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10 strategies and tactics for Market Access Manager

What is Market Access Manager strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Market Access Manager strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Market Access Manager strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Market Access Manager strategy examples

We've added many examples of Market Access Manager tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for creating a market access strategy house for Egypt

  • ⛳️ Strategy 1: Establish market presence

    • Conduct a comprehensive market analysis to identify potential market gaps and opportunities
    • Develop strong relationships with local distributors and stakeholders
    • Establish strategic partnerships with local healthcare institutions and key opinion leaders
    • Secure necessary regulatory approvals for new and existing products
    • Create a dedicated market access team to manage local operations
    • Invest in building brand awareness through targeted marketing campaigns
    • Implement a patient access program to improve drug availability
    • Leverage technology to streamline supply chain and distribution processes
    • Negotiate agreements with government bodies to facilitate drug import
    • Continuously monitor market trends and adjust strategies accordingly

  • ⛳️ Strategy 2: Enhance patient access

    • Develop affordability programs to increase patient access to innovative drugs
    • Collaborate with health insurance companies to include drugs in their formularies
    • Launch patient education initiatives to improve drug adherence and health outcomes
    • Create a helpline to support patients with queries regarding drug usage and side effects
    • Implement financial assistance programs for low-income patients
    • Work with NGOs and patient groups to increase awareness and access
    • Design a loyalty program to enhance patient retention
    • Regularly assess and update access programs to meet patient needs
    • Provide training programs for healthcare professionals on new drugs
    • Collect and analyse patient feedback to improve service delivery

  • ⛳️ Strategy 3: Strengthen regulatory and policy influence

    • Engage with regulatory agencies to advocate for favourable policies
    • Stay informed about local regulatory changes and comply with all requirements
    • Build a network of influencers to support policy advocacy efforts
    • Participate in industry forums and coalitions to influence policy decisions
    • Develop a robust compliance framework for regulatory adherence
    • Organise workshops and seminars with policymakers to highlight drug benefits
    • Prepare position papers on key policy issues affecting market access
    • Foster relationships with government officials and health authorities
    • Leverage data and evidence to support regulatory submissions and advocacy
    • Monitor competitor strategies and regulatory activities within the market
market-accesspharmaceutical-strategyregulatory-affairs-specialistmarket-access-managermarketing-teampatient-advocacy-group
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Strategies and tactics for expanding into the international market

  • ⛳️ Strategy 1: Perform comprehensive market research

    • Identify potential international markets with high demand for leather products
    • Analyse competitor brands operating in those markets
    • Understand consumer preferences and trends in targeted regions
    • Determine pricing strategies suitable for each market
    • Research legal and regulatory requirements for importing leather goods
    • Identify environmental and cultural factors influencing product appeal
    • Pinpoint distributors and potential retail partners
    • Calculate import duties and taxes on leather goods
    • Conduct a SWOT analysis for each target market
    • Collect consumer feedback through surveys and focus groups

  • ⛳️ Strategy 2: Develop a strong online presence

    • Create an international-friendly website with multiple language options
    • Implement an SEO strategy targeting international keywords
    • Utilise social media platforms popular in target markets for brand advertisement
    • Collaborate with international influencers for product endorsements
    • Provide online customer support catering to different time zones
    • Include an easy-to-use international shipping option
    • Display product pricing in multiple currencies
    • Ensure mobile optimisation of the website for global users
    • Create online advertisements specific to each market
    • Offer virtual consultations and showcase options for customer engagement

  • ⛳️ Strategy 3: Establish distribution and retail partnerships

    • Identify reputable international distributors specialising in fashion accessories
    • Negotiate terms and conditions with potential distribution partners
    • Set up a local distribution centre in a strategic location
    • Build relationships with international retail chains
    • Provide sales training and branding guidance to retail partners
    • Offer promotional partnerships with local retailers
    • Coordinate exclusive product launches or events with partners
    • Implement a robust logistics system for timely product delivery
    • Establish quality control measures at distribution points
    • Monitor and evaluate the performance of distribution channels regularly
international-marketleather-productsmarket-researcherdistribution-managermarketing-teamlogistics-team
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Strategies and tactics for expanding market presence and product line while enhancing partnerships

  • ⛳️ Strategy 1: Expand market and product offerings

    • Conduct a market analysis to identify under-penetrated segments
    • Develop new product lines to meet specific market needs
    • Create marketing campaigns targeting top-level and society markets
    • Use feedback from sales and marketing teams to refine products
    • Increase brand visibility through digital and traditional marketing
    • Implement customer feedback loops for continuous improvement
    • Assess and optimise pricing strategies for new products
    • Establish a dedicated product development team
    • Collaborate with industry experts for product insights
    • Set product performance metrics and review them quarterly

  • ⛳️ Strategy 2: Strengthen strategic partnerships and technological capabilities

    • Identify potential banking and financial institution partners
    • Negotiate partnerships that offer mutual benefits
    • Develop a partnership onboarding and engagement program
    • Invest in technology that supports partnership activities
    • Implement CRM systems to manage partner relationships
    • Regularly evaluate partnership performance against KPIs
    • Use technology to streamline partner communications
    • Allocate dedicated resources for partnership management
    • Explore co-branded product opportunities with partners
    • Host partner workshops to drive collaboration and innovation

  • ⛳️ Strategy 3: Enhance branch productivity and international presence

    • Develop a strategic plan for branch expansion nationwide
    • Implement a robust branch productivity enhancement program
    • Use technology to enable efficient branch processes
    • Train branch staff on sales and customer service excellence
    • Establish key performance indicators for each branch
    • Foster relationships with local universities for talent acquisition
    • Launch a recruitment initiative for international sales reps
    • Implement mechanisms for improved renewal premium collection
    • Regularly review and update branch productivity metrics
    • Leverage open market activities to expand business reach
market-expansionstrategic-partnershipsproduct-managerpartnership-managermarketing-teamproduct-development-team
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Strategies and tactics for enhancing Efficient Business Operations for Tasting Matters

  • ⛳️ Strategy 1: Streamline order and payment processes

    • Set up automated WhatsApp responses for order confirmations
    • Create a Google Forms link for order placements to feed directly into a centralised sheet
    • Train staff on capturing transactions and collections in real-time through an easy mobile form
    • Use Yoco's API to automatically record card transactions in a Google Sheet
    • Develop an automated reminder system for order collections
    • Implement a simple loyalty programme to encourage repeat orders
    • Set up a bi-weekly check-in via WhatsApp reminders to encourage repeat orders
    • Integrate Google Sheets with Whatsapp Business for concise customer tracking reports
    • Introduce a simple budgeting sheet for tracking expenses related to orders
    • Create an efficient alert system for low-stock products

  • ⛳️ Strategy 2: Enhance market presence and optimize sales strategy

    • Schedule recurring monthly market appearances to ensure income stability
    • Introduce a customer feedback system using Google Forms to gather market insights
    • Analyse customer data to identify best-selling pies and adjust production priorities
    • Prepare a marketing calendar focusing on high-impact sales periods like December
    • Train staff to handle market setups and sales autonomously to free up Christine's time
    • Design a digital marketing flyer with unique selling points to distribute before markets
    • Utilise digital QR codes on flyers for easy access to WhatsApp catalogues
    • Create a market-specific promotional offer to attract new customers
    • Utilise platforms like Canva to create engaging social media posts pre-market days
    • Set up a partnership with local coffee shops to boost brand visibility

  • ⛳️ Strategy 3: Implement efficient business and financial management systems

    • Develop a Google Drive system for organised document storage and sharing
    • Set up a Financial Snapshot template to simplify monthly financial tracking
    • Automate monthly financial reports via Google Sheets for quick business insights
    • Create a clear business plan outline to guide future expansion efforts
    • Incorporate regular strategic reviews focusing on business goals and market dynamics
    • Establish a clear governance structure with defined roles for all team members
    • Schedule bi-monthly progress check-ins to adjust priorities and assess output
    • Create attractive, engaging branding elements for consistent usage in all materials
    • Conduct a bi-annual strategy workshop to refine vision and adjust goals
    • Activate an emergency cash buffer for business stability in unforeseen circumstances
order-automationmarket-optimizationmarketing-manageroperations-managersales-teamfinancial-analysis-team
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Strategies and tactics for expanding the reach of mobile accessories

  • ⛳️ Strategy 1: Enhance online marketing presence

    • Develop a social media calendar for daily posts on new accessories
    • Collaborate with influencers to promote products
    • Run targeted Facebook and Instagram ads
    • Create video content showcasing product use cases
    • Implement an SEO strategy to improve search engine ranking
    • Start a weekly blog highlighting accessory usage tips
    • Engage with followers through weekly Q&A sessions
    • Utilise email marketing to send newsletters and offers
    • Host online giveaways to increase brand awareness
    • Track engagement metrics to refine marketing efforts

  • ⛳️ Strategy 2: Optimise retail partnerships

    • Identify potential retail partners and initiate communication
    • Negotiate favorable terms with current retailers
    • Create customised displays for retail partners
    • Provide training sessions for retail staff on product benefits
    • Offer exclusive products to retail partners
    • Develop co-branded marketing initiatives with retailers
    • Gather feedback from retailers to understand consumer trends
    • Host retail events to showcase new product lines
    • Implement a mystery shopper programme to monitor retail performance
    • Evaluate retail sales data to optimise distribution

  • ⛳️ Strategy 3: Expand product lines and innovate

    • Conduct market research to identify trends and consumer needs
    • Develop new products that meet evolving market demands
    • Introduce eco-friendly accessory options
    • Test product prototypes with select customer segments
    • Collect feedback on product design and functionality
    • Launch a limited edition range to create exclusivity
    • Partner with technology brands to create complementary products
    • Offer customisation options for popular accessories
    • Utilise customer data to identify popular features
    • Monitor competitor product launches and respond strategically
online-marketingretail-partnershipssocial-media-managerretail-coordinatormarketing-teamproduct-development-team
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Strategies and tactics for revamping Brand, Marketing, and Communications

  • ⛳️ Strategy 1: Reposition the Brand

    • Conduct a brand audit to understand current perceptions and areas for improvement
    • Define a clear brand vision and mission that resonates with target audiences
    • Develop new brand guidelines and identity that reflect the repositioning
    • Engage key stakeholders in workshops to ensure alignment with the new brand direction
    • Create a compelling brand narrative that tells our story and differentiates us from competitors
    • Update all brand assets, including the website and social media profiles, to reflect the new positioning
    • Launch an internal campaign to build brand buy-in and strengthen team morale
    • Leverage customer testimonials and case studies to build credibility
    • Identify strategic partnerships that can amplify the new brand positioning
    • Measure brand perception through surveys and adjust strategy as needed

  • ⛳️ Strategy 2: Revitalize the Marketing Strategy

    • Conduct market research to identify key customer segments and their needs
    • Develop a content marketing plan that delivers valuable and relevant information to our audience
    • Utilise digital marketing channels such as social media, SEO, and PPC to increase brand visibility
    • Create targeted marketing campaigns that align with customer segments
    • Implement a CRM system to personalise marketing efforts and enhance customer relationships
    • Develop a customer loyalty program to increase retention and encourage referrals
    • Analyse competitor marketing strategies and identify opportunities for differentiation
    • Host webinars and events to engage with customers and educate them about our offerings
    • Leverage analytics tools to track marketing performance and make data-driven decisions
    • Continuously iterate marketing strategies based on feedback and market changes

  • ⛳️ Strategy 3: Enhance Communications

    • Assess the current communication channels and identify areas for improvement
    • Develop a comprehensive communications plan that aligns with the overall strategy
    • Enhance internal communications to keep teams informed and motivated
    • Craft clear and consistent messaging for all external communications
    • Utilise storytelling techniques to make communications more engaging and relatable
    • Build relationships with media outlets to increase positive coverage
    • Implement a proactive PR strategy to manage potential crises effectively
    • Monitor social media conversations and respond promptly to questions and feedback
    • Provide communications training to staff members to ensure consistency
    • Evaluate the effectiveness of communication strategies through regular reviews
brand-repositioningmarket-researchbrand-managermarketing-strategistcommunications-teammarketing-team
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Strategies and tactics for developing a strategic growth plan for FinSight Corp

  • ⛳️ Strategy 1: Set specific three-year strategic goals

    • Define key performance indicators for each division
    • Set annual targets aligned with long-term goals
    • Conduct quarterly reviews to measure progress
    • Identify resources required to meet goals
    • Establish accountability through stakeholder engagement
    • Incorporate market research into goal setting
    • Adjust goals based on yearly market conditions
    • Align goals with the mission and vision of the company
    • Foster interdepartmental collaboration to achieve targets
    • Develop a reporting system for goal tracking

  • ⛳️ Strategy 2: Implement a comprehensive marketing strategy

    • Identify target markets for each business division
    • Develop key messaging that resonates with target audiences
    • Utilise digital marketing channels such as social media
    • Leverage partnerships with relevant organizations
    • Create engaging content for visibility campaigns
    • Schedule webinars and education fairs
    • Utilise data analytics to refine marketing efforts
    • Establish a regular cadence for market research updates
    • Invest in branding to build a strong market presence
    • Monitor and evaluate campaign effectiveness regularly

  • ⛳️ Strategy 3: Design an operational plan for effective execution

    • Map out internal processes and role responsibilities
    • Identify resource requirements for operational efficiency
    • Create a management structure for effective oversight
    • Utilise technology for process automation and efficiency
    • Develop a training program for staff skill enhancement
    • Set up communication channels for seamless information flow
    • Define performance metrics for operational functions
    • Schedule regular operational audits for continuous improvement
    • Ensure compliance with international and local regulations
    • Engage in scenario planning to future-proof operations
strategic-goalsmarketing-strategymarketing-manageroperations-directormarketing-teamoperations-team
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Strategies and tactics for increasing Agribusiness Insurance Growth

  • ⛳️ Strategy 1: Expand into untapped markets

    • Conduct market analysis to identify high-potential regions within Zimbabwe
    • Develop targeted marketing efforts for commercial farmers and unions
    • Host informational webinars tailored to specific stakeholder groups
    • Establish dedicated account managers to foster relationships with new regions
    • Collaborate with industry unions to access their member networks
    • Implement grassroots campaigns within organised grower groups
    • Join Horticulture Development Council of Zimbabwe as a high-priority membership
    • Strengthen partnerships with irrigation schemes for wider reach
    • Assess opportunities to broaden coverage with cross-border clients
    • Monitor market trends and adapt strategies to shifting demand patterns

  • ⛳️ Strategy 2: Maximise marketing and outreach initiatives

    • Partner with top agronomy influencers for cross-promotional efforts
    • Host engaging national risk advisory sessions with farmers
    • Utilise multimedia channels for comprehensive awareness campaigns
    • Build content-driven collaborations with agricultural media
    • Participate actively in national field days and farming expos
    • Develop a series of educational workshops to highlight insurance benefits
    • Launch a radio and TV campaign to articulate the value of insurance
    • Offer free consultations following field demonstrations to close sales
    • Leverage social media for interactive client engagement
    • Measure the effectiveness of outreach initiatives and adjust accordingly

  • ⛳️ Strategy 3: Enhance product offerings and strategic collaborations

    • Identify gaps in current insurance offerings and develop new products
    • Strengthen ties with equipment dealers for off-season promotions
    • Roll out enhanced livestock insurance products with breeding associations
    • Foster local insurer alliances for co-op marketing and outreach
    • Collaborate with international parametric insurers for climate resilience
    • Implement a broker-centric digital platform to streamline processes
    • Develop joint marketing campaigns with insurance partners
    • Offer bundled insurance solutions to maximise client retention
    • Integrate mobile and bank-based payment systems for ease of access
    • Evaluate partnership success regularly and pursue high-impact collaborations
market-expansionproduct-diversificationaccount-managersmarketing-strategistsrisk-services-teammarketing-team
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Strategies and tactics for formulating a marketing strategy addressing macro and sectoral issues

  • ⛳️ Strategy 1: Leverage government budget allocations

    • Focus on government tenders for potential contracts
    • Identify potential buyers within government institutions and regions
    • Establish strong networks and relationships with government representatives
    • Regularly obtain relevant information from government sectors
    • Develop a database of government needs and budget allocations
    • Create targeted marketing materials for government sectors
    • Attend government and regional industry events to build presence
    • Offer customised solutions to fit government infrastructure requirements
    • Implement a dedicated team to liaise with government entities
    • Monitor and adapt to changes in government budget allocations annually

  • ⛳️ Strategy 2: Expand market through infrastructure development projects

    • Identify and engage companies involved in road and urban development
    • Develop partnerships with organisations in transportation, health, and education sectors
    • Provide special offers or packages for infrastructure projects
    • Offer consultancy or advisory services for machinery needs
    • Enhance communication strategies to align with sector needs
    • Improve customer service to support infrastructure projects
    • Organise product demonstrations for stakeholders in reconstruction areas
    • Create tailored sales pitches focusing on affordability for project needs
    • Utilise data analytics to anticipate and respond to sector demands
    • Create a clear after-sales support plan to ensure ongoing satisfaction

  • ⛳️ Strategy 3: Enhance product offerings and service quality in auto sector

    • Set clear sales targets focusing on volume growth and quality assurance
    • Implement customer-centric procedures to improve satisfaction
    • Continuously upgrade vehicle specifications and spare parts quality
    • Invest in IT infrastructure to streamline customer service and operations
    • Regularly review and refine organisational structure for efficiency
    • Enhance availability of electric vehicle options to meet market demand
    • Develop strategic ties with financial institutions for better customer financing options
    • Strengthen brand image by highlighting commitment to e-mobility
    • Prepare for and mitigate competition from imported vehicles
    • Investigate new channels for selling and distributing products to untapped markets
marketingdevelopmentmarketing-managerbusiness-development-specialistsales-teamproduct-development-team
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Strategies and tactics for executing a Rebrand for Forna

  • ⛳️ Strategy 1: Define the brand identity

    • Conduct a survey among African immigrants in the UK to understand their expectations and preferences
    • Evaluate competitors to identify what sets Forna apart
    • Develop a unique value proposition that highlights Forna's accessibility and multi-currency options
    • Create a new logo that reflects the cultural diversity and mission of Forna
    • Update brand colours that resonate with the target audience and signify trust and reliability
    • Design a consistent typography style that enhances readability across all platforms
    • Craft a brand story that emotionally connects with users by highlighting Forna's commitment to accessibility
    • Ensure all brand messaging clearly communicates the ease of use and reach of Forna's services
    • Develop brand guidelines to maintain consistency across all marketing materials
    • Test the new brand identity with a small segment before full-scale rollout

  • ⛳️ Strategy 2: Enhance digital presence

    • Redesign the website with user-friendly navigation and clear CTAs for sending money
    • Integrate a currency calculator feature on the website for easy conversions
    • Optimise the website for mobile devices to cater to users who prefer mobile transactions
    • Develop engaging content that educates customers about international payment processes
    • Implement SEO strategies to improve Forna’s visibility on search engines
    • Leverage social media platforms to engage with the community and share success stories
    • Set up a blog featuring articles on financial advice and updates relevant to the audience
    • Introduce a chatbot on the website to assist users with queries and improve customer service
    • Analyse website and social media traffic to tailor strategies for better engagement
    • Launch an email campaign to inform existing customers about the rebrand and new features

  • ⛳️ Strategy 3: Foster community engagement

    • Organise virtual webinars to introduce the new Forna brand and educate users about its services
    • Partner with community leaders to increase trust and awareness within African communities
    • Create referral programmes to encourage existing users to recommend Forna to others
    • Spearhead a social media campaign featuring testimonials from users who have benefited from Forna
    • Collaborate with influencers who have a strong presence in the target market
    • Attend community events and fairs to promote brand awareness and offer demonstrations
    • Establish a customer feedback loop to regularly gather insights and improve services
    • Host contests and giveaways to increase engagement and brand loyalty
    • Offer exclusive deals or discounts during the rebranding phase to attract new customers
    • Develop partnerships with businesses that share a similar mission to broaden service reach
rebrandingaccessibilitybrand-managerdigital-marketermarketing-teamdesign-team
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How to track your Market Access Manager strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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