A starting point for clearer priorities and measurable progress. Make the targets your own.
Reduce Customer Acquisition Costs from $740 to $350
Increase inbound sales by 30%
Reduce the sales cycle from 9 to 3 months
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Sales OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Enable a better sales process
objectives:
- title: Turn sales into an efficient growth engine
outcomes:
- title: Reduce Customer Acquisition Costs from $740 to $350
from: 740.0
to: 350.0
score_format: "$_number_ CAC"
initiatives: []
- title: Increase inbound sales by 30%
from: 100.0
to: 130.0
score_format: _number_ outbound sales
initiatives: []
- title: Reduce the sales cycle from 9 to 3 months
from: 9.0
to: 3.0
score_format: _number_ months
initiatives: []
Develop a winning sales strategy
Shift our sales effort to focus on the US market
Increase the acquisition of new clients