The strategy to promote the "Call Of The Wild" podcast centers on maximizing social media engagement, enhancing email marketing efforts, and leveraging podcast platforms. Social media plays a crucial role through activities like creating a content calendar and launching teaser videos to maintain ongoing listener engagement. Collaborating with influencers and using hashtag campaigns helps reach wider audiences, while interactive live sessions and contests boost participation.
Email marketing efforts involve developing tailored email lists and sending announcements for new episodes. Creating newsletters with exclusive content builds subscriber interest, while implementing A/B testing on subject lines enhances open rates. Gathering feedback via surveys ensures continual improvement.
Leveraging podcast platforms involves optimizing episode descriptions for SEO and encouraging listener interaction during episodes. Promoting membership options within episodes strengthens connections with listeners. Cross-promoting with similar podcasts and using podcast platform ads help reach new audiences. Designing eye-catching cover art and creating a dedicated podcast landing page on the WWF website directs traffic and builds visibility.
The strategies
⛳️ Strategy 1: Maximise social media engagement
- Create a content calendar featuring highlights and behind-the-scenes clips from the podcast
- Launch weekly teaser videos for upcoming episodes on all active WWF social channels
- Initiate a hashtag campaign encouraging listeners to share their thoughts on episodes
- Collaborate with social media influencers who align with WWF’s mission for podcast promotion
- Host Instagram and Facebook live Q&A sessions with podcast guests
- Create and share infographic posts summarising key podcast topics
- Utilise Twitter threads to share live insights and quotes during episode releases
- Engage with followers through interactive polls and questions related to podcast topics
- Run a contest for listeners to win a WWF merchandise pack for sharing podcast episodes
- Measure engagement metrics weekly using analytics tools for social platforms
⛳️ Strategy 2: Enhance email marketing efforts
- Develop a segmented email list specifically for podcast listeners and relevant audiences
- Send out tailored email announcements for new episodes with key takeaways
- Create a fortnightly newsletter featuring exclusive content and bonus material from the podcast
- Include listener testimonials in email communications to build credibility and interest
- Set up an automated welcome email series for new subscribers introducing WWF and the podcast
- Encourage email list sign-ups with an opt-in offer of exclusive episode previews
- Gather feedback through periodic listener surveys sent via email
- Utilise A/B testing on email subject lines to optimise open rates
- Integrate a clear call-to-action in emails promoting podcast subscriptions
- Analyse email performance monthly by tracking open rates, clicks, and conversions
⛳️ Strategy 3: Leverage podcast platforms and in-episode opportunities
- Optimise episode descriptions with SEO keywords to increase visibility on podcast platforms
- Engage with listeners directly through listener call-ins or questions during episodes
- Promote membership and donation options within episodes to strengthen connections
- Highlight podcast reviews and ratings during episodes to encourage listener participation
- Cross-promote episodes with podcasts that have overlapping audiences
- Offer exclusive content or extended interviews available only on specific podcast platforms
- Utilise podcast platform ads to reach broader audiences within relevant categories
- Design cover art to be eye-catching and reflective of the podcast's theme
- Create a dedicated landing page on the WWF website for the podcast to drive traffic
- Track downloads and listens on podcast platforms monthly to gauge progress and areas for improvement
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
