The strategy, titled "Crafting a 360° Inside Sales Marketing Project for 9series," is focused on building a robust demand generation and pipeline. The initial step involves setting up the foundation by identifying quick wins. This includes defining Ideal Customer Profiles (ICP) and developing buyer personas for key industries, deploying CRM tools like HubSpot or Zoho, and sourcing enriched lead databases. Optimizing brand visibility through SEO audits and aligning marketing assets ensures early and impactful results.
For consistent campaign execution, the strategy calls for launching cold outbound campaigns via email and LinkedIn, scheduling newsletters, and planning webinars to engage potential clients. The focus on inbound content marketing and maintaining a strong social media presence is critical. Continuous review and refinement of marketing metrics, and ensuring these align with 9series' core capabilities, are paramount for effective lead generation.
Scaling operations is about ensuring a self-sustaining pipeline by expanding data-driven approaches and nurturing lead programs. Introducing Account-Based Marketing (ABM) and leveraging analytics for campaign improvements are key components. The goal is to extend the target market and collaborate with cross-functional teams, ensuring sustained growth and alignment with market changes.
The strategies
⛳️ Strategy 1: Initiate foundational setup and identify quick wins
- Define ICP and develop detailed buyer personas across key industries
- Deploy CRM and marketing automation tools, such as HubSpot or Zoho
- Procure enriched lead databases and refine email contact lists
- Create and align pitch decks and brand assets with company objectives
- Conduct an SEO audit and optimise LinkedIn profiles and website landing pages
- Develop a content calendar including blogs, whitepapers, and case studies
- Implement short-term lead generation campaigns targeting early results
- Evaluate current tools and identify necessary upgrades or replacements
- Optimise for quick lead conversion by improving messaging and offers
- Set up tracking and reporting mechanisms for MQLs, meetings, and engagement metrics
⛳️ Strategy 2: Build consistent campaign execution for early lead generation
- Launch ongoing cold outbound campaigns via email and LinkedIn sequences
- Execute inbound content marketing strategies focusing on blogs and SEO
- Schedule monthly newsletters and drip campaigns for continuous engagement
- Plan and execute webinars and virtual roundtables to showcase expertise
- Develop a comprehensive social media calendar focused on thought leadership
- Enhance company presence on B2B platforms like Clutch and Good Firms
- Identify and establish partnerships and directory listings for broader reach
- Review and refine marketing metrics to assess MQL generation effectiveness
- Optimise campaigns based on initial metrics and adjust strategies regularly
- Ensure alignment of marketing activities with 9series' core capabilities and services
⛳️ Strategy 3: Scale operations and ensure self-sustaining pipeline
- Expand data-driven scaling of marketing operations and lead nurturing programs
- Refine and mature the content engine to include advanced assets like e-books
- Introduce account-based marketing (ABM) strategies tailored for key prospects
- Foster brand visibility through targeted PR and partner collaborations
- Utilise analytics to continually improve and predict marketing campaign outcomes
- Build a network of advocates and testimonials to bolster reputational credibility
- Optimise lead scoring and qualification processes to improve sales alignment
- Regularly review and update the strategy based on market changes and results
- Expand target market based on successful outcomes and initial results
- Collaborate with cross-functional teams to achieve shared objectives and KPIs
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
