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10 strategies and tactics for Communications

What is Communications strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Communications strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Communications strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Communications strategy examples

You will find in the next section many different Communications tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing a Winning Proposal for Strategic Communications RFP

  • ⛳️ Strategy 1: Showcase Experience and Capability

    • Highlight the agency's track record in supporting high-profile public figures and governmental leaders with case studies
    • Demonstrate established media relations infrastructure with examples of past media engagements and secured top-tier coverage
    • Provide examples of integrated media strategies successfully executed, including narrative development and public storytelling
    • Include testimonials or references from past clients in similar sectors to validate expertise
    • Document the agency's capacity for real-time platform optimization and audience analysis accuracy
    • Outline previous successful crisis communication scenarios managed by the agency
    • Showcase capabilities in high-quality content creation with samples of speeches, op-eds, and multimedia storytelling
    • Detail experience in stakeholder engagement and media relations across local, regional, and international spectrums
    • Provide a portfolio of award-winning or nationally-recognized campaigns with measurable outcomes
    • Explain capacity for continuous advisory services with strategic foresight for enhancing the Chancellor’s executive presence

  • ⛳️ Strategy 2: Detail a Comprehensive Execution Plan

    • Develop a strategic communications plan with clear objectives, audience targeting, and timelines
    • Create an integrated messaging framework aligned with the Chancellor’s vision and values
    • Design a dynamic social media strategy with platform-specific tactics and engagement plans
    • Outline a tailored media relations strategy for local, regional, and global outlets
    • Prepare a crisis communications plan with protocols, key messages, and rapid response templates
    • Propose a solution for high-impact campaign development and execution highlighting innovation
    • Detail a method for conducting regular perception audits and stakeholder mapping
    • Produce a comprehensive plan for executive presence enhancement at key events
    • Include a digital and media benchmarking analysis against global best practices
    • Describe the process for periodic review meetings to align execution with changing priorities

  • ⛳️ Strategy 3: Deliver Insight-Driven Recommendations

    • Provide insights from benchmarking executive communications practices globally
    • Present a detailed GAP analysis with opportunities for narrative enhancement
    • Offer data-driven recommendations for content omnipresence across platforms
    • Suggest refinements in digital engagement tactics using performance monitoring tools
    • Propose innovative ideas for visual content to boost narrative impact
    • Recommend high-profile media placements and thought leadership contributions
    • Schedule regular updates and brainstorming sessions with the HCT’s team
    • Advise on audience segmentation backed by analytics for targeted communication
    • Plan strategic partnerships with influencers to extend digital reach
    • Prepare presentations on potential narrative-shaping campaigns for UAE's global positioning
strategic-communicationsproposal-developmentcommunications-strategistmedia-relations-specialistcontent-creation-teamcrisis-management-team
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Strategies and tactics for establishing internal communications, launching the global people newsletter, and implementing IC governance

  • ⛳️ Strategy 1: Develop a content and distribution plan

    • Identify key content themes for the newsletter based on employee interests and organisational objectives
    • Create a content calendar outlining monthly topics and deadlines
    • Select a newsletter platform that supports global distribution and analytics
    • Identify potential content contributors from different regions and departments
    • Establish a consistent schedule for newsletter creation and distribution
    • Set benchmarks for open rates and click-through rates to gauge engagement
    • Develop a feedback mechanism to collect employee responses and suggestions
    • Establish guidelines for content submission from contributors
    • Create an editorial team responsible for content quality and coherence
    • Schedule regular meetings with contributors to align on content strategy and calendar

  • ⛳️ Strategy 2: Launch and promote the global people newsletter

    • Design a visually appealing newsletter template in line with corporate branding
    • Conduct a pre-launch campaign to build anticipation among employees
    • Craft a compelling welcome message to introduce the first issue
    • Leverage internal platforms and communication channels to announce the newsletter
    • Incorporate interactive elements such as polls or quizzes to drive engagement
    • Provide clear instructions on how to access and engage with the newsletter
    • Collect and analyse initial feedback to refine subsequent editions
    • Encourage employee contributions and recognise contributors in each issue
    • Track newsletter analytics and adjust strategy as needed to increase engagement
    • Gather testimonials and success stories to build credibility and showcase impact

  • ⛳️ Strategy 3: Establish and implement IC governance

    • Define key principles and guidelines for internal communication governance
    • Create a comprehensive IC policy document accessible to all employees
    • Conduct training sessions to educate employees on IC guidelines and best practices
    • Develop a toolkit with templates and resources to support consistent communication
    • Designate IC champions within each department to ensure adherence to guidelines
    • Establish clear escalation procedures for communication-related issues
    • Launch an internal survey to assess satisfaction with current communication efforts
    • Monitor and report on communication quality and consistency across the organisation
    • Analyse survey results and feedback to improve internal communication processes
    • Track reduction in communication-related misunderstandings as a performance metric
internal-communicationemployee-engagementcontent-creatorcommunication-specialisteditorial-teamhuman-resources-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for revamping Brand, Marketing, and Communications

  • ⛳️ Strategy 1: Reposition the Brand

    • Conduct a brand audit to understand current perceptions and areas for improvement
    • Define a clear brand vision and mission that resonates with target audiences
    • Develop new brand guidelines and identity that reflect the repositioning
    • Engage key stakeholders in workshops to ensure alignment with the new brand direction
    • Create a compelling brand narrative that tells our story and differentiates us from competitors
    • Update all brand assets, including the website and social media profiles, to reflect the new positioning
    • Launch an internal campaign to build brand buy-in and strengthen team morale
    • Leverage customer testimonials and case studies to build credibility
    • Identify strategic partnerships that can amplify the new brand positioning
    • Measure brand perception through surveys and adjust strategy as needed

  • ⛳️ Strategy 2: Revitalize the Marketing Strategy

    • Conduct market research to identify key customer segments and their needs
    • Develop a content marketing plan that delivers valuable and relevant information to our audience
    • Utilise digital marketing channels such as social media, SEO, and PPC to increase brand visibility
    • Create targeted marketing campaigns that align with customer segments
    • Implement a CRM system to personalise marketing efforts and enhance customer relationships
    • Develop a customer loyalty program to increase retention and encourage referrals
    • Analyse competitor marketing strategies and identify opportunities for differentiation
    • Host webinars and events to engage with customers and educate them about our offerings
    • Leverage analytics tools to track marketing performance and make data-driven decisions
    • Continuously iterate marketing strategies based on feedback and market changes

  • ⛳️ Strategy 3: Enhance Communications

    • Assess the current communication channels and identify areas for improvement
    • Develop a comprehensive communications plan that aligns with the overall strategy
    • Enhance internal communications to keep teams informed and motivated
    • Craft clear and consistent messaging for all external communications
    • Utilise storytelling techniques to make communications more engaging and relatable
    • Build relationships with media outlets to increase positive coverage
    • Implement a proactive PR strategy to manage potential crises effectively
    • Monitor social media conversations and respond promptly to questions and feedback
    • Provide communications training to staff members to ensure consistency
    • Evaluate the effectiveness of communication strategies through regular reviews
brand-repositioningmarket-researchbrand-managermarketing-strategistcommunications-teammarketing-team
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Strategies and tactics for reducing the email traffic to partner financial advisers on newsletters

  • ⛳️ Strategy 1: Consolidate newsletters

    • Assess the current number of newsletters being sent to identify overlap
    • Create a unified schedule for sending consolidated newsletters
    • Design a single comprehensive newsletter template
    • Classify information into sections to make it easier to navigate
    • Develop a content calendar to streamline topics and avoid repetition
    • Coordinate with all departments to include their updates in the consolidated newsletter
    • Test the consolidated newsletter format with a small group of advisers and gather feedback
    • Adjust the frequency of the consolidated newsletter based on adviser feedback
    • Train the communications team on the new process for submitting content
    • Monitor open rates and engagement to ensure the consolidated newsletters are effective

  • ⛳️ Strategy 2: Segment the audience

    • Analyse the types of advisers and their specific information needs
    • Create distinct mailing lists for different adviser segments
    • Categorise newsletters content based on relevance to each segment
    • Utilise email marketing software to automate segmented mailing
    • Develop personalised content for each adviser segment
    • Send a survey to advisers to ask about their content preferences
    • Adjust the frequency of newsletters based on segment preferences
    • Create specific sections within newsletters targeted to each segment
    • Monitor the performance of segmented emails to refine targeting
    • Communicate the reduced and segmented approach to advisers to set expectations

  • ⛳️ Strategy 3: Utilise an online portal

    • Develop an online portal where advisers can access newsletter content at their convenience
    • Upload all past and current newsletters to the portal
    • Categorise information within the portal for easy navigation
    • Send monthly summary emails directing advisers to the portal
    • Implement a notification system to alert advisers of new content on the portal
    • Survey advisers to gather feedback on the portal’s usability
    • Offer training or tutorials on how to use the portal
    • Monitor the usage and activity on the portal to gauge its effectiveness
    • Regularly update the portal with fresh and relevant content
    • Encourage advisers to set preferences for email updates from the portal
email-traffic-reductionnewsletter-consolidationcommunications-managerfinancial-advisorcommunications-teamit-team
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Strategies and tactics for developing a communications strategy for the UK Government's new priorities

  • ⛳️ Strategy 1: Understand government priorities

    • Review official government publications on new priorities
    • Attend meetings and briefings to gather firsthand information
    • Consult with key government officials and departments for detailed insights
    • Analyse public opinion and media sentiment regarding current government policies
    • Identify the key messages that align with government priorities
    • Understand the target audience for the government's communications
    • Evaluate the political climate and potential challenges
    • Assess the impact of previous communications efforts
    • Develop a SWOT analysis based on gathered information
    • Summarise findings in a comprehensive report

  • ⛳️ Strategy 2: Craft targeted communication messages

    • Define specific communication objectives based on government priorities
    • Create a core message that reflects the new priorities and resonates with the audience
    • Develop key supporting messages that address different aspects of the core message
    • Tailor messages for different audience segments (e.g., public, stakeholders, media)
    • Prepare messaging guidelines for consistency across all communications
    • Draft press releases, speeches, and social media posts aligned with new priorities
    • Seek feedback from government officials and key stakeholders on draft messages
    • Revise messages based on received feedback
    • Train spokespersons and representatives to deliver the new messages effectively
    • Compile finalised messages into a communications toolkit for easy reference

  • ⛳️ Strategy 3: Implement and evaluate the communications plan

    • Develop a detailed implementation plan with timelines and responsibilities
    • Launch a communications campaign through multiple channels (TV, radio, social media)
    • Engage with the media to ensure positive coverage of government priorities
    • Utilise social media analytics to measure audience engagement
    • Conduct surveys and focus group discussions to gather public feedback
    • Monitor real-time responses and adjust strategies as needed
    • Create an internal feedback loop to gather information from government departments
    • Evaluate the effectiveness of each communication channel
    • Compile an evaluation report with insights and lessons learned
    • Adjust the strategy based on evaluation results for continuous improvement
communication-strategyuk-governmentcommunications-managergovernment-officialmedia-relationspublic-affairs
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Strategies and tactics for implementing Digital Signage Usage Guidelines

  • ⛳️ Strategy 1: Establish Content Guidelines

    • Define acceptable content categories such as company news, event announcements, and motivational messages
    • Set a clear procedure for content approval by the communications team
    • Specify content formatting requirements including text size, colours, and duration
    • Limit commercial content to approved partnerships or sponsorships
    • Ensure all content is accessible to individuals with disabilities
    • Prohibit political messages, personal content, and unauthorised advertising
    • Implement a feedback mechanism for employees’ suggestions on content improvements
    • Review and update content guidelines semi-annually
    • Create a checklist for content creators to follow
    • Disseminate content guidelines among all employees through email and intranet

  • ⛳️ Strategy 2: Develop a Posting Schedule

    • Create a digital signage calendar outlining key dates for important content
    • Allocate specific slots for various departments to display their content
    • Assign a team member to manage and update the digital signage schedule
    • Incorporate flexibility for urgent or last-minute content updates
    • Coordinate with department heads for planned events requiring signage usage
    • Publish the posting schedule on the company intranet for transparency
    • Evaluate the effectiveness of the schedule through monthly reviews
    • Implement a booking system for departments to reserve time slots
    • Encourage early content submissions to balance workloads
    • Adjust the schedule based on content type popularity and engagement metrics

  • ⛳️ Strategy 3: Set Usage and Monitoring Rules

    • Designate a digital signage manager responsible for compliance and operations
    • Create an incident response plan for inappropriate content postings
    • Conduct training sessions on digital signage usage for relevant staff members
    • Identify and define peak usage times and restrict non-essential content during these periods
    • Implement software for monitoring and reporting content performance metrics
    • Establish clear penalties for failing to adhere to content rules
    • Schedule regular meetings with stakeholders to discuss signage improvements
    • Implement video and static content limitations to ensure variety
    • Ensure content undergoes regular approval and auditing processes
    • Develop and circulate a signage usage policy document
digital-signagecontent-guidelinesdigital-signage-managercommunications-team-membercommunications-teamscheduling-team
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Strategies and tactics for improving community communication

  • ⛳️ Strategy 1: Utilise social media platforms

    • Develop a content calendar to ensure regular posting
    • Create engaging stories and posts to highlight community successes
    • Engage with local influencers to amplify the reach of posts
    • Utilise Facebook groups for community-focused discussions
    • Host live Q&A sessions with community leaders
    • Share testimonials from people involved in successful projects
    • Encourage community members to share content
    • Regularly update profile information to reflect current initiatives
    • Use paid promotions to reach a wider audience
    • Analyse engagement metrics weekly to adjust strategies accordingly

  • ⛳️ Strategy 2: Leverage local media and publications

    • Build relationships with journalists from local newspapers
    • Draft press releases for significant community achievements
    • Submit regular columns or articles about community projects
    • Reach out to local radio stations for interviews or announcements
    • Collaborate with schools for publication in their newsletters
    • Develop a quarterly community bulletin distributed in physical copies
    • Organise open days and invite local media for coverage
    • Engage with community magazines for feature stories
    • Utilise local event boards for promoting upcoming opportunities
    • Create media kits for easy access to partnership information

  • ⛳️ Strategy 3: Host engaging community events

    • Organise quarterly meet-and-greet events in local venues
    • Develop workshops about effective communication strategies
    • Host an annual community showcase of past accomplishments
    • Create informational booths at local fairs and markets
    • Utilise community centres for project presentations
    • Conduct focus groups to gather feedback and suggestions
    • Partner with businesses to sponsor community-wide events
    • Use interactive activities to engage attendees
    • Set up suggestion boxes for public input at events
    • Document and share event highlights on all channels
social-mediacommunity-engagementcommunity-managerpublic-relations-specialistcommunications-teamevent-planning-team
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Strategies and tactics for developing a communications strategy for ISRV Global

  • ⛳️ Strategy 1: Enhance brand awareness

    • Conduct a brand audit to understand current perceptions
    • Develop key messaging consistent with brand values
    • Identify and engage with industry influencers
    • Implement a targeted PR campaign to media outlets
    • Optimise the company website for SEO
    • Create engaging content across owned media channels
    • Utilise social media platforms to share brand stories
    • Develop partnerships for co-branded initiatives
    • Participate in industry events and conferences
    • Encourage employees to act as brand ambassadors

  • ⛳️ Strategy 2: Increase stakeholder engagement

    • Define key stakeholder groups and their communication preferences
    • Set up regular newsletters or bulletins for updates
    • Host webinars and virtual events on relevant topics
    • Create a feedback mechanism to capture stakeholder input
    • Establish a customer relationship management system
    • Utilise surveys and polls to gather stakeholder feedback
    • Develop case studies showcasing successful collaborations
    • Offer exclusive content to stakeholders through a portal
    • Encourage stakeholder participation in decision-making
    • Regularly review stakeholder engagement outcomes

  • ⛳️ Strategy 3: Leverage digital platforms

    • Audit existing digital presence for improvements
    • Set clear digital communication goals
    • Create a content calendar for consistent updates
    • Analyse audience demographics on digital platforms
    • Use data analytics to tailor communication efforts
    • Incorporate multimedia content to enhance engagement
    • Utilise paid advertising to boost reach and visibility
    • Engage in social listening and respond accordingly
    • Develop email marketing campaigns
    • Regularly measure and report on digital campaign performance
brand-awarenessstakeholder-engagementcommunications-managerdigital-marketing-specialistbranding-teamdigital-strategy-team
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Strategies and tactics for developing a political communications strategy for Guyana's agriculture sector

  • ⛳️ Strategy 1: Engage stakeholders in meaningful dialogue

    • Identify and list all key stakeholders in the agriculture sector including farmers, policymakers, and industry leaders
    • Organise monthly roundtable discussions with stakeholders to discuss key issues and opportunities
    • Develop a feedback mechanism to ensure stakeholder voices are heard and valued
    • Create a stakeholder mailing list for regular updates and communication
    • Establish partnerships with local universities for collaborative research and dialogue
    • Conduct surveys to gather opinions and perspectives from the agriculture community
    • Host an annual agriculture summit to discuss strategic priorities and build consensus
    • Provide transparent reporting on discussions and outcomes of stakeholder meetings
    • Incorporate feedback from stakeholders into policy recommendations
    • Use social media to engage with a broader audience and disseminate information gathered from dialogues

  • ⛳️ Strategy 2: Promote awareness and appreciation of the agriculture sector

    • Develop a public awareness campaign highlighting the importance of the agriculture sector
    • Create informative visual content for social media that showcases success stories in the sector
    • Leverage traditional media to broadcast documentaries and interviews with local farmers
    • Organise community events such as farm visits and fairs to promote direct engagement
    • Launch a monthly newsletter featuring agriculture news, updates, and innovations
    • Collaborate with schools to include agriculture topics in educational curricula
    • Create a series of workshops to educate the public about local farming methods and benefits
    • Use radio spots to reach rural areas and communicate key messages
    • Recognize and celebrate significant contributions made by individuals in the agriculture sector
    • Utilize influencers and key figures in agriculture to amplify campaign messages

  • ⛳️ Strategy 3: Influence policy development in favour of the agriculture sector

    • Research successful agriculture policies from similar regions and compile best practices
    • Draft policy recommendations based on extensive data analysis and stakeholder input
    • Develop relationships with political leaders and lawmakers for advocacy purposes
    • Create briefing documents and policy briefs for targeted lawmakers
    • Engage in regular lobbying activities to advocate the needs and priorities of the sector
    • Organize press conferences to gain media coverage for proposed agriculture policies
    • Provide training sessions for policymakers on the significance of the agriculture sector
    • Monitor legislative activities that impact agriculture and adjust strategies accordingly
    • Form a coalition of like-minded organisations to support policy proposals
    • Utilize case studies to illustrate the potential positive impacts of favourable policies
agriculture-promotionpolicy-influencestakeholder-engagement-managercommunications-specialistpolicy-development-teampublic-relations-team
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How to track your Communications strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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