The strategy to promote WWF's podcast, "Call Of The Wild," involves enhancing its digital footprint through several structured actions. To boost social media presence, the strategy proposes creating engaging visual snippets from podcast episodes for platforms like Instagram and Facebook. For example, they plan to use behind-the-scenes content and live Q&A sessions with podcast hosts and guests to increase viewer interaction. By encouraging listener participation through a user-generated content campaign, WWF aims to foster community engagement and organic content sharing with relevant hashtags.
Email marketing is another pillar of this strategy. WWF intends to attract listeners by crafting a dedicated email subscription landing page, highlighted in the podcast episodes. This allows listeners to receive bi-weekly newsletters with exclusive content, such as guest appearances and episode highlights. Personalized email journeys and segmenting the subscriber list for tailored messaging are key tactics that can increase engagement and cater to listener preferences.
Optimizing the podcast platform presence is also critical. Compelling show notes filled with relevant keywords improve searchability on platforms such as Apple Podcasts and Spotify. Encouraging reviews and ratings can bolster the podcast's reputation, while creating visually striking episode cover art captures attention. WWF plans to highlight positive reviews both on social media and within podcast episodes, to attract new listeners through authentic feedback.
The strategies
⛳️ Strategy 1: Enhance social media presence
- Create engaging visual snippets of podcast episodes to be shared on social media
- Develop a regular posting schedule across platforms such as Instagram, Twitter, and Facebook
- Host live Q&A sessions with podcast hosts and guests on social channels
- Run a user-generated content campaign encouraging listeners to share their experiences with the podcast
- Use relevant hashtags to enhance discoverability and encourage organic sharing
- Collaborate with social media influencers to expand reach
- Engage with listeners by responding to comments and messages promptly
- Use Instagram and Facebook stories for behind-the-scenes content
- Implement social media listening to identify opportunities and trends
- Analyse engagement metrics weekly to refine content strategy
⛳️ Strategy 2: Leverage email marketing
- Create a dedicated email subscription landing page highlighted in podcast episodes
- Send out a bi-weekly newsletter with podcast highlights, guest appearances, and related content
- Include podcast episode teasers in WWF's existing email campaigns
- Create personalised email journeys based on listener behaviour and engagement
- Offer exclusive content or early access to new episodes for subscribers
- Incorporate strong call-to-actions in emails to encourage episode sharing
- Segment the subscriber list to tailor messages and content
- Regularly update subscribers about upcoming episode themes
- Gather listener feedback through surveys sent via email
- Measure email performance through open and click-through rates
⛳️ Strategy 3: Optimise podcast platform presence
- Use compelling show notes with keywords to improve searchability on podcast platforms
- Create visually striking episode cover art to capture attention
- Encourage listeners to leave reviews and ratings on platforms like Spotify and Apple Podcasts
- Highlight positive reviews and feedback on social media and in episodes
- Identify and approach potential collaborating podcasts or shows for cross-promotion opportunities
- Produce and release a 'best-of' episode to attract new listeners
- Regularly update podcast metadata for accuracy and optimisation
- Run a targeted promotion whereby sharing the podcast includes entry to win WWF merchandise
- Include call-to-action audio segments within episodes asking listeners to follow and share
- Track podcast platform analytics to assess growth and adjust strategies accordingly
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
