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10 strategies and tactics for Quality Assurance

What is Quality Assurance strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Quality Assurance strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Quality Assurance strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Quality Assurance strategy examples

We've added many examples of Quality Assurance tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for implementing a Quality Assurance Strategy for Contact Centres

  • ⛳️ Strategy 1: Define and Monitor Quality Standards

    • Clearly define quality standards and performance expectations for agents
    • Develop a detailed QA scorecard focusing on key performance indicators
    • Implement regular monitoring and evaluation processes to assess agent performance
    • Utilise AI tools to transcribe calls and analyse tone, sentiment, and keyword usage
    • Conduct in-depth evaluation of agent interactions to identify areas for improvement
    • Incorporate peer reviews from senior agents and team leads for additional insights
    • Provide regular calibration sessions to maintain consistency in evaluations
    • Regularly review and update quality standards to align with customer needs
    • Offer regular feedback sessions to discuss performance and improvement areas
    • Continuously improve QA criteria and tools based on evolving business and agent needs

  • ⛳️ Strategy 2: Strengthen Reporting and Communication

    • Establish a reporting structure to deliver weekly, monthly, and quarterly performance reports
    • Conduct weekly debrief meetings with QA team, team leads, and senior management
    • Hold monthly one-on-one feedback sessions with agents to discuss their performance
    • Leverage AI analytics tools to track key performance indicators effectively
    • Develop customised dashboards for visualising trends and insights derived from QA assessments
    • Present data-driven recommendations to management for informed decision-making
    • Maintain open communication channels for agents to provide feedback and ask questions
    • Act as a representative for members, ensuring their concerns influence contact centre policies
    • Document case histories accurately to facilitate future reference and insights
    • Encourage feedback to refine processes and training strategies continually

  • ⛳️ Strategy 3: Enhance Agent Training and Development

    • Provide ongoing coaching and training opportunities to enhance agent skills and knowledge
    • Offer specialised training sessions based on feedback from QA evaluations
    • Conduct role-playing exercises to prepare agents for real-life situations
    • Use performance data to identify training needs and develop targeted modules
    • Empower agents through knowledge-sharing sessions highlighting best practices
    • Ensure training includes updates in company policies and customer handling techniques
    • Prioritise skill development to enhance empathy, problem-solving, and communication skills
    • Implement a framework for agents to replicate successful case-handling methods
    • Monitor agent progress post-training to measure effectiveness and make adjustments
    • Foster a culture of continuous development and learning across all teams
quality-assurancecustomer-satisfactionquality-assurance-managercustomer-service-agentcollectionsretentions
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Strategies and tactics for aligning quality assurance with sustainability certification

  • ⛳️ Strategy 1: Integrate sustainability criteria into quality assurance

    • Review existing quality assurance processes to identify areas for integration with sustainability criteria
    • Develop sustainability criteria that align with ISO 9001:2015 standards
    • Train quality assurance teams on the importance and implementation of sustainability criteria
    • Establish regular sustainability and quality audits
    • Work with suppliers to ensure their processes align with sustainability standards
    • Document and report on sustainable practices in quality assurance activities
    • Introduce sustainability metrics in quality assessments
    • Set clear targets for improvement in both quality and sustainability
    • Encourage collaboration between quality assurance and sustainability teams
    • Monitor progress and adjust strategies based on audit results

  • ⛳️ Strategy 2: Maintain and renew ISO certifications

    • Conduct a gap analysis to identify areas needing improvement for ISO 9001:2026 certification
    • Assign a dedicated team to oversee the certification maintenance and renewal process
    • Schedule regular review sessions for ISO 9001:2015 compliance checks
    • Update procedures and documentation to reflect requirements for ISO 9001:2026
    • Engage external consultants for expert guidance on certification processes
    • Implement internal training sessions on updated standards and processes
    • Communicate the importance of ISO certifications to all stakeholders
    • Conduct mock audits to prepare for official ISO assessments
    • Implement corrective actions based on audit findings
    • Regularly monitor and report on progress towards achieving certification goals

  • ⛳️ Strategy 3: Conduct and act on quality risk analysis

    • Identify potential risks affecting product and service quality at both functional and business levels
    • Develop a risk assessment framework tailored to the organisation's needs
    • Conduct comprehensive risk evaluations with cross-functional teams
    • Prioritise risks based on their potential impact and likelihood
    • Develop and implement preventive measures for high-priority risks
    • Assign responsibility for risk management to specific team members
    • Regularly review and update risk assessments to reflect changing conditions
    • Establish a communication plan for risk-related updates and changes
    • Encourage proactive risk identification by all employees
    • Monitor the effectiveness of preventive measures and make necessary adjustments
sustainabilitycertificationquality-assurance-leadsustainability-officerquality-assurance-teamsustainability-team
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Strategies and tactics for ensuring high-quality and timely delivery

  • ⛳️ Strategy 1: Establish clear project timelines

    • Define project milestones with specific deadlines
    • Develop a detailed project schedule using project management software
    • Communicate deadlines and expectations to all team members
    • Conduct regular progress meetings to review timelines
    • Identify potential bottlenecks early in the project
    • Allocate resources effectively to meet project deadlines
    • Implement a system for tracking time spent on tasks
    • Adjust timelines as needed based on project progress
    • Utilise project management tools to monitor task completion
    • Celebrate the achievement of milestones to maintain motivation

  • ⛳️ Strategy 2: Implement a rigorous quality assurance process

    • Develop a comprehensive quality assurance plan for the project
    • Establish quality standards for each phase of the project
    • Conduct regular quality checks and audits
    • Involve stakeholders in setting quality goals and objectives
    • Use testing and validation processes to ensure standards are met
    • Provide training on quality assurance best practices to the team
    • Integrate feedback loops to identify and rectify quality issues
    • Utilise quality management software to track defect resolution
    • Create a culture of continuous improvement within the team
    • Document lessons learned to improve future quality assurance

  • ⛳️ Strategy 3: Enhance communication and collaboration

    • Set up regular team meetings to discuss project progress
    • Use collaborative tools to facilitate information sharing
    • Create a communication plan outlining key channels and frequency
    • Foster an environment of open and transparent communication
    • Encourage cross-departmental collaboration and synergy
    • Establish a system for rapid resolution of communication barriers
    • Designate communication leads for each project phase
    • Utilise feedback mechanisms to evaluate communication effectiveness
    • Celebrate effective teamwork and collaboration successes
    • Continuously evaluate and improve communication processes
quality-assuranceproject-managementproject-managerquality-assurance-leaddevelopment-teamqa-team
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Strategies and tactics for improving automation test coverage

  • ⛳️ Strategy 1: Perform a thorough test case analysis

    • Review all existing 2000 test cases to identify candidates for automation
    • Prioritise test cases based on critical functionality and high usage
    • Classify test cases into categories such as functional, integration, and regression tests
    • Evaluate test cases for complexity and likelihood of frequent execution
    • Set up a scoring system to rank test cases for automation suitability
    • Document the rationale for choosing or excluding test cases from automation
    • Identify dependencies between test cases that may affect automation
    • Consider existing manual test documentation to aid the automation process
    • Finalise a list of at least 1000 test cases for potential automation
    • Seek approval from stakeholders on the selected test cases for automation

  • ⛳️ Strategy 2: Develop a resource and timeline plan

    • Estimate the average time required to automate a single test case
    • Calculate the total effort required to automate 1000 test cases
    • Assess the current capacity of the AQA engineer
    • Determine the feasibility of hiring additional AQA engineers or outsourcing
    • Develop a phased approach to incrementally increase automation coverage
    • Allocate specific test cases to be automated in each 2-week sprint
    • Set milestones for achieving 10%, 25%, and 50% automation coverage
    • Regularly review and adjust the timeline based on progress and resource availability
    • Include buffer time for resolving unforeseen challenges
    • Share the resource and timeline plan with the project team and stakeholders

  • ⛳️ Strategy 3: Ensure adequate tools and infrastructure

    • Evaluate and select appropriate automation tools that support the chosen test cases
    • Set up and configure test environments to facilitate smooth automation
    • Ensure continuous integration (CI) systems are in place for automated test execution
    • Develop a process for maintaining and updating test scripts
    • Create a backup plan for test data and scripts to avoid loss
    • Establish version control practices for test cases and automation scripts
    • Integrate reporting tools to track automation progress and results
    • Conduct regular training sessions for the AQA engineer on new tools and best practices
    • Plan for periodic code reviews to ensure the quality of automated scripts
    • Set up communication channels for quick resolution of technical issues
automationtest-coverageautomation-quality-assurance-engineerstakeholderquality-assurance-teamproject-management-team
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Strategies and tactics for managing and strengthening relationships with an agency partner

  • ⛳️ Strategy 1: Establish clear communication protocols

    • Schedule regular check-in meetings with the agency partner
    • Create a shared communication platform for seamless information exchange
    • Set clear expectations for response times to emails and calls
    • Develop a communication protocol document and distribute it to both teams
    • Establish a point of contact for specific areas of cooperation
    • Use project management tools to track communication and tasks
    • Encourage open and transparent communication at all times
    • Implement regular feedback sessions to address communication issues
    • Develop a crisis communication plan for emergencies
    • Regularly review and update communication protocols

  • ⛳️ Strategy 2: Deeply understand client needs

    • Conduct detailed kick-off meetings to understand client needs
    • Regularly gather feedback from clients to identify shifting needs
    • Assign dedicated Account Managers to specific clients
    • Develop client profiles that outline key requirements and goals
    • Use data analytics to track client behaviour and preferences
    • Implement a client survey programme to gather insights
    • Schedule regular feedback sessions with clients
    • Create customised service packages based on client needs
    • Track industry trends to anticipate client needs
    • Foster a culture of empathy and active listening within the team

  • ⛳️ Strategy 3: Ensure satisfactory service delivery

    • Implement a service quality tracking system
    • Regularly review service delivery against client expectations
    • Ensure clear and detailed service level agreements (SLAs) are in place
    • Establish a quality assurance team to monitor service quality
    • Provide ongoing training for Account Managers on service standards
    • Set up a dedicated client support hotline
    • Conduct regular service performance reviews with the agency partner
    • Create a client satisfaction survey and act on the results
    • Develop a system for swiftly addressing service issues
    • Maintain transparent reporting on service performance to clients
communication-protocolsclient-needsaccount-managerquality-assurance-specialistclient-supportquality-assurance
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Strategies and tactics for focusing on Improving Employee Experience

  • ⛳️ Strategy 1: Create a Positive Work Environment

    • Promote a culture of respect and inclusion
    • Encourage open communication and feedback
    • Provide opportunities for collaboration through team-building activities
    • Offer flexible working arrangements to enhance work-life balance
    • Recognise and reward employees for their achievements
    • Facilitate skill development programs
    • Implement a supportive mental health program
    • Regularly survey employees for workplace satisfaction
    • Organise regular town hall meetings for transparency
    • Foster a space where creative ideas are welcome and implemented

  • ⛳️ Strategy 2: Ensure Consistent Access to Latest Information

    • Develop and regularly update a centralised knowledge base
    • Implement training to familiarise agents with the knowledge base
    • Introduce a digital interactive resource library
    • Schedule regular training sessions on industry updates
    • Utilise CRM systems to provide relevant customer data in real-time
    • Encourage peer-to-peer knowledge sharing sessions
    • Establish a protocol for rapid information dissemination
    • Provide regular updates and newsletters on industry news
    • Conduct information accuracy audits on resources
    • Integrate AI-driven tools for real-time information access

  • ⛳️ Strategy 3: Foster Employee Engagement

    • Set clear, achievable goals and metrics for performance
    • Implement a rewards program for exceeding performance targets
    • Offer personalised career development paths
    • Conduct regular one-on-one meetings with team leaders
    • Create a platform for employees to share their success stories
    • Recognise milestones and anniversaries
    • Implement wellness and mental health support programs
    • Conduct engagement surveys and act on the feedback
    • Organise social events to build camaraderie
    • Encourage cross-training to develop diverse skill sets
employee-satisfactionengagementhr-manageremployee-experience-specialisthuman-resourcesinformation-technology
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Strategies and tactics for developing a Quality Strategy for Metal Parts Manufacturing

  • ⛳️ Strategy 1: Define the purpose and scope of the quality strategy

    • Identify the key objectives of the quality strategy relating to customer and regulatory demands
    • Determine the scope of the quality management system including all manufacturing processes
    • Ensure alignment with IATF 16949 and ISO 9001 standards
    • Communicate the purpose and scope to all stakeholders within the company
    • Integrate the strategy with overall business goals
    • Specify the roles and responsibilities of management in implementing the strategy
    • Assess the current quality landscape within the company through audits and reviews
    • Develop a clear and concise quality policy statement
    • Ensure that the quality strategy reflects company values and objectives
    • Allocate resources required for effective implementation of the strategy

  • ⛳️ Strategy 2: Implement quality assurance across manufacturing processes

    • Establish procedures for each stage of production to ensure quality control
    • Train staff on standard operating procedures and quality protocols
    • Integrate quality management principles into the design and development phases
    • Set up a system for regular reporting and feedback on production quality
    • Utilise technology and automation to enhance quality control measures
    • Conduct regular inspections and testing of products at critical stages
    • Establish a corrective action process to address nonconformities
    • Implement a document control system for all quality-related documentation
    • Cooperate with suppliers to ensure the quality of raw materials
    • Ensure continuous monitoring and improvement of processes through data analysis

  • ⛳️ Strategy 3: Promote a culture of quality and continuous improvement

    • Develop and implement a training programme focused on quality standards and practices
    • Encourage employee involvement in quality circles and improvement initiatives
    • Establish a system for recognising and rewarding quality improvements
    • Communicate the importance of quality to all levels of staff
    • Conduct regular workshops and seminars to update employees on quality standards
    • Utilise feedback from internal audits to educate and improve staff understanding
    • Monitor employee performance in relation to quality objectives
    • Develop leaders and mentors to champion quality within the organisation
    • Foster an environment that encourages proactive identification of issues
    • Regularly review and adapt training programmes to ensure relevance and efficacy
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Strategies and tactics for measuring the quality assurance program for an airline

  • ⛳️ Strategy 1: Conduct regular audits

    • Schedule monthly internal audits
    • Hire external auditors quarterly
    • Check compliance with aviation safety regulations
    • Review maintenance procedures and records
    • Examine crew training and certification
    • Assess passenger feedback for quality insights
    • Identify and document non-conformance issues
    • Generate detailed audit reports
    • Hold meetings to discuss audit findings
    • Implement corrective actions based on audit outcomes

  • ⛳️ Strategy 2: Collect and analyse data

    • Implement a data collection system for all operations
    • Track flight performance metrics
    • Monitor on-time departure and arrival rates
    • Analyse in-flight incident reports
    • Evaluate customer satisfaction surveys
    • Use predictive analytics to foresee potential issues
    • Identify trends in maintenance issues
    • Compare data against industry benchmarks
    • Regularly review quality scorecards
    • Adjust quality assurance processes based on data insights

  • ⛳️ Strategy 3: Engage and train staff

    • Conduct regular quality assurance training sessions
    • Develop an employee feedback system
    • Encourage reporting of quality issues by staff
    • Provide recognition for quality improvements
    • Set up a quality assurance team
    • Host workshops on best practices
    • Distribute quality assurance manuals
    • Promote a culture of continuous improvement
    • Review and update training materials regularly
    • Ensure all staff are aware of quality assurance goals
auditsdata-analysisquality-assurance-managerdata-analystaudit-teamtraining-and-development-team
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Strategies and tactics for defining software quality KPIs

  • ⛳️ Strategy 1: Identify key quality attributes

    • Conduct a workshop with stakeholders to gather input on necessary quality attributes
    • List out the most critical software quality attributes such as reliability, performance, maintainability, and usability
    • Prioritise the quality attributes based on project requirements and stakeholder input
    • Research standard definitions and measures for each selected quality attribute
    • Create detailed descriptions for each quality attribute to ensure common understanding
    • Consult industry standards and best practices for KPIs related to each quality attribute
    • Engage with quality assurance (QA) experts to validate chosen attributes
    • Document the chosen quality attributes and their definitions
    • Share the documented attributes with the development and QA teams for feedback
    • Incorporate feedback and finalise the list of key quality attributes

  • ⛳️ Strategy 2: Build measurable KPIs

    • Assign responsible team members for each quality attribute
    • Define specific, measurable indicators for each quality attribute, such as error rate for reliability or page load time for performance
    • Determine the ideal value range for each KPI to be considered acceptable
    • Develop formulas or methods for calculating each KPI
    • Identify tools and software that can automate KPI measurement and data collection
    • Pilot the KPIs in a small, controlled environment to test feasibility
    • Assess pilot results and adjust KPIs based on findings
    • Create a standard template for KPI reporting
    • Train the development and QA teams on how to measure and report the KPIs
    • Implement an initial trial phase for the KPIs across the project

  • ⛳️ Strategy 3: Monitor and refine KPIs

    • Set up regular intervals for KPI data collection and reporting
    • Develop a dashboard or reporting system for real-time KPI tracking
    • Analyse collected KPI data to identify trends and areas for improvement
    • Hold monthly review meetings with stakeholders to discuss KPI outcomes
    • Adjust software development processes based on KPI insights
    • Compare KPI data against industry benchmarks to gauge performance
    • Solicit regular feedback from teams on KPI relevance and effectiveness
    • Update KPIs periodically based on project evolution and feedback
    • Document best practices and lessons learned from KPI implementation
    • Create a success criteria for when a KPI needs to be re-evaluated or retired
quality-attributesmeasurable-indicatorsquality-assurance-(qa)-expertresponsible-team-memberdevelopment-teamqa-team
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Strategies and tactics for establishing rules for quality control

  • ⛳️ Strategy 1: Define clear quality standards

    • Research industry standards for pallet quality
    • Identify key performance indicators for product quality
    • Collaborate with stakeholders to define quality benchmarks
    • Establish acceptable tolerance levels for product variations
    • Document all quality standards in a comprehensive guide
    • Review and update standards annually or as needed
    • Train staff on quality standards
    • Perform regular audits to ensure standards are met
    • Implement a process for addressing quality deviations
    • Communicate quality standards to suppliers

  • ⛳️ Strategy 2: Implement a robust quality inspection process

    • Develop a checklist for quality inspections
    • Assign trained personnel to conduct inspections
    • Schedule regular inspections at various production stages
    • Use quality control software to track inspections
    • Set up a system for logging inspection results
    • Analyse inspection data to identify patterns and issues
    • Equip inspectors with necessary tools and training
    • Define procedures for handling non-conforming products
    • Ensure inspection criteria align with quality standards
    • Conduct surprise inspections to ensure consistency

  • ⛳️ Strategy 3: Engage in continuous improvement

    • Create a feedback loop for gathering input from customers and staff
    • Set up regular meetings to review quality control processes
    • Identify areas for improvement through data analysis
    • Implement changes based on feedback and analysis
    • Monitor the impact of changes on quality outcomes
    • Encourage a culture of quality and improvement among employees
    • Reward teams and individuals for quality improvements
    • Stay informed about new quality control technologies and methodologies
    • Develop a training programme focusing on continuous improvement
    • Document lessons learnt and best practices
quality-controlcontinuous-improvementquality-inspectorprocess-managerquality-assurance-teamproduction-team
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How to track your Quality Assurance strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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