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tability.ioWhat are Designers OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Designers to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Designers OKRs examples
You'll find below a list of Objectives and Key Results templates for Designers. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to develop relevant KPI examples for service designers in businesses
ObjectiveDevelop relevant KPI examples for service designers in businesses
KRIdentify 10 common KPIs used by service designers across various industries
Interview service designers about their preferred KPIs- Review industry reports for commonly used KPIs
- Research online for popular KPIs in service design
- KRTest three KPI implementation strategies with five businesses and solicit feedback
- Implement three KPI strategies in selected businesses
- Identify five businesses to test KPI strategies on
- Collect feedback from these businesses on effectiveness
- KRCreate a detailed blueprint for implementing each KPI within two weeks
- Identify crucial KPIs relevant to the business's goals and operations
- Design a comprehensive implementation plan for each KPI
- Set a timeline and dedicate resources for KPI implementation
OKRs to ensure water-proof status of all line extenders and taps on cable system
- ObjectiveEnsure water-proof status of all line extenders and taps on cable system
- KRAchieve a failure rate of 0% due to water damage in cable system post-implementation
- Design cable systems resistant to water penetration
- Establish a comprehensive response plan for any water events
- Implement rigorous testing for water damage pre-deployment
- KRConduct comprehensive inspection on 100% of the cable system hardware by week 8
- Develop a systematic inspection plan for hardware check
- Assign and train personnel on inspection procedures
- Execute inspection and document results by week 8
- KRRepair or replace any non-waterproof line extenders and taps identified by week 10
- Initiate repair or replacement of non-waterproof items
- Determine if faulty items can be repaired or must be replaced
- Identify non-waterproof line extenders and taps by week 10
OKRs to achieve product consistency with our design system
- ObjectiveEnsure product consistency with our design system.
- KRClose 50% of all design inconsistency tickets
- KR90% of our products are following the design system guidelines
- Establish a process for quickly and accurately identifying violations of design system guidelines
- Develop a system of rewards and recognition for those who adhere to design system guidelines
- Create an audit process to track adherence to design system guidelines
- KREstablish a comprehensive style guide that covers 100% of common components used by products
- Create a comprehensive list of all common components used by products
- Test the style guide against each component
- Develop a unified style guide for each component
- Implement the style guide into all products
OKRs to reduce app loading time by 20%
- ObjectiveImprove app loading time
- KRIdentify key performance bottlenecks
- KRConduct app performance analysis
- KRImplement code optimization techniques
- KRTest app performance after optimizations
OKRs to establish consistent branding across all company platforms
- ObjectiveEstablish consistent branding across all company platforms
- KRImplement branding guidelines for all marketing materials by 40% within Q1
- Apply branding guidelines to 40% of marketing materials
- Train marketing team on new branding principles
- Develop comprehensive branding guidelines playbook
- KRTrain 100% of designers on standardized branding guidelines by Q1
- Schedule all designers for training sessions
- Monitor and track completion of trainings
- Identify available branding guideline training programs
- KREnsure 85% of existing digital content aligns with new branding standards by Q1 end
- Update unaligned content to meet new standards
- Review existing digital content for branding alignment
- Verify alignment level reaches 85%
OKRs to scale development with a design system
- ObjectiveEvery team can build interfaces autonomously
- KR80% of the teams are using the UI library to build new features
- Release UI kit MVP
- KRThe Design System covers 100% of common UI components
- List required components
- Build library of components
OKRs to reduce the number of UX issues found in production
- ObjectiveReduce the number of UX issues found in production
- KREnroll 100 users to our early-access program
- KRUX issues represent fewer than 10% of new bug reports
- KRAt least 20 design tests are run every month
OKRs to enhance technical performance and usability of the website
- ObjectiveEnhance technical performance and usability of the website
- KRIncrease website traffic by 50% through SEO optimizations
- Develop and implement a keyword optimization strategy
- Increase the creation of high-quality, SEO-friendly content
- Conduct a comprehensive SEO audit to identify improvement areas
- KRImplement a responsive design, increasing mobile traffic by 40%
- Test and debug mobile functionality regularly
- Develop a responsive design layout for optimal mobile browsing
- Optimize website speed for mobile users
- KRReduce site loading time by 30% to improve user experience
- Implement lazy loading for non-critical site elements
- Minimize HTTP requests by combining CSS/JavaScript files
- Optimize images and multimedia files for faster loading
OKRs to develop a voice-of-the-customer program
- ObjectivePut customer feedback at the center of our projects
- KRRecruit 100 users for our UX lab
- KRConduct 5 UX tests per week
- KRAchieve 70%+ open rate on our customer feedback newsletter
OKRs to streamline graphic design processes
- ObjectiveDevelop a self-serve graphic assets library for internal use
- KRDecrease the number of one-off design tickets by 50%
- KRMake our entire brand guideline available
- Design a useable Keynote template and share
- Make brand colors accessible on our internal wiki
- KRDevelop 12 templates Marketing can reuse to build targeted ads
- ObjectiveBuild a knowledge base and roll out graphics library
- KRRun 3 workshops with other teams explaining new library and how to work with designers
- KRCreate 2 knowledge base pages per week teaching team members how to work with our team
How to write your own Designers OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Designers OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Designers OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Designers OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to cultivate an autonomous, entrepreneurial culture with quick decision-making
- OKRs to boost average adherence and attendance to 98%
- OKRs to increase company's overall profitability
- OKRs to improve communication by ensuring quarterly check-in with performance manager
- OKRs to enhance frontend development abilities using React
- OKRs to prepare a successful product launch