Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.
Finding the right Trends strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.
Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.
How to write your own Trends strategy with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.
Trends strategy examples
You will find in the next section many different Trends tactics. We've included action items in our templates to make it as actionable as possible.
Create a 'Before vs. After' room transformation with a humorous twist, recommended length: 30 seconds, post on Wednesdays at 3 PM
Develop a ‘Design Challenge’ video where different tools are mistakenly used in place of the design tools, run a poll, post on Sundays at 11 AM
Post a ‘Day in the Life of a Pillow’ video, follow the pillow through its adventures, suggested length: 15 seconds, post on Fridays at 6 PM
Film a mini-series ‘Guess the Design Style’ with interactive questions, each video should be 20 seconds, post on Mondays at 12 PM
Host a ‘Interior Designer’s Unboxing’ of bizarre design items, each episode 25 seconds long, post on Saturdays at 5 PM
Share a humorous ‘Design Fails’ compilation with a call to action for followers to share their own, 10 seconds each, post on Tuesdays at 2 PM
Launch a video series ‘Designer Secrets Revealed’ featuring common misconceptions, recommended length: 20 seconds, post on Thursdays at 4 PM
Create a ‘Furniture That Can Dance’ – use stop motion to show furniture ‘dancing’, 15 seconds long, post on Fridays at 7 PM
Record a ‘Interior Design Myth Busting’ video using engaging visuals, 30 seconds, post on Mondays at 1 PM
Develop a ‘Designer’s Choice – Trends to Try’ video with dynamic transitions, 25 seconds, post on Wednesdays at 6 PM
⛳️ Strategy 2: Develop static post content
Design a post ‘Spot the Difference’ with two images of a room setup, include a humorous caption, hashtags: #InteriorDesignFun, #SpotTheDifference, post on Sundays at 10 AM
Create a vibrant infographic on ‘The Evolution of Sofas in Cinema History’, use a catchy headline, hashtags: #CinemaSofas, #InteriorTrends, engage with questions about favourite era, post on Mondays at 3 PM
Share a ‘Meme Day’ post featuring funny interior design memes with captions, encourage sharing memes in comments, hashtags: #InteriorMemes, #DesignLaughs, post on Wednesdays at 1 PM
Post a ‘Interior Design Quiz’ with visually appealing graphics, ask followers’ opinions through polls, hashtags: #DesignQuiz, #GuessThatStyle, post on Fridays at 9 AM
⛳️ Strategy 3: Outline overall strategy and engagement
Set KPIs including a 10% increase in engagement rate, a 5% growth in followers, and an increase in shares by 15%
Implement monthly Q&A sessions via Instagram Live to foster community interaction
Encourage user-generated content by initiating a monthly design challenge with a unique hashtag
Utilise Instagram Stories to feature behind-the-scenes content and design tips three times a week
Use Instagram Reels for quick DIY tips and tricks, enhancing visibility of the account
Collaborate with micro-influencers in the interior design space to broaden audience reach
Host a monthly giveaway with a partner brand, incentivising engagement with attractive prizes
Respond to comments promptly to encourage conversations and build relations with followers
Regularly share followers’ design success stories on stories or posts to highlight community involvement
Monitor the effectiveness of content using Instagram Insights and adjust strategy based on data analysis
Define your niche focusing on motivational speaking and career counselling for specific groups such as students, professionals, and corporate employees
Create a distinct personal brand identity including professional headshots, an optional logo, and a consistent colour palette
Decide on a core message and unique selling proposition, such as 'Helping students and professionals unlock their true potential'
Set up accounts on at least three social media platforms: Instagram, LinkedIn, and YouTube
Develop content pillars: motivation and mindset, career guidance, personal growth, and success stories
Create detailed profiles and upload introductory content on each platform
Ensure content is consistent across all platforms and aligned with your brand identity
Post introductory content including motivational quotes, articles, and short videos
Engage with initial audience via comments and direct messages
Optional: Set up a Facebook Page to reach a local community and promote events
⛳️ Strategy 2: Create engaging content and engage with the audience
Develop a content calendar scheduling 3–4 posts per week on Instagram and LinkedIn
Produce two YouTube videos per month, each 8–12 minutes long, focusing on motivational talks and career advice
Create short Reels or Shorts of 30–60 seconds featuring tips and success stories
Use Canva to design visually appealing quotes and infographics
Engage actively by replying to all comments and direct messages promptly
Join LinkedIn groups related to career and motivation to extend reach
Collaborate with other motivational speakers and career counsellors for guest posts or joint webinars
Conduct live sessions or webinars to interact directly with your audience
Track engagement metrics such as likes, comments, and shares to refine content strategy
Organise virtual Q&A sessions to address audience queries and establish expertise
⛳️ Strategy 3: Generate leads and implement paid advertising
Create a compelling lead magnet such as a free guide or a free career assessment call
Develop a targeted advertising strategy on Facebook and Instagram focusing on students and young professionals
Run LinkedIn Ads targeting HR managers and corporate event planners for speaking engagements
Design a video ad offering a 30-second introduction and a call to action like 'Book a Free Consultation'
Use lead form ads to collect contact details from potential clients
Set a clear budget for paid ads and monitor the return on investment
Segment your audience and tailor advertisements to each segment
Analyse performance metrics of ads to optimise future campaigns
Follow up with leads through automated email sequences offering valuable content
Offer limited-time promotions or discounts to encourage potential clients to take action
Having a plan is one thing, sticking to it is another.
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.
A tool like Tability can also help you by combining AI and goal-setting to keep you on track.
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