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10 strategies and tactics for Digital Engagement

What is Digital Engagement strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Digital Engagement strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Digital Engagement strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Digital Engagement strategy examples

You will find in the next section many different Digital Engagement tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing a Winning Proposal for Strategic Communications RFP

  • ⛳️ Strategy 1: Showcase Experience and Capability

    • Highlight the agency's track record in supporting high-profile public figures and governmental leaders with case studies
    • Demonstrate established media relations infrastructure with examples of past media engagements and secured top-tier coverage
    • Provide examples of integrated media strategies successfully executed, including narrative development and public storytelling
    • Include testimonials or references from past clients in similar sectors to validate expertise
    • Document the agency's capacity for real-time platform optimization and audience analysis accuracy
    • Outline previous successful crisis communication scenarios managed by the agency
    • Showcase capabilities in high-quality content creation with samples of speeches, op-eds, and multimedia storytelling
    • Detail experience in stakeholder engagement and media relations across local, regional, and international spectrums
    • Provide a portfolio of award-winning or nationally-recognized campaigns with measurable outcomes
    • Explain capacity for continuous advisory services with strategic foresight for enhancing the Chancellor’s executive presence

  • ⛳️ Strategy 2: Detail a Comprehensive Execution Plan

    • Develop a strategic communications plan with clear objectives, audience targeting, and timelines
    • Create an integrated messaging framework aligned with the Chancellor’s vision and values
    • Design a dynamic social media strategy with platform-specific tactics and engagement plans
    • Outline a tailored media relations strategy for local, regional, and global outlets
    • Prepare a crisis communications plan with protocols, key messages, and rapid response templates
    • Propose a solution for high-impact campaign development and execution highlighting innovation
    • Detail a method for conducting regular perception audits and stakeholder mapping
    • Produce a comprehensive plan for executive presence enhancement at key events
    • Include a digital and media benchmarking analysis against global best practices
    • Describe the process for periodic review meetings to align execution with changing priorities

  • ⛳️ Strategy 3: Deliver Insight-Driven Recommendations

    • Provide insights from benchmarking executive communications practices globally
    • Present a detailed GAP analysis with opportunities for narrative enhancement
    • Offer data-driven recommendations for content omnipresence across platforms
    • Suggest refinements in digital engagement tactics using performance monitoring tools
    • Propose innovative ideas for visual content to boost narrative impact
    • Recommend high-profile media placements and thought leadership contributions
    • Schedule regular updates and brainstorming sessions with the HCT’s team
    • Advise on audience segmentation backed by analytics for targeted communication
    • Plan strategic partnerships with influencers to extend digital reach
    • Prepare presentations on potential narrative-shaping campaigns for UAE's global positioning
strategic-communicationsproposal-developmentcommunications-strategistmedia-relations-specialistcontent-creation-teamcrisis-management-team
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Strategies and tactics for enhancing fan engagement for a sports tech federation

  • ⛳️ Strategy 1: Leverage digital platforms

    • Develop a user-friendly mobile app that offers live updates and exclusive content
    • Create interactive polls and quizzes on social media to engage fans
    • Host live Q&A sessions with athletes and tech experts on online platforms
    • Launch a fan forum where enthusiasts can share ideas and suggestions
    • Deploy a chatbot on the website for instant fan interaction and support
    • Utilise augmented reality to create virtual meet-and-greet experiences
    • Regularly update fans with newsletters featuring tech advancements
    • Offer personalised content based on fan preferences and interaction history
    • Promote user-generated content using specific hashtags on social media
    • Implement a rewards program for digital engagement activities

  • ⛳️ Strategy 2: Organise offline events

    • Host tech-driven sports workshops for community engagement
    • Organise fan meet-ups and conventions featuring sports tech demos
    • Collaborate with local schools for tech-focussed sports events
    • Offer behind-the-scenes tours of events and facilities for fans
    • Create pop-up experience zones with virtual reality sports simulations
    • Initiate sports tech hackathons inviting fans to innovate
    • Conduct charity sporting events to bridge community gaps
    • Offer discounts for live events or matches to loyal fans
    • Partner with influential fans to co-organise local events
    • Facilitate autograph sessions with sports personalities

  • ⛳️ Strategy 3: Enhance content strategy

    • Produce a web series documenting the intersection of sports and technology
    • Feature fan stories and harness them in promotional content
    • Highlight athlete-tech collaborations in regular video content
    • Develop tech tutorials related to sports for educational purposes
    • Stream tech-driven sports events on multiple platforms
    • Create a podcast discussing innovations in sports technology
    • Engage fans with a 'Tech Throwback' showcasing sports tech evolution
    • Utilise infographics to present complex tech subjects simply
    • Interview fans for their predictions on new sports tech trends
    • Regularly post behind-the-scenes content from tech labs and events
fan-engagementdigital-platformssocial-media-managerevent-coordinatordigital-engagement-teamcontent-creation-team
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Strategies and tactics for promoting WWF's Podcast Call Of The Wild

  • ⛳️ Strategy 1: Enhance social media presence

    • Create engaging visual snippets of podcast episodes to be shared on social media
    • Develop a regular posting schedule across platforms such as Instagram, Twitter, and Facebook
    • Host live Q&A sessions with podcast hosts and guests on social channels
    • Run a user-generated content campaign encouraging listeners to share their experiences with the podcast
    • Use relevant hashtags to enhance discoverability and encourage organic sharing
    • Collaborate with social media influencers to expand reach
    • Engage with listeners by responding to comments and messages promptly
    • Use Instagram and Facebook stories for behind-the-scenes content
    • Implement social media listening to identify opportunities and trends
    • Analyse engagement metrics weekly to refine content strategy

  • ⛳️ Strategy 2: Leverage email marketing

    • Create a dedicated email subscription landing page highlighted in podcast episodes
    • Send out a bi-weekly newsletter with podcast highlights, guest appearances, and related content
    • Include podcast episode teasers in WWF's existing email campaigns
    • Create personalised email journeys based on listener behaviour and engagement
    • Offer exclusive content or early access to new episodes for subscribers
    • Incorporate strong call-to-actions in emails to encourage episode sharing
    • Segment the subscriber list to tailor messages and content
    • Regularly update subscribers about upcoming episode themes
    • Gather listener feedback through surveys sent via email
    • Measure email performance through open and click-through rates

  • ⛳️ Strategy 3: Optimise podcast platform presence

    • Use compelling show notes with keywords to improve searchability on podcast platforms
    • Create visually striking episode cover art to capture attention
    • Encourage listeners to leave reviews and ratings on platforms like Spotify and Apple Podcasts
    • Highlight positive reviews and feedback on social media and in episodes
    • Identify and approach potential collaborating podcasts or shows for cross-promotion opportunities
    • Produce and release a 'best-of' episode to attract new listeners
    • Regularly update podcast metadata for accuracy and optimisation
    • Run a targeted promotion whereby sharing the podcast includes entry to win WWF merchandise
    • Include call-to-action audio segments within episodes asking listeners to follow and share
    • Track podcast platform analytics to assess growth and adjust strategies accordingly
podcast-promotiondigital-engagementemail-marketersocial-media-managerdigital-marketing-teamcontent-creation-team
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Strategies and tactics for spreading the gospel and strengthening community ties

  • ⛳️ Strategy 1: Organise community events

    • Plan a weekly community gathering at the church open to everyone
    • Host themed events related to different aspects of the gospel
    • Invite local musicians or artists to perform and share their experiences with faith
    • Coordinate family-friendly activities to engage all age groups
    • Provide refreshments and offer fellowship opportunities during each event
    • Encourage church members to invite their friends, family, and neighbours
    • Promote events on social media and local community boards
    • Create informative materials about future church events at each gathering
    • Establish a welcome team to greet newcomers and make them feel at ease
    • Seek feedback from participants to improve future events

  • ⛳️ Strategy 2: Leverage digital platforms

    • Create engaging and informative content about the gospel for social media
    • Start a podcast or YouTube channel discussing religious topics and testimonies
    • Develop an email newsletter sharing church updates and spiritual insights
    • Host online Bible study groups for those unable to attend in person
    • Encourage church members to share their personal faith journeys on social media
    • Utilise platforms to stream live sermons and events for greater reach
    • Set up a church blog that welcomes contributions from parishioners
    • Launch targeted social media ad campaigns to reach specific local audiences
    • Encourage interaction and comments to build a sense of community online
    • Track engagement metrics to refine and improve digital outreach efforts

  • ⛳️ Strategy 3: Conduct service projects

    • Identify local needs and plan appropriate service projects
    • Organise volunteer teams to assist with each project
    • Schedule regular projects to maintain ongoing engagement
    • Partner with local charities to amplify impact
    • Offer skill-building workshops to teach practical ways to serve the community
    • Include prayer elements as part of each service project
    • Publicly recognise and appreciate volunteers' contributions
    • Invite community members to participate alongside church volunteers
    • Share stories and testimonials from service projects to inspire others
    • Evaluate and report the impact on the community regularly
community-engagementdigital-outreachevent-coordinatordigital-content-creatorcommunity-outreach-teamdigital-media-team
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Strategies and tactics for encouraging Use of Self-Service Channels

  • ⛳️ Strategy 1: Enhance digital engagement

    • Conduct a survey to understand barriers to using digital channels
    • Develop user-friendly tutorials for each self-service option
    • Improve app interface for a seamless user experience
    • Launch an awareness campaign about digital options through email and SMS
    • Offer incentives for first-time users of digital channels
    • Create a dedicated section for FAQs and troubleshooting tips
    • Implement a feedback system for continuous improvement
    • Provide personalised recommendations based on user behaviour
    • Use social media to highlight the benefits of self-service options
    • Collaborate with tech influencers to showcase app features

  • ⛳️ Strategy 2: Train and incentivise staff

    • Organise workshops for staff on the benefits of digital channels
    • Set up role-playing sessions to address customer objections
    • Implement a reward system for staff who convert branch and call center queries to digital
    • Train staff to guide customers through digital alternatives during interactions
    • Create digital ambassadors within the bank branches
    • Develop a knowledge base for common digital queries
    • Survey staff for insights on customer hesitations
    • Introduce a recognition program for staff contribution to digital adoption
    • Provide continuous training on new digital features
    • Implement a mystery shopper program to assess staff's digital promotion effectiveness

  • ⛳️ Strategy 3: Optimise self-service technology

    • Conduct an audit of existing digital and ATM services
    • Ensure ATMs and CDMs are stocked and functioning optimally
    • Deploy ITMs with video banking capabilities in strategic locations
    • Integrate AI-powered chatbots for instant customer assistance on the app
    • Regularly update the app for security and feature enhancements
    • Collaborate with fintech firms for cutting-edge technology solutions
    • Set up a monitoring system for quick resolution of technical issues
    • Use data analytics to predict and address app usage bottlenecks
    • Implement push notifications for new features and maintenance updates
    • Design seamless transition experiences between different digital platforms
self-servicedigital-engagementdigital-ambassadortech-influencerit-supportcustomer-service
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Strategies and tactics for increasing new member acquisition and direct loan growth

  • ⛳️ Strategy 1: Enhance digital marketing efforts

    • Develop targeted digital advertising campaigns focusing on specific demographics
    • Utilise SEO strategies to improve online visibility and search rankings
    • Create informative and engaging content on social media and your website
    • Implement a referral program encouraging current members to refer new ones
    • Use data analytics to personalise marketing messages for potential members
    • Launch a community awareness campaign through webinars and online events
    • Measure and analyse digital marketing impact monthly to adjust strategies
    • Collaborate with local influencers to reach a wider audience
    • Develop targeted email marketing campaigns for loan products
    • Implement online member tracking to assess the success of marketing efforts

  • ⛳️ Strategy 2: Strengthen community engagement

    • Host financial literacy workshops and seminars in local communities
    • Participate in local community events and sponsor small local gatherings
    • Develop partnerships with local businesses and universities for joint promotions
    • Offer membership discounts for those referred by existing community organisations
    • Create a community ambassador program to increase brand visibility
    • Highlight local success stories of members achieving financial goals
    • Utilise local media outlets to share credit union success stories
    • Implement a rewards program for members who engage in community activities
    • Develop a community newsletter focusing on local financial issues
    • Maintain a strong presence at community festivals and fairs

  • ⛳️ Strategy 3: Enhance product offerings and member experience

    • Review and improve your current loan products to stay competitive
    • Launch promotional loan offers with introductory rates
    • Simplify the loan application and approval process for ease and efficiency
    • Offer online loan calculators and tools for members’ convenience
    • Set up a dedicated customer service team to quickly address member inquiries
    • Launch a mobile app with enhanced user experience and functionality
    • Facilitate feedback mechanisms to regularly gather member input and improve services
    • Train staff to upsell and cross-sell loan products effectively
    • Initiate loyalty programs to reward long-term members
    • Regularly survey members about their satisfaction and act on the feedback
digital-marketingcommunity-engagementdigital-marketing-specialistcommunity-development-managermarketing-teamcustomer-service-team
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Strategies and tactics for enhancing Prime Media TV Channel's Reach and Impact

  • ⛳️ Strategy 1: Expand content variety

    • Research and identify content gaps in current program offerings
    • Develop a mix of local and international content to appeal to diverse audiences
    • Introduce new genres such as reality TV, drama series, and documentaries
    • Partner with local filmmakers and content creators to produce exclusive shows
    • Leverage feedback from focus groups to refine programming decisions
    • Launch a pilot program to test new content formats and gather audience reactions
    • Schedule prime-time slots for newly introduced shows
    • Monitor viewership ratings to identify popular programs
    • Regularly update content library to keep it fresh and engaging
    • Promote new shows using teasers and trailers across multiple platforms

  • ⛳️ Strategy 2: Boost digital presence

    • Enhance the TV channel's website for better user experience and accessibility
    • Expand presence on social media platforms to increase engagement and reach
    • Create shareable content such as clips, memes, and interactive posts
    • Engage with audiences through live streaming and Q&A sessions
    • Implement a social media calendar to schedule regular updates and promotions
    • Utilize analytics tools to measure audience interaction and adjust strategies
    • Collaborate with influencers to promote shows and enhance brand visibility
    • Introduce online competitions and campaigns to engage viewers
    • Develop a dedicated mobile app for streaming and exclusive content access
    • Encourage viewers to provide feedback and reviews on digital platforms

  • ⛳️ Strategy 3: Strengthen community connections

    • Host community events to promote the TV channel and interact with audiences
    • Collaborate with local organisations for public service projects and initiatives
    • Develop a sponsorship program supporting local talent and cultural initiatives
    • Feature community stories and events within news and magazine programs
    • Establish a viewer club to create a loyal audience base and fan community
    • Launch a monthly newsletter focusing on upcoming shows and featured content
    • Create programs that highlight regional cultures and languages
    • Engage with educational institutions for internships and training opportunities
    • Offer media literacy programs to educate the public about television content
    • Develop a community feedback mechanism to gather insights and suggestions
content-diversificationdigital-engagementcontent-creatordigital-marketerprogramming-teamsocial-media-team
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Strategies and tactics for marketing a new product

  • ⛳️ Strategy 1: Leverage digital marketing channels

    • Create a dedicated product landing page on your website
    • Develop engaging content for social media platforms
    • Launch a targeted email marketing campaign to existing customers
    • Run paid advertisements on Google and social media
    • Collaborate with influencers to promote the product
    • Utilise search engine optimisation (SEO) to increase organic traffic
    • Offer exclusive discounts to early adopters through digital channels
    • Host webinars or live demos to showcase the product features
    • Encourage user-generated content and reviews
    • Track key performance metrics and adjust tactics accordingly

  • ⛳️ Strategy 2: Engage with industry communities

    • Participate in relevant forums and online communities
    • Present at industry conferences and trade shows
    • Sponsor or host local events to build brand awareness
    • Write guest blog posts on authoritative industry websites
    • Collaborate with industry leaders for joint marketing efforts
    • Offer free trials or samples to industry insiders
    • Organise focus groups to gather feedback and refine the product
    • Create informative whitepapers or ebooks and share them
    • Network at industry meetups and build relationships
    • Identify and join relevant industry associations

  • ⛳️ Strategy 3: Utilise traditional marketing channels

    • Develop eye-catching print advertisements for relevant publications
    • Distribute flyers or brochures in high-traffic areas
    • Send out direct mail to potential customers in your target area
    • Partner with local businesses for co-branded promotions
    • Organise a product launch event with media coverage
    • Run radio or television advertisements in your target market
    • Create a compelling press kit and pitch to media outlets
    • Engage in guerrilla marketing tactics to create buzz
    • Offer in-store demonstrations or promotions if applicable
    • Follow up with customers through outbound telemarketing
digital-marketingindustry-engagementdigital-marketerindustry-specialistmarketing-teamsales-team
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Strategies and tactics for developing a robust social media and digital strategy for RNS World School

  • ⛳️ Strategy 1: Enhance brand awareness through consistency

    • Establish a consistent posting schedule across all social media platforms
    • Use a unified tone of voice and visual style for all posts
    • Update the school's website regularly with relevant content
    • Create a content calendar to plan and organize upcoming posts
    • Develop a set of brand guidelines for all digital content
    • Implement a social media listening tool to monitor brand mentions
    • Promote school events and achievements consistently online
    • Engage in cross-promotion with local community pages
    • Utilize hashtags effectively to reach wider audiences
    • Regularly audit online presence to ensure consistency across platforms

  • ⛳️ Strategy 2: Engage the audience through interactive content

    • Host regular Q&A sessions on social media platforms
    • Create and share video content of school events and activities
    • Encourage students and staff to participate in social media challenges
    • Utilize polls and surveys to gather audience feedback
    • Organize virtual tours of the school for prospective students
    • Share success stories and testimonials from students and parents
    • Hold online competitions with small prizes to increase engagement
    • Feature a 'Student of the Week' on social media platforms
    • Share tips and educational content relevant to the curriculum
    • Respond promptly to comments and messages on social media

  • ⛳️ Strategy 3: Implement targeted advertising campaigns

    • Define target audiences based on demographics and interests
    • Utilize Facebook and Instagram ads to reach prospective students and parents
    • Create Google AdWords campaigns targeted at local searches for schools
    • Develop visually appealing ad creatives that resonate with parents
    • Use analytics tools to track the performance of each ad campaign
    • A/B test different ad formats and messages to identify what works best
    • Allocate budget based on the performance of various digital campaigns
    • Retarget website visitors with tailored ads to encourage enrollment
    • Use email marketing to reach customers who engage with ads
    • Monitor competitor activity and adjust campaigns to stay competitive
brandingengagementdigital-marketing-managersocial-media-coordinatormarketing-teamcontent-creation-team
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Strategies and tactics for increasing usage of TMB Bank's debit cards in Tamil Nadu

  • ⛳️ Strategy 1: Enhance online presence

    • Develop an engaging social media campaign targeting Tamil Nadu customers
    • Create educational content on benefits of debit card usage on digital platforms
    • Optimise local search results for TMB Bank branches and services in Tamil Nadu
    • Utilise targeted online ads to reach potential customers in the region
    • Collaborate with local influencers to endorse debit card usage
    • Enhance TMB Bank's website with more interactive and user-friendly features
    • Launch online webinars or live sessions illustrating the convenience of debit cards
    • Encourage user-generated content through contests or challenges regarding debit card benefits
    • Implement local language support on digital channels for better engagement
    • Monitor and respond to customer inquiries and feedback promptly on digital platforms

  • ⛳️ Strategy 2: Encourage digital transactions

    • Offer cashback incentives for debit card usage on selected transactions
    • Partner with local vendors to provide exclusive discounts for debit card users
    • Promote the use of debit cards through gamification and reward programs
    • Host online workshops demonstrating secure transaction methods
    • Implement a referral program for recommending debit card usage to peers
    • Develop mobile banking features that highlight debit card conveniences
    • Run promotional campaigns during local festivals to boost transactions
    • Provide debit card usage reports and analytics to help customers manage spending
    • Simplify activation and PIN setup processes through digital platforms
    • Encourage businesses to adopt card payments by offering fee reductions for setup

  • ⛳️ Strategy 3: Enhance customer experience

    • Implement a round-the-clock digital support system for debit card users
    • Roll out personalised debit card designs to appeal to the local consumer base
    • Utilise data analytics to personalise offers and services for debit card users
    • Streamline the dispute handling and resolution process for better customer satisfaction
    • Launch a feedback app or survey to gather user insights and preferences
    • Develop an easy-to-use app interface for managing debit card settings
    • Provide clear communication of benefits and updates through digital newsletters
    • Introduce an easy debit card lock/unlock feature through the banking app
    • Host online Q&A sessions to address common concerns and queries
    • Implement AI chatbots for instant assistance and transaction alerts
digital-engagementcustomer-experiencemarketing-strategistdigital-analystsocial-media-teamcustomer-support-team
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How to track your Digital Engagement strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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