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tability.ioWhat are Marketer OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketer to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Marketer OKRs examples
You will find in the next section many different Marketer Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to boost audience loyalty and brand affiliation
ObjectiveBoost audience loyalty and brand affiliation
KROrganize and execute 3 audience-engaging activities that reinforces brand loyalty- KRIncrease repeat customer rate by 15%
Offer exclusive deals or discounts for returning customers- Implement a customer loyalty rewards program
- Enhance post-purchase communication and customer service
- KRAchieve a 20% increase in positive brand sentiment analysis results
- Improve and maintain high-quality customer service interactions
- Launch a positive, engaging social media marketing campaign
- Develop and implement a strong customer satisfaction survey strategy
OKRs to create a widely loved tamagotchi-style video game
- ObjectiveCreate a widely loved tamagotchi-style video game
- KRDesign and develop an engaging gameplay loop by the end of the period
- Draft initial gameplay loop concepts and mechanics
- Prototype chosen gameplay loop design
- Test and refine gameplay loop for engagement
- KRAttract 100,000 active players by promoting the game on social networks
- Develop engaging promotional content for social media platforms
- Encourage current players to share game experiences online
- Implement a targeted advertising campaign on Facebook and Instagram
- KRObtain a 4.5/5 user satisfaction rating through continuous game improvement and updates
- Collect player feedback regularly through in-game surveys
- Implement new updates based on players' suggestions
- Constantly monitor and improve game performance
OKRs to successfully launch and sell my online course
- ObjectiveSuccessfully launch and sell my online course
- KRAttract 1000 potential buyers through strategic social media marketing
- Develop attention-grabbing content tailored for various social media platforms
- Implement targeted paid advertising campaigns on Facebook and Instagram
- Engage with followers consistently to build a community and generate leads
- KRDevelop high-converting landing page for course by testing 3 design variations
- Analyze test results and choose highest-converting design
- Implement A/B testing for each design variation
- Create three distinct design variations for the landing page
- KRAchieve 100 course sales at full price within the first two weeks of launch
- Offer an exclusive bonus for immediate sign-ups
- Develop a comprehensive, high-engagement marketing campaign
- Utilize both email and social media for marketing
OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- ObjectiveSignificantly reduce Customer Acquisition Cost (CAC) for our mobile app
- KRImprove app store optimizations to increase organic downloads by 20%
- Leverage user feedback for app improvement
- Review and enhance keyword strategy in app descriptions
- Optimize app icon and screenshots for better visibility
- KREnhance referral program to increase organic acquisition by 30%
- Redesign referral incentives to make them more attractive
- Implement user-friendly referral process in the app/website
- Launch marketing campaign to promote referral program
- KRImplement A/B tests on marketing channels to enhance conversion rates by 15%
- Identify key variables for A/B testing in current marketing channels
- Analyze results, identify successful variables, implement changes
- Plan and execute A/B tests in the identified marketing channels
- KRDecrease app installation cost by 25% through optimizing ad targeting
- Analyze user data to better understand our successful app installation demographics
- Monitor and adjust ad campaigns based on performance metrics
- Refine ad targeting parameters based on this analysis
OKRs to boost organic app downloads
- ObjectiveBoost organic app downloads
- KRAchieve 20% growth in social media referrals to the app's download page
- Implement a engaging social media marketing campaign
- Optimize SEO for social media platforms
- Collaborate with influencers to promote the app
- KRLaunch an educational blog series about the app features to attract 15% more web traffic
- Promote blog series through email and social media
- Create engaging, informative blog posts
- Select app features to be highlighted in blog series
- KRImprove app store SEO to rank within the top 10 for relevant keywords
- Encourage users to write positive detailed reviews
- Conduct thorough keyword research and competitor analysis
- Optimize title, description, and metadata with relevant keywords
OKRs to monetize my YouTube channel
- ObjectiveMonetize my YouTube channel
- KRIncrease subscriber count to 1000 before Q4 end
- Launch a referral program with incentives
- Enhance email marketing strategies for retention
- Implement an aggressive social media marketing campaign
- KRDeliver 4000 watch hours across all videos
- Create engaging content to increase viewer watch time
- Analyze viewer retention data to improve future videos
- Promote videos on different social media channels
- KRStrategize and publish 20 monetizable video content pieces
- Distribute and promote each video across platforms
- Produce and edit the outlined video content
- Develop an outline of topics for 20 monetizable video content pieces
OKRs to increase search ranking
- ObjectiveIncrease search ranking
- KRAchieve a top 5 ranking for at least 5 target keywords
- Conduct keyword research to identify the most relevant and valuable target keywords
- Optimize website content and meta tags based on chosen target keywords
- Implement a strategic link building campaign to increase website's authority
- Continuously monitor and analyze keyword rankings and make adjustments accordingly
- KRIncrease organic website traffic by 20%
- Promote website through social media platforms and engage with the audience
- Collaborate with influencers or industry experts for guest blogging or partnerships
- Regularly publish high-quality, SEO-friendly blog posts and articles
- Optimize website content with relevant keywords and meta tags
- KRIncrease the number of indexed pages by 15%
- Generate high-quality and relevant content to expand website's indexable pages
- Implement XML sitemap and submit to search engines for better indexing
- Optimize website structure and navigation for improved crawlability
- Increase internal linking to help search engines discover and index more pages
- KRImprove domain authority score by 10 points
- Optimize on-page content by adding relevant keywords and improving internal linking structure
- Create high-quality and shareable content to attract natural backlinks from other websites
- Increase backlinks by reaching out to authoritative websites in the same niche
- Regularly monitor and disavow any spammy or low-quality backlinks to maintain a clean link profile
OKRs to establish a well-loved motorcycle riders' clothing brand
- ObjectiveEstablish a well-loved motorcycle riders' clothing brand
- KRDevelop and finalize 3 prototype designs validated by 50 potential customers
- Obtain feedback from 50 potential customers
- Generate 3 unique prototype designs for the product
- Finalize designs based on customer validation
- KRLaunch online store and achieve 500 sales within the first operational month
- Implement a comprehensive digital marketing strategy
- Develop a user-friendly eCommerce website
- Set metrics to track and achieve 500 sales goal
- KRSecure manufacturing agreements with 2 quality, ethical suppliers
- Send out initial proposal contracts to chosen suppliers
- Research and identify potential ethical, quality suppliers
- Negotiate and finalize manufacturing agreements
OKRs to enhance audience nurturing for improved policy acquisition
- ObjectiveEnhance audience nurturing for improved policy acquisition
- KRIncrease the quote-to-policy conversion rate by 20% through audience nurturing efforts
- Enhance user experience on conversion platforms
- Implement a personalized email follow-up strategy
- Develop a targeted content marketing plan
- KRDevelop and implement at least two new nurturing strategies or campaigns
- Devise two unique nurturing campaign plans
- Launch and monitor campaign effectiveness regularly
- Research current market trends and effective nurturing strategies
- KRReduce the time from quote to policy purchase by 15% with nurturing touchpoints
- Develop quick, user-friendly online purchasing system
- Implement automated follow-up emails after quote
- Provide informational content about policies regularly
OKRs to transform Socotra into a renowned hub for handcraft artisanry
- ObjectiveTransform Socotra into a renowned hub for handcraft artisanry
- KRBoost sales of Socotra handcrafts by 30% through a targeted marketing campaign
- Design an engaging marketing campaign focusing on the craft's unique qualities
- Implement tracking mechanisms to measure campaign effectiveness
- Develop a detailed profile of the target market for Socotra handcrafts
- KREnable the exportation of Socotra's handcrafts to 3 new international markets
- Connect with international retailers and vendors
- Identify potential international markets for Socotra's handcrafts
- Organize shipping and export logistics
- KRIncrease the number of active handcraft artisans by 50%
- Launch a comprehensive online recruitment campaign for artisans
- Implement training workshops for new handcraft artisans
- Organize local artisan showcases to promote engagement
How to write your own Marketer OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Marketer OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Marketer OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Marketer OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to increase youth engagement with Expedia's platform and enhance customer retention
- OKRs to successfully redesign and enhance the website's user experience
- OKRs to leverage positive feedback to increase advocacy
- OKRs to optimize pricing strategies for increased revenue and market share
- OKRs to enhance and strengthen team capabilities and performance
- OKRs to streamline and optimize the payroll process