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10 strategies and tactics for Market Access

What is Market Access strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Market Access strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Market Access strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Market Access strategy examples

You'll find below a list of Market Access tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for creating a market access strategy house for Egypt

  • ⛳️ Strategy 1: Establish market presence

    • Conduct a comprehensive market analysis to identify potential market gaps and opportunities
    • Develop strong relationships with local distributors and stakeholders
    • Establish strategic partnerships with local healthcare institutions and key opinion leaders
    • Secure necessary regulatory approvals for new and existing products
    • Create a dedicated market access team to manage local operations
    • Invest in building brand awareness through targeted marketing campaigns
    • Implement a patient access program to improve drug availability
    • Leverage technology to streamline supply chain and distribution processes
    • Negotiate agreements with government bodies to facilitate drug import
    • Continuously monitor market trends and adjust strategies accordingly

  • ⛳️ Strategy 2: Enhance patient access

    • Develop affordability programs to increase patient access to innovative drugs
    • Collaborate with health insurance companies to include drugs in their formularies
    • Launch patient education initiatives to improve drug adherence and health outcomes
    • Create a helpline to support patients with queries regarding drug usage and side effects
    • Implement financial assistance programs for low-income patients
    • Work with NGOs and patient groups to increase awareness and access
    • Design a loyalty program to enhance patient retention
    • Regularly assess and update access programs to meet patient needs
    • Provide training programs for healthcare professionals on new drugs
    • Collect and analyse patient feedback to improve service delivery

  • ⛳️ Strategy 3: Strengthen regulatory and policy influence

    • Engage with regulatory agencies to advocate for favourable policies
    • Stay informed about local regulatory changes and comply with all requirements
    • Build a network of influencers to support policy advocacy efforts
    • Participate in industry forums and coalitions to influence policy decisions
    • Develop a robust compliance framework for regulatory adherence
    • Organise workshops and seminars with policymakers to highlight drug benefits
    • Prepare position papers on key policy issues affecting market access
    • Foster relationships with government officials and health authorities
    • Leverage data and evidence to support regulatory submissions and advocacy
    • Monitor competitor strategies and regulatory activities within the market
market-accesspharmaceutical-strategyregulatory-affairs-specialistmarket-access-managermarketing-teampatient-advocacy-group
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Strategies and tactics for expanding into the international market

  • ⛳️ Strategy 1: Perform comprehensive market research

    • Identify potential international markets with high demand for leather products
    • Analyse competitor brands operating in those markets
    • Understand consumer preferences and trends in targeted regions
    • Determine pricing strategies suitable for each market
    • Research legal and regulatory requirements for importing leather goods
    • Identify environmental and cultural factors influencing product appeal
    • Pinpoint distributors and potential retail partners
    • Calculate import duties and taxes on leather goods
    • Conduct a SWOT analysis for each target market
    • Collect consumer feedback through surveys and focus groups

  • ⛳️ Strategy 2: Develop a strong online presence

    • Create an international-friendly website with multiple language options
    • Implement an SEO strategy targeting international keywords
    • Utilise social media platforms popular in target markets for brand advertisement
    • Collaborate with international influencers for product endorsements
    • Provide online customer support catering to different time zones
    • Include an easy-to-use international shipping option
    • Display product pricing in multiple currencies
    • Ensure mobile optimisation of the website for global users
    • Create online advertisements specific to each market
    • Offer virtual consultations and showcase options for customer engagement

  • ⛳️ Strategy 3: Establish distribution and retail partnerships

    • Identify reputable international distributors specialising in fashion accessories
    • Negotiate terms and conditions with potential distribution partners
    • Set up a local distribution centre in a strategic location
    • Build relationships with international retail chains
    • Provide sales training and branding guidance to retail partners
    • Offer promotional partnerships with local retailers
    • Coordinate exclusive product launches or events with partners
    • Implement a robust logistics system for timely product delivery
    • Establish quality control measures at distribution points
    • Monitor and evaluate the performance of distribution channels regularly
international-marketleather-productsmarket-researcherdistribution-managermarketing-teamlogistics-team
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Strategies and tactics for expanding the reach of mobile accessories

  • ⛳️ Strategy 1: Enhance online marketing presence

    • Develop a social media calendar for daily posts on new accessories
    • Collaborate with influencers to promote products
    • Run targeted Facebook and Instagram ads
    • Create video content showcasing product use cases
    • Implement an SEO strategy to improve search engine ranking
    • Start a weekly blog highlighting accessory usage tips
    • Engage with followers through weekly Q&A sessions
    • Utilise email marketing to send newsletters and offers
    • Host online giveaways to increase brand awareness
    • Track engagement metrics to refine marketing efforts

  • ⛳️ Strategy 2: Optimise retail partnerships

    • Identify potential retail partners and initiate communication
    • Negotiate favorable terms with current retailers
    • Create customised displays for retail partners
    • Provide training sessions for retail staff on product benefits
    • Offer exclusive products to retail partners
    • Develop co-branded marketing initiatives with retailers
    • Gather feedback from retailers to understand consumer trends
    • Host retail events to showcase new product lines
    • Implement a mystery shopper programme to monitor retail performance
    • Evaluate retail sales data to optimise distribution

  • ⛳️ Strategy 3: Expand product lines and innovate

    • Conduct market research to identify trends and consumer needs
    • Develop new products that meet evolving market demands
    • Introduce eco-friendly accessory options
    • Test product prototypes with select customer segments
    • Collect feedback on product design and functionality
    • Launch a limited edition range to create exclusivity
    • Partner with technology brands to create complementary products
    • Offer customisation options for popular accessories
    • Utilise customer data to identify popular features
    • Monitor competitor product launches and respond strategically
online-marketingretail-partnershipssocial-media-managerretail-coordinatormarketing-teamproduct-development-team
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Strategies and tactics for accelerating Rural Water Access in Uganda

  • ⛳️ Strategy 1: Implement community organizing initiatives

    • Identify key community influencers and organize introductory meetings
    • Conduct participatory community assessments to understand water needs
    • Facilitate community forums to discuss and prioritise water access needs
    • Establish a community water committee for ongoing dialogue and feedback
    • Develop community agreements for household water connection responsibilities
    • Organize educational workshops on the benefits of household water connections
    • Encourage local leadership to champion water access initiatives
    • Implement a community pledge system to foster ownership and commitment
    • Utilize local media for awareness campaigns on community water access
    • Leverage traditional communication channels to reach all community members

  • ⛳️ Strategy 2: Develop market-based operation and maintenance (O&M) systems

    • Conduct a market analysis to identify viable O&M service providers
    • Create partnerships with private sector stakeholders for O&M services
    • Establish a pricing model for O&M services that communities can sustain
    • Train local technicians to provide O&M services to the community
    • Set up a subscription service for regular O&M check-ups at household levels
    • Implement a feedback system for continuous improvement of O&M services
    • Develop a mobile payment system for O&M services to ensure ease of payment
    • Initiate pilot programs for market-based O&M systems in select communities
    • Host workshops on the importance of regular water system maintenance
    • Monitor and evaluate the O&M system's effectiveness and community satisfaction

  • ⛳️ Strategy 3: Foster community-managed water systems

    • Establish local governance structures for managing water systems
    • Create training programs for community members on water system management
    • Develop a community manual on managing and operating water systems
    • Formulate a water access plan that integrates community input
    • Seek funding opportunities for enhancing community-managed systems
    • Implement community-led monitoring and reporting systems for accountability
    • Use storytelling to share success stories and best practices within communities
    • Launch a 'water champions' initiative to motivate sustained management efforts
    • Set up community savings groups to fund water system improvements
    • Regularly review water system performance with community stakeholders
water-accesscommunity-organizingcommunity-organizerwater-system-technicianlocal-governance-unitsmarket-based-service-providers
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Strategies and tactics for establishing a seamless trade network

  • ⛳️ Strategy 1: Build strong partnerships

    • Identify and partner with local agricultural cooperatives in East Africa
    • Engage with trade associations in the Middle East to understand demand
    • Collaborate with logistical companies experienced in cross-border trade
    • Create formal agreements ensuring fair trade practices
    • Coordinate meetings between East African producers and Middle Eastern buyers
    • Facilitate frequent communication channels between stakeholders
    • Leverage embassy contacts to streamline bureaucratic processes
    • Join regional trade fairs to showcase produce and negotiate deals
    • Streamline relationships with banks to facilitate transaction processes
    • Set up regular feedback loops to monitor partnership effectiveness

  • ⛳️ Strategy 2: Enhance supply chain infrastructure

    • Invest in quality control processes to ensure produce meets export standards
    • Deploy technology for efficient supply chain management
    • Secure cold chain logistics to preserve produce freshness during transit
    • Identify and mitigate potential bottlenecks in transportation routes
    • Develop a robust logistics and distribution network
    • Provide training for farmers on handling and post-harvest processes
    • Work with local authorities to improve road infrastructure
    • Implement tracking systems to monitor shipments in real-time
    • Coordinate with airports and ports for streamlined export processes
    • Regularly evaluate and optimize supply chain operations

  • ⛳️ Strategy 3: Promote market awareness and demand

    • Conduct market research to identify consumer preferences in the Middle East
    • Develop marketing campaigns highlighting the quality and origin of produce
    • Utilise social media platforms to showcase success stories and products
    • Create branding that resonates with Middle Eastern consumers
    • Arrange product sampling and tasting events in key Middle Eastern cities
    • Leverage modern e-commerce platforms to reach a broader audience
    • Engage with local influencers and chefs in the Middle East to promote produce
    • Establish a customer service team to support buyers and distribute information
    • Implement a loyalty program for repeat buyers
    • Monitor market trends and adapt marketing strategies accordingly
trade-networkagricultural-exchangelogistics-coordinatorpartnership-managersupply-chain-teammarketing-team
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Strategies and tactics for improving Demand Chain Visibility and Control

  • ⛳️ Strategy 1: Implement a Channel Partner Analytics Platform

    • Research and select an analytics platform that integrates with existing systems
    • Set up a training programme for channel partners on using the platform
    • Collect baseline data on current quote and conversion rates
    • Configure the platform to track and analyse quote pipelines from partners
    • Develop customised dashboards for visibility on demand trends
    • Implement automated alerts for significant changes in demand forecasting
    • Schedule regular review meetings with key partners to discuss platform insights
    • Establish a feedback loop for partners to suggest improvements
    • Share best practices from partners performing well using the platform
    • Evaluate and report on improvements in demand forecasting accuracy monthly

  • ⛳️ Strategy 2: Establish a Collaborative Sales and Operations Process

    • Set up a task force to lead the development of new sales processes
    • Map out the existing sales and operations processes of key channel partners
    • Identify key pain points in the current processes for each partner type
    • Develop a standardised framework for sales processes to align partners
    • Encourage partners to integrate sales forecasts into system planning
    • Provide partners with templates and tools to streamline order processing
    • Deliver workshops on collaborative planning and forecasting techniques
    • Create a support team to assist partners with operational challenges
    • Pilot the new process with a selected group of partners
    • Measure the reduction in lead time and operational disruptions quarterly

  • ⛳️ Strategy 3: Enhance Channel Partner Engagement and Communication

    • Create a dedicated communication channel for regular partner interactions
    • Initiate a bi-monthly newsletter sharing insights, updates, and opportunities
    • Host quarterly webinars addressing industry trends and business strategies
    • Develop a resource centre with self-help guides and instructional videos
    • Implement a partner feedback portal to identify areas for support and improvement
    • Recognise and reward partners for achieving sales process adherence
    • Establish a mentoring programme pairing high-performing partners with others
    • Run an annual partner summit to foster community and share knowledge
    • Solicit feedback from partners to continuously improve communication approaches
    • Monitor partner satisfaction and engagement levels bi-annually
demand-chainproduction-planningsales-manageroperations-manageranalytics-teamsales-team
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Strategies and tactics for growing organic revenue in an office accessories company

  • ⛳️ Strategy 1: Enhance product visibility

    • Optimise product descriptions for search engine visibility
    • Incorporate high-quality images and videos of products on the website
    • Utilise social media to showcase product features and benefits
    • Collaborate with influencers to increase product awareness
    • Participate in industry trade shows and events
    • Implement a referral programme to encourage word-of-mouth promotion
    • Create informational content related to office productivity and equipment
    • Engage in email marketing campaigns with customer testimonials
    • List products on popular marketplace platforms
    • Ensure products are easy to find and purchase on the company website

  • ⛳️ Strategy 2: Expand customer base

    • Conduct market research to identify potential customer segments
    • Adjust marketing messaging to appeal to new demographic groups
    • Create targeted advertisements on social media platforms
    • Offer promotions or discounts to first-time customers
    • Develop partnerships with companies that target similar audiences
    • Participate in networking events to reach potential customers
    • Encourage existing customers to refer new clients through incentives
    • Expand geographic reach by exploring international markets
    • Diversify product offerings to attract a broader audience
    • Utilise customer feedback to tailor products and services to new needs

  • ⛳️ Strategy 3: Improve customer experience

    • Redesign website for enhanced user-friendliness and navigation
    • Ensure a secure and smooth checkout process
    • Implement a live chat feature for immediate customer support
    • Offer flexible return policies and customer satisfaction guarantees
    • Create loyalty programmes to reward repeat customers
    • Gather and respond to customer feedback promptly
    • Provide comprehensive product guides and installation instructions
    • Train staff to deliver excellent customer service and support
    • Monitor and reduce delivery times for increased customer satisfaction
    • Regularly update customers on new stock and promotions through newsletters
organic-revenueproduct-visibilitymarketing-managercustomer-service-representativesocial-media-teamproduct-development-team
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Strategies and tactics for enhancing Efficient Business Operations for Tasting Matters

  • ⛳️ Strategy 1: Streamline order and payment processes

    • Set up automated WhatsApp responses for order confirmations
    • Create a Google Forms link for order placements to feed directly into a centralised sheet
    • Train staff on capturing transactions and collections in real-time through an easy mobile form
    • Use Yoco's API to automatically record card transactions in a Google Sheet
    • Develop an automated reminder system for order collections
    • Implement a simple loyalty programme to encourage repeat orders
    • Set up a bi-weekly check-in via WhatsApp reminders to encourage repeat orders
    • Integrate Google Sheets with Whatsapp Business for concise customer tracking reports
    • Introduce a simple budgeting sheet for tracking expenses related to orders
    • Create an efficient alert system for low-stock products

  • ⛳️ Strategy 2: Enhance market presence and optimize sales strategy

    • Schedule recurring monthly market appearances to ensure income stability
    • Introduce a customer feedback system using Google Forms to gather market insights
    • Analyse customer data to identify best-selling pies and adjust production priorities
    • Prepare a marketing calendar focusing on high-impact sales periods like December
    • Train staff to handle market setups and sales autonomously to free up Christine's time
    • Design a digital marketing flyer with unique selling points to distribute before markets
    • Utilise digital QR codes on flyers for easy access to WhatsApp catalogues
    • Create a market-specific promotional offer to attract new customers
    • Utilise platforms like Canva to create engaging social media posts pre-market days
    • Set up a partnership with local coffee shops to boost brand visibility

  • ⛳️ Strategy 3: Implement efficient business and financial management systems

    • Develop a Google Drive system for organised document storage and sharing
    • Set up a Financial Snapshot template to simplify monthly financial tracking
    • Automate monthly financial reports via Google Sheets for quick business insights
    • Create a clear business plan outline to guide future expansion efforts
    • Incorporate regular strategic reviews focusing on business goals and market dynamics
    • Establish a clear governance structure with defined roles for all team members
    • Schedule bi-monthly progress check-ins to adjust priorities and assess output
    • Create attractive, engaging branding elements for consistent usage in all materials
    • Conduct a bi-annual strategy workshop to refine vision and adjust goals
    • Activate an emergency cash buffer for business stability in unforeseen circumstances
order-automationmarket-optimizationmarketing-manageroperations-managersales-teamfinancial-analysis-team
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Strategies and tactics for growing Sales and Market Penetration for IMZ Corporate's IoT Solutions

  • ⛳️ Strategy 1: Enter the state excise departments market

    • Conduct market intelligence in Maharashtra, Jharkhand, Karnataka, and Kerala
    • Develop hyper-localized solution templates based on collected data
    • Map region-specific pain points to showcase immediate value
    • Create a narrative highlighting technological disruption in liquor supply chain management
    • Develop predictive analytics demonstrating cost savings beyond traditional tracking
    • Design cost-effective pilot programs with minimal client investment
    • Implement a 'Zero-Risk Pilot Program' with performance-linked pricing
    • Create transparent, data-driven ROI calculators
    • Offer flexible implementation models allowing modular scaling
    • Provide complimentary initial security and efficiency audits

  • ⛳️ Strategy 2: Target food corporations for market penetration

    • Identify Jharkhand Food Corporation as strategic entry point
    • Evaluate target based on openness to technological innovation and existing challenges
    • Develop a comprehensive digital security ecosystem extending beyond traditional tracking
    • Design modular solutions adaptable to various organisational complexities
    • Integrate machine learning algorithms for predictive loss prevention
    • Create user-friendly dashboards for real-time insights
    • Establish trust through transparent technological demonstrations
    • Offer phased implementation with clear milestone-based achievements
    • Provide continuous support and commit to technology evolution
    • Establish collaborative feedback mechanisms for improvement

  • ⛳️ Strategy 3: Penetrate the railway sector with innovative IoT solutions

    • Identify critical security and operational pain points in railway logistics
    • Develop comprehensive security solutions exceeding traditional tracking
    • Create a technology sandbox for continuous solution refinement
    • Integrate multiple tracking technologies including GPS, RFID, and AI-powered analytics
    • Develop predictive maintenance and security algorithms
    • Create a unified monitoring platform with intuitive interfaces
    • Ensure AIS 140 compliance with additional innovative features
    • Leverage academic and research partnerships to bolster credibility
    • Obtain necessary certifications and security clearances
    • Demonstrate technological superiority through live pilot programs
market-penetrationiot-solutionsmarket-researchertechnology-analystsales-teamtechnology-innovation-team
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Strategies and tactics for executing a Rebrand for Forna

  • ⛳️ Strategy 1: Define the brand identity

    • Conduct a survey among African immigrants in the UK to understand their expectations and preferences
    • Evaluate competitors to identify what sets Forna apart
    • Develop a unique value proposition that highlights Forna's accessibility and multi-currency options
    • Create a new logo that reflects the cultural diversity and mission of Forna
    • Update brand colours that resonate with the target audience and signify trust and reliability
    • Design a consistent typography style that enhances readability across all platforms
    • Craft a brand story that emotionally connects with users by highlighting Forna's commitment to accessibility
    • Ensure all brand messaging clearly communicates the ease of use and reach of Forna's services
    • Develop brand guidelines to maintain consistency across all marketing materials
    • Test the new brand identity with a small segment before full-scale rollout

  • ⛳️ Strategy 2: Enhance digital presence

    • Redesign the website with user-friendly navigation and clear CTAs for sending money
    • Integrate a currency calculator feature on the website for easy conversions
    • Optimise the website for mobile devices to cater to users who prefer mobile transactions
    • Develop engaging content that educates customers about international payment processes
    • Implement SEO strategies to improve Forna’s visibility on search engines
    • Leverage social media platforms to engage with the community and share success stories
    • Set up a blog featuring articles on financial advice and updates relevant to the audience
    • Introduce a chatbot on the website to assist users with queries and improve customer service
    • Analyse website and social media traffic to tailor strategies for better engagement
    • Launch an email campaign to inform existing customers about the rebrand and new features

  • ⛳️ Strategy 3: Foster community engagement

    • Organise virtual webinars to introduce the new Forna brand and educate users about its services
    • Partner with community leaders to increase trust and awareness within African communities
    • Create referral programmes to encourage existing users to recommend Forna to others
    • Spearhead a social media campaign featuring testimonials from users who have benefited from Forna
    • Collaborate with influencers who have a strong presence in the target market
    • Attend community events and fairs to promote brand awareness and offer demonstrations
    • Establish a customer feedback loop to regularly gather insights and improve services
    • Host contests and giveaways to increase engagement and brand loyalty
    • Offer exclusive deals or discounts during the rebranding phase to attract new customers
    • Develop partnerships with businesses that share a similar mission to broaden service reach
rebrandingaccessibilitybrand-managerdigital-marketermarketing-teamdesign-team
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How to track your Market Access strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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