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3 OKR examples for Website Redesign

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What are Website Redesign OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

That's why we have created a list of OKRs examples for Website Redesign to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Website Redesign OKRs examples

We've added many examples of Website Redesign Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to implement a comprehensive and user-friendly website redesign

  • ObjectiveImplement a comprehensive and user-friendly website redesign
  • KRReduce user bounce rate by 15% through navigation enhancements
  • TaskOptimize site design and layout for better user experience
  • TaskImprove site loading speed for faster, seamless navigation
  • TaskIncorporate clear, concise menu categories
  • KRAchieve a user satisfaction rating above 90% post-redesign
  • TaskIncorporate user feedback into final design improvements
  • TaskConduct user testing on new design before launch
  • TaskImplement a post-launch survey to measure satisfaction
  • KRIncrease website traffic by 25% through design improvements
  • TaskImplement SEO strategies in website copy and tags
  • TaskUpdate site with user-friendly, compelling design
  • TaskImprove site load speed and optimize for mobile use

OKRs to successfully redesign and enhance the website's user experience

  • ObjectiveSuccessfully redesign and enhance the website's user experience
  • KRAchieve a 20% decrease in bounce rate post-redesign
  • TaskConduct user testing on new design for usability issues
  • TaskImplement SEO strategies to attract relevant traffic
  • TaskAdjust website loading speed and mobile responsiveness
  • KRIncrease user engagement on the website by 30%
  • TaskAnalyze and optimize the website's load speed
  • TaskImplement interactive content and communication tools
  • TaskDevelop more user-friendly website design and features
  • KRReceive above 85% in satisfaction score from user experience surveys post-redesign
  • TaskImplement user feedback into website redesign plans
  • TaskConduct regular testing and tweaks post-redesign
  • TaskDeliver outstanding customer service throughout the experience

OKRs to launch and redesign our website

  • ObjectiveTesting and knowledge sourcing
  • KRUser-test page prototypes on 12 people
  • KRConduct interviews with 10 people from sales and marketing
  • TaskIdentify target personas
  • TaskIdentify key objectives from a marketing perspective
  • TaskIdentify key stakeholders
  • ObjectiveDesign and implement new rebrand
  • KRUpdated rebrand designs for all 42 current pages
  • TaskUpdated components library
  • TaskAlign with brand team on new rebrand assets

How to write your own Website Redesign OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Website Redesign OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Website Redesign OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Website Redesign OKR templates

We have more templates to help you draft your team goals and OKRs.

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