OKR template to boost review count on G2 and Capterra platforms
This marketing OKR template is a strong starting point for teams that need better alignment, clearer priorities, and more disciplined goal tracking.
Use it to turn a business priority into a measurable objective, then review progress weekly so your team can adjust execution before the quarter gets away from you.
Your OKR template
The second objective is to enhance interaction with active users by intensifying request email frequency by 50%. This involves increased email distribution, improving the structure of engaging emails, and evaluating their open rates.
The third objective is to achieve a 25% conversion rate from these request emails to completed reviews. An enhanced email content to ensure it's persuasive and personalized, and a rewarding system for completed reviews similar to the first objective will be employed. Increasing follow-ups for pending requests is another initiative to ensure reviews completion.
Overall, this OKR aims to surge reviews count on G2 and Capterra using a strategic approach of incentivizing users, improving email correspondence, and deliver a high conversion rate of requests to reviews.
ObjectiveBoost review count on G2 and Capterra platforms
KRIncentivize 200 users to write a review via rewards program
Give exclusive benefits or discounts to users for each review
Promote the review/rewards program via email and app notifications
Establish a rewards program for user reviews
KRIncrease request email frequency to active users by 50%
Implement 50% increase in email distribution
Develop strategy for enhanced engagement emails
Analyze email open rates for active users
KRAchieve 25% conversion rate from request emails to completed reviews
Increase email follow-ups for pending requests
Implement a rewarding system for completed reviews
Improve email content to be more persuasive and personal
Tability: the best OKR software for results-driven teams
OKRs should be tracked weekly to be effective, and Tability is the perfect tool for that.
Tability is the best OKR software that embraces modern principles to help teams set better goals, monitor execution, and get help to achieve their objectives faster.
With Tability you can:
- Get an OKR agent that can review existing OKRs, suggest improvements, and monitor execution
- Connect your OKRs and team goals to Jira, ClickUp, Linear, Asana, and more
- Automate reporting with integrations and built-in dashboard
You can import OKRs in seconds with the magic importer, and start executing your goals in no time.
Step 1. Sign up for a free Tability account
Go tohttps://tability.app/signup and create your account (it's free!)
Step 2. Create a plan
Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer
Click on Use magic import to open up the Magic Import modal.
Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:
- Edit the objectives, key results, and tasks
- Click on the target 0 → 100% to set better target
- Use the tips and the AI to refine your goals
Step 4. Publish your plan
Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.
- 10+ built-in dashboards to visualise progress on your goals
- Weekly reminders, data connectors, and smart notifications
- 9 views to map OKRs to strategic projects
- Strategy map to align teams at scale