The strategy for marketing scented candles focuses on multiple aspects. First, establishing a strong sales plan involves targeting customer segments, enhancing the average order value through bundles, and leveraging both retail relationships and online marketplaces. For instance, seasonal packages can attract holiday shoppers, while a loyalty program encourages repeat purchases. Regular evaluation and adjusting tactics based on feedback and performance are key components.
Next, advertising and promotion are used to boost awareness. This involves social media campaigns on platforms like Instagram, collaborating with home décor influencers, and hosting experiential workshops. A real-world example might include offering discounts during major holidays or distributing samples at wellness events. This strategy capitalizes on both creativity and engagement to grow the customer base.
Finally, determining selling outlets and pricing strategies is essential. By selling through e-commerce platforms like Etsy and Amazon and exploring boutique store contracts, the strategy adapts to various customer shopping preferences. Competitive pricing and risk mitigation ensure profitability without sacrificing appeal. Selling online and in stores opens multiple revenue streams.
The strategies
⛳️ Strategy 1: Establish a strong sales plan
- Set clear sales targets for each quarter
- Identify the target customer segment for scented candles
- Develop bundled offers or seasonal packages to increase average order value
- Establish relationships with retail stores and online marketplaces
- Train sales staff with knowledge about the different scents and benefits
- Utilise customer feedback to refine sales pitch and product offerings
- Incorporate a loyalty programme for repeat customers
- Set up sales incentives for team members to achieve targets
- Plan for seasonal demand spikes with appropriate inventory
- Evaluate sales performance monthly to adjust tactics
⛳️ Strategy 2: Use advertising and promotion to boost awareness
- Implement targeted social media campaigns focusing on visual platforms like Instagram and Pinterest
- Collaborate with influencers who focus on home décor and wellness
- Offer promotional discounts during major holidays
- Host workshops or events that focus on the experience of candle making
- Send out press releases to lifestyle magazines and blogs
- Create a referral programme to encourage word-of-mouth marketing
- Utilise search engine marketing to capture organic traffic
- Distribute samples in spa centres or wellness events
- Utilise email marketing to nurture leads and announce promotions
- Gather and showcase customer testimonials and reviews
⛳️ Strategy 3: Determine selling outlets and pricing strategies
- Sell through e-commerce platforms like Etsy, Amazon, and own website
- Explore contracts with boutique stores and home décor shops
- Determine the preferred market outlet based on customer data
- Become a qualified supplier by meeting specific buyer requirements
- Apply competitive pricing by analysing the market and adjusting accordingly
- Calculate costs accurately to set a profitable yet attractive price point
- Utilise options and forward pricing to mitigate risks of raw material costs
- Consider production contracting with suppliers for stable terms
- Explore marketing contracts to assure outlet partnerships
- Opt for liability insurance to protect against any product defects
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
