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10 strategies and tactics for International Market

What is International Market strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right International Market strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own International Market strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

International Market strategy examples

You'll find below a list of International Market tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for expanding into the international market

  • ⛳️ Strategy 1: Perform comprehensive market research

    • Identify potential international markets with high demand for leather products
    • Analyse competitor brands operating in those markets
    • Understand consumer preferences and trends in targeted regions
    • Determine pricing strategies suitable for each market
    • Research legal and regulatory requirements for importing leather goods
    • Identify environmental and cultural factors influencing product appeal
    • Pinpoint distributors and potential retail partners
    • Calculate import duties and taxes on leather goods
    • Conduct a SWOT analysis for each target market
    • Collect consumer feedback through surveys and focus groups

  • ⛳️ Strategy 2: Develop a strong online presence

    • Create an international-friendly website with multiple language options
    • Implement an SEO strategy targeting international keywords
    • Utilise social media platforms popular in target markets for brand advertisement
    • Collaborate with international influencers for product endorsements
    • Provide online customer support catering to different time zones
    • Include an easy-to-use international shipping option
    • Display product pricing in multiple currencies
    • Ensure mobile optimisation of the website for global users
    • Create online advertisements specific to each market
    • Offer virtual consultations and showcase options for customer engagement

  • ⛳️ Strategy 3: Establish distribution and retail partnerships

    • Identify reputable international distributors specialising in fashion accessories
    • Negotiate terms and conditions with potential distribution partners
    • Set up a local distribution centre in a strategic location
    • Build relationships with international retail chains
    • Provide sales training and branding guidance to retail partners
    • Offer promotional partnerships with local retailers
    • Coordinate exclusive product launches or events with partners
    • Implement a robust logistics system for timely product delivery
    • Establish quality control measures at distribution points
    • Monitor and evaluate the performance of distribution channels regularly
international-marketleather-productsmarket-researcherdistribution-managermarketing-teamlogistics-team
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Strategies and tactics for expanding operations overseas

  • ⛳️ Strategy 1: Conduct thorough market research

    • Identify potential markets that align with our product or service
    • Analyse market demand, trends, and customer behaviour
    • Evaluate the competitive landscape in the target country
    • Study the economic and political stability of the target market
    • Assess the legal and regulatory requirements for market entry
    • Conduct a SWOT analysis specific to the new market
    • Identify cultural differences that can impact business operations
    • Gather insights from local experts or consultants
    • Analyse distribution and supply chain logistics
    • Estimate the potential return on investment and associated costs

  • ⛳️ Strategy 2: Develop a comprehensive entry strategy

    • Determine the most suitable entry mode (joint venture, partnership, wholly-owned subsidiary, etc.)
    • Establish relationships with local business partners and allies
    • Create a tailored marketing strategy for the new market
    • Design an organisational structure that supports international expansion
    • Develop a detailed business plan with clear objectives and timelines
    • Set a budget for expansion and financial projections
    • Plan for recruitment and training of local employees
    • Implement risk management strategies for currency and market volatility
    • Create a branding strategy that resonates with local consumers
    • Determine pricing strategies that are competitive yet profitable

  • ⛳️ Strategy 3: Build and nurture operational infrastructure

    • Establish a local office or operations hub on the ground
    • Secure necessary licences and regulatory approvals
    • Build relationships with local suppliers and distributors
    • Set up local banking and financial systems
    • Implement robust IT and communication systems to connect international operations
    • Create a logistics plan to optimise supply chain management
    • Ensure compliance with local tax laws and financial reporting
    • Establish effective communication channels between headquarters and the new market
    • Monitor performance metrics and operational benchmarks in the new market
    • Regularly evaluate and refine strategies based on market feedback
market-researchinternational-expansionmarket-analystbusiness-development-managerstrategy-teamoperations-team
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Strategies and tactics for upscaling a global mindful minimalism coaching practice

  • ⛳️ Strategy 1: Expand your digital presence

    • Develop a consistent content creation schedule focusing on topics related to minimalism, digital detox, and sustainability
    • Utilise online platforms like social media, webinars, and podcasts to reach a global audience
    • Create engaging and shareable content that encourages audience interaction and sharing
    • Collaborate with influencers and organisations aligned with sustainability and minimalism
    • Optimise your website for SEO with keywords related to your niche
    • Offer online workshops and courses that can be accessed by an international audience
    • Translate key content into multiple languages to reach non-English speaking audiences
    • Use email marketing to nurture your audience with regular updates and valuable insights
    • Host live online events to create a sense of community and direct engagement
    • Leverage paid advertising on social media to target specific demographics interested in minimalism and sustainability

  • ⛳️ Strategy 2: Establish international partnerships

    • Identify and reach out to non-profit organisations that align with the UN's Sustainable Development Goals
    • Collaborate with international speakers and coaches in the wellness, sustainability, and lifestyle sectors
    • Participate in international conferences and events to network and showcase your expertise
    • Form strategic alliances with businesses promoting sustainable practices
    • Develop joint programs with local organisations in various countries to tailor your offerings to cultural contexts
    • Offer guest blog posts and articles for international publications in relevant sectors
    • Engage with UN-based initiatives and projects to align your messaging and programs
    • Create an affiliate program for global ambassadors to promote your services worldwide
    • Partner with educational institutions to offer programs on minimalism and digital detox
    • Establish a framework for licensing your coaching methodology to international coaches

  • ⛳️ Strategy 3: Innovate your service offerings

    • Develop bespoke packages for individuals, groups, and corporate clients focused on digital detox and minimalism
    • Introduce virtual reality or augmented reality experiences to enrich your coaching sessions
    • Incorporate sustainable living practices as part of your minimalism coaching curriculum
    • Offer tiered subscription models with various levels of service and interaction
    • Provide personalised assessments and plans for individuals to measure progress and success
    • Create a membership community platform for ongoing interaction and support
    • Launch a 'Mindful Minimalism' app to reach a tech-savvy global audience
    • Offer retreats in diverse international locations, focusing on culture-specific minimalism approaches
    • Pilot interactive workshops with feedback loops to continually improve service offerings
    • Introduce a certification program for aspiring coaches to expand the reach and impact of your philosophy
minimalismsustainabilitydigital-marketerpartnership-managermarketing-teaminternational-collaboration-team
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Strategies and tactics for producing organic farm products

  • ⛳️ Strategy 1: Obtain organic certification

    • Research and identify the appropriate certification body in your region
    • Understand the requirements for organic certification
    • Evaluate current farming practices against certification standards
    • Develop an action plan to address any gaps in compliance
    • Document all current farming processes and practices
    • Implement necessary changes to align with organic standards
    • Schedule an inspection with the certification body
    • Prepare for the inspection by reviewing documents and practices
    • Address any feedback from the certifying body post-inspection
    • Secure the organic certification and display it for customers

  • ⛳️ Strategy 2: Improve farm productivity

    • Analyse soil health and nutrient levels through testing
    • Implement an organic fertilisation and composting plan
    • Diversify crop rotation to improve soil health
    • Invest in organic pest management solutions
    • Adopt water conservation and efficient irrigation methods
    • Introduce beneficial insects and companion planting strategies
    • Regularly monitor crop health and conduct timely interventions
    • Train farm staff on organic farming techniques
    • Evaluate and invest in appropriate farming technology
    • Track productivity metrics to identify areas for improvement

  • ⛳️ Strategy 3: Expand market reach

    • Research demand trends for organic produce in local and international markets
    • Identify and engage with potential local distributors and retailers
    • Explore partnerships with international distributors
    • Utilise online platforms and marketplaces for global reach
    • Develop a strong marketing strategy highlighting organic benefits
    • Attend trade fairs and exhibitions to showcase products
    • Establish a brand that emphasises quality and sustainability
    • Create and maintain an informative website targeting international customers
    • Implement a transparent supply chain with traceability
    • Gather and incorporate customer feedback to enhance offerings
organic-certificationmarket-expansionfarm-managermarketing-strategistfarming-teammarketing-team
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Strategies and tactics for targeting High-End Clients for Bespoke Journeys

  • ⛳️ Strategy 1: Craft a compelling brand narrative

    • Develop an engaging storyline that highlights your company's history and luxury offerings
    • Emphasise craftsmanship and exclusivity in all marketing materials
    • Highlight unique selling propositions that differentiate your services from competitors
    • Incorporate testimonials and case studies from past high-profile clients
    • Utilise branded visuals that reflect luxury and sophistication across all platforms
    • Conduct storytelling workshops for staff to ensure consistent narrative delivery
    • Invest in premium print and digital advertising that emphasises your brand story
    • Use video marketing to tell the story of your bespoke journeys
    • Feature behind-the-scenes looks at the creation of exclusive packages
    • Regularly update your content to reflect changes and innovations in your service offerings

  • ⛳️ Strategy 2: Offer bespoke and exclusive experiences

    • Conduct personal consultations to tailor experiences for each client
    • Develop limited-edition travel packages for unique destinations
    • Offer private tours and exclusive access to events and locations
    • Craft itineraries that include unique cultural and culinary experiences
    • Partner with high-end brands to co-create exclusive offers
    • Build a network of luxury service providers for bespoke client experiences
    • Utilise digital platforms to offer virtual previews of exclusive experiences
    • Introduce loyalty schemes with personalized benefits and rewards
    • Host private events to showcase upcoming bespoke journeys
    • Gather and implement feedback to continuously enhance client experiences

  • ⛳️ Strategy 3: Leverage digital channels thoughtfully

    • Develop a premium, mobile-optimised website with luxury aesthetics
    • Create an Instagram feed that showcases bespoke experiences and client testimonials
    • Utilise LinkedIn to connect with potential high-end clients and share professional achievements
    • Incorporate virtual reality tours to give clients a preview of travel experiences
    • Invest in high-quality content marketing to engage luxury market audiences
    • Implement a digital concierge service for seamless communication
    • Analyse digital engagement metrics to refine content strategies
    • Develop influencer partnerships that align with your luxury brand ethos
    • Create a regular email newsletter to communicate exclusive offers
    • Host webinars and exclusive online events for client engagement
bespoke-travelluxury-brandingmarketing-strategistluxury-travel-consultantcontent-creationdigital-marketing
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Strategies and tactics for optimising the marketing strategy for Insta Travel Service

  • ⛳️ Strategy 1: Enhance brand visibility

    • Revise and strengthen the brand's visual identity and messaging
    • Develop targeted brand awareness campaigns focused on key markets
    • Collaborate with local influencers and travel bloggers to enhance brand reach
    • Optimise social media profiles and increase content frequency
    • Participate in travel fairs and exhibitions to showcase offerings
    • Utilise paid media channels for strategic brand promotions
    • Ensure consistent brand experience across all customer touchpoints
    • Invest in high-quality, engaging multimedia content to elevate brand image
    • Collect and showcase customer testimonials to build trust
    • Expand digital presence through partnerships with online platforms

  • ⛳️ Strategy 2: Drive digital transformation

    • Optimise the agency's website for user experience and conversion
    • Implement an online booking system for seamless reservations
    • Enhance mobile app functionalities to include personalised travel itineraries
    • Use SEO and SEA strategies to increase online visibility
    • Create digital marketing campaigns focused on different customer segments
    • Leverage data analytics to personalise customer communications
    • Strengthen presence and engagement on social media platforms
    • Introduce loyalty programs through digital platforms
    • Train staff in digital tools to ensure fluent internal processes
    • Regularly assess digital strategy and platforms for continual improvement

  • ⛳️ Strategy 3: Expand market reach through partnerships

    • Identify and partner with local and international tour operators
    • Expand collaboration with Tunisian hotels and service providers
    • Engage with corporate clients for bespoke travel solutions
    • Develop joint promotions with airlines for package deals
    • Leverage relationships with local government and tourism boards
    • Attend international travel conferences to build partnerships
    • Formulate exclusive deals with local attractions and entertainment venues
    • Collaborate with business networks for corporate travel services
    • Create co-branded travel products with complementary businesses
    • Regularly review and adapt partnership agreements to ensure mutual benefit
digital-transformationpartnershipsmarketing-specialistdigital-strategistmarketing-teampartnership-development-team
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Strategies and tactics for implementing marketing strategies for Insta Travel Service

  • ⛳️ Strategy 1: Enhance branding and market presence

    • Revamp the agency's graphic charter to reinforce visual identity
    • Harmonise communication messages across all platforms
    • Invest in targeted brand awareness campaigns
    • Collaborate with local influencers for broader market reach
    • Participate in tourism expos and industry conferences
    • Conduct regular brand perception surveys
    • Develop content highlighting unique local expertise
    • Launch a dedicated customer testimonial campaign
    • Engage in cross-promotional partnerships with local businesses
    • Implement a loyalty program to retain existing customers

  • ⛳️ Strategy 2: Optimise digital presence and customer engagement

    • Develop a responsive and user-friendly website
    • Implement SEO and SEA strategies to increase online visibility
    • Create a mobile application for easier booking experiences
    • Launch a series of targeted social media campaigns
    • Utilise Google Ads to reach potential clients actively searching for travel solutions
    • Set up a CRM system to manage customer data and interactions effectively
    • Offer exclusive digital-only promotions to drive online bookings
    • Create educational content like blogs and videos on local culture and attractions
    • Engage with customers through regular newsletters
    • Monitor digital metrics regularly and adjust strategies accordingly

  • ⛳️ Strategy 3: Expand and personalise service offerings

    • Design custom packages for corporate events and team-building activities
    • Create family-focused travel packages with tailored activities
    • Launch romantic getaway packages targeting couples
    • Introduce sustainable tourism options for eco-conscious travellers
    • Partner with local businesses to offer unique, tailored experiences
    • Conduct market research to continuously identify emerging travel trends
    • Enhance customer feedback mechanisms to refine offerings
    • Develop a flexible pricing model with early booking discounts
    • Implement a referral program to encourage word-of-mouth promotion
    • Train staff to provide a consistently high level of personalised service
brandingdigital-presencemarketing-managersocial-media-strategistmarketing-teamcustomer-service-team
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Strategies and tactics for internationalising company in robotic automation

  • ⛳️ Strategy 1: Build local partnerships

    • Research and identify local companies in Chile and Peru that complement your business
    • Develop a list of potential partners including integrators and distributors
    • Schedule meetings with potential partners to discuss synergies and opportunities
    • Create partnership agreements outlining mutual benefits and growth plans
    • Organise joint webinars or workshops to promote the partnership
    • Leverage partner networks to gain insights into the local market landscape
    • Co-develop customised robotic solutions tailored for the local market needs
    • Establish a feedback loop with partners for continuous improvement
    • Align marketing efforts with partners to enhance brand visibility
    • Review partnership performance quarterly to ensure alignment with goals

  • ⛳️ Strategy 2: Establish a local presence

    • Conduct a feasibility study on setting up offices in Santiago and Lima
    • Hire a local market expert who understands the industry and culture
    • Set up a legal entity to facilitate business operations in each country
    • Secure office space and ensure it meets operational requirements
    • Develop a recruitment plan to hire local talent skilled in robotics
    • Implement a localised customer support team to enhance service delivery
    • Host local launch events to build brand awareness and engage stakeholders
    • Engage with local trade associations and chambers of commerce
    • Invest in community engagement programmes to build local goodwill
    • Evaluate operational performance and make necessary adjustments annually

  • ⛳️ Strategy 3: Adapt and customise products

    • Analyse local market needs and preferences for robotic automation
    • Evaluate existing products for necessary adaptations to meet local standards
    • Work with local experts to develop region-specific solutions
    • Modify language and interfaces of products to match local languages and dialects
    • Conduct pilot projects in collaboration with local clients
    • Collect feedback from pilots and iterate product design and features
    • Develop case studies showcasing successful local implementations
    • Offer post-implementation support tailored to local customer needs
    • Regularly update product features based on local regulatory changes
    • Monitor local competitor offerings to ensure competitive advantage
partnershipslocalizationmarket-researcherlocal-market-expertmarketing-teamproduct-development-team
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Strategies and tactics for implementing a Recruitment Strategy for Animal Emergency Australia

  • ⛳️ Strategy 1: Utilise multi-channel sourcing

    • Partner with job boards like Seek, Indeed, and Kookaburra to post job openings
    • Establish partnerships with universities for a steady flow of graduate placements
    • Target international markets such as the UK, US, and Canada through social media campaigns
    • Develop an international recruitment campaign focusing on relocation packages
    • Create video content showcasing AEA as a preferred employer
    • Host webinars and virtual career fairs to engage with potential candidates
    • Build a database of passive candidates for future opportunities
    • Collaborate with international recruitment agencies
    • Utilise employee referrals to access local and international talent
    • Review and analyse recruitment metric data to refine strategies

  • ⛳️ Strategy 2: Enhance employer branding and workplace culture

    • Develop a compelling Employee Value Proposition focusing on professional growth
    • Share regular employee success stories on social media platforms
    • Expand mental health initiatives and psychological support programs
    • Organise regular team-building activities and social events
    • Establish a recognition program to reward outstanding contributions
    • Conduct employee surveys to assess satisfaction and gather feedback
    • Regularly review and adjust compensation to remain competitive
    • Offer employee perks such as pet care discounts and health resources
    • Increase presence on employer-review platforms like Glassdoor to improve ratings
    • Implement communication channels to enhance employee morale and engagement

  • ⛳️ Strategy 3: Improve candidate experience and streamline the recruitment process

    • Create a mobile-friendly application process with minimal steps
    • Implement an AI chatbot for initial candidate queries and FAQs
    • Launch a candidate portal for real-time updates during the recruitment process
    • Ensure feedback is provided to candidates within 5 business days after interviews
    • Develop a structured onboarding program with assigned mentors
    • Conduct 90-day post-hire reviews to assess onboarding effectiveness
    • Monitor application drop-off rates and adjust processes to reduce barriers
    • Implement regular candidate experience surveys to gather feedback
    • Standardise communication templates for timely and consistent messaging
    • Introduce automation tools to schedule interviews and manage candidate workflow
recruitmentemployer-brandingrecruitment-managertalent-acquisition-specialisthuman-resourcesmarketing
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Strategies and tactics for developing a Strategic Plan for an International Investment Firm

  • ⛳️ Strategy 1: Define and Communicate Company Vision and Mission

    • Draft a clear and inspiring vision statement reflecting the long-term aspirations
    • Craft a concise and actionable mission statement outlining the firm's purpose and core operations
    • Identify and articulate three core values that will guide company culture and decision making
    • List and clearly define the services offered by the firm, including unique selling propositions
    • Develop visual and written content for company overview presentation slides
    • Incorporate feedback from stakeholders to refine vision, mission, and core values
    • Integrate vision and mission into company branding materials and communication
    • Conduct workshops to align team members with the firm's vision and mission
    • Implement a communication plan to share the company overview with potential clients
    • Use storytelling techniques in presentations to effectively convey company values

  • ⛳️ Strategy 2: Analyze Market and Competitive Landscape

    • Identify and segment target groups based on demographics and investment needs
    • Collect data on market size and investment trends in Tanzania and neighbouring regions
    • Conduct a competitive analysis to identify direct and indirect competitors
    • Create a strategy canvas to visually compare firm offerings with competitors
    • Identify key differentiators and value propositions distinguishing the firm from competitors
    • Develop a competitive positioning strategy with clear messaging for target clients
    • Research market trends and adapt services to align with emerging client needs
    • Engage with existing clients for feedback to identify unmet needs and opportunities
    • Create customer personas to better understand the behaviours and motivations of target groups
    • Include a fun fact about market potential or client demographics as an engaging introduction in presentations

  • ⛳️ Strategy 3: Develop a Strategic Action Plan and Financial Projections

    • Conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats
    • Set specific, measurable, achievable, relevant, and time-bound (SMART) goals for each SWOT component
    • Define key performance indicators (KPIs) for adoption, retention, and referral rates
    • Create a phased action plan with immediate, short-term, medium-term, and long-term actions
    • Estimate revenue scenarios based on different market penetration and growth assumptions
    • Project financial statements, including cash flow, income, and balance sheets for upcoming years
    • Align budget allocations with strategic initiatives and forecasted growth areas
    • Engage stakeholders for insights into financial planning and risk assessment
    • Regularly review and adjust action plan based on performance KPIs and market changes
    • Summarise the strategic plan in an executive summary for presentation to stakeholders
vision-statementcompetitive-analysisstrategic-plannerfinancial-analystmarketing-teamfinance-team
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How to track your International Market strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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