OKR template to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
Your OKR template
The second objective aims to boost the referral program to increase organic acquisition by 30%. This involves redesigning referral incentives, implementing an easy-to-use referral process, and launching a marketing campaign promoting the referral program.
The third objective is targeted at optimizing marketing channels via A/B testing to enhance conversion rates by 15%. The initiatives include identifying variables for testing, analysing results, implementing changes, and executing the tests in the identified marketing channels.
The fourth objective intends to decrease the app installation cost by 25% by optimizing ad targeting. The initiatives include analyzing user data to better understand demographics, monitoring and adjusting ad performance, and refining ad targeting parameters based on analysis.
ObjectiveSignificantly reduce Customer Acquisition Cost (CAC) for our mobile app
KRImprove app store optimizations to increase organic downloads by 20%
Leverage user feedback for app improvement- Review and enhance keyword strategy in app descriptions
- Optimize app icon and screenshots for better visibility
- KREnhance referral program to increase organic acquisition by 30%
- Redesign referral incentives to make them more attractive
- Implement user-friendly referral process in the app/website
- Launch marketing campaign to promote referral program
- KRImplement A/B tests on marketing channels to enhance conversion rates by 15%
- Identify key variables for A/B testing in current marketing channels
- Analyze results, identify successful variables, implement changes
- Plan and execute A/B tests in the identified marketing channels
- KRDecrease app installation cost by 25% through optimizing ad targeting
- Analyze user data to better understand our successful app installation demographics
- Monitor and adjust ad campaigns based on performance metrics
- Refine ad targeting parameters based on this analysis
How to edit and track OKRs with Tability
You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.
Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.
With Tability you can:
- Use AI to draft a complete set of OKRs in seconds
- Connect your OKRs and team goals to your project
- Automate reporting with integrations and built-in dashboard
Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.
The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.
Step 1. Sign up for a free Tability account
Go tohttps://tability.app/signup and create your account (it's free!)
Step 2. Create a plan
Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.
Step 3. Use the magic importer
Click on Use magic import to open up the Magic Import modal.
Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.
Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!
Now, just click on Import from text and let the magic happen.
Once your example is in the plan editor, you will be able to:
- Edit the objectives, key results, and tasks
- Click on the target 0 → 100% to set better target
- Use the tips and the AI to refine your goals
Step 4. Publish your plan
Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.
From there you will have access to all the features that will help you and your team save hours with OKR reporting.
- 10+ built-in dashboards to visualise progress on your goals
- Weekly reminders, data connectors, and smart notifications
- 9 views to map OKRs to strategic projects
- Strategy map to align teams at scale