Get Tability: OKRs that don't suck | Learn more →

10 OKR examples for Pricing Team

Turn your spreadsheets into OKR dashboards with Tability

Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.

What are Pricing Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Pricing Team to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Pricing Team OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Pricing Team OKRs examples

You will find in the next section many different Pricing Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to optimize pricing strategies for increased revenue and market share

  • ObjectiveOptimize pricing strategies for increased revenue and market share
  • KRUse data insights to lower churn by 10% due to pricing changes
  • TaskImplement and monitor pricing adjustments to reduce churn
  • TaskAnalyze data to understand reasons for customer churn
  • TaskIdentify pricing structure improvements based on data insights
  • KRGain an additional 5% market share through competitive pricing
  • TaskImplement targeted promotional campaigns for pricing strategy
  • TaskAnalyze competitors' pricing strategies and market trends
  • TaskDevelop an attractive, competitive pricing model
  • KRIncrease overall revenue by 15% through pricing strategy adjustments
  • TaskConduct market research and competitive analysis
  • TaskEvaluate and adjust current pricing strategies
  • TaskImplement upselling and cross-selling techniques

OKRs to assess standard price impact on profitability

  • ObjectiveAssess standard price impact on profitability
  • KRMeasure the change in profit margins after the pricing adjustments by week 12
  • TaskCalculate profit margins before pricing adjustments
  • TaskEvaluate profit margins at week 12
  • TaskImplement the pricing adjustments
  • KRDesign and implement a strategy to adjust standard prices based on analysis by week 8
  • TaskImplement the new pricing strategy by week 8
  • TaskConduct thorough research of the current market trends
  • TaskAnalyze the data and formulate a pricing strategy
  • KRConduct a detailed analysis of last fiscal year's price-profit correlation by week 6

OKRs to efficiently communicate standard pricing to all stakeholders

  • ObjectiveEfficiently communicate standard pricing to all stakeholders
  • KR Obtain 90% stakeholder understanding and agreement on standard pricing through feedback surveys
  • KRConduct four interactive virtual workshops explaining the standard pricing
  • TaskIdentify key points for standard pricing presentation
  • TaskSchedule and host the four virtual workshops
  • TaskDesign four engaging virtual workshop outlines
  • KRCreate a comprehensive and clear pricing guide accessible to all stakeholders
  • TaskPut together a clear, easily understandable guide
  • TaskDefine all components necessary in the pricing guide
  • TaskDistribute guide to all relevant stakeholders

OKRs to establish standard pricing for raw materials

  • ObjectiveEstablish standard pricing for raw materials
  • KRDevelop a mechanism for adjusting the standard price as market conditions change
  • TaskAnalyze recent changes in the market affecting pricing
  • TaskDevelop a flexible pricing model based on analysis
  • TaskImplement price adjustments on standard products
  • KRIdentify three cost-effective suppliers for our raw materials
  • TaskObtain and compare price quotes from the three shortlisted suppliers
  • TaskResearch potential suppliers based on cost-effectiveness and raw material quality
  • TaskEvaluate suppliers' reliability, scalability and delivery times
  • KRConduct market research on current raw material prices by 15 industries
  • TaskCompile and analyze data to determine market trends
  • TaskIdentify 15 industries relevant to raw material prices
  • TaskResearch current raw material prices for each industry

OKRs to define a standard price for raw materials

  • ObjectiveDefine a standard price for raw materials
  • KRReview and adjust the established pricing model basis quarterly sales performance
  • TaskMake the necessary adjustments to the pricing model
  • TaskAnalyze quarterly sales performance data
  • TaskAssess the current pricing model in light of data
  • KRUse data to create a pricing model for various raw materials by month end
  • TaskDevelop a comprehensive pricing model
  • TaskCollect relevant data on raw material costs
  • TaskAnalyze data trends and fluctuations
  • KRConduct market research to understand average raw material prices across 10 competitors
  • TaskAnalyze data to determine average price
  • TaskResearch and record each competitor's raw material prices
  • TaskIdentify top 10 competitors in the market

OKRs to implement a quarterly price review mechanism

  • ObjectiveImplement a quarterly price review mechanism
  • KRExecute and refine the new mechanism on a small-scale within the third month
  • TaskEvaluate and assess the effectiveness and efficiency of the new mechanism
  • TaskMake necessary adjustments and refinements based on the evaluation results
  • TaskInitiate execution of the newly implemented mechanism on a smaller scale
  • KRIdentify key variables impacting pricing by end of week four
  • TaskAnalyze historical price changes and their driving factors
  • TaskResearch current market trends influencing pricing
  • TaskIdentify competitors' pricing strategies and impacts
  • KRDevelop an impact-based model for price adjustments within the next six weeks
  • TaskTest and refine the designed model
  • TaskDesign a prototype for the impact-based model
  • TaskIdentify key factors impacting price adjustments

OKRs to increase gross profit margin to 10% in MICE

  • ObjectiveIncrease gross profit margin to 10% in MICE
  • KRDecrease overhead expenses in MICE by 10%
  • TaskReduce non-essential business travel
  • TaskImplement energy-saving measures for lighting, heating, and cooling
  • TaskNegotiate lower prices with suppliers
  • KRImprove pricing strategies to enhance per unit profit in MICE by 15%
  • TaskAnalyze and refine current discounting strategies
  • TaskAdopt value-based pricing to maximize profit margins
  • TaskImplement dynamic pricing model based on demand and competition
  • KRBoost MICE sales revenue by at least 20%
  • TaskTrain sales team in effective upselling techniques
  • TaskImplement aggressive marketing campaigns on digital platforms
  • TaskDesign lucrative package deals for MICE clients

OKRs to improve company's profit margins

  • ObjectiveImprove company's profit margins
  • KRAchieve an increase in sales revenues by 20%
  • TaskDevelop and introduce new, attractive product packages
  • TaskImprove customer service to enhance satisfaction and loyalty
  • TaskImplement a targeted marketing and advertising campaign
  • KRImprove product pricing strategies to boost net profit by 10%
  • TaskEvaluate and adjust pricing strategies quarterly
  • TaskImplement dynamic pricing based on demand and inventory
  • TaskConduct thorough market research to analyze competitors' pricing strategies
  • KRDecrease overhead costs by 15%
  • TaskEliminate unnecessary subscriptions or services
  • TaskReview and renegotiate contracts with suppliers and vendors
  • TaskImplement energy-savings measures at office

OKRs to establish a standard price for raw materials

  • ObjectiveEstablish a standard price for raw materials
  • KRNegotiate a standardized price with a minimum of 3 vendors
  • TaskFinalize and document agreed upon pricing with vendors
  • TaskIdentify at least 3 vendors for potential price negotiations
  • TaskInitiate standardized price discussions with selected vendors
  • KRImplement new pricing model in purchasing system for accuracy
  • TaskConduct testing and troubleshooting for new pricing model
  • TaskDevelop new pricing model to enhance accuracy
  • TaskIntegrate new pricing model into purchasing system
  • KRResearch current market prices of raw materials from 10 suppliers
  • TaskReach out to suppliers for their current pricing
  • TaskCompile and compare pricing information
  • TaskIdentify 10 suppliers of raw materials

OKRs to negotiate better pricing with vendors early in the project

  • ObjectiveNegotiate better pricing with vendors early in the project
  • KRFinalize early-project contracts with all vendors securing reduced rates by week 8
  • TaskNegotiate contracts and reduced rates with each vendor
  • TaskFinalize and secure all vendor contracts by week 8
  • TaskIdentify all vendors necessary for early-project completion
  • KRBuild relationships with 5 key vendors by the end of the week 3
  • TaskIdentify and shortlist 5 key vendors relevant to our business needs
  • TaskInitiate contact and arrange meetings with the selected vendors
  • TaskFollow up post meetings to solidify relationships and discuss potential collaborations
  • KRAchieve at least a 10% reduction in pricing from each vendor by week 6
  • TaskAnalyze current expenditure with each vendor
  • TaskObtain written commitment to new prices
  • TaskInitiate negotiation talks for discount rates

Pricing Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Pricing Team OKR templates

We have more templates to help you draft your team goals and OKRs.

Table of contents