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4 strategies and tactics for Email Marketer

What is Email Marketer strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Email Marketer strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Email Marketer strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Email Marketer strategy examples

You'll find below a list of Email Marketer tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for implementing Email Marketing for a Real Estate App

  • ⛳️ Strategy 1: Engage Verified Users

    • Send a welcome email with a guide to complete profile setup
    • Highlight key app features like social media and agent connection
    • Offer a limited-time incentive for profile completion
    • Schedule bi-weekly newsletters showcasing market trends
    • Create personalisation tokens to include user name in emails
    • Use a survey to gather interests and personalise content
    • Highlight success stories from other verified users
    • Provide educational content on buying and selling properties
    • Offer webinars or live Q&A sessions with real estate experts
    • Encourage social media integration for enhanced app utilisation

  • ⛳️ Strategy 2: Activate Unverified Users

    • Send a warm welcome email encouraging email/phone verification
    • Offer a compelling reason to verify, like access to premium content
    • Highlight missing benefits until verification is complete
    • Use a countdown timer to create urgency for verification
    • Run an email campaign with tips on property investment
    • Introduce top-rated agents or services post verification
    • Offer a one-on-one session with a real estate expert
    • Showcase property listings they are missing out on
    • Use success stories to create a fear of missing out
    • Provide easy steps and support for verification process

  • ⛳️ Strategy 3: Retain and Engage Active Users

    • Send a monthly summary of market insights and app usage
    • Offer exclusive deals on new properties and services
    • Introduce a reward system for app activities like referrals
    • Notify about new features and social media trends
    • Organise online events or property tours
    • Share testimonials and community-driven stories
    • Encourage user-generated content and engagement
    • Provide regular updates to app changes and enhancements
    • Send birthday or anniversary wishes with special offers
    • Measure satisfaction and gather feedback through surveys

  • ⛳️ Strategy 4: Re-engage Inactive Users

    • Send a 'We Miss You' email with a special comeback offer
    • Highlight new features and benefits introduced since last login
    • Offer a personalised reactivation plan based on user history
    • Create an exclusive email campaign with the latest insights
    • Provide tutorials or webinars to refresh their app knowledge
    • Showcase properties or services they may find interesting
    • Create a time-limited offer to create urgency in reactivation
    • Utilise exit surveys to understand reasons for inactivity
    • Promote the social media features to enhance engagement
    • Offer support to resolve any issues leading to inactivity
email-marketinguser-engagementemail-marketercontent-strategistmarketing-teamcustomer-support-team
Implement these strategies

Strategies and tactics for implementing a Comprehensive Project Marketing Timeline

  • ⛳️ Strategy 1: Establish a structured foundation

    • Define specific target audience demographics and behaviours
    • Set clear and measurable goals with associated KPIs
    • Assign roles to marketing team members and project manager
    • Conduct a competitor analysis to understand market positioning
    • Establish a baseline for current website traffic metrics
    • Create a project plan outline including timeline and resources
    • Conduct a SWOT analysis for the marketing strategy
    • Set up a project management tool for better coordination
    • Schedule regular team meetings for planning and feedback
    • Prepare a risk management plan for potential bottlenecks

  • ⛳️ Strategy 2: Create and optimise engaging content

    • Develop persuasive website content with clear calls to action
    • Craft engaging social media posts tailored to target audience
    • Design appealing visuals and multimedia for digital platforms
    • Conduct an audit on existing Google Ads performance
    • Create a calendar for email campaigns targeting segmented audiences
    • Review and refine all marketing materials for brand consistency
    • Incorporate SEO best practices into website and content
    • Develop a content strategy for ad copies and landing pages
    • Include testimonials and case studies on the website
    • A/B test different content formats to evaluate effectiveness

  • ⛳️ Strategy 3: Launch, monitor, and adjust campaigns

    • Initialize Google Ads campaigns based on keyword research
    • Deploy marketing materials across all selected channels
    • Utilise analytics tools to track and measure key performance indicators
    • Monitor website traffic and user engagement on a weekly basis
    • Adjust bids and budgets in Google Ads for optimal performance
    • Analyse lead generation and conversion rates regularly
    • Use feedback to improve customer satisfaction initiatives
    • Conduct regular check-ins to assess KPI target progress
    • Identify underperforming areas and implement corrective actions
    • Report results and insights to stakeholders at regular intervals
google-adssmart-goalsmarketing-managerproject-managermarketing-teamanalytics-team
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Strategies and tactics for establishing Atlantis Holidays as a Premier Luxury Travel Brand

  • ⛳️ Strategy 1: Develop a multi-channel digital marketing approach

    • Create engaging Instagram and TikTok Reels that showcase luxury destinations and unique travel experiences
    • Partner with luxury travel influencers to promote Atlantis as a 'Travel Designer'
    • Design and launch paid advertising campaigns on Google and Facebook targeting luxury travel keywords
    • Develop SEO-driven blog content about 'Top Luxury Destinations in 2025'
    • Create a retargeting campaign on Facebook and Google to re-engage visitors who did not convert
    • Utilise AI-powered chatbots on the website to assist and guide visitors
    • Track engagement rates on Instagram and TikTok, ensuring optimisation over time
    • Measure website traffic and lead generation from all paid ad efforts
    • Continually optimise marketing efforts based on analytics data
    • Regularly review the booking conversion rate from digital campaigns to refine strategies

  • ⛳️ Strategy 2: Engage in influencer and user-generated content collaborations

    • Identify and collaborate with health and wellness influencers to promote spa retreats and yoga resorts
    • Draft SEO content focusing on 'Luxury Wellness Retreats' and 'Best Medical Tourism Packages'
    • Launch targeted LinkedIn and Facebook ads geared towards health-conscious professionals
    • Establish partnerships with health clinics and wellness brands for joint marketing initiatives
    • Implement a tracking system to gauge wellness package inquiries
    • Monitor the Click-Through Rate (CTR) for targeted ad campaigns
    • Leverage social media to display user-generated content showcasing positive client experiences
    • Foster relationships with influencers to promote long-term brand loyalty
    • Educate influencer partners about brand values and luxury offerings
    • Evaluate conversion rates from clinic referrals and adjust collaborations accordingly

  • ⛳️ Strategy 3: Strengthen corporate travel and MICE market presence

    • Enhance LinkedIn marketing efforts with direct outreach to corporate decision-makers
    • Produce case studies highlighting successful events, such as those with the Sharjah Women Council
    • Build an affiliate program designed for travel and event companies to drive B2B referrals
    • Utilise email marketing and retargeting ads to nurture B2B leads
    • Establish automation processes for efficient lead management and conversion tracking
    • Develop metrics for tracking new B2B partnerships
    • Regularly assess inquiry and conversion data from LinkedIn ad campaigns
    • Analyse the return on investment (ROI) from corporate events hosted
    • Host webinars with potential corporate clients to showcase offerings
    • Foster long-term relationships with key stakeholders within the corporate travel sector
influencer-marketingluxury-traveldigital-marketerinfluencer-managermarketing-teamcontent-creation-team
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Strategies and tactics for creating Meaningful Interactions and Promotional Opportunities

  • ⛳️ Strategy 1: Host Collaborative Events

    • Identify key partners and stakeholders for collaborative events
    • Develop a calendar of events throughout the year
    • Create experiential and interactive activities for events
    • Integrate informative sessions about mission goals within events
    • Distribute promotional materials at all events
    • Highlight collaboration stories from events in newsletters
    • Gather attendee feedback to improve future events
    • Leverage social media to promote and recap events
    • Utilise events to recognise and appreciate donors
    • Feature event highlights in donor communications

  • ⛳️ Strategy 2: Leverage Digital Platforms

    • Create digital campaigns that highlight collaboration successes
    • Develop informational webinars for families and donors
    • Utilise social media for live Q&A sessions about your mission
    • Share testimonials from stakeholders on your website
    • Regularly update your blog with collaboration highlights
    • Create an online resource hub for donors and families
    • Host virtual open houses to introduce staff and mission
    • Implement an email series about mission impact stories
    • Create visually engaging infographics for social media
    • Launch a podcast series featuring key stakeholders

  • ⛳️ Strategy 3: Strengthen Community Partnerships

    • Identify organisations with aligned missions
    • Schedule regular partnership meetings to discuss joint initiatives
    • Develop joint marketing materials to highlight partnerships
    • Collaborate on community service projects
    • Create co-branded merchandise with partners
    • Host joint fundraising events to engage wider audiences
    • Share partnership stories on website and social media
    • Collect and act on feedback from partners
    • Develop case studies of successful partnerships
    • Incorporate partner testimonials into promotional materials
collaborationengagementevent-plannerdigital-marketercommunity-outreachdigital-content
Implement these strategies

How to track your Email Marketer strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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