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10 strategies and tactics for International Market

What is International Market strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right International Market strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own International Market strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

International Market strategy examples

You'll find below a list of International Market tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for expanding into the international market

  • ⛳️ Strategy 1: Perform comprehensive market research

    • Identify potential international markets with high demand for leather products
    • Analyse competitor brands operating in those markets
    • Understand consumer preferences and trends in targeted regions
    • Determine pricing strategies suitable for each market
    • Research legal and regulatory requirements for importing leather goods
    • Identify environmental and cultural factors influencing product appeal
    • Pinpoint distributors and potential retail partners
    • Calculate import duties and taxes on leather goods
    • Conduct a SWOT analysis for each target market
    • Collect consumer feedback through surveys and focus groups

  • ⛳️ Strategy 2: Develop a strong online presence

    • Create an international-friendly website with multiple language options
    • Implement an SEO strategy targeting international keywords
    • Utilise social media platforms popular in target markets for brand advertisement
    • Collaborate with international influencers for product endorsements
    • Provide online customer support catering to different time zones
    • Include an easy-to-use international shipping option
    • Display product pricing in multiple currencies
    • Ensure mobile optimisation of the website for global users
    • Create online advertisements specific to each market
    • Offer virtual consultations and showcase options for customer engagement

  • ⛳️ Strategy 3: Establish distribution and retail partnerships

    • Identify reputable international distributors specialising in fashion accessories
    • Negotiate terms and conditions with potential distribution partners
    • Set up a local distribution centre in a strategic location
    • Build relationships with international retail chains
    • Provide sales training and branding guidance to retail partners
    • Offer promotional partnerships with local retailers
    • Coordinate exclusive product launches or events with partners
    • Implement a robust logistics system for timely product delivery
    • Establish quality control measures at distribution points
    • Monitor and evaluate the performance of distribution channels regularly
international-marketleather-productsmarket-researcherdistribution-managermarketing-teamlogistics-team
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Strategies and tactics for offering international branding marketing lead creations

  • ⛳️ Strategy 1: Establish partnerships with local agencies

    • Identify leading local marketing agencies in each region
    • Research potential partners’ expertise and client base
    • Contact and schedule initial meetings with potential agency partners
    • Develop collaborative service offerings with chosen partners
    • Create joint marketing materials highlighting combined strengths
    • Negotiate partnership terms and contracts with each agency
    • Set clear communication channels with partners for smooth operations
    • Plan and execute joint events or webinars to showcase expertise
    • Regularly review and assess partnership performance
    • Adjust strategies based on feedback from partnerships and clients

  • ⛳️ Strategy 2: Leverage online marketing and social media

    • Develop targeted digital marketing campaigns for each region
    • Create region-specific social media accounts and content
    • Utilise SEO techniques to boost online visibility in target regions
    • Engage with local influencers to expand online reach
    • Produce informative and culturally relevant content
    • Host live Q&A sessions or webinars on branding marketing topics
    • Monitor online performance with analytics tools
    • Tailor content based on audience engagement and feedback
    • Collaborate with local brands for social media takeovers
    • Invest in region-specific online advertising for wider reach

  • ⛳️ Strategy 3: Attend and present at regional industry events

    • Research industry events and conferences in each target region
    • Apply to speak or present at relevant conferences
    • Prepare region-specific presentations or case studies
    • Create promotional materials for distribution at events
    • Network with industry professionals at each event
    • Follow up with contacts made during events for collaboration
    • Assess event success through lead and contact acquisition
    • Host workshops or training sessions on international branding
    • Gather testimonials and success stories from event participations
    • Incorporate event learnings into future strategies
international-brandingpartnershipsmarketing-specialistdigital-strategistmarketing-teambusiness-development-team
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Strategies and tactics for acquiring International Students from Nepal

  • ⛳️ Strategy 1: Build Partnerships with Nepali Educational Institutions

    • Identify key universities and colleges in Nepal offering courses that require international student financing
    • Reach out to university officials to discuss partnership opportunities
    • Develop joint marketing materials to promote MPOWER Financing to students
    • Conduct virtual workshops to educate students on financing options
    • Offer exclusive incentives or discounts for students from partner institutions
    • Collaborate on scholarship opportunities to increase appeal
    • Host webinars with Nepali educators to discuss the benefits of studying abroad
    • Create informational seminars in collaboration with Nepali institutions
    • Develop a referral program with educational counsellors in Nepal
    • Assess the partnership's effectiveness regularly and adjust strategies

  • ⛳️ Strategy 2: Enhance Digital Marketing Efforts

    • Create targeted social media campaigns focusing on Nepali students
    • Leverage SEO to increase visibility of MPOWER Financing in Nepali search results
    • Utilise Google Ads to reach students searching for study abroad financing
    • Develop engaging content highlighting the benefits of MPOWER Financing for Nepali students
    • Create testimonials from successful Nepali international students
    • Offer free online resources and guides for Nepali students planning to study abroad
    • Host live Q&A sessions on social media to address student queries
    • Partner with Nepali influencers to promote MPOWER Financing services
    • Track and analyse digital marketing metrics to optimise campaigns
    • Adjust marketing strategies based on feedback and performance data

  • ⛳️ Strategy 3: Provide Tailored Financial Products

    • Research the financial needs and preferences of Nepali students studying abroad
    • Develop tailored financial products specific to Nepali students
    • Offer competitive interest rates and flexible repayment options
    • Provide multilingual customer support for Nepali students
    • Create an easy application process tailored for Nepali applicants
    • Introduce products that cater to both undergraduate and postgraduate students from Nepal
    • Establish promotional campaigns to highlight product benefits
    • Feature case studies on how tailored products have benefitted other Nepali students
    • Set up a dedicated team to handle queries and process applications from Nepal
    • Continuously review and update the product offerings based on student feedback and market demands
international-studentspartnershipsmarketing-specialistfinancial-analystdigital-marketing-teampartnership-development-team
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Strategies and tactics for expanding operations overseas

  • ⛳️ Strategy 1: Conduct thorough market research

    • Identify potential markets that align with our product or service
    • Analyse market demand, trends, and customer behaviour
    • Evaluate the competitive landscape in the target country
    • Study the economic and political stability of the target market
    • Assess the legal and regulatory requirements for market entry
    • Conduct a SWOT analysis specific to the new market
    • Identify cultural differences that can impact business operations
    • Gather insights from local experts or consultants
    • Analyse distribution and supply chain logistics
    • Estimate the potential return on investment and associated costs

  • ⛳️ Strategy 2: Develop a comprehensive entry strategy

    • Determine the most suitable entry mode (joint venture, partnership, wholly-owned subsidiary, etc.)
    • Establish relationships with local business partners and allies
    • Create a tailored marketing strategy for the new market
    • Design an organisational structure that supports international expansion
    • Develop a detailed business plan with clear objectives and timelines
    • Set a budget for expansion and financial projections
    • Plan for recruitment and training of local employees
    • Implement risk management strategies for currency and market volatility
    • Create a branding strategy that resonates with local consumers
    • Determine pricing strategies that are competitive yet profitable

  • ⛳️ Strategy 3: Build and nurture operational infrastructure

    • Establish a local office or operations hub on the ground
    • Secure necessary licences and regulatory approvals
    • Build relationships with local suppliers and distributors
    • Set up local banking and financial systems
    • Implement robust IT and communication systems to connect international operations
    • Create a logistics plan to optimise supply chain management
    • Ensure compliance with local tax laws and financial reporting
    • Establish effective communication channels between headquarters and the new market
    • Monitor performance metrics and operational benchmarks in the new market
    • Regularly evaluate and refine strategies based on market feedback
market-researchinternational-expansionmarket-analystbusiness-development-managerstrategy-teamoperations-team
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Strategies and tactics for expanding Canned Milk Business Overseas

  • ⛳️ Strategy 1: Conduct Thorough Market Research

    • Identify target countries with high potential demand for canned milk
    • Analyse cultural preferences and consumer behaviour in target markets
    • Evaluate competitors and their market share in those regions
    • Determine regulatory requirements for importing canned milk
    • Assess distribution channels available in the target countries
    • Investigate pricing strategies currently effective in the market
    • Research local advertising and marketing tactics
    • Identify potential trade shows and industry events
    • Gather information on import duties and taxes
    • Understand local business customs and practices

  • ⛳️ Strategy 2: Develop Strategic Partnerships

    • Contact potential local distributors and negotiate terms
    • Establish relationships with local retailers and supermarkets
    • Seek out joint venture opportunities with local companies
    • Identify influencers and brand ambassadors in the target market
    • Collaborate with local food associations and organisations
    • Partner with logistic companies for efficient supply chain management
    • Engage with local marketing agencies for brand promotions
    • Initiate partnerships with local online marketplaces
    • Build alliances with local dairy farms for sourcing potential
    • Explore franchising opportunities in the target regions

  • ⛳️ Strategy 3: Tailor Marketing and Branding Efforts

    • Create culturally relevant and appealing branding
    • Develop multilingual packaging and labelling
    • Launch targeted social media campaigns in native languages
    • Leverage local holidays and events for promotional activities
    • Design region-specific advertisements and commercials
    • Implement in-store tasting and demo promotions
    • Offer limited-time discounts or trial offers
    • Collect customer feedback for continuous improvement
    • Utilise local influencers for marketing collaborations
    • Engage in community-based initiatives to build brand trust
international-expansionmarket-researchmarketing-managerbusiness-development-managersales-teamresearch-and-development-team
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Strategies and tactics for expanding international market reach

  • ⛳️ Strategy 1: Conduct comprehensive market research

    • Identify the top 20 potential countries for expansion based on market demand
    • Analyse each country’s import regulations and entry barriers
    • Study consumer preferences and local competition in each country
    • Assess pricing strategies suitable for each target country
    • Determine local customs and cultural considerations
    • Review logistics and distribution networks required for each country
    • Conduct a SWOT analysis for each target country
    • Identify key local stakeholders and influencers
    • Evaluate economic and political stability in potential countries
    • Prepare a prioritised list of countries for entry based on research findings

  • ⛳️ Strategy 2: Develop strategic partnerships

    • Identify potential local partners and distributors in target countries
    • Attend international trade shows and networking events
    • Establish communication with local industry associations
    • Leverage existing networks to get introductions to key players
    • Create a partnership proposal highlighting mutual benefits
    • Negotiate terms and agreements with potential distributors
    • Assess the reliability and reputation of potential partners through references
    • Develop joint marketing strategies with partners
    • Schedule regular meetings to foster a strong relationship with partners
    • Utilise local partners for cultural acclimatisation and market intelligence

  • ⛳️ Strategy 3: Enhance export capabilities

    • Upgrade and optimise supply chain processes for international demand
    • Revise production plans to meet increased international orders
    • Implement quality control measures suitable for international standards
    • Develop multilingual marketing materials and product information
    • Ensure compliance with international trade regulations and standards
    • Leverage digital tools and marketplaces for international sales
    • Establish a dedicated export sales team
    • Create a robust customer service protocol for international customers
    • Monitor currency exchange rates and adjust pricing strategies accordingly
    • Track and measure export performance regularly to identify areas for improvement
international-expansionmarket-researchmarket-researcherexport-managerexport-salesstrategic-partnerships
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Strategies and tactics for creating a 10-minute presentation on recruiting international students from MENA and Pakistan

  • ⛳️ Strategy 1: Emphasise university strengths

    • Highlight the University of Surrey's global rankings and achievements
    • Showcase unique programmes and courses offered
    • Include testimonials from current international students
    • Present state-of-the-art facilities and campus amenities
    • Talk about the university's support services for international students
    • Share success stories of alumni from the MENA region and Pakistan
    • Demonstrate the multicultural environment on campus
    • Emphasise the university's commitment to diversity and inclusion
    • Display visual content, such as videos and images of campus life
    • Provide detailed information about scholarships and financial aid

  • ⛳️ Strategy 2: Target marketing in MENA and Pakistan

    • Identify key platforms and media channels popular in the MENA region and Pakistan
    • Develop customised marketing content tailored to cultural preferences
    • Utilise social media platforms to reach prospective students
    • Partner with local educational consultants and agencies
    • Attend education fairs and exhibitions in the target regions
    • Create webinars and virtual events specifically for these markets
    • Engage with local alumni as ambassadors for the university
    • Offer language support and preparatory courses
    • Establish agreements with local high schools and universities
    • Monitor and assess the effectiveness of marketing strategies regularly

  • ⛳️ Strategy 3: Strengthen university partnerships

    • Identify potential partnerships with universities and institutions in the MENA region and Pakistan
    • Explore student exchange programmes and collaborative research opportunities
    • Host faculty exchange visits to build deeper academic links
    • Co-sponsor regional academic conferences and workshops
    • Arrange roadshows and recruitment events in major cities
    • Develop joint degree or dual degree programmes
    • Promote pathway programmes for easier transition to the university
    • Share success stories of existing partnerships and collaborations
    • Ensure constant communication with educational contacts in the regions
    • Regularly evaluate and report on the outcomes of partnerships
student-recruitmentinternational-outreachmarketing-strategistenrollment-advisormarketing-teamrecruitment-team
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Strategies and tactics for upscaling a global mindful minimalism coaching practice

  • ⛳️ Strategy 1: Expand your digital presence

    • Develop a consistent content creation schedule focusing on topics related to minimalism, digital detox, and sustainability
    • Utilise online platforms like social media, webinars, and podcasts to reach a global audience
    • Create engaging and shareable content that encourages audience interaction and sharing
    • Collaborate with influencers and organisations aligned with sustainability and minimalism
    • Optimise your website for SEO with keywords related to your niche
    • Offer online workshops and courses that can be accessed by an international audience
    • Translate key content into multiple languages to reach non-English speaking audiences
    • Use email marketing to nurture your audience with regular updates and valuable insights
    • Host live online events to create a sense of community and direct engagement
    • Leverage paid advertising on social media to target specific demographics interested in minimalism and sustainability

  • ⛳️ Strategy 2: Establish international partnerships

    • Identify and reach out to non-profit organisations that align with the UN's Sustainable Development Goals
    • Collaborate with international speakers and coaches in the wellness, sustainability, and lifestyle sectors
    • Participate in international conferences and events to network and showcase your expertise
    • Form strategic alliances with businesses promoting sustainable practices
    • Develop joint programs with local organisations in various countries to tailor your offerings to cultural contexts
    • Offer guest blog posts and articles for international publications in relevant sectors
    • Engage with UN-based initiatives and projects to align your messaging and programs
    • Create an affiliate program for global ambassadors to promote your services worldwide
    • Partner with educational institutions to offer programs on minimalism and digital detox
    • Establish a framework for licensing your coaching methodology to international coaches

  • ⛳️ Strategy 3: Innovate your service offerings

    • Develop bespoke packages for individuals, groups, and corporate clients focused on digital detox and minimalism
    • Introduce virtual reality or augmented reality experiences to enrich your coaching sessions
    • Incorporate sustainable living practices as part of your minimalism coaching curriculum
    • Offer tiered subscription models with various levels of service and interaction
    • Provide personalised assessments and plans for individuals to measure progress and success
    • Create a membership community platform for ongoing interaction and support
    • Launch a 'Mindful Minimalism' app to reach a tech-savvy global audience
    • Offer retreats in diverse international locations, focusing on culture-specific minimalism approaches
    • Pilot interactive workshops with feedback loops to continually improve service offerings
    • Introduce a certification program for aspiring coaches to expand the reach and impact of your philosophy
minimalismsustainabilitydigital-marketerpartnership-managermarketing-teaminternational-collaboration-team
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Strategies and tactics for producing organic farm products

  • ⛳️ Strategy 1: Obtain organic certification

    • Research and identify the appropriate certification body in your region
    • Understand the requirements for organic certification
    • Evaluate current farming practices against certification standards
    • Develop an action plan to address any gaps in compliance
    • Document all current farming processes and practices
    • Implement necessary changes to align with organic standards
    • Schedule an inspection with the certification body
    • Prepare for the inspection by reviewing documents and practices
    • Address any feedback from the certifying body post-inspection
    • Secure the organic certification and display it for customers

  • ⛳️ Strategy 2: Improve farm productivity

    • Analyse soil health and nutrient levels through testing
    • Implement an organic fertilisation and composting plan
    • Diversify crop rotation to improve soil health
    • Invest in organic pest management solutions
    • Adopt water conservation and efficient irrigation methods
    • Introduce beneficial insects and companion planting strategies
    • Regularly monitor crop health and conduct timely interventions
    • Train farm staff on organic farming techniques
    • Evaluate and invest in appropriate farming technology
    • Track productivity metrics to identify areas for improvement

  • ⛳️ Strategy 3: Expand market reach

    • Research demand trends for organic produce in local and international markets
    • Identify and engage with potential local distributors and retailers
    • Explore partnerships with international distributors
    • Utilise online platforms and marketplaces for global reach
    • Develop a strong marketing strategy highlighting organic benefits
    • Attend trade fairs and exhibitions to showcase products
    • Establish a brand that emphasises quality and sustainability
    • Create and maintain an informative website targeting international customers
    • Implement a transparent supply chain with traceability
    • Gather and incorporate customer feedback to enhance offerings
organic-certificationmarket-expansionfarm-managermarketing-strategistfarming-teammarketing-team
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Strategies and tactics for implementing a Customer Service Strategy

  • ⛳️ Strategy 1: Reinforce Existing Processes and Standards

    • Reconfirm 24-hour response standard across all service channels
    • Refresh standard operating procedures (SOPs) for top issues quarterly
    • Standardise communication templates for WhatsApp, Email, and Instagram
    • Improve accuracy in escalation tracking and categorisation
    • Establish weekly cross-functional synchronization meetings with Logistics
    • Begin tagging Voice of Customer (VoC) data for insights
    • Launch a standardised training program for new and existing staff
    • Share regular customer service insights updates with Marketing and Operations
    • Strengthen internal compliance for issue follow-up procedures
    • Utilise dashboards to track and review issue resolution metrics

  • ⛳️ Strategy 2: Expand and Automate Self-Service Options

    • Launch a Help Center with region-specific frequently asked questions (FAQs)
    • Integrate self-service links into WhatsApp, email signatures, and order emails
    • Develop automated replies for common queries on WhatsApp
    • Introduce QR codes on packaging directing to support resources
    • Implement a self-service triage system for customer queries
    • Standardise delivery timeline communications per region
    • Enhance order visibility with tracking tools for customers
    • Expand Help Center content to include product care and courier information
    • Introduce automated flows for processing tracking and returns
    • Measure usage rates and effectiveness of self-service tools quarterly

  • ⛳️ Strategy 3: Strengthen Cross-Functional Collaboration and Insight Sharing

    • Maintain clear roles between Customer Service, Logistics, and Marketing
    • Establish monthly meetings to map courier delays and warehouse patterns
    • Share VoC reports and insights with Marketing and Product teams regularly
    • Coordinate with Marketing for proactive customer communication
    • Compile detailed weekly and monthly customer insights summaries
    • Enhance collaboration with Product on VoC data to inform enhancements
    • Sync with Marketing prior to each product launch for aligned messaging
    • Develop joint dashboards to track operational and customer experience metrics
    • Create a shared calendar for expected updates and communication
    • Ensure predictable service quality across all touchpoints and teams
customer-serviceinternational-expansioncustomer-service-representativelogistics-coordinatormarketing-teamoperations-team
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How to track your International Market strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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