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10 strategies and tactics for Media Management

What is Media Management strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Media Management strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Media Management strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Media Management strategy examples

You will find in the next section many different Media Management tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing strategic plans for Prime Media TV channel

  • ⛳️ Strategy 1: Outline a corporate strategic plan

    • Define the vision and mission statement of Prime Media TV channel
    • Set long-term strategic objectives aligned with the mission
    • Conduct a thorough competitor analysis within the media industry
    • Identify potential investment and partnership opportunities
    • Develop risk management policies and contingency plans
    • Establish a corporate governance framework and structure
    • Evaluate potential geographic expansion opportunities
    • Set key performance indicators to measure corporate success
    • Initiate a stakeholder engagement plan to foster relationships
    • Create a corporate social responsibility (CSR) strategy

  • ⛳️ Strategy 2: Formulate a business strategic plan

    • Analyse the target audience demographics and preferences
    • Identify unique value propositions for different programming
    • Develop a multi-platform distribution strategy
    • Increase revenue streams through advertising and sponsorships
    • Enhance audience engagement through interactive content
    • Establish branding and positioning standards for all channels
    • Identify trends in viewership behaviour for strategic alignment
    • Initiate strategic alliances with content creators and producers
    • Streamline production costs through efficient resource management
    • Set quarterly and annual business performance targets

  • ⛳️ Strategy 3: Create a functional strategic plan

    • Develop a marketing strategy to increase channel visibility
    • Plan content acquisition and original content production
    • Implement a talent management strategy for staff and on-air talent
    • Enhance digital presence through a strong social media strategy
    • Optimize IT and broadcast infrastructure for efficiency
    • Create a sales strategy focused on selling ad slots effectively
    • Strengthen research and development for content innovation
    • Implement audience feedback loops for content improvement
    • Set a budget allocation strategy for functional departments
    • Develop training and development programs for employees

  • ⛳️ Strategy 4: Execute an operational strategic plan

    • Schedule daily programming to maximise viewership
    • Implement standard operating procedures for content production
    • Streamline in-house talent recruitment and onboarding processes
    • Establish workflows for effective cross-departmental collaboration
    • Plan logistical processes for live event coverage and special programs
    • Ensure compliance with broadcasting regulations and standards
    • Maintain broadcast equipment through regular maintenance schedules
    • Monitor broadcast quality and manage technical issues promptly
    • Optimize advertisement placements for revenue generation
    • Review operational performance metrics on a monthly basis
strategic-planningmedia-managementstrategy-managercontent-directorcorporate-strategy-teamcontent-creation-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for increasing brand awareness for luxury hair product brand on social media

  • ⛳️ Strategy 1: Create high-quality content

    • Hire a professional photographer for product photoshoots
    • Develop a content calendar for consistent posting
    • Create short, engaging videos highlighting product benefits
    • Collaborate with influencers for authentic product reviews
    • Write informative captions with strong call-to-actions
    • Use high-quality images and videos in all posts
    • Create before-and-after posts to show product effectiveness
    • Use user-generated content to build trust
    • Invest in graphic design for visually appealing posts
    • Use storytelling to connect emotionally with the audience

  • ⛳️ Strategy 2: Engage with your audience

    • Respond promptly to comments and messages
    • Host live Q&A sessions on Instagram and Facebook
    • Run polls and quizzes to engage your audience
    • Encourage user-generated content through hashtags
    • Host giveaways and contests to incentivise engagement
    • Create interactive Instagram Stories with stickers and questions
    • Collaborate with influencers to host takeovers
    • Engage with followers' content by liking and commenting
    • Use the Instagram and Facebook stories feature daily
    • Join relevant Facebook groups and participate actively

  • ⛳️ Strategy 3: Optimise social media profiles

    • Use a consistent brand logo and colour scheme
    • Write a compelling bio with keywords and hashtags
    • Include a link to your website or product page in the bio
    • Use Instagram and Facebook highlights to showcase products
    • Create branded hashtags and use them consistently
    • Regularly update profile pictures and cover photos
    • Ensure contact information is easily accessible
    • Use Instagram Shopping to tag products in posts
    • Utilise TikTok's business profile features
    • Monitor profile analytics to refine strategy
brand-awarenessengagementsocial-media-managerphotographermarketing-teamgraphic-design-team
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Strategies and tactics for managing co-Executors efficiently

  • ⛳️ Strategy 1: Facilitate open communication

    • Arrange a neutral mediation session with all co-Executors
    • Establish regular meetings to discuss estate matters openly
    • Create a shared document outlining each Executor’s responsibilities
    • Set clear objectives for estate administration with mutual agreement
    • Encourage active listening and understanding of each Executor’s concerns
    • Identify and acknowledge past issues to prevent future conflicts
    • Agree on a mode of communication for quick resolutions (e.g., email or phone calls)
    • Highlight common goals and the importance of cooperation
    • Define a process for decision-making that requires consensus
    • Provide training on effective teamwork and conflict resolution

  • ⛳️ Strategy 2: Seek legal guidance

    • Engage a solicitor experienced in probate law in Alberta
    • Request an independent legal opinion on the co-Executors' duties
    • Clarify the legal consequences of prolonged disputes
    • Arrange a joint meeting with the legal advisor to discuss options
    • Obtain advice on the process of appointing a tie-breaker Executor if needed
    • Ensure all legal documents are clear regarding Executors’ responsibilities
    • Discuss the potential financial impact of delayed probate
    • Create a legally binding agreement between Executors on dispute resolution
    • Schedule regular reviews of legal obligations and progress
    • Educate the Executors on the legal framework governing estates in Alberta

  • ⛳️ Strategy 3: Implement a decision-making framework

    • Establish a vote-based system for making key decisions
    • Create a written agreement on priorities and goals for the estate
    • Introduce a timeline with deadlines for estate administration tasks
    • Utilise project management tools to track responsibilities and progress
    • Set up regular reviews of completed and upcoming actions
    • Agree on financial thresholds that require joint approval
    • Develop a risk management plan for potential disputes
    • Assign specific roles or areas to each Executor based on strengths
    • Formulate contingency plans in case of unresolved disputes
    • Evaluate progress and adjust strategies in regular feedback sessions
communicationprobatemediatorsolicitorlegal-teamproject-management-team
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Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for preparing a comprehensive mall review strategy

  • ⛳️ Strategy 1: Establish a robust mall management structure

    • Appoint a mall general manager to oversee overall operations
    • Set up specialized departments for operations, leasing, marketing, and finance
    • Designate managers for each department to ensure focused leadership
    • Implement weekly cross-departmental meetings for alignment on objectives
    • Create clear reporting structures with department heads reporting to the general manager
    • Conduct quarterly reviews of the management structure to identify areas for improvement
    • Develop a succession plan to maintain leadership continuity
    • Integrate communication and project management tools for improved collaboration
    • Organize bi-annual team-building activities to strengthen team dynamics
    • Set up performance evaluation criteria for department heads

  • ⛳️ Strategy 2: Maximize tenant occupancy through strategic lease management

    • Establish a dedicated leasing department for managing tenant relations
    • Develop a tenant mix strategy to balance retail, F&B, and service stores
    • Introduce a lease expiry management system for timely renewals and negotiations
    • Set up KPIs for monitoring occupancy rate, lease terms, and tenant satisfaction
    • Conduct market research to identify potential new tenants and sectors to enhance the mall's offering
    • Review and adjust lease terms to reflect current market conditions
    • Implement a feedback system for tenants to express needs and concerns
    • Organize regular tenant meetings to discuss and negotiate leasing issues
    • Provide incentives for anchor tenants to ensure long-term occupancy
    • Develop a contingency plan for managing high vacancy rates

  • ⛳️ Strategy 3: Enhance financial transparency and operational efficiency

    • Set up a finance and accounting department for revenue and cost management
    • Implement monthly financial reporting to track profitability and operational costs
    • Introduce a centralized billing system for tenant payments
    • Automate vendor and supplier payments to optimize cash flow
    • Conduct regular financial audits to ensure accuracy and compliance
    • Establish an expense management policy for cost control
    • Analyze financial data to identify trends and areas for cost reduction
    • Train staff in financial literacy to enhance fiscal responsibility
    • Create an annual budget plan aligning with mall objectives
    • Integrate accounting software for streamlined financial operations
mall-managementtenant-occupancygeneral-managerleasing-managerfinance-departmentleasing-department
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Strategies and tactics for enhancing Developer Compliance and Efficiency

  • ⛳️ Strategy 1: Ensure developer compliance with real estate board regulations

    • Launch the developer compliance portal for real-time registration and monitoring
    • Expand mandatory training programmes for developers on legal standards
    • Increase the number of on-site and surprise inspections
    • Develop and implement an incentive-based compliance rating system
    • Conduct periodic workshops to update developers on regulatory changes
    • Increase collaboration with legal entities to enforce penalties for non-compliance
    • Create informative materials on compliance standards for developers
    • Conduct quarterly compliance audits to ensure adherence
    • Expand the reach of compliance workshops through digital platforms
    • Strengthen internal compliance teams with regular training

  • ⛳️ Strategy 2: Improve internal departmental processes

    • Digitise all document management and approval workflows
    • Enhance staff training in investigative techniques and customer service
    • Develop and implement a standardized compliance checklist
    • Introduce an inter-departmental feedback mechanism to identify and resolve bottlenecks
    • Utilise software tools to track workflow efficiency and identify areas for improvement
    • Monitor and evaluate team performance regularly with KPIs
    • Conduct gap analysis to identify inefficiencies in current workflows
    • Streamline communication between departments with digital platforms
    • Encourage staff suggestions for process improvements through an open forum
    • Develop a recognition programme for staff who propose successful changes

  • ⛳️ Strategy 3: Enhance visibility and communication with developers

    • Implement an SMS and email alert system for compliance updates and deadlines
    • Expand online resources with video tutorials and FAQs
    • Host an annual developer compliance forum for feedback and updates
    • Collaborate regularly with industry associations and financial institutions
    • Develop an active social media presence to share compliance news
    • Create newsletters to update stakeholders on compliance developments
    • Offer online webinars to explain new protocols
    • Increase accessibility to department heads through open office hours
    • Enhance the department's website for easier navigation of compliance info
    • Develop an application for mobile devices to track compliance in real-time
complianceefficiencycompliance-officertraining-coordinatorcompliance-teamit-support-team
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Strategies and tactics for implementing a Recruitment Strategy for Animal Emergency Australia

  • ⛳️ Strategy 1: Utilise multi-channel sourcing

    • Partner with job boards like Seek, Indeed, and Kookaburra to post job openings
    • Establish partnerships with universities for a steady flow of graduate placements
    • Target international markets such as the UK, US, and Canada through social media campaigns
    • Develop an international recruitment campaign focusing on relocation packages
    • Create video content showcasing AEA as a preferred employer
    • Host webinars and virtual career fairs to engage with potential candidates
    • Build a database of passive candidates for future opportunities
    • Collaborate with international recruitment agencies
    • Utilise employee referrals to access local and international talent
    • Review and analyse recruitment metric data to refine strategies

  • ⛳️ Strategy 2: Enhance employer branding and workplace culture

    • Develop a compelling Employee Value Proposition focusing on professional growth
    • Share regular employee success stories on social media platforms
    • Expand mental health initiatives and psychological support programs
    • Organise regular team-building activities and social events
    • Establish a recognition program to reward outstanding contributions
    • Conduct employee surveys to assess satisfaction and gather feedback
    • Regularly review and adjust compensation to remain competitive
    • Offer employee perks such as pet care discounts and health resources
    • Increase presence on employer-review platforms like Glassdoor to improve ratings
    • Implement communication channels to enhance employee morale and engagement

  • ⛳️ Strategy 3: Improve candidate experience and streamline the recruitment process

    • Create a mobile-friendly application process with minimal steps
    • Implement an AI chatbot for initial candidate queries and FAQs
    • Launch a candidate portal for real-time updates during the recruitment process
    • Ensure feedback is provided to candidates within 5 business days after interviews
    • Develop a structured onboarding program with assigned mentors
    • Conduct 90-day post-hire reviews to assess onboarding effectiveness
    • Monitor application drop-off rates and adjust processes to reduce barriers
    • Implement regular candidate experience surveys to gather feedback
    • Standardise communication templates for timely and consistent messaging
    • Introduce automation tools to schedule interviews and manage candidate workflow
recruitmentemployer-brandingrecruitment-managertalent-acquisition-specialisthuman-resourcesmarketing
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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How to track your Media Management strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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