The strategy revolves around launching a new feature on the homepage focused on inspirational storytelling to deepen the customer relationship with brands. To develop compelling content, the strategy includes identifying key storytelling themes that align with the brand’s values and collaborating with top brand partners for engaging stories. Examples include hiring freelance writers to create videos, podcasts, and articles while also using customer testimonials to build relatable stories. Conducting A/B testing and optimizing content for SEO are crucial steps to ensure high performance and organic traffic.
Integrating the feature seamlessly involves designing wireframes and prototypes, gathering customer feedback, and working with the development team to make the feature mobile-responsive and interactive. Phased launches and extensive testing in a staging environment are recommended to fix any bugs and ensure optimal performance. A tutorial or guide is suggested to help users navigate the new feature, and monitoring analytics allows for ongoing adjustments.
Promoting the new feature includes creating a marketing plan that utilizes email, social media, and on-site promotions. Partnering with influencers or brand ambassadors can generate buzz, and a launch campaign should highlight the feature's benefits. Offering exclusive content or incentives for early adopters, along with setting up a dedicated landing page, can help attract a broader audience. Continuous engagement on social media and monitoring feedback are key to maintaining interest and addressing concerns promptly.
The strategies
⛳️ Strategy 1: Develop compelling content
- Identify key storytelling themes aligned with the brand's values
- Collaborate with top brand partners to create engaging stories
- Hire freelance writers or content creators with expertise in storytelling
- Develop a content calendar that plans storytelling posts in advance
- Create multimedia content like videos, podcasts, and articles
- Use customer testimonials and case studies to build relatable stories
- Coordinate with the design team for visually appealing layouts
- Conduct A/B testing to find the best performing content formats
- Optimise content for SEO to drive organic traffic
- Regularly update and refresh stories to keep content dynamic and engaging
⛳️ Strategy 2: Integrate the feature seamlessly
- Design wireframes and prototypes for the new feature
- Get customer feedback on the prototypes to identify any usability issues
- Work with the development team to integrate the feature into the homepage
- Ensure the feature is mobile-responsive and performs well on all devices
- Include interactive elements to increase user engagement
- Test the feature extensively in a staging environment
- Fix any bugs or issues identified during testing
- Launch the feature in phases to monitor performance
- Provide a tutorial or guide to help users navigate the feature
- Monitor analytics to track user engagement and make adjustments as needed
⛳️ Strategy 3: Promote the new feature
- Create a marketing plan that includes email, social media, and on-site promotion
- Partner with influencers or brand ambassadors to generate buzz
- Develop a launch campaign that highlights the benefits of the new feature
- Use targeted ads to reach a broader audience
- Offer exclusive content or incentives for early adopters
- Set up a dedicated landing page explaining the feature and its benefits
- Engage with customers on social media to promote the stories
- Send out press releases to relevant media outlets
- Monitor feedback and reviews to address any concerns promptly
- Continuously promote new stories and updates to maintain interest
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
