The strategy focuses on implementing digital banking enhancements across various channels. The first strategy aims to maximize mobile banking adoption through Coopay by conducting staff training, designing promotional campaigns, and implementing a referral program. An example would be setting targets for each branch based on its customer base and using customer feedback for improvements.
The second strategy targets expanding the merchant and POS machine network. Actions include deploying POS machines in high-traffic areas, training merchants, and using CRM data to find merchant leads. For example, setting monthly targets for merchant signups could drive growth.
The final strategy enhances ATM and QR code services with features like integrating QR payments, deploying ATMs based on demand, and utilizing customer feedback. Regular advertising and customer safety education are also crucial, exemplifying a district-wide campaign to inform customers about new ATM features.
The strategies
⛳️ Strategy 1: Maximise mobile banking adoption
- Conduct training sessions for branch staff about Coopay features
- Design promotional campaigns to encourage customer adoption of Coopay
- Collaborate with district digital officers to identify potential user demographics
- Create a referral program incentivising existing customers to promote Coopay
- Set targets for each branch based on their customer base
- Regularly monitor mobile banking usage statistics
- Use feedback from customers to improve mobile banking services
- Arrange workshops with district managers to address common barriers
- Implement a helpdesk support function for Coopay users
- Develop a seamless account setup process
⛳️ Strategy 2: Expand merchant and POS machine network
- Identify key business districts through market analysis
- Collaborate with district managers to negotiate with local merchants
- Deploy POS machines in targeted high-traffic areas
- Establish partnerships with merchant associations
- Train merchants on using POS systems effectively
- Set monthly targets for merchant signups per branch
- Implement a support system for operational issues at merchant locations
- Utilise CRM data to identify potential merchant leads
- Organise district-level meetings to share progress and best practices
- Monitor transaction data to assess performance
⛳️ Strategy 3: Enhance ATM and QR code services
- Roll out new ATM locations based on customer demand analysis
- Integrate QR code payments across digital platforms
- Design an informative campaign highlighting QR code benefits
- Upgrade ATM software to include advanced security features
- Coordinate with district digital officers to streamline QR payment processes
- Set up a feedback loop to gather consumer insights on ATM usage
- Plan district-wide advertising of new ATM features
- Encourage district managers to propose new locations for ATM deployment
- Measure success through monthly reviews of transaction volumes
- Continuously educate customers about safe digital banking practices
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
