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10 strategies and tactics for Advertising

What is Advertising strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Identifying the optimal Advertising strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Advertising strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Advertising strategy examples

You will find in the next section many different Advertising tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for optimising Product Listings and Branding on Amazon KSA

  • ⛳️ Strategy 1: Optimise product listings in Arabic and English

    • Research and incorporate keyword-rich titles for all products
    • Develop clear and persuasive bullet points highlighting key features
    • Create high-quality lifestyle images for each product
    • Design A+ enhanced content for detailed product descriptions
    • Translate and localise all content to appeal to both Arabic and English speaking audiences
    • Ensure all listings are mobile-optimised for better accessibility
    • Provide clear dimensions and specifications for every product
    • Create detailed size or usage guides where applicable
    • Include customer testimonials in product descriptions if applicable
    • Regularly update listings based on performance data and customer feedback

  • ⛳️ Strategy 2: Implement a robust advertising and promotional strategy

    • Establish a structured PPC strategy with a focus on Sponsored Products for conversions
    • Utilise Sponsored Brands campaigns to drive traffic to the Amazon Brand Store
    • Deploy Sponsored Display ads for effective retargeting
    • Set up regular promotions, such as coupons and lightning deals, to boost visibility
    • Design seasonal bundles and promotions for events like Ramadan and Eid
    • Evaluate campaign performance weekly and adjust budgets accordingly
    • Test different ad creatives and messages to improve click-through rates
    • Use Amazon Analytics to identify high-performing keywords and products
    • Engage with influencers to widen the brand's reach
    • Leverage social media platforms to promote special deals and promotions

  • ⛳️ Strategy 3: Enhance customer experience and trust

    • Use Fulfillment by Amazon (FBA) to ensure fast, reliable delivery
    • Encourage customers to leave reviews through polite follow-ups
    • Implement a system for managing and responding to customer reviews
    • Aim to maintain an average rating of 4.5 stars or higher
    • Provide prompt responses to buyer questions and product inquiries
    • Develop a comprehensive FAQ section for common customer questions
    • Monitor and improve product return and refund processes to enhance satisfaction
    • Ensure transparency in pricing and additional costs
    • Implement an after-sales service and support programme
    • Regularly check and address customer feedback to inform product improvements
amazon-optimizationbrandingproduct-managermarketing-specialistadvertising-teamcustomer-service-team
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Strategies and tactics for creating a Collaborative Advertising Solution

  • ⛳️ Strategy 1: Leverage cross-platform campaigns

    • Identify key target audience segments that overlap both companies
    • Develop integrated marketing messages suited for cross-platform channels
    • Create bundled advertising packages to offer exclusive deals across platforms
    • Design synchronised campaigns that appear simultaneously on transit and broadcast mediums
    • Use data analytics to track cross-platform campaign effectiveness
    • Collaborate with media planners to ensure optimal scheduling of advertisements
    • Establish a joint creative team to produce cohesive content for all platforms
    • Provide training for marketing teams on cross-platform strategies and tools
    • Offer flexible pricing models based on client needs and platform reach
    • Conduct regular reviews of campaign performance to make data-driven adjustments

  • ⛳️ Strategy 2: Create omni-channel engagement experiences

    • Develop an interactive mobile app to integrate with advertising content
    • Incorporate QR codes on transit advertisements that link to broadcaster content
    • Organise themed events or contests that are promoted across all platforms
    • Sync audio-visual content from the broadcaster with transit ads for a seamless experience
    • Utilise social media channels to amplify the reach of integrated campaigns
    • Promote user-generated content by engaging audiences in challenges
    • Broadcast live feed segments on buses and trains from the nation's TV news
    • Feature popular radio DJs and acting talents on transit advertising assets
    • Develop gamification elements to involve the audience in the campaign
    • Collaborate on a loyalty program that elevates audience interaction

  • ⛳️ Strategy 3: Enhance audience data utilisation

    • Merge audience data sets to create a comprehensive consumer profile
    • Conduct joint market research to identify emerging advertising trends
    • Employ ai-driven analytics tools to predict audience behaviours and preferences
    • Use geo-targeting features on transit platforms to deliver localized content
    • Segment audiences based on behavioural data for personalized ad experiences
    • Offer advertisers advanced targeting options using combined data insights
    • Provide analytics dashboards for real-time monitoring and reporting
    • Develop algorithms to optimise ad placement across both assets
    • Identify and leverage key audience touchpoints for greater impact
    • Regularly update and refine data strategies to stay ahead of market changes
advertisingcross-platformmedia-plannerdata-analystmarketingcreative
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for subtracting advertising cost from product revenue

  • ⛳️ Strategy 1: Implement a tracking system

    • Set up a robust accounting software to track all revenues and expenses
    • Create separate accounts for different advertising channels
    • Integrate payment gateways with your accounting system for automatic entry
    • Develop a monthly reconciliation process for advertising expenses
    • Assign a team or individual to regularly monitor and update expenses
    • Implement automatic reminders for payment of advertising invoices
    • Use data analytics tools to track and report advertising cost-effectiveness
    • Train staff on using the accounting software effectively
    • Regularly audit the tracking system to ensure accuracy
    • Create monthly reports that show advertising costs subtracted from product revenue

  • ⛳️ Strategy 2: Negotiate advertising costs

    • Identify key advertising partners and account managers
    • Research competitive advertising rates and industry benchmarks
    • Prepare and analyse your company's advertising performance data
    • Arrange meetings with advertising partners to discuss cost optimization
    • Propose cost-sharing or discount arrangements
    • Explore bundled deals for multiple advertising channels
    • Draft and negotiate advertising contracts with favourable terms
    • Evaluate performance-based advertising agreements
    • Set clear KPIs for advertising success
    • Regularly review and audit advertising agreements for cost-saving opportunities

  • ⛳️ Strategy 3: Optimise product revenue

    • Conduct a market analysis to determine optimal pricing strategies
    • Set up a CRM system to track customer interactions and preferences
    • Implement upselling and cross-selling strategies on your sales platforms
    • Utilise targeted promotions and discounts to increase sales volume
    • Invest in A/B testing to refine marketing and sales approaches
    • Collaborate with sales teams to better align product offerings with customer needs
    • Use user feedback to improve and innovate product offerings
    • Implement retention strategies to increase lifetime customer value
    • Monitor revenue streams to identify seasonal trends and opportunities
    • Regularly review product KPIs to ensure revenue targets are being met
net-revenueadvertising-costsfinancial-analystadvertising-manageraccounting-teamsales-team
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Strategies and tactics for boosting lawn painting services in Phoenix

  • ⛳️ Strategy 1: Utilise local advertising channels

    • Identify and reach out to local newspapers for ad placements
    • Create eye-catching flyers and distribute them in local neighbourhoods
    • Leverage local radio stations for advertisements
    • Promote services on community bulletin boards and local shops
    • Participate in local events and fairs to showcase services
    • List the business in local directories and online classifieds
    • Invest in yard signs to place near recent projects
    • Create a referral program to encourage word-of-mouth marketing
    • Collaborate with local influencers to promote services
    • Host a free lawn painting demonstration event

  • ⛳️ Strategy 2: Enhance online presence

    • Develop a professional website with service details and contact information
    • Create social media profiles on platforms like Facebook and Instagram
    • Post before-and-after photos of lawn projects regularly
    • Utilise pay-per-click advertising on Google and social media
    • Encourage satisfied customers to leave reviews on Google and Yelp
    • Start a local SEO campaign to improve search engine rankings
    • Join local online community groups and promote services
    • Offer online booking options for customer convenience
    • Write blog posts about lawn care tips and painting benefits
    • Create and distribute video content showcasing services

  • ⛳️ Strategy 3: Build partnerships and offer promotions

    • Identify and collaborate with local gardening and landscaping companies
    • Reach out to homeowners associations and offer exclusive deals
    • Create bundle packages combining lawn care and painting services
    • Provide discounts for first-time customers
    • Offer seasonal promotions targeting holidays and special events
    • Partner with real estate agents to offer services to new homeowners
    • Create a loyalty programme for repeat customers
    • Host a giveaway contest on social media to increase engagement
    • Attend local business mixers and networking events
    • Collaborate with local businesses to create joint promotions
local-advertisingpartnershipsmarketing-managersocial-media-coordinatoradvertising-teamweb-development-team
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Strategies and tactics for creating Meaningful Interactions and Promotional Opportunities

  • ⛳️ Strategy 1: Host Collaborative Events

    • Identify key partners and stakeholders for collaborative events
    • Develop a calendar of events throughout the year
    • Create experiential and interactive activities for events
    • Integrate informative sessions about mission goals within events
    • Distribute promotional materials at all events
    • Highlight collaboration stories from events in newsletters
    • Gather attendee feedback to improve future events
    • Leverage social media to promote and recap events
    • Utilise events to recognise and appreciate donors
    • Feature event highlights in donor communications

  • ⛳️ Strategy 2: Leverage Digital Platforms

    • Create digital campaigns that highlight collaboration successes
    • Develop informational webinars for families and donors
    • Utilise social media for live Q&A sessions about your mission
    • Share testimonials from stakeholders on your website
    • Regularly update your blog with collaboration highlights
    • Create an online resource hub for donors and families
    • Host virtual open houses to introduce staff and mission
    • Implement an email series about mission impact stories
    • Create visually engaging infographics for social media
    • Launch a podcast series featuring key stakeholders

  • ⛳️ Strategy 3: Strengthen Community Partnerships

    • Identify organisations with aligned missions
    • Schedule regular partnership meetings to discuss joint initiatives
    • Develop joint marketing materials to highlight partnerships
    • Collaborate on community service projects
    • Create co-branded merchandise with partners
    • Host joint fundraising events to engage wider audiences
    • Share partnership stories on website and social media
    • Collect and act on feedback from partners
    • Develop case studies of successful partnerships
    • Incorporate partner testimonials into promotional materials
collaborationengagementevent-plannerdigital-marketercommunity-outreachdigital-content
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Strategies and tactics for implementing a Monthly Marketing Strategy for BYD Sandton

  • ⛳️ Strategy 1: Develop an online presence through digital marketing

    • Create and schedule engaging posts on Facebook, Instagram, and LinkedIn three times a week focusing on brand highlights, customer testimonials, and vehicle features
    • Invest in Google Ads with a budget of $1,000/month targeting keywords like 'electric cars Sandton' and 'new vehicle dealership Sandton'
    • Optimise the dealership's website with SEO-friendly content to improve search engine rankings and include calls-to-action
    • Develop video content showcasing BYD vehicles and customer stories, posting one video every two weeks across social media platforms
    • Launch a monthly email newsletter to subscribers with special offers, dealership news, and upcoming events
    • Conduct a social media contest each month to increase engagement, offering a free service voucher as a prize
    • Work on building a LinkedIn community by sharing industry news and insights twice a week
    • Utilise sponsored posts on Instagram and Facebook to reach a wider audience focusing on Sandton region
    • Host live Q&A sessions on social media once a month to engage directly with the audience and answer questions about electric vehicles
    • Aim to increase social media following by 20% each month and engagement by 25%, tracking progress via analytics tools

  • ⛳️ Strategy 2: Execute offline advertising and build local community connections

    • Run a billboard campaign in strategic locations around Sandton highlighting BYD's eco-friendly vehicles
    • Organise a launch event at the dealership offering car demonstrations and refreshments, inviting local media and influencers
    • Partner with local businesses to set up pop-up displays and information booths in high-traffic areas
    • Distribute flyers and brochures in local malls focusing on the benefits of BYD electric cars
    • Sponsor local events and sports teams to increase brand visibility and network within the community
    • Collaborate with schools and universities for educational sessions regarding the benefits of electric vehicles
    • Establish a referral program offering discounts for clients who refer new customers to the dealership
    • Plan monthly themed events at the dealership to capture different customer interests (e.g., 'Green Future' for Earth Month)
    • Host weekly weekend events at the dealership showcasing different BYD models and offering test drives
    • Track lead generation and aim for at least 50 new leads per month from offline strategies

  • ⛳️ Strategy 3: Create unique campaigns and themed activations

    • Launch a 'Test Drive Challenge' campaign encouraging people to test drive and post their experiences online
    • Develop thematic monthly campaigns such as 'Electric Revolution Month' with special promotions
    • Initiate a 'Win Your First Year of Charging' promotion for buyers during a specified month
    • Produce monthly themed events like 'Tech Talk Weekend' with industry experts discussing electric vehicle trends
    • Design promotions around national events or holidays (e.g., Earth Day, national holidays) connecting them to electric vehicle benefits
    • Utilise virtual reality demos at events to give potential customers a futuristic experience of BYD's technology
    • Create promotional content featuring local influencers using BYD cars, integrated into monthly campaigns
    • Offer special financing deals for themed months, such as a 'Go Green Financing July' special
    • Develop workshops or seminars at the dealership on electric vehicle maintenance and eco-friendly initiatives
    • Measure campaign success by setting goals such as a 30% increase in monthly sales or lead generation targets
digital-marketingcommunity-engagementsocial-media-managerevent-coordinatormarketing-teamsales-team
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Strategies and tactics for preparing a comprehensive mall review strategy

  • ⛳️ Strategy 1: Establish a robust mall management structure

    • Appoint a mall general manager to oversee overall operations
    • Set up specialized departments for operations, leasing, marketing, and finance
    • Designate managers for each department to ensure focused leadership
    • Implement weekly cross-departmental meetings for alignment on objectives
    • Create clear reporting structures with department heads reporting to the general manager
    • Conduct quarterly reviews of the management structure to identify areas for improvement
    • Develop a succession plan to maintain leadership continuity
    • Integrate communication and project management tools for improved collaboration
    • Organize bi-annual team-building activities to strengthen team dynamics
    • Set up performance evaluation criteria for department heads

  • ⛳️ Strategy 2: Maximize tenant occupancy through strategic lease management

    • Establish a dedicated leasing department for managing tenant relations
    • Develop a tenant mix strategy to balance retail, F&B, and service stores
    • Introduce a lease expiry management system for timely renewals and negotiations
    • Set up KPIs for monitoring occupancy rate, lease terms, and tenant satisfaction
    • Conduct market research to identify potential new tenants and sectors to enhance the mall's offering
    • Review and adjust lease terms to reflect current market conditions
    • Implement a feedback system for tenants to express needs and concerns
    • Organize regular tenant meetings to discuss and negotiate leasing issues
    • Provide incentives for anchor tenants to ensure long-term occupancy
    • Develop a contingency plan for managing high vacancy rates

  • ⛳️ Strategy 3: Enhance financial transparency and operational efficiency

    • Set up a finance and accounting department for revenue and cost management
    • Implement monthly financial reporting to track profitability and operational costs
    • Introduce a centralized billing system for tenant payments
    • Automate vendor and supplier payments to optimize cash flow
    • Conduct regular financial audits to ensure accuracy and compliance
    • Establish an expense management policy for cost control
    • Analyze financial data to identify trends and areas for cost reduction
    • Train staff in financial literacy to enhance fiscal responsibility
    • Create an annual budget plan aligning with mall objectives
    • Integrate accounting software for streamlined financial operations
mall-managementtenant-occupancygeneral-managerleasing-managerfinance-departmentleasing-department
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Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
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Strategies and tactics for growing sales for GLOEW e-commerce clothing store

  • ⛳️ Strategy 1: Optimise advertising budget

    • Allocate 60% of the daily advertising budget to top-performing ad channels
    • Utilise retargeting ads to convert window shoppers into buyers
    • Test different ad creatives weekly to identify what resonates most with the audience
    • Focus on high-conversion keywords in search engine marketing
    • Leverage social media platforms where target customers are most active
    • Run limited-time discount ads to create urgency
    • Use A/B testing for ad copy and visuals to improve click-through rates
    • Track ad performance daily to adjust spend for maximum returns
    • Collaborate with micro-influencers for authentic product endorsements
    • Analyse competitor ads to identify opportunities and gaps

  • ⛳️ Strategy 2: Enhance product offerings

    • Introduce a limited edition designer collection to create excitement
    • Bundle popular items with complementary products for value offers
    • Obtain customer feedback for favourite designs and iteratively improve product lines
    • Expand T-shirt collections with unique designs targeting summer months
    • Offer customisation options for a personalised shopping experience
    • Ensure high-quality imagery and descriptions on product pages
    • Highlight best sellers and trending items on the home page
    • Use analytics to identify top performers and underperformers
    • Seasonally update collections to maintain relevance and interest
    • Utilise customer reviews and ratings to build trust and credibility

  • ⛳️ Strategy 3: Leverage customer engagement

    • Build an email list for newsletters and exclusive offers to foster loyalty
    • Initiate a referral program to incentivise existing customers to bring in new ones
    • Host giveaways or contests on social media to increase brand visibility
    • Create engaging content on social media to maintain regular interaction
    • Implement a live chat feature for immediate customer support and queries
    • Develop a loyalty program to reward repeat purchases
    • Encourage satisfied customers to leave positive reviews on the website
    • Share user-generated content to showcase real-life usage and satisfaction
    • Use surveys to understand customer preferences and improve offerings
    • Regularly update an FAQ section to address common queries and minimise barriers to purchase
advertisingengagementmarketing-managerproduct-designersales-teamcreative-team
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How to track your Advertising strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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