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OKR template to amplify lead generation via social media platforms

public-lib · Published 8 months ago

Your OKR template

This OKR focuses on boosting lead generation through social media platforms. Specifically, this involves enhancing targeting to achieve 15% more conversions from Facebook ads. Strategies include increasing advertising spend on the targeted demographic, tailoring ad content, and identifying demographics with high conversion rates.

The OKR also sets out to boost Instagram engagement by 25% via interactive content. This involves incorporating quizzes and polls in Instagram stories, hosting live sessions, and developing user-generated Instagram challenges. This strategy maximizes engagement and ensures an interactive relationship between the company and its followers.

Further, this OKR aims to increase LinkedIn followers by 30% to enhance professional visibility. The approach for this lies in cross-platform promotion of LinkedIn profile, publishing high-value content to attract new followers, as well as actively engaging with the followers by responding or liking their comments.

Overall, the OKR outlines a multifaceted approach to using social media for lead generation. Primarily, it emphasizes the use of targeted advertising and engaging content to attract and convert potential leads.
  • ObjectiveObjectiveAmplify lead generation via social media platforms
  • Key ResultKRGenerate 15% more conversions through Facebook ads by improving targeting
  • TaskIncrease ad spend focused on targeted demographic
  • TaskTailor ad content to engage the identified demographic
  • TaskIdentify demographic with the highest conversion rate
  • Key ResultKRBoost Instagram engagement rate by 25% through interactive content
  • TaskIncorporate quizzes and polls in Instagram stories frequently
  • TaskRegularly host live Q&A or discussion sessions
  • TaskDevelop engaging, user-generated Instagram challenges
  • Key ResultKRIncrease LinkedIn followers by 30% to enhance professional exposure
  • TaskPromote LinkedIn profile across different social media platforms
  • TaskPublish high-value content regularly to attract new followers
  • TaskEngage with followers by responding or liking their comments
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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