The strategy for ISRV Global focuses on developing an impactful communications approach to boost brand visibility and stakeholder engagement. A key aspect is enhancing brand awareness by conducting a brand audit to gauge current perceptions and developing key messages aligned with brand values. For example, ISRV Global plans to work with industry influencers and participate in industry events to increase exposure and credibility.
Increasing stakeholder engagement is another focal point. ISRV Global aims to foster strong relationships by hosting webinars, creating newsletters, and gathering feedback through surveys. For instance, stakeholders could partake in virtual events and have exclusive content access, enriching their relationship with the brand.
Additionally, the strategy leverages digital platforms by auditing the existing digital presence and setting clear communication goals. The plan includes developing a content calendar and incorporating multimedia content for improved engagement. By employing data analytics, ISRV Global can refine its digital approach. Digital platforms enable the brand to reach broader audiences and provide personalized experiences through tailored email campaigns.
The strategies
⛳️ Strategy 1: Enhance brand awareness
- Conduct a brand audit to understand current perceptions
- Develop key messaging consistent with brand values
- Identify and engage with industry influencers
- Implement a targeted PR campaign to media outlets
- Optimise the company website for SEO
- Create engaging content across owned media channels
- Utilise social media platforms to share brand stories
- Develop partnerships for co-branded initiatives
- Participate in industry events and conferences
- Encourage employees to act as brand ambassadors
⛳️ Strategy 2: Increase stakeholder engagement
- Define key stakeholder groups and their communication preferences
- Set up regular newsletters or bulletins for updates
- Host webinars and virtual events on relevant topics
- Create a feedback mechanism to capture stakeholder input
- Establish a customer relationship management system
- Utilise surveys and polls to gather stakeholder feedback
- Develop case studies showcasing successful collaborations
- Offer exclusive content to stakeholders through a portal
- Encourage stakeholder participation in decision-making
- Regularly review stakeholder engagement outcomes
⛳️ Strategy 3: Leverage digital platforms
- Audit existing digital presence for improvements
- Set clear digital communication goals
- Create a content calendar for consistent updates
- Analyse audience demographics on digital platforms
- Use data analytics to tailor communication efforts
- Incorporate multimedia content to enhance engagement
- Utilise paid advertising to boost reach and visibility
- Engage in social listening and respond accordingly
- Develop email marketing campaigns
- Regularly measure and report on digital campaign performance
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
