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10 strategies and tactics for Digital Engagement

What is Digital Engagement strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Digital Engagement strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Digital Engagement strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Digital Engagement strategy examples

You will find in the next section many different Digital Engagement tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for enhancing fan engagement for a sports tech federation

  • ⛳️ Strategy 1: Leverage digital platforms

    • Develop a user-friendly mobile app that offers live updates and exclusive content
    • Create interactive polls and quizzes on social media to engage fans
    • Host live Q&A sessions with athletes and tech experts on online platforms
    • Launch a fan forum where enthusiasts can share ideas and suggestions
    • Deploy a chatbot on the website for instant fan interaction and support
    • Utilise augmented reality to create virtual meet-and-greet experiences
    • Regularly update fans with newsletters featuring tech advancements
    • Offer personalised content based on fan preferences and interaction history
    • Promote user-generated content using specific hashtags on social media
    • Implement a rewards program for digital engagement activities

  • ⛳️ Strategy 2: Organise offline events

    • Host tech-driven sports workshops for community engagement
    • Organise fan meet-ups and conventions featuring sports tech demos
    • Collaborate with local schools for tech-focussed sports events
    • Offer behind-the-scenes tours of events and facilities for fans
    • Create pop-up experience zones with virtual reality sports simulations
    • Initiate sports tech hackathons inviting fans to innovate
    • Conduct charity sporting events to bridge community gaps
    • Offer discounts for live events or matches to loyal fans
    • Partner with influential fans to co-organise local events
    • Facilitate autograph sessions with sports personalities

  • ⛳️ Strategy 3: Enhance content strategy

    • Produce a web series documenting the intersection of sports and technology
    • Feature fan stories and harness them in promotional content
    • Highlight athlete-tech collaborations in regular video content
    • Develop tech tutorials related to sports for educational purposes
    • Stream tech-driven sports events on multiple platforms
    • Create a podcast discussing innovations in sports technology
    • Engage fans with a 'Tech Throwback' showcasing sports tech evolution
    • Utilise infographics to present complex tech subjects simply
    • Interview fans for their predictions on new sports tech trends
    • Regularly post behind-the-scenes content from tech labs and events
fan-engagementdigital-platformssocial-media-managerevent-coordinatordigital-engagement-teamcontent-creation-team
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Strategies and tactics for encouraging Use of Self-Service Channels

  • ⛳️ Strategy 1: Enhance digital engagement

    • Conduct a survey to understand barriers to using digital channels
    • Develop user-friendly tutorials for each self-service option
    • Improve app interface for a seamless user experience
    • Launch an awareness campaign about digital options through email and SMS
    • Offer incentives for first-time users of digital channels
    • Create a dedicated section for FAQs and troubleshooting tips
    • Implement a feedback system for continuous improvement
    • Provide personalised recommendations based on user behaviour
    • Use social media to highlight the benefits of self-service options
    • Collaborate with tech influencers to showcase app features

  • ⛳️ Strategy 2: Train and incentivise staff

    • Organise workshops for staff on the benefits of digital channels
    • Set up role-playing sessions to address customer objections
    • Implement a reward system for staff who convert branch and call center queries to digital
    • Train staff to guide customers through digital alternatives during interactions
    • Create digital ambassadors within the bank branches
    • Develop a knowledge base for common digital queries
    • Survey staff for insights on customer hesitations
    • Introduce a recognition program for staff contribution to digital adoption
    • Provide continuous training on new digital features
    • Implement a mystery shopper program to assess staff's digital promotion effectiveness

  • ⛳️ Strategy 3: Optimise self-service technology

    • Conduct an audit of existing digital and ATM services
    • Ensure ATMs and CDMs are stocked and functioning optimally
    • Deploy ITMs with video banking capabilities in strategic locations
    • Integrate AI-powered chatbots for instant customer assistance on the app
    • Regularly update the app for security and feature enhancements
    • Collaborate with fintech firms for cutting-edge technology solutions
    • Set up a monitoring system for quick resolution of technical issues
    • Use data analytics to predict and address app usage bottlenecks
    • Implement push notifications for new features and maintenance updates
    • Design seamless transition experiences between different digital platforms
self-servicedigital-engagementdigital-ambassadortech-influencerit-supportcustomer-service
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Strategies and tactics for marketing a new product

  • ⛳️ Strategy 1: Leverage digital marketing channels

    • Create a dedicated product landing page on your website
    • Develop engaging content for social media platforms
    • Launch a targeted email marketing campaign to existing customers
    • Run paid advertisements on Google and social media
    • Collaborate with influencers to promote the product
    • Utilise search engine optimisation (SEO) to increase organic traffic
    • Offer exclusive discounts to early adopters through digital channels
    • Host webinars or live demos to showcase the product features
    • Encourage user-generated content and reviews
    • Track key performance metrics and adjust tactics accordingly

  • ⛳️ Strategy 2: Engage with industry communities

    • Participate in relevant forums and online communities
    • Present at industry conferences and trade shows
    • Sponsor or host local events to build brand awareness
    • Write guest blog posts on authoritative industry websites
    • Collaborate with industry leaders for joint marketing efforts
    • Offer free trials or samples to industry insiders
    • Organise focus groups to gather feedback and refine the product
    • Create informative whitepapers or ebooks and share them
    • Network at industry meetups and build relationships
    • Identify and join relevant industry associations

  • ⛳️ Strategy 3: Utilise traditional marketing channels

    • Develop eye-catching print advertisements for relevant publications
    • Distribute flyers or brochures in high-traffic areas
    • Send out direct mail to potential customers in your target area
    • Partner with local businesses for co-branded promotions
    • Organise a product launch event with media coverage
    • Run radio or television advertisements in your target market
    • Create a compelling press kit and pitch to media outlets
    • Engage in guerrilla marketing tactics to create buzz
    • Offer in-store demonstrations or promotions if applicable
    • Follow up with customers through outbound telemarketing
digital-marketingindustry-engagementdigital-marketerindustry-specialistmarketing-teamsales-team
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Strategies and tactics for developing a robust social media and digital strategy for RNS World School

  • ⛳️ Strategy 1: Enhance brand awareness through consistency

    • Establish a consistent posting schedule across all social media platforms
    • Use a unified tone of voice and visual style for all posts
    • Update the school's website regularly with relevant content
    • Create a content calendar to plan and organize upcoming posts
    • Develop a set of brand guidelines for all digital content
    • Implement a social media listening tool to monitor brand mentions
    • Promote school events and achievements consistently online
    • Engage in cross-promotion with local community pages
    • Utilize hashtags effectively to reach wider audiences
    • Regularly audit online presence to ensure consistency across platforms

  • ⛳️ Strategy 2: Engage the audience through interactive content

    • Host regular Q&A sessions on social media platforms
    • Create and share video content of school events and activities
    • Encourage students and staff to participate in social media challenges
    • Utilize polls and surveys to gather audience feedback
    • Organize virtual tours of the school for prospective students
    • Share success stories and testimonials from students and parents
    • Hold online competitions with small prizes to increase engagement
    • Feature a 'Student of the Week' on social media platforms
    • Share tips and educational content relevant to the curriculum
    • Respond promptly to comments and messages on social media

  • ⛳️ Strategy 3: Implement targeted advertising campaigns

    • Define target audiences based on demographics and interests
    • Utilize Facebook and Instagram ads to reach prospective students and parents
    • Create Google AdWords campaigns targeted at local searches for schools
    • Develop visually appealing ad creatives that resonate with parents
    • Use analytics tools to track the performance of each ad campaign
    • A/B test different ad formats and messages to identify what works best
    • Allocate budget based on the performance of various digital campaigns
    • Retarget website visitors with tailored ads to encourage enrollment
    • Use email marketing to reach customers who engage with ads
    • Monitor competitor activity and adjust campaigns to stay competitive
brandingengagementdigital-marketing-managersocial-media-coordinatormarketing-teamcontent-creation-team
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Strategies and tactics for increasing usage of TMB Bank's debit cards in Tamil Nadu

  • ⛳️ Strategy 1: Enhance online presence

    • Develop an engaging social media campaign targeting Tamil Nadu customers
    • Create educational content on benefits of debit card usage on digital platforms
    • Optimise local search results for TMB Bank branches and services in Tamil Nadu
    • Utilise targeted online ads to reach potential customers in the region
    • Collaborate with local influencers to endorse debit card usage
    • Enhance TMB Bank's website with more interactive and user-friendly features
    • Launch online webinars or live sessions illustrating the convenience of debit cards
    • Encourage user-generated content through contests or challenges regarding debit card benefits
    • Implement local language support on digital channels for better engagement
    • Monitor and respond to customer inquiries and feedback promptly on digital platforms

  • ⛳️ Strategy 2: Encourage digital transactions

    • Offer cashback incentives for debit card usage on selected transactions
    • Partner with local vendors to provide exclusive discounts for debit card users
    • Promote the use of debit cards through gamification and reward programs
    • Host online workshops demonstrating secure transaction methods
    • Implement a referral program for recommending debit card usage to peers
    • Develop mobile banking features that highlight debit card conveniences
    • Run promotional campaigns during local festivals to boost transactions
    • Provide debit card usage reports and analytics to help customers manage spending
    • Simplify activation and PIN setup processes through digital platforms
    • Encourage businesses to adopt card payments by offering fee reductions for setup

  • ⛳️ Strategy 3: Enhance customer experience

    • Implement a round-the-clock digital support system for debit card users
    • Roll out personalised debit card designs to appeal to the local consumer base
    • Utilise data analytics to personalise offers and services for debit card users
    • Streamline the dispute handling and resolution process for better customer satisfaction
    • Launch a feedback app or survey to gather user insights and preferences
    • Develop an easy-to-use app interface for managing debit card settings
    • Provide clear communication of benefits and updates through digital newsletters
    • Introduce an easy debit card lock/unlock feature through the banking app
    • Host online Q&A sessions to address common concerns and queries
    • Implement AI chatbots for instant assistance and transaction alerts
digital-engagementcustomer-experiencemarketing-strategistdigital-analystsocial-media-teamcustomer-support-team
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Strategies and tactics for growing a leading digital marketing institute

  • ⛳️ Strategy 1: Expand course offerings

    • Conduct market research to identify in-demand digital marketing skills
    • Develop new courses based on market needs
    • Collaborate with industry experts for curriculum development
    • Update existing courses with the latest trends and technologies
    • Offer specialised certifications for niche areas
    • Create online webinars and workshops for continuous learning
    • Introduce micro-courses for quick skill acquisition
    • Provide case studies and real-world projects in courses
    • Regularly review and refine course content
    • Offer a flexible learning schedule with part-time and full-time options

  • ⛳️ Strategy 2: Enhance student engagement

    • Implement a robust learning management system
    • Incorporate interactive elements in online courses
    • Foster a community through discussion forums and social media
    • Organise regular virtual meetups and Q&A sessions
    • Provide personalised mentorship programs
    • Offer incentives such as badges and certificates for milestones
    • Collect and act on student feedback regularly
    • Develop a mobile app for easy access to learning materials
    • Host challenges and competitions to apply knowledge
    • Create alumni groups for continued networking and support

  • ⛳️ Strategy 3: Increase brand awareness

    • Craft a compelling brand story and unique value proposition
    • Utilise content marketing to showcase expertise
    • Optimise the institute’s website for search engines
    • Engage in social media marketing on relevant platforms
    • Run targeted advertising campaigns
    • Collaborate with influencers and thought leaders in digital marketing
    • Attend and speak at industry conferences and events
    • Publish success stories and testimonials from past students
    • Partner with businesses for co-branded initiatives
    • Offer free resources such as e-books, whitepapers, and webinars
digital-marketingstudent-engagementcurriculum-developermarketing-strategistcontent-creationstudent-support
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Strategies and tactics for increasing ACSA visibility and accessibility

  • ⛳️ Strategy 1: Develop comprehensive outreach programmes

    • Organise workshops and seminars specifically focused on health and safety management
    • Create and distribute informational brochures to members highlighting key ACSA services
    • Establish partnerships with local industries and safety organisations to co-host events
    • Launch a quarterly newsletter featuring the latest safety trends and regulations updates
    • Develop a dedicated section on the ACSA website for easily accessible resources and guides
    • Engage in social media campaigns to increase awareness of ACSA services
    • Conduct webinars with expert speakers on health and safety topics
    • Set up regular virtual office hours for members to seek advice
    • Identify and attend industry-specific events to network and increase ACSA visibility
    • Create testimonial videos and success stories from members benefiting from ACSA services

  • ⛳️ Strategy 2: Engage members to identify barriers

    • Schedule one-on-one meetings with members to discuss their current health and safety systems
    • Conduct surveys to gather data on common challenges faced by members
    • Facilitate focus groups to dive deeper into recurring issues and brainstorm solutions
    • Analyse survey and focus group data to identify trends and specific barriers
    • Develop personalised recommendations for members based on the identified barriers
    • Create a member feedback loop for continuous engagement and improvement
    • Establish a task force comprising members to collaboratively solve common issues
    • Host a challenge forum where members can present problems and receive input from peers
    • Document successful case studies where barriers were overcome for sharing with other members
    • Implement tracking systems to measure progress in addressing identified barriers

  • ⛳️ Strategy 3: Enhance digital engagement and accessibility

    • Redesign the ACSA website for improved user experience and easy navigation
    • Create a mobile app for on-the-go access to ACSA resources and updates
    • Develop an online portal for members to manage their accounts and access tailored advice
    • Implement live chat support on the website for instant advice and query responses
    • Offer virtual training sessions and certifications through a digital platform
    • Provide downloadable resources and checklists to streamline health and safety management
    • Utilise analytics tools to track member engagement and resource utilisation online
    • Conduct online polls and feedback forms to continually improve offerings and address needs
    • Implement a digital appointment scheduling system for consultations
    • Foster an online community or forum for members to discuss and share best practices
visibilityengagementhealth-and-safety-advisordigital-strategistoutreachmember-engagement
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for integrating Activities for a Legacy of Faith and Impact

  • ⛳️ Strategy 1: Build a unified organisational structure

    • Define roles and responsibilities across all entities under Baruka Jethro Inc.
    • Create a clear communication plan for seamless interaction between divisions
    • Establish key performance indicators for each division to track progress
    • Implement regular inter-division meetings to promote knowledge sharing
    • Develop a shared vision and mission statement for Baruka Jethro Inc.
    • Utilise shared resources to optimise efficiency across divisions
    • Create an organisational chart to visualise the interconnected structure
    • Allocate budget for shared technology infrastructure and operational tools
    • Implement a centralised digital platform for collaboration and project management
    • Schedule quarterly reviews to evaluate integration progress and adjust strategies as needed

  • ⛳️ Strategy 2: Strengthen family and organisational bonds

    • Initiate weekly Bible studies and family night activities
    • Establish a digital communication platform for family updates and collaboration
    • Organise quarterly family meetings to discuss family business and shared goals
    • Develop a family mission statement and core values document
    • Create a family investment trust to consolidate and expand resources
    • Launch pilot projects for family business expansions, leveraging existing resources
    • Ensure children are involved in family business discussions and learning activities
    • Plan family retreats focused on spiritual growth and bonding
    • Build language and technology proficiency with designated family learning tools
    • Implement a family calendar for shared activities and personal growth tracking

  • ⛳️ Strategy 3: Leverage digital platforms and global networks

    • Expand the digital presence of Elmeleckraah Ministry through social media
    • Partner with global ministries to organise international evangelisation campaigns
    • Utilise digital tools for managing and expanding Guardian Wings Foundation programmes
    • Host webinars and online workshops to attract consulting clients internationally
    • Network with international organisations for potential consulting projects
    • Develop an investment platform for Azjeet to showcase innovative approaches
    • Utilise data-driven approaches to attract donors and partners for GWF
    • Engage with blockchain innovators for potential partnerships with Azjeet
    • Strengthen global branding efforts with a focus on interconnectedness
    • Implement digital impact tracking for donor engagement in GWF
organisational-synergydigital-transformationproject-managercommunications-officerfamily-engagement-teamdigital-strategy-team
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Strategies and tactics for recovering Sales

  • ⛳️ Strategy 1: Identify and target your key customer segments

    • Conduct market research to identify key customer segments
    • Analyse current sales data to find top-performing customer groups
    • Create detailed customer personas for these segments
    • Develop targeted marketing messages tailored to these segments
    • Allocate marketing budget towards these key segments
    • Organise focus groups or interviews to gather feedback from these segments
    • Refine products or services based on customer feedback
    • Engage with these segments on their preferred social media platforms
    • Offer exclusive deals or discounts to these customer groups
    • Monitor performance and adjust strategy accordingly based on sales data

  • ⛳️ Strategy 2: Enhance online presence and digital marketing efforts

    • Revamp the website for better user experience and conversion optimisation
    • Optimise website for search engines with updated SEO practices
    • Increase online advertising spend on platforms that reach your audience
    • Develop engaging content that addresses customer needs and interests
    • Implement retargeting campaigns to reach previous website visitors
    • Leverage email marketing with personalised and automated campaigns
    • Use social media analytics to target ads effectively
    • Host virtual events or webinars to showcase products
    • Collaborate with influencers or bloggers to boost brand visibility
    • Track digital marketing KPIs to refine and improve strategies

  • ⛳️ Strategy 3: Improve product offerings and customer experience

    • Conduct a competitor analysis to benchmark product features
    • Solicit feedback from recent customers on product and service improvements
    • Enhance after-sales support with quick response systems
    • Implement loyalty programs to reward repeat customers
    • Offer bundled products or services at a discounted rate
    • Train sales staff on delivering exceptional customer service
    • Introduce new product versions or services to meet market demands
    • Simplify the purchase process to increase conversion rates
    • Ensure stock availability and timely delivery to avoid customer dissatisfaction
    • Measure customer satisfaction regularly and act on insights
customer-engagementdigital-marketingmarketing-managersales-analystproduct-development-teamdigital-marketing-team
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How to track your Digital Engagement strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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