging
    • Develop joint dashboards to track operational and customer experience metrics
    • Create a shared calendar for expected updates and communication
    • Ensure predictable service quality across all touchpoints and teams
customer-serviceinternational-expansioncustomer-service-representativelogistics-coordinatormarketing-teamoperations-team
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Strategies and tactics for crafting a 360° Inside Sales Marketing Project for 9series

  • ⛳️ Strategy 1: Initiate foundational setup and identify quick wins

    • Define ICP and develop detailed buyer personas across key industries
    • Deploy CRM and marketing automation tools, such as HubSpot or Zoho
    • Procure enriched lead databases and refine email contact lists
    • Create and align pitch decks and brand assets with company objectives
    • Conduct an SEO audit and optimise LinkedIn profiles and website landing pages
    • Develop a content calendar including blogs, whitepapers, and case studies
    • Implement short-term lead generation campaigns targeting early results
    • Evaluate current tools and identify necessary upgrades or replacements
    • Optimise for quick lead conversion by improving messaging and offers
    • Set up tracking and reporting mechanisms for MQLs, meetings, and engagement metrics

  • ⛳️ Strategy 2: Build consistent campaign execution for early lead generation

    • Launch ongoing cold outbound campaigns via email and LinkedIn sequences
    • Execute inbound content marketing strategies focusing on blogs and SEO
    • Schedule monthly newsletters and drip campaigns for continuous engagement
    • Plan and execute webinars and virtual roundtables to showcase expertise
    • Develop a comprehensive social media calendar focused on thought leadership
    • Enhance company presence on B2B platforms like Clutch and Good Firms
    • Identify and establish partnerships and directory listings for broader reach
    • Review and refine marketing metrics to assess MQL generation effectiveness
    • Optimise campaigns based on initial metrics and adjust strategies regularly
    • Ensure alignment of marketing activities with 9series' core capabilities and services

  • ⛳️ Strategy 3: Scale operations and ensure self-sustaining pipeline

    • Expand data-driven scaling of marketing operations and lead nurturing programs
    • Refine and mature the content engine to include advanced assets like e-books
    • Introduce account-based marketing (ABM) strategies tailored for key prospects
    • Foster brand visibility through targeted PR and partner collaborations
    • Utilise analytics to continually improve and predict marketing campaign outcomes
    • Build a network of advocates and testimonials to bolster reputational credibility
    • Optimise lead scoring and qualification processes to improve sales alignment
    • Regularly review and update the strategy based on market changes and results
    • Expand target market based on successful outcomes and initial results
    • Collaborate with cross-functional teams to achieve shared objectives and KPIs
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How to track your Focus strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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