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What are Team Expansion OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Team Expansion. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Team Expansion OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Team Expansion OKRs examples
You will find in the next section many different Team Expansion Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to strengthen in-house legal team for maritime business expansion
ObjectiveStrengthen in-house legal team for maritime business expansion
KRReduce legal bottlenecks slowing expansion by 30%
Streamline legal procedures by implementing automation technology- Hire additional specialized legal staff
- Regularly review and update legal processes
- KRHire 5 experienced maritime lawyers by the end of the quarter
- Schedule and conduct final interviews, then extend offers
- Post job ads on maritime law employment websites and professional networks
- Review resumes and conduct initial phone interviews
- KRDevelop an intensive training program for new hires within two weeks
- Construct a comprehensive training curriculum
- Organize expert trainers and materials
- Identify essential skills and knowledge for the job
OKRs to expand design team to drive revenue growth
- ObjectiveExpand design team to drive revenue growth
- KRBoost sales by achieving a 20% increase in revenue
- Develop a strong content marketing strategy to attract more customers
- Upsell and cross-sell products to existing clients
- Implement customer loyalty and reward programs
- KRIncrease design project delivery by 30%
- Schedule weekly team meetings for progress updates and goal tracking
- Streamline workflows to eliminate inefficiencies in the design process
- Implement new project management tools to increase productivity
- KRHire and onboard 3 additional qualified designers
- Screen resumes and shortlist candidates for interviews
- Conduct interviews and make job offers to selected candidates
- Post job opening across multiple professional designer platforms
OKRs to accelerate the expansion of our service offering
- ObjectiveAccelerate the expansion of our service offering
- KRIncrease service offering sales by 25%
- Provide additional training for sales team
- Implement targeted marketing for our service offerings
- Enhance customer service for greater client satisfaction
- KRImprove customer satisfaction rate on the service offering to 90%
- Regularly review and improve service policies
- Implement a reliable customer feedback system
- Train staff in customer service skills
- KREnroll 50 new clients into the service offering
- Create a compelling marketing campaign to attract potential clients
- Offer incentives for referrals from current clients
- Conduct follow-ups with promising leads
OKRs to scale and ensure long-term success of the new team
- ObjectiveScale and ensure long-term success of the new team
- KRImprove team performance by implementing at least 2 training programs to enhance skills
- Implement the selected training programs and track progress through regular evaluations and updates
- Research and select two training programs that align with the identified skill gaps
- Communicate the importance of the training programs and obtain buy-in from team members
- Identify key skill gaps within the team through assessments and evaluations
- KRIncrease team size by hiring and onboarding 3 new members
- Conduct effective interviews and assessments to select the most qualified candidates for the team
- Advertise job openings through various channels to reach a wide pool of potential candidates
- Update job descriptions and qualifications to attract suitable candidates for new team members
- Implement a thorough onboarding process to ensure smooth integration and successful transition for new members
- KREstablish a sustainable workflow that consistently meets team's productivity goals
- Continuously analyze data and adjust workflow as needed to improve productivity and efficiency
- Identify productivity goals and define clear metrics for measuring success
- Streamline workflow processes to eliminate inefficiencies and reduce manual tasks
- Implement regular team meetings to discuss progress, challenges, and brainstorm solutions
- KRAchieve a 90% retention rate of existing team members through effective engagement efforts
OKRs to scale product offering with multi-tenant apps
- ObjectiveScale product offering with multi-tenant apps
- KRLaunch 3 new multi-tenant apps to diversify our offer
- Identify potential markets for multi-tenant app development
- Strategize a marketing plan for newly developed apps
- Assemble a dedicated project team for app creation
- KRIncrease customer base using multi-tenant apps by 25%
- Implement referral programs to incentivize app sharing
- Launch marketing campaigns to promote new multi-tenant apps
- Develop multi-tenant apps targeting untapped audience segments
- KRImprove the usage rate of multi-tenant apps by 20%
- Implement user-friendly guided tours within the app
- Provide timely support and efficient problem resolution
- Launch marketing campaigns highlighting app benefits
OKRs to to expand my understanding of royalties
- ObjectiveTo expand my understanding of royalties
- KRAttend 3 royalties seminars or webinars and share key learnings
- Take detailed notes during each session
- Share key insights with team post-event
- Register for three royalties seminars or webinars
- KRRead and summarize 5 books on royalties by industry experts
- Research and purchase 5 reputable books on industry royalties
- Draft detailed summaries of each book
- Thoroughly read each book, taking comprehensive notes
- KRInterview or have informative discussions with 2 seasoned professionals in royalties management
- Prepare a list of relevant questions for discussions or interviews
- Schedule interviews or discussions with selected professionals
- Identify two experienced professionals in royalties management
OKRs to accelerate revenue growth, enhance scalability, and boost client satisfaction
- ObjectiveAccelerate revenue growth, enhance scalability, and boost client satisfaction
- KRImprove system efficiency by 20% to support increased customer base without extra costs
- Implement optimization strategies for identified system inefficiencies
- Identify system bottlenecks through comprehensive performance audits
- Regularly monitor system performance to ensure continued efficiency
- KRAchieve at least a 90% satisfaction rating from existing clients via quality service
- Address client complaints quickly and effectively
- Implement regular satisfaction surveys for continuous feedback
- Improve customer service training for all front-line staff members
- KRExpand market share by 15% through strategic partnerships and product innovation
- Negotiate and formalize partnership agreements
- Identify potential strategic partners in target market areas
- Develop innovative, consumer-driven product enhancements
OKRs to drive Successful Expansion of Orocop Duo in Pakistan
- ObjectiveDrive Successful Expansion of Orocop Duo in Pakistan
- KRGain a 5% market share in the pharmaceutical industry
- Invest in result-driven marketing strategies
- Cultivate strategic partnerships with healthcare providers
- Develop innovative, patient-centric medications
- KRIncrease the number of distribution outlets by 20%
- Establish partnership agreements with new outlets
- Identify potential new distribution outlet locations
- Implement outlet openings and distribution setup
- KRSecure at least $10,000 in Orocop Duo sales per month
- Implement a training program to boost sales team performance
- Develop a targeted marketing campaign for Orocop Duo products
- Cultivate relationships with potential large-scale buyers
OKRs to boost overall sales outcomes
- ObjectiveBoost overall sales outcomes
- KRAchieve a 15% increase in total revenue from all sales channels
- Offer dynamic pricing or promotions to boost sales
- Upskill sales team with advanced selling techniques and strategies
- Implement targeted marketing campaigns for specific sales channels
- KRIncrease repeat customer purchases by 10%
- Enhance customer service for improved shopping experience
- Implement a loyalty rewards program for frequent purchases
- Promote exclusive deals for returning customers
- KRExpand into two new markets to grow customer base by 20%
- Develop and implement a strong marketing strategy
- Identify and research potential new markets for expansion
- Monitor and evaluate growth in new markets
OKRs to enhance writing prowess and broaden vocabulary use
- ObjectiveEnhance writing prowess and broaden vocabulary use
- KRPractice writing — publish a 1000-word article each week on varying subjects
- Research diverse topics to write about each week
- Dedicate time to write a 1000-word article weekly
- Publish written articles on a chosen platform regularly
- KRComplete a writing course that addresses your specific needs
- Research and select a suitable writing course
- Identify personal writing weaknesses and areas for development
- Enroll in the chosen course and participate fully
- KRRead five books of diverse genres and note down unfamiliar words
- Write down and define each unknown word
- Select five books from different genres
- Read each book, identifying unfamiliar words
Team Expansion OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Team Expansion OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to increase the customer return rate
- OKRs to implement a Continuous Peer and Upwards Feedback System
- OKRs to elevate understanding in Monitoring and Evaluation (M&E)
- OKRs to improve software development team leadership effectiveness
- OKRs to secure the buy-in from the leadership of the 5 MAYD clusters on our strategy
- OKRs to finalize and launch our product