Creating a market access strategy in Egypt for a pharmaceutical company involves multiple layers. First, establishing a market presence is crucial. This includes conducting thorough market analyses to uncover gaps and opportunities, forming relationships with local distributors, and securing regulatory approvals. For example, building partnerships with healthcare institutions can help streamline new drug launches, while targeted marketing campaigns enhance brand awareness.
Enhancing patient access is another vital strategy. Developing affordability programs and collaborating with health insurance companies can increase drug availability. Launching patient education initiatives not only improves drug adherence but also health outcomes. For instance, a helpline could assist patients with drug-related inquiries, ensuring they receive the correct usage information.
Lastly, strengthening regulatory and policy influence is key to ensuring sustained market access. Engaging with regulatory agencies and participating in industry forums can lend weight to policy advocacy efforts. Building a strong network of influencers and compiling position papers on critical issues helps bolster regulatory submissions. Such steps foster better governmental relationships, enhancing the company’s capacity to navigate and influence local policies effectively.
The strategies
⛳️ Strategy 1: Establish market presence
- Conduct a comprehensive market analysis to identify potential market gaps and opportunities
- Develop strong relationships with local distributors and stakeholders
- Establish strategic partnerships with local healthcare institutions and key opinion leaders
- Secure necessary regulatory approvals for new and existing products
- Create a dedicated market access team to manage local operations
- Invest in building brand awareness through targeted marketing campaigns
- Implement a patient access program to improve drug availability
- Leverage technology to streamline supply chain and distribution processes
- Negotiate agreements with government bodies to facilitate drug import
- Continuously monitor market trends and adjust strategies accordingly
⛳️ Strategy 2: Enhance patient access
- Develop affordability programs to increase patient access to innovative drugs
- Collaborate with health insurance companies to include drugs in their formularies
- Launch patient education initiatives to improve drug adherence and health outcomes
- Create a helpline to support patients with queries regarding drug usage and side effects
- Implement financial assistance programs for low-income patients
- Work with NGOs and patient groups to increase awareness and access
- Design a loyalty program to enhance patient retention
- Regularly assess and update access programs to meet patient needs
- Provide training programs for healthcare professionals on new drugs
- Collect and analyse patient feedback to improve service delivery
⛳️ Strategy 3: Strengthen regulatory and policy influence
- Engage with regulatory agencies to advocate for favourable policies
- Stay informed about local regulatory changes and comply with all requirements
- Build a network of influencers to support policy advocacy efforts
- Participate in industry forums and coalitions to influence policy decisions
- Develop a robust compliance framework for regulatory adherence
- Organise workshops and seminars with policymakers to highlight drug benefits
- Prepare position papers on key policy issues affecting market access
- Foster relationships with government officials and health authorities
- Leverage data and evidence to support regulatory submissions and advocacy
- Monitor competitor strategies and regulatory activities within the market
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
