OKR template to expand brand reach through innovative marketing practices

public-lib · Published 6 months ago

Your OKR template

The OKR revolves around expanding the brand's reach through innovative marketing practices. The first objective aims to secure 5 major media placements to elevate brand visibility. The initiatives to achieve this include establishing connections with journalists, creating pitches tailored to each media outlet's audience, and identifying relevant media outlets.

The second objective is raising social media followers by 35% to enhance digital engagement. The suggested initiatives are developing engaging, high-quality content, implementing social media advertising campaigns, and engaging influencers to promote and share the brand's content.

The last objective targets boosting website traffic by 25% through SEO practices. To achieve this, the brand has to improve the website's mobile compatibility, increase its backlinking from reputable sites, and conduct keyword research to optimize the website content.

By making use of these approaches, the brand aims to increase visibility, digital engagement, and web site traffic.

ObjectiveExpand brand reach through innovative marketing practices
KRSecure 5 major media placements to elevate brand visibility
Establish and maintain contact with journalists from these outlets
Create compelling pitches tailored to each media outlet's audience
Identify and compile a list of top media outlets relevant to the brand
KRIncrease social media followers by 35% to enhance digital engagement
Develop engaging and high-quality content for daily social media posting
Implement strategic social media advertising campaigns
Engage influencers to promote and share our content
KRBoost website traffic by 25% through SEO practices
Improve site's mobile compatibility and page load speed
Increase backlinking from reputable sites
Conduct keyword research to optimize site content

Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

Use AI to draft a complete set of OKRs in seconds
Connect your OKRs and team goals to your project
Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:

Edit the objectives, key results, and tasks
Click on the target 0 → 100% to set better target
Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

10+ built-in dashboards to visualise progress on your goals
Weekly reminders, data connectors, and smart notifications
9 views to map OKRs to strategic projects
Strategy map to align teams at scale