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10 strategies and tactics for Digital Channels

What is Digital Channels strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Digital Channels strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Digital Channels strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Digital Channels strategy examples

We've added many examples of Digital Channels tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for migrating customers to digital channels

  • ⛳️ Strategy 1: Educate customers on digital benefits

    • Develop a comprehensive digital guide for customers
    • Host webinars and tutorials on digital platforms
    • Feature success stories of customers using digital channels
    • Create short instructional videos on social media
    • Offer incentives for first-time digital channel users
    • Provide in-app tips and notifications encouraging digital use
    • Use emails to inform customers about new digital features
    • Set up a dedicated helpdesk line for digital channel assistance
    • Highlight cost savings related to digital channel usage
    • Send SMS alerts to inform customers about digital capabilities

  • ⛳️ Strategy 2: Enhance digital channel accessibility and experience

    • Optimise website and app for mobile devices
    • Simulate real-time branch services on digital platforms
    • Ensure all digital channels have 24/7 customer support
    • Regularly update digital platforms for optimum performance
    • Simplify the user interface for easier navigation
    • Implement chatbots to handle routine enquiries
    • Enable quick access to self-service options on main page
    • Conduct user feedback sessions to improve functionality
    • Use analytics to track and improve user journey
    • Implement accessibility features for diverse user needs

  • ⛳️ Strategy 3: Promote and incentivise digital channel usage

    • Launch a campaign highlighting digital channel advantages
    • Offer loyalty points for digital transactions
    • Provide discounts for services accessed digitally
    • Run competitions for signing up and using digital channels
    • Publicly recognise customers who frequently use digital services
    • Bundle digital services with exclusive offers
    • Establish a digital user community for peer support
    • Send newsletters with success metrics of digital channel usage
    • Utilise targeted ads to promote digital offerings
    • Collaborate with other brands to offer digital service incentives
digital-channelscustomer-educationdigital-strategistcustomer-service-managerdigital-development-teammarketing-team
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Strategies and tactics for enhancing Customer-Centric Approach at Dashen Bank

  • ⛳️ Strategy 1: Enhance personalisation through advanced analytics

    • Employ advanced data analytics to segment customers based on behaviours and preferences
    • Conduct regular customer surveys to gather data on changing needs and preferences
    • Develop tailored banking products and services for different customer segments
    • Integrate a CRM system to track and personalise every customer interaction
    • Leverage customer data to offer personalised marketing campaigns
    • Utilise AI-driven personalisation tools to recommend products and services
    • Create personalised customer journey maps to improve the customer experience
    • Implement a feedback loop to continually refine personalisation efforts
    • Collaborate with cross-functional teams to ensure alignment in personalisation strategies
    • Set and monitor KPIs to measure the effectiveness of personalisation efforts

  • ⛳️ Strategy 2: Improve transparency and communication across all channels

    • Develop standard templates for all customer communications to ensure consistency
    • Create an educational content library consisting of FAQs, tutorials, and guides
    • Ensure all communication channels provide clear information on products and fees
    • Regularly update customers on changes to products or fees through multiple channels
    • Establish a centralised CRM to enhance tracking of customer interactions
    • Train staff on clear and effective communication techniques
    • Provide transparent customer service guidelines across digital and branch channels
    • Implement a feedback mechanism for customers to rate communication clarity
    • Benchmark against industry best practices for clarity and transparency
    • Monitor customer satisfaction and confusion indexes to fine-tune communication strategies

  • ⛳️ Strategy 3: Streamline processes to boost efficiency and digital engagement

    • Map current customer journey processes to identify bottlenecks and inefficiencies
    • Implement lean methodologies to streamline workflows and reduce wait times
    • Invest in technology to automate key customer service functions
    • Enhance mobile and digital platforms to provide seamless service access
    • Develop a user-focused design for digital banking interfaces
    • Increase cloud infrastructure investment to support more scalable digital solutions
    • Implement real-time performance tracking tools to monitor service efficiency
    • Create cross-training programs to enhance staff efficiency in multiple roles
    • Use AI tools for proactive customer support and issue resolution
    • Benchmark digital engagement levels against competitors to identify areas for improvement
personalisationtransparencydata-analystcustomer-service-representativemarketing-teamit-team
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Strategies and tactics for enhancing Digital Marketing for Protons Software Development

  • ⛳️ Strategy 1: Increase brand visibility through content marketing

    • Conduct a content audit to identify gaps and opportunities
    • Create a content calendar with weekly blog posts on industry trends and insights
    • Develop and share whitepapers and eBooks on software development and digital marketing best practices
    • Leverage guest posting opportunities on industry-related websites and blogs
    • Utilise SEO tactics to optimise content for search engines
    • Distribute content through various channels including social media and industry forums
    • Engage with audiences by responding to comments and starting discussions on posts
    • Collaborate with influencers in the industry for content co-creation
    • Incorporate video content to complement written materials
    • Monitor and analyse content performance using analytics tools

  • ⛳️ Strategy 2: Generate quality leads through targeted advertising

    • Define target audience segments based on demographics and interests
    • Develop a series of targeted ads for social media platforms like LinkedIn and Facebook
    • Utilise Google Ads to capture users searching for software development and digital marketing services
    • Create landing pages tailored to ad campaigns with clear calls to action
    • Set up retargeting ads to re-engage users who previously interacted with the brand
    • Analyse ad performance regularly and make data-driven adjustments
    • Test different ad formats and creative to find the most effective options
    • Incorporate lead magnets such as free trials or consultations in ad campaigns
    • Use A/B testing on ads to refine strategies over time
    • Evaluate conversion rates and return on investment on lead generation activities

  • ⛳️ Strategy 3: Establish thought leadership in digital channels

    • Host webinars and online workshops on relevant industry topics
    • Create a thought leadership series highlighting company innovations and case studies
    • Participate in online panels and discussions within industry networks
    • Develop a podcast series to discuss trends and future of the digital marketing and software development industry
    • Publish articles and insights in respected industry publications
    • Set up a knowledge centre on the website with resources and learning materials
    • Engage in social media activities to share insights and knowledge frequently
    • Develop a Thought Leaders' corner on the blog dedicated to insights from the top management
    • Network with other industry leaders to form strategic partnerships
    • Measure the impact of thought leadership content through engagement metrics
visibilitylead-generationdigital-marketercontent-creatormarketing-teamcontent-team
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Strategies and tactics for designing a Brand Management Course

  • ⛳️ Strategy 1: Create a detailed course syllabus

    • Outline weekly topics and objectives for the 6-month, 2 sessions per week course
    • Outline weekly topics and objectives for the 4-month, 3 sessions per week course
    • Include a mixture of lectures, guest speaker sessions, and interactive workshops
    • Recommend readings and resources for each session
    • Clearly define the objectives and key takeaways for each week
    • Include a review session every 4 weeks for recapitulation and feedback
    • Integrate specialist modules within each phase of the course
    • Ensure the syllabus emphasises practical application with industry case studies
    • List assessments and projects accompanying each phase to reinforce learning
    • Align syllabus content with industry trends and practices

  • ⛳️ Strategy 2: Develop module descriptions and learning outcomes

    • Draft a brief overview of each phase in the course description
    • Create detailed module descriptions for the design, copywriting, and digital integration modules
    • Outline specific learning outcomes for each module to guide teaching
    • Highlight key marketing and branding concepts to be covered in Phase 1
    • Define advanced brand management skills and knowledge for Phase 2
    • Articulate the role and impact of design in branding for Design Module
    • Explain the role of language and storytelling in branding for Copywriting Module
    • Clarify the integration of digital strategies within the broader branding context
    • Identify hands-on projects or simulations for practical learning
    • Describe how specialist instructors' expertise enhances the overall curriculum

  • ⛳️ Strategy 3: Plan assessment ideas and integration notes

    • Design quizzes and short tests for foundational marketing concepts
    • Create case study analysis sessions focusing on real-world brands
    • Incorporate a final project where students develop a brand strategy
    • Introduce group work to foster collaboration, simulating team branding efforts
    • Assign periodic reflective tasks where students evaluate brand strategies
    • Include practical assignments for each specialist module
    • Design rubrics for each assessment ensuring consistent evaluation
    • Provide teacher integration notes to smoothly incorporate specialist modules
    • Propose collaborative projects across different modules for deeper learning
    • Recommend periodic feedback sessions with instructors to track progress
brand-managementsyllabus-designbrand-managermarketing-professionalcurriculum-development-teambranding-strategy-team
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Strategies and tactics for targeting High-End Clients for Bespoke Journeys

  • ⛳️ Strategy 1: Craft a compelling brand narrative

    • Develop an engaging storyline that highlights your company's history and luxury offerings
    • Emphasise craftsmanship and exclusivity in all marketing materials
    • Highlight unique selling propositions that differentiate your services from competitors
    • Incorporate testimonials and case studies from past high-profile clients
    • Utilise branded visuals that reflect luxury and sophistication across all platforms
    • Conduct storytelling workshops for staff to ensure consistent narrative delivery
    • Invest in premium print and digital advertising that emphasises your brand story
    • Use video marketing to tell the story of your bespoke journeys
    • Feature behind-the-scenes looks at the creation of exclusive packages
    • Regularly update your content to reflect changes and innovations in your service offerings

  • ⛳️ Strategy 2: Offer bespoke and exclusive experiences

    • Conduct personal consultations to tailor experiences for each client
    • Develop limited-edition travel packages for unique destinations
    • Offer private tours and exclusive access to events and locations
    • Craft itineraries that include unique cultural and culinary experiences
    • Partner with high-end brands to co-create exclusive offers
    • Build a network of luxury service providers for bespoke client experiences
    • Utilise digital platforms to offer virtual previews of exclusive experiences
    • Introduce loyalty schemes with personalized benefits and rewards
    • Host private events to showcase upcoming bespoke journeys
    • Gather and implement feedback to continuously enhance client experiences

  • ⛳️ Strategy 3: Leverage digital channels thoughtfully

    • Develop a premium, mobile-optimised website with luxury aesthetics
    • Create an Instagram feed that showcases bespoke experiences and client testimonials
    • Utilise LinkedIn to connect with potential high-end clients and share professional achievements
    • Incorporate virtual reality tours to give clients a preview of travel experiences
    • Invest in high-quality content marketing to engage luxury market audiences
    • Implement a digital concierge service for seamless communication
    • Analyse digital engagement metrics to refine content strategies
    • Develop influencer partnerships that align with your luxury brand ethos
    • Create a regular email newsletter to communicate exclusive offers
    • Host webinars and exclusive online events for client engagement
bespoke-travelluxury-brandingmarketing-strategistluxury-travel-consultantcontent-creationdigital-marketing
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Strategies and tactics for creating a strategic plan for digital banking channels

  • ⛳️ Strategy 1: Enhance mobile banking features

    • Conduct a customer survey to identify desired features
    • Implement biometric security measures
    • Optimise user interface for ease of navigation
    • Integrate mobile banking with other digital channels
    • Enable real-time transaction notifications
    • Add personal finance management tools
    • Ensure app is compatible with all major smartphones
    • Develop a reliable customer support chat feature
    • Regularly update app to fix bugs and improve features
    • Launch a marketing campaign to promote new features

  • ⛳️ Strategy 2: Expand ATM card services

    • Introduce contactless ATM cards
    • Offer customised card designs for customers
    • Implement an automatic renewal system for expiring cards
    • Enhance card security with chip technology
    • Partner with retail chains for card discounts
    • Simplify the card application process online
    • Provide 24/7 support for lost or stolen cards
    • Monitor and analyse card usage trends
    • Launch educational campaigns on card security
    • Incentivise customers through a reward points system

  • ⛳️ Strategy 3: Strengthen agent banking and merchant services

    • Expand agent networks to underserved areas
    • Offer training programmes for agents on new technologies
    • Implement a secure and easy-to-use agent portal
    • Launch a merchant reward programme
    • Integrate QR code payments with merchant POS systems
    • Enhance data analytics for agent and merchant activity
    • Provide round-the-clock support for agents and merchants
    • Encourage customer feedback to improve services
    • Deploy mobile POS machines for small businesses
    • Conduct regular audits to ensure compliance and performance
digital-bankinguser-experienceit-specialistcustomer-experience-managermarketing-teamdevelopment-team
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Strategies and tactics for implementing Digital Banking Strategies

  • ⛳️ Strategy 1: Maximise mobile banking adoption

    • Conduct training sessions for branch staff about Coopay features
    • Design promotional campaigns to encourage customer adoption of Coopay
    • Collaborate with district digital officers to identify potential user demographics
    • Create a referral program incentivising existing customers to promote Coopay
    • Set targets for each branch based on their customer base
    • Regularly monitor mobile banking usage statistics
    • Use feedback from customers to improve mobile banking services
    • Arrange workshops with district managers to address common barriers
    • Implement a helpdesk support function for Coopay users
    • Develop a seamless account setup process

  • ⛳️ Strategy 2: Expand merchant and POS machine network

    • Identify key business districts through market analysis
    • Collaborate with district managers to negotiate with local merchants
    • Deploy POS machines in targeted high-traffic areas
    • Establish partnerships with merchant associations
    • Train merchants on using POS systems effectively
    • Set monthly targets for merchant signups per branch
    • Implement a support system for operational issues at merchant locations
    • Utilise CRM data to identify potential merchant leads
    • Organise district-level meetings to share progress and best practices
    • Monitor transaction data to assess performance

  • ⛳️ Strategy 3: Enhance ATM and QR code services

    • Roll out new ATM locations based on customer demand analysis
    • Integrate QR code payments across digital platforms
    • Design an informative campaign highlighting QR code benefits
    • Upgrade ATM software to include advanced security features
    • Coordinate with district digital officers to streamline QR payment processes
    • Set up a feedback loop to gather consumer insights on ATM usage
    • Plan district-wide advertising of new ATM features
    • Encourage district managers to propose new locations for ATM deployment
    • Measure success through monthly reviews of transaction volumes
    • Continuously educate customers about safe digital banking practices
digital-transformationcustomer-engagementdistrict-managerbranch-staffmarketing-teamdigital-services-team
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Strategies and tactics for promoting WWF's Podcast Call Of The Wild

  • ⛳️ Strategy 1: Enhance social media presence

    • Create engaging visual snippets of podcast episodes to be shared on social media
    • Develop a regular posting schedule across platforms such as Instagram, Twitter, and Facebook
    • Host live Q&A sessions with podcast hosts and guests on social channels
    • Run a user-generated content campaign encouraging listeners to share their experiences with the podcast
    • Use relevant hashtags to enhance discoverability and encourage organic sharing
    • Collaborate with social media influencers to expand reach
    • Engage with listeners by responding to comments and messages promptly
    • Use Instagram and Facebook stories for behind-the-scenes content
    • Implement social media listening to identify opportunities and trends
    • Analyse engagement metrics weekly to refine content strategy

  • ⛳️ Strategy 2: Leverage email marketing

    • Create a dedicated email subscription landing page highlighted in podcast episodes
    • Send out a bi-weekly newsletter with podcast highlights, guest appearances, and related content
    • Include podcast episode teasers in WWF's existing email campaigns
    • Create personalised email journeys based on listener behaviour and engagement
    • Offer exclusive content or early access to new episodes for subscribers
    • Incorporate strong call-to-actions in emails to encourage episode sharing
    • Segment the subscriber list to tailor messages and content
    • Regularly update subscribers about upcoming episode themes
    • Gather listener feedback through surveys sent via email
    • Measure email performance through open and click-through rates

  • ⛳️ Strategy 3: Optimise podcast platform presence

    • Use compelling show notes with keywords to improve searchability on podcast platforms
    • Create visually striking episode cover art to capture attention
    • Encourage listeners to leave reviews and ratings on platforms like Spotify and Apple Podcasts
    • Highlight positive reviews and feedback on social media and in episodes
    • Identify and approach potential collaborating podcasts or shows for cross-promotion opportunities
    • Produce and release a 'best-of' episode to attract new listeners
    • Regularly update podcast metadata for accuracy and optimisation
    • Run a targeted promotion whereby sharing the podcast includes entry to win WWF merchandise
    • Include call-to-action audio segments within episodes asking listeners to follow and share
    • Track podcast platform analytics to assess growth and adjust strategies accordingly
podcast-promotiondigital-engagementemail-marketersocial-media-managerdigital-marketing-teamcontent-creation-team
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Strategies and tactics for promoting Call Of The Wild Podcast

  • ⛳️ Strategy 1: Maximise social media engagement

    • Create a content calendar featuring highlights and behind-the-scenes clips from the podcast
    • Launch weekly teaser videos for upcoming episodes on all active WWF social channels
    • Initiate a hashtag campaign encouraging listeners to share their thoughts on episodes
    • Collaborate with social media influencers who align with WWF’s mission for podcast promotion
    • Host Instagram and Facebook live Q&A sessions with podcast guests
    • Create and share infographic posts summarising key podcast topics
    • Utilise Twitter threads to share live insights and quotes during episode releases
    • Engage with followers through interactive polls and questions related to podcast topics
    • Run a contest for listeners to win a WWF merchandise pack for sharing podcast episodes
    • Measure engagement metrics weekly using analytics tools for social platforms

  • ⛳️ Strategy 2: Enhance email marketing efforts

    • Develop a segmented email list specifically for podcast listeners and relevant audiences
    • Send out tailored email announcements for new episodes with key takeaways
    • Create a fortnightly newsletter featuring exclusive content and bonus material from the podcast
    • Include listener testimonials in email communications to build credibility and interest
    • Set up an automated welcome email series for new subscribers introducing WWF and the podcast
    • Encourage email list sign-ups with an opt-in offer of exclusive episode previews
    • Gather feedback through periodic listener surveys sent via email
    • Utilise A/B testing on email subject lines to optimise open rates
    • Integrate a clear call-to-action in emails promoting podcast subscriptions
    • Analyse email performance monthly by tracking open rates, clicks, and conversions

  • ⛳️ Strategy 3: Leverage podcast platforms and in-episode opportunities

    • Optimise episode descriptions with SEO keywords to increase visibility on podcast platforms
    • Engage with listeners directly through listener call-ins or questions during episodes
    • Promote membership and donation options within episodes to strengthen connections
    • Highlight podcast reviews and ratings during episodes to encourage listener participation
    • Cross-promote episodes with podcasts that have overlapping audiences
    • Offer exclusive content or extended interviews available only on specific podcast platforms
    • Utilise podcast platform ads to reach broader audiences within relevant categories
    • Design cover art to be eye-catching and reflective of the podcast's theme
    • Create a dedicated landing page on the WWF website for the podcast to drive traffic
    • Track downloads and listens on podcast platforms monthly to gauge progress and areas for improvement
podcast-promotionaudience-engagementsocial-media-manageremail-marketing-specialistdigital-marketing-teamsocial-media-team
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How to track your Digital Channels strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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